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    Business

    Cubicle to CEO

    We ask founders the business questions you can’t Google. Cubicle to CEO® brings you weekly “behind the business” case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they’ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

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    Copyright: © Copyright Ellen Yin

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    Latest Episodes:
    25. The Top 3 Legal Mistakes Online Business Owners Should Avoid with Attorney Paige Griffith, J.D. of The Legal Paige Jan 20, 2020
    Show notes

    Keep your business legally legit with this week’s guest, Paige Griffith, J.D. of The Legal Paige, a virtual law firm working with online businesses and wedding industry professionals. After working as a federal law clerk, Paige traded in the traditional law life for a virtual one, helping big name clients like Jasmine Star run legal and protected businesses. My favorite takeaways from my conversation with Paige are the common legal mistakes in starting an online business and the top three must-dos to cover your bases, what kinds of questions to ask when hiring an attorney and how to make the most of an attorney’s time when you’re on a limited budget, the profitable reason to consider trademarking, and how traditional brick and mortar service providers can transition into attracting clients online. Listen in for the insider scoop and check out thelegalpaige.com/shop for industry specific contract templates that keep your online business protected, without the hefty price tag! You can use my code ELLEN to save an extra 10% off :)

    Connect With Paige:

    1. www.thelegalpaige.com
    2. Instagram: @thelegalpaige
    3. Facebook: /thelegalpaige

    If you enjoyed today's episode, please:

    1. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
    2. Leave a positive review on Apple Podcasts
    3. Subscribe for new episodes every Monday

    ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    24. Landing Your Dream Job (Plus LinkedIn, Resumes & Interviews) With Career Coach, Jena Viviano Jan 13, 2020
    Show notes

    In this week’s episode, we’re chatting with the lovely Jena Viviano, career strategist and LinkedIn expert helping women build their dream careers. Jena knows what it’s like to go through multiple career changes - she’s worked as investment banker, reported live from the floor of the New York Stock Exchange and spent time at The Muse, all before launching her own coaching business. Listen in for Jena’s tips on leveraging LinkedIn, the key one sheet you need to submit with your resume to stand out, selling yourself in interviews, finding a job you love, and why personal branding matters in today’s corporate world. Connect With Jena:

    1. LinkedIn Facelift Guide: www.jenaviviano.com/facelift
    2. Website: www.jenaviviano.com
    3. LinkedIn: https://www.linkedin.com/in/jenaviviano/
    4. Jena's Podcast: https://podcasts.apple.com/us/podcast/your-career-story/id1447378949

    If you enjoyed today's episode, please:

    1. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
    2. Leave a positive review on Apple Podcasts
    3. Subscribe for new episodes every Monday

    ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    23. 18 Online Marketing Tips & Trends To Try in 2020 (Clique Gold) Jan 06, 2020
    Show notes

    Happy New Year, guys! This week’s episode is an extra special one because I got to chat with 18 of my talented friends from The Social Clique, the business mastermind I’ve been lucky to be a part of for the past year. You heard me right, I did 18 back-to-back mini interviews with these leading digital marketing experts to get the dish on their tips for marketing your business in the new year. In this mammoth episode compilation, our guests share everything from utilizing Pinterest to skyrocket your traffic & 2020 trends in influencer marketing to writing effective copy & designing converting funnels, plus so much more. To view the time stamps for specific questions, go to ellenyin.com/blog and click on the show notes for episode 23. I hope you have a pen & paper on hand, because you’re going to want to take notes on all the Clique Gold! FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/classFeatured Guests:

    Allison Harpole Allison Harpole is a social media marketer and strategist. She helps overwhelmed female entrepreneurs transform social media into their #1 traffic driver so they can take content creation off their to-do list and focus on scaling their businesses. https://www.instagram.com/allisonharpole/ Tammie Jones I'm Tammie Jones and I LOVE everything Pinterest Marketing and Strategy! It is my passion to help entrepreneurs harness the power of this secret weapon to gain massive brand exposure and leads. https://www.facebook.com/tammieljones73 Tereza Toledo Tereza Toledo is a Pinterest Marketing Specialist who helps businesses and bloggers skyrocket their website traffic and conversions. www.terezatoledo.com Mary Pendleton Mary is a #chillpreneur social media manager and mom of three in San Francisco. She loves creating and is an enneagram 9 (if you know what that is!) https://www.instagram.com/lovemarypendleton/ Kelly Sturtevant Kelly Sturtevant is a Facebook Ads Specialist and Social Media Strategist who specializes in digital marketing strategies to help Entrepreneurs and business owners grow their online presence, generate leads and attract their ideal customer to their products or services. www.bluepagesocial.com/kickstart Crissy Conner Crissy Conner is a digital marketer specializing in social media and digital strategy to help businesses grow. She is passionate about community and building relationships and teaches others how to do this through social media and is also known as The Visibility Queen. www.thevisibilityqueen.com Georgia Mountford Georgia is a digital strategist who loves to blend storytelling, tech & design to help creators and creatives market and grow their business! With a

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    22. Mastering The Art of Public Speaking with Michael Hoeppner, Sr. Communications Advisor for the Andrew Yang 2020 Presidential Campaign Dec 30, 2019
    Show notes

    This week’s interview with my friend Michael Hoeppner blew my mind - as it will yours. We peeked into his role as the strategic communications advisor for my favorite 2020 presidential candidate Andrew Yang and chatted about how to be a more effective communicator. As the founder and CEO of GK Training and a communications professor at Columbia Business School, Michael has 10 years of experience in communications consulting for Fortune 500 companies, executives, non-profits, and universities, as well as presidential campaigns in both 2016 and 2020. Michael broke down the limiting beliefs we have around public speaking, three actionable, effective ways to manage your nerves so you can ace high-stress interviews and presentations, and the 5 Ps of voice that will instantly elevate your speech delivery. Connect With Michael:

    1. GK website: gktraining.com
    2. Twitter: @mchoeppner
    3. App: Question Roulette (practice app developed by GK Training available for free on Apple and Android)

    If you enjoyed today's episode, please:

    1. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
    2. Leave a positive review on Apple Podcasts
    3. Subscribe for new episodes every Monday

    ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    21. How to Grow Your Business by Prioritizing People over Profit with Nicole Wagner Dec 23, 2019
    Show notes

    Today, I am sitting down with my lovely friend, Nicole Wagner. Nicole is an award-winning makeup artist and founder of “Powder Inc”, a team of talented hair & makeup artists based in Portland, Oregon. She launched her own product line with custom makeup brushes and recently expanded to offer her own lash line as well. Outside of Powder Inc., she also runs a successful network marketing business with Rodan + Fields and hit the top 2 percent of the company within just 5 months, now leading 800 women in 3 countries. Nicole shares her advice for getting scrappy and filling a need in the marketplace, why prioritizing people over profit is so important, and how to succeed in direct sales. Connect With Nicole:

    1. itsnicolewagner.com
    2. powderincbeauty.com
    3. @its_NicoleWagner on Instagram
    4. @powderincbeauty on Instagram

    If you enjoyed today's episode, please:

    1. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
    2. Leave a positive review on Apple Podcasts
    3. Subscribe for new episodes every Monday

    ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    20. How to Leverage a Podcast Platform & Be Seen as an Expert in Your Industry With Jaclyn Mellone Dec 16, 2019
    Show notes

    On this week’s episode I got a chance to sit down with the host of the popular Go-To Gal podcast, Jaclyn Mellone. Jaclyn helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, and guacamole lover. She has spoken at marketing conferences around the US and been featured in Entrepreneur Magazine, Yahoo Finance, Reader’s Digest, Parents Magazine, Well + Good, as well as dozens of podcasts and radio appearances. Jaclyn shares how you can become the go-to person in your industry, how to establish yourself as an authority in your niche, and how to leverage podcasting as a platform for business growth.Connect with Jaclyn:

    1. @jaclyn_mellone on Instagram
    2. @go.to.gal on Instagram
    3. Jaclyn Mellone on Facebook
    4. http://www.jaclynmellone.com

    If you enjoyed today's episode, please:

    1. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
    2. Leave a positive review on Apple Podcasts
    3. Subscribe for new episodes every Monday

    ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    19. Showing Vulnerability + Authenticity On Social Media (More Than Just Buzzwords) With Sarah Nicole Dec 09, 2019
    Show notes

    Today we’re chatting with one of the most genuine and positive people on the Internet, Sarah Nicole, creator of The Birds Papaya. Sarah is a 30-something mom of three, writer, speaker, podcaster and self-proclaimed lover of peanut butter off the spoon. What started as a small blog ten years ago with The Birds Papaya, has grown into an online community of over 700,000 followers. In today’s conversation, Sarah shares her journey of losing over 100 pounds + going through a divorce at the same time, how to navigate polarizing topics on social media through self-reflection, and her insight on how to share your own story in a vulnerable + authentic way that invites others to join the conversation. Connect With Sarah:

    1. www.thebirdspapaya.com
    2. @TheBirdsPapaya on Instagram
    3. @ThePapayaPodcast on Instagram

    If you enjoyed today's episode, please:

    1. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
    2. Leave a positive review on Apple Podcasts
    3. Subscribe for new episodes every Monday

    ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    18. Building a Thriving Online Community, Transforming a Blog Into a Business, & Angel Investing With AmyAnn Cadwell Dec 02, 2019
    Show notes

    I had the joy of interviewing Co-Founder and CEO of The Good Trade, AmyAnn Cadwell. The Good Trade is a premier online destination for sustainable lifestyle content, reaching 50 million readers each year through their website, daily newsletter, and cross-channel social media presence. AmyAnn has been revolutionizing and democratizing content for women who want to live more consciously, and has become a trusted thought leader on sustainable living. She has been recognized by Forbes and is a frequent speaker at conferences such as The Heart Series, BlogHer, and The Yellow Conference. AmyAnn shares how she went from local Kansas City blogger to running a team of editors, contributors and staff for her global media brand in Los Angeles, the importance of creating quality content to cultivate an engaged online community, and her experience as an angel investor. Connect with AmyAnn & The Good Trade:

    1. www.thegoodtrade.com
    2. https://www.thegoodtrade.com/the-daily-good
    3. @thegoodtrade on Instagram

    If you enjoyed today's episode, please:

    1. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
    2. Leave a positive review on Apple Podcasts
    3. Subscribe for new episodes every Monday

    ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    17. Bootstrapping, Raising Venture Capital, & Mental Health in Entrepreneurship with Tea Drops Founder, Sashee Chandran Nov 25, 2019
    Show notes

    Joining me today is the inspiring founder of Tea Drops, Sashee Chandran. Tea Drops can be found in over 3,000 retail stores nationwide, as well as online and on The Home Shopping Network. Sashee’s innovative product has been featured in Forbes, the Los Angeles Times, and Oprah Magazine, counting the likes of mega celebrities like Michelle Obama and Chrissy Tiegen as fans. But, the true source of pride for Sashee and her company is the community and human connections fostered by making loose leaf tea more accessible and convenient for all. In our interview, Sashee shares how she bootstrapped and scaled her company, why a “no,” is actually a positive thing, and the importance of prioritizing mental health as an entrepreneur. If you want to try Tea Drops yourself, Sashee was kind enough to give our listeners a special discount! Use code (SPILLTHETEA) at teadrop.com to save 20% on your order

    Connect With Sashee:

    1. The Tea Drops Website www.myteadrop.com
    2. On Instagram: @myteadrop
    3. On Facebook: https://facebook.com/myteadrop

    If you enjoyed today's episode, please:

    1. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
    2. Leave a positive review on Apple Podcasts
    3. Subscribe for new episodes every Monday

    ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    16. Media Trends, How to Elevate Your Branding, & the Future of Voice Technology With Amazon Alexa’s Brand Marketing Lead, Sabena Gupta Nov 11, 2019
    Show notes

    Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/classToday you’ll have the pleasure of sitting in on my insightful and thought-provoking conversation with the former Director of Marketing and Brand Strategy for The New York Times, Sabena Gupta. Sabena recently made a career shift from the media space to technology and moved cross country to head up Brand Marketing for Amazon Alexa in Seattle. Sabena has worked with major brands like Verizon, Wheat Thins, and Starbucks, as well as played an integral role in the creation of the New York Times’ Brand Book and Truth Campaigns. She shares her advice on how to build a trustworthy brand, the future of voice technology, and how she landed a spot on the coveted Forbes 30 under 30 list. Connect with Sabena:

    1. https://www.sabenagupta.com/
    2. IG: @sabstag
    3. LinkedIn: https://www.linkedin.com/in/sabenagupta/

    If you enjoyed today's episode, please:

    1. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
    2. Leave a positive review on Apple Podcasts
    3. Subscribe for new episodes every Monday

    ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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