Crickets to Cha-Chings

Latest Episodes:

184. Market to Coffee Lovers With These 10 Ideas Sep 11, 2024

Show notes

Julie covers ideas for Etsy sellers in the coffee lover gifts niche. She discusses various trends and opportunities within this niche, such as combining food and non-food items, emotional support items, teacher gifts, Christmas tree decor, and mug wraps. The host also highlights the popularity of iced coffee candles and suggests that sellers in the homemade soy candle industry could tap into this trend. The conversation concludes with the importance of social media presence and the potential for viral marketing.

Gold City Ventures: https://goldcityventures.com/

Everbee: https://go.goldcityventures.com/everbee

Watch on YouTube: https://youtu.be/Nb9VHAg07sY

183. Unique Gift Basket Ideas That Can Increase Your Sales on Etsy Sep 04, 2024

Show notes

Julie Berninger discusses unique gift basket ideas for Etsy sellers. She explains Etsy's new creativity standards for gift baskets and provides examples of traditional gift baskets for women and men. Julie then explores creatively assembled gift baskets that meet Etsy's standards, such as seasonal gift baskets, goth gift baskets, and gift baskets for teenagers and tweens. She also suggests ideas like book blind date gift sets, flower girl gift groups, DIY slime kits, and Play-Doh sensory kits. Julie emphasizes the potential for sellers to repurpose their existing products as gift baskets and highlights the importance of understanding trends and using social media to promote these unique gift baskets.

Takeaways

Etsy has new creativity standards for gift baskets, including having a clear theme and sourcing items from different companies.
Traditional gift baskets for women and men are popular, but sellers can explore unique gift basket ideas to stand out.
Creatively assembled gift baskets that meet Etsy's standards include seasonal gift baskets, goth gift baskets, and gift baskets for teenagers and tweens.
Other unique gift basket ideas include book blind date gift sets, flower girl gift groups, DIY slime kits, and Play-Doh sensory kits.
Sellers can repurpose their existing products as gift baskets and use social media to promote them.

Resources:

Gold City Ventures:

https://goldcityventures.com/

Everbee:

https://go.goldcityventures.com/everbee

Watch on YouTube:

https://youtu.be/ITvaH0XGNI0

182. How Emily Earned 6-Figures from her POD & Digital Shops since January 2023 Aug 26, 2024

Show notes

Emily, a successful 6-figure Etsy seller, shares her journey of starting and growing her print on demand and digital product shops. She emphasizes the importance of research and finding niche markets to target. Emily also discusses her graphic design skills and the importance of practice and simplicity in creating professional-looking designs. She shares her productivity strategies, including using templates and setting goals, and how she balances creation and consumption of content.

Contact Emily: https://www.instagram.com/ecommemily/

Gold City Ventures: https://goldcityventures.com/

Watch on YouTube: https://youtu.be/AeBYEexJZeA

181. Coaching Call at 300 Sales - Bundles, Flagship Products, and Blogging Aug 19, 2024

Show notes

In this episode, Julie interviews Meagan, an Etsy seller in the faith and family LDS niche who wants to expand her business beyond Etsy. Megan shares her journey of starting on Etsy and growing her shop to 300 sales. Julie suggests participating in a bundle and creating an email sales sequence to promote the flagship product. They also touch on the topic of social media and the potential benefits of creating videos. Takeaways

Having a flagship product to sell can help drive sales and establish your brand.
Participating in bundles and creating email sales sequences can be effective strategies for promoting your products.
Creating videos on social media can be a fun and engaging way to connect with your audience.

Watch on YouTube: https://youtu.be/AOFfA5lgWgM

Connect with Meagan: https://printstouplift.com/

Gold City Ventures: https://goldcityventures.com

Beyond: https://goldcityventures.com/beyond

180. Coaching Call: A Membership for Catholic Moms Aug 15, 2024

Show notes

Mary, an Etsy seller in the Catholic niche, discusses her journey of selling machine embroidery products and transitioning to selling printables. She shares her desire to move off Etsy and reach her Catholic clientele. The conversation explores the idea of Mary becoming a Catholic influencer and the challenges she faces in feeling like a thought leader. They discuss the potential of creating lifestyle content, such as home decorating and holiday activities, to attract and engage her audience. The conversation also touches on the possibility of launching a membership and the importance of understanding her audience's needs and preferences.

https://goldcityventures.com/beyond

Watch on YouTube: https://youtu.be/kMHEoaBG3Wg

179. How to Find Your Target Buyer on Etsy: Coaching Call Aug 13, 2024

Show notes

Lisa, a seller in the Gold City Ventures community, shares her journey of starting an Etsy shop to help with daycare costs and her transition to digital products. She discusses her goals of growing her shop and making it a bigger business. The conversation explores the idea of finding a flagship product, with a focus on handprint art and trivia games. Lisa also talks about her experience with social media, specifically Pinterest, and her plans for building an email list and engaging with customers. The conversation focused on identifying the target audience for Lisa's printable products and determining the best approach to reach them.

Gold City Venture's Beyond Program: https://goldcityventures.com/beyond/

Contact Lisa: https://www.instagram.com/midwestprintableco/

Watch on YouTube: https://youtu.be/pL74eiK5-Ww

178. Halloween Etsy Product Ideas with LOW Competition Aug 09, 2024

Show notes

Halloween is approaching and it's a great time to discuss how to appeal to Halloween shoppers. Julie Berninger shares ideas for Halloween products with good search volume and low competition on Etsy sourced from eRank. The main themes include vintage and retro aesthetics, girlie Halloween, dog breeds, specific Halloween terms like 'momster', accessories like headbands and socks, home decor items like pillows and doormats, boo baskets, dioramas, Halloween slime, digital products like trivia and bingo, Twitch emotes, and wall art.

eRank: https://go.goldcityventures.com/erank

Gold City Ventures: https://goldcityventures.com/

Watch on YouTube: https://youtu.be/9vSCfZRO3aY

177. Coaching Call: A New Planner Business for Busy Moms Aug 07, 2024

Show notes

Julie talks with Etsy digital products seller, Stephanie, about her plans to create a larger digital products business for busy moms. Her niche is women pursuing businesses.

Takeaways

Starting an Etsy shop can be a great entry point into the online business world.
It's important to be flexible and willing to pivot your business direction based on what sells and what your target audience wants.
Understanding your target demographic and their needs is crucial for building a successful business.
Consider exploring trends and niches within your niche to find new opportunities for growth.
Building a Facebook group can be an effective way to connect with your target audience and create a community.
Collaborating with other influencers in your niche can help you reach a wider audience and gain credibility. Pitching is essential for growing an online business, even if the response rate is low
Collaborations and bundles can be effective in reaching a wider audience and generating sales
Building a following and validating the demand for products is important before investing too much time and effort

Contact Stephanie: https://thebusymamabee.com/

Watch on YouTube: https://youtu.be/pXIDaur0Pw8

Gold City Ventures: https://goldcityventures.com

Beyond: https://goldcityventures.com/beyond

176. The Power of UGC Photography in Marketing with Lauren Hooper Jul 31, 2024

Show notes

In this episode of Crickets to Cha-Chings, Julie Berninger interviews Lauren Hooper, an artist and entrepreneur, about her expertise in user-generated content (UGC) photography. Lauren provides tips for creating UGC, including the importance of background, lighting, and showcasing the product in real-life scenarios. She also discusses the impact of UGC on Etsy sales and the value of testing different types of content to see what converts best.

Contact Lauren: https://lauren-likes.com/

Gold City Ventures: https://goldcityventures.com/

Watch on YouTube: https://youtu.be/vgcvBFvLeLc

175. Gnomes for Every Occasion! Top Trends with Craft with Sarah Jul 08, 2024

Show notes

Sarah Edwards, a Cricut crafting expert, discusses the crafting community and the popularity of digital files and finished crafts. We cover: Cricut machine, digital files, finished crafts, SVG files, trends in crafting, selling crafts, crafting, digital files, pricing, layered paper crafts, SVG, sublimation, AI, sublimation printer, Facebook groups, floral craft countdown Takeaways

The crafting community has grown, especially since the pandemic, with a predominantly female audience.
Crafters use SVG files to create their projects, which can be customized and uploaded to the Cricut Design Space.
Trends in crafting include gnomes, dog breeds, and personalized items.
Selling digital files is more popular than selling finished crafts due to scalability and lower costs. The price of digital craft files can vary depending on the complexity and time investment required to create them.
Layered paper crafts command a higher sale price due to the time investment and complexity involved.
Sublimation crafting is growing in popularity, especially with the availability of affordable sublimation printers.
AI is starting to impact the crafting industry, but there is still a demand for hand-drawn and unique designs.
Joining crafting communities on Facebook can provide valuable support, inspiration, and learning opportunities.
The floral craft countdown summit is a great way to learn new techniques and try out different crafts.

Chapters 00:00 Introduction and Overview 01:56 The Crafting Community and its Audience 03:56 The Popularity of the Cricut Machine 08:49 Trends in Crafting 20:31 The Pricing of Digital Craft Files 22:51 The Popularity of Layered Paper Crafts 26:10 The Growing Trend of Sublimation Crafting 32:54 Joining Crafting Communities on Facebook 39:24 The Floral Craft Countdown Summit Resources: Get your free ticket to the Floral Craft Coundown Summit from Craft with Sarah: https://go.goldcityventures.com/floral-countdown Learn more about us: https://goldcityventures.com/ The Episode on YouTube: https://youtu.be/exXxqJNCOTg

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