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    Business

    Creator Science with Jay Clouse

    The best creators experiment.

    Creator Science goes inside the strategies, systems, and decisions behind the world’s most successful creator businesses. Practical, specific, and grounded in what’s actually working today—not what used to.

    Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they’re running, the data they’re tracking, and the frameworks they use to grow their audience, build trust, and increase income.

    Jay Clouse is the founder of Creator Science, a multi-million-dollar creator business, and was named Content Entrepreneur of the Year by The Tilt in 2023.

    With 300+ episodes, this is growth for creators—down to a science.

    Advertise

    Copyright: © Creator Science 2022

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    Latest Episodes:
    #250: One of my favorite questions for finding clarity Apr 08, 2025
    Show notes

    I had a coach once upon a time, and he told me that our greatest strengths are often our greatest weaknesses. I think that applies to creators because we are so creative that we easily get inspired by new ideas. We've proven to ourselves time and time again that we can create something out of thin air. So when we have a new idea that we get excited about, it can be tempting to dive all in on that idea, which creates this challenge: if I have a bunch of ideas, how do I choose where I should allocate my time and resources?

    The core problem here is that if you don't know your destination, it is impossible to get directions. This great saying says you can get to where you're going just by following the length of your headlights. You don't have to see the entire road to get to a place.

    So, just this past week, I was speaking with a member of the lab. The question was, I have options A or B, so which one should I do? And I asked this person, imagine it's three years in the future. Everything went as well as it possibly could have. What does that look like?

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #247: How you can plan for growth in 2025

    ***

    ASK CREATOR SCIENCE

    → Submit your question here

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

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    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #217: Chase Jarvis – Thinking bigger and taking more risks as a creator [Greatest Hits] Apr 01, 2025
    Show notes

    Chase Jarvis is an American photographer, director, artist, and entrepreneur. From April 2014 until July 2022 Jarvis was the chief executive officer of CreativeLive, an online education platform that he co-founded in 2010.

    I’ve been a long-time listener of Chase’s podcast, the Chase Jarvis Live Show, and actually wrote him down as one of my ideal podcast guests when I started this show all the way back in 2020.

    So this is a full circle moment for me. This week, Chase is releasing his newest book, Never Play It Safe – A Practical Guide to Freedom, Creativity, and a Life You Want. I’ve pre-ordered my copy and I’ve read the first chapter, and recommend you do the same.

    This conversation is about thinking bigger, taking risks, and getting out of your own way. I left feeling more relaxed, inspired, and fully recharged. I hope you do, too.

    Order Never Play it Safe

    Read the first chapter

    Full transcript and show notes

    Chase's Website / Twitter / Instagram / Facebook / YouTube

    ***

    RECOMMENDED NEXT EPISODE

    → #153: Tina Roth Eisenberg – Building Creative Mornings into a global brand

    ***

    ASK CREATOR SCIENCE

    → Submit your question here

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

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    SPONSORS

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    SAY THANKS

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #249: This is helping me make better decisions (faster) [Voice Memo] Mar 29, 2025
    Show notes

    If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!


    → Subscribe to the newsletter

    → Join The Lab

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #248: Justin Moore - Lessons from hosting his first 3-day event Mar 25, 2025
    Show notes

    Last week, my good friend and frequent podcast guest, Justin Moore, hosted his first in-person event, Sponsor Games. It was three days designed to help people master their sponsorship pitch, get expert coaching in real-time, connect with fellow creators, and land repeat brand deals.

    If you remember the last conversation between Justin and I, he was launching his book and feeling a little nervous about planning this event. I was excited to join him in San Antonio for Sponsor Games, but unfortunately, I got sick and I had to cancel my trip.

    So, as a consolation prize, Justin agreed to stop by the show, close the loop on his experience organizing this event, and brain-dump all the learnings he had along the way.

    Full transcript and show notes

    Sponsor Magnet

    Justin's Website / Instagram / Twitter / YouTube / TikTok

    ***

    RECOMMENDED NEXT EPISODE

    → #239: Justin Moore – What if feels like launching a book and an in-person event at the same time

    ***

    ASK CREATOR SCIENCE

    → Submit your question here

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #247: How you can plan for growth in 2025 Mar 18, 2025
    Show notes

    We are almost a quarter through 2025. This is a good time to look against your goals for the year, take stock, and say, how are things tracking a quarter through the year? Do I need to refocus, redirect, and reallocate to hit these goals I set earlier in the year? Or, in some cases, maybe your goals have changed.

    I typically judge the health of my business on revenue and profitability. And for a little behind-the-scenes, I'm taking some big bets in the business this year and investing a lot of dollars into those bets.

    As I look at this new future where we're investing more in video and we're investing in audience growth and better content, I am asking myself, how do I increase revenue in 2025? And maybe you are asking yourself the same thing. So, in this episode, I'm going to talk about my plan for increasing revenue in 2025, give you some specific examples of how I'm thinking about that in my business, and maybe that will inspire you a little bit, too.

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #177: Chris Hutchins – A master of podcast growth and building relationships.

    ***

    ASK CREATOR SCIENCE

    → Submit your question here

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #246: Planning for a recession, my approach to email, increasing customers, and finding your partner [Ask Creator Science] Mar 11, 2025
    Show notes

    In this episode, I'm recording for the first time in the brand-new Creator Science home studio. Kevin Shen's team came out and visited the house, put the finishing touches on setting up the studio and it is glorious. I'm so excited to have this just steps away every moment of the day to come down here and record. I feel like this is going to be truly life and business-changing.

    So, I thought this would be a great opportunity to do another listener Q&A episode. I've been asking for questions this morning on social media and in email, and I will be answering them here in this episode.

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #227: Are memberships still viable in 2025? Creators vs. AI, creator economy pyramid schemes, and more [Ask Creator Science]

    ***

    ASK CREATOR SCIENCE

    → Submit your question here

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #245: How to get more done [Voice Memo] Mar 07, 2025
    Show notes

    → Subscribe to the newsletter

    → Join The Lab

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch) [Greatest Hits] Mar 04, 2025
    Show notes

    Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers.

    Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team.

    And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew.

    So in this episode, you'll learn

    • Katelyn's approach to short form writing
    • Why she treats her content like a chocolate covered almond
    • The risk that comes with accounts getting too big
    • And what she would do differently the next time she launches her cohort program

    Full transcript and show notes

    Katelyn's Twitter / Unignorable / LinkedIn

    ***

    RECOMMENDED NEXT EPISODE

    → #157: Phill Agnew

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year. [Greatest Hits] Feb 25, 2025
    Show notes

    Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.” He’s also the author of Welcome to Management: How To Grow From Top Performer To Excellent Leader.

    Ryan is actually a repeat guest—he was first on the show in episode #61 to talk about his podcasting journey. He’s become a friend and someone I really admire for his intentionality and the way he shows up for others—his friends, his family, and his community.

    Ryan’s business isn’t built on podcast advertising, as one may expect. It’s actually built on what he calls Leadership CIRCLES. These are groups of 10-15 people that he hand-selects for a group learning experience. They meet once per month on Zoom and once per year in person.

    In this episode, Ryan breaks down the specifics of how he runs these programs, prices them, and plans to grow them. We even workshop some of his questions on the fly.

    → Listen to my first episode with Ryan

    → Join The Lab

    Full transcript and show notes

    Ryan's Website / Twitter / Instagram / Facebook / YouTube / LinkedIn

    ***

    RECOMMENDED NEXT EPISODE

    → #187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)

    → #144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually)

    → #206: How I’d approach hosting in-person events

    ***

    ASK CREATOR SCIENCE

    → Submit your question here

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #244: I've been avoiding this for too long [Voice Memo] Feb 21, 2025
    Show notes

    → Subscribe to the newsletter

    → Join The Lab

    Learn more about your ad choices. Visit megaphone.fm/adchoices


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