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    Business

    Creator Science with Jay Clouse

    The best creators experiment.

    Creator Science goes inside the strategies, systems, and decisions behind the world’s most successful creator businesses. Practical, specific, and grounded in what’s actually working today—not what used to.

    Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they’re running, the data they’re tracking, and the frameworks they use to grow their audience, build trust, and increase income.

    Jay Clouse is the founder of Creator Science, a multi-million-dollar creator business, and was named Content Entrepreneur of the Year by The Tilt in 2023.

    With 300+ episodes, this is growth for creators—down to a science.

    Advertise

    Copyright: © Creator Science 2022

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #233: Resource Allocation [Voice Memo] Dec 27, 2024
    Show notes

    → Subscribe to the newsletter

    → Join The Lab

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #232: Dan Andrews – Secrets of building a 1300-member, international community (with in-person events) Dec 17, 2024
    Show notes

    Dan Andrews founded the Dynamite Circle and Dynamite Jobs and is now a repeat guest. Dan was first on the show in episode #32 in November 2020.

    I've been listening to Dan's podcast, Tropical MBA, since 2014, and that was 5 years after they started. Tropical MBA started as a podcast for location-independent entrepreneurs and has grown into a thriving global community. The Dynamite Circle is a paid membership community that Dan and his partner, Ian, built from the podcast's success. It has more than 1,000 members, dozens of local meetups, and 5 signature events throughout the year; the Dynamite Circle has continued to innovate as a member-led community.

    This is a 2 part episode. The second half of this conversation can be found on Dan's podcast, Tropical MBA, and will be released on Thursday.

    → Subscribe to Tropical MBA

    → Join The Lab

    Full transcript and show notes

    Dan's Website / Twitter / Instagram / YouTube

    ***

    RECOMMENDED NEXT EPISODE

    → #32: Dan Andrews – Helping location independent entrepreneurs build businesses and find community

    ***

    ASK CREATOR SCIENCE

    → Submit your question here

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #231: "No friends’ weddings for 10 years" – my take on the Hormozi post [Voice Memo] Dec 14, 2024
    Show notes

    → Subscribe to the newsletter

    → Join The Lab

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #230: How much do I make? How much do I work? Do creators keep their best tips secret? [Ask Creator Science] Dec 10, 2024
    Show notes

    YouTubers keep a lot of secrets, but that's not really my style.

    So last week, I asked my audience for questions that creators are typically too afraid to answer. How much does this channel make? What are my politics? And how much time do I actually spend working?

    In this video, my producer, Conor, and I answer all these questions and more with complete transparency.

    Full transcript and show notes

    Conor's Twitter / Instagram

    ***

    TIMESTAMPS

    (0:00:00) How Much Does a 100K Channel Make?

    (0:02:26) What Does a 100K Channel Charge for Brand Deals

    (0:09:25) AdSense and Brand Deals Are Overhyped

    (0:13:09) Pros and Cons of Talking About Politics

    (0:21:01) The Biggest Threat to the Channel

    (0:23:08) Most YouTubers Aren’t As Successful As You Think

    (0:28:26) Downsides of Being a Parent and a YouTuber

    (0:33:21) How Much Does a YouTuber ACTUALLY Work?

    (0:38:02) Promoting Products You Don’t Believe In

    (0:44:06) Is the Creator Economy Eating Itself?

    (0:49:34) Hidden Gems You Should Watch

    (0:55:08) Why Are YouTubers Secretive?

    (0:59:53) Don’t Listen to This Common Growth Advice

    (1:04:22) How to Spot Fake Gurus

    (1:08:50) YouTubers Who Lie to Their Audience

    (1:11:20) Trends That Will Die Quickly

    (1:14:29) Parasocial Relationships

    (1:20:15) When a Channel Dies

    (1:22:23) How Long to Get to $8k/month in Revenue

    (1:24:48) Maintaining Relationships As You Get Older

    (1:30:11) The Right Way to Raise Prices

    ***

    RECOMMENDED NEXT EPISODE

    → Answering the Questions you're afraid to ask [YouTube]

    ***

    ASK CREATOR SCIENCE

    → Submit your question here

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #229: Natasha Willis – $70M from automated Instagram DMs Dec 03, 2024
    Show notes

    Natasha Willis is the woman behind the conversational marketing agency School of Bots, which has generated over $70,000,000 for clients like Tori Dunlap, Jenna Kutcher, and even Facebook.

    In this episode, Natasha reveals how you can use automated direct messages to grow your email list, how to generate more revenue, and her secrets on how to increase your organic reach on Instagram.

    @natashatwillis → message “JAY”

    Full transcript and show notes

    Natasha's Website / Twitter / Instagram / YouTube / LinkedIn

    ***

    TIMESTAMPS

    (00:00) The Chatbot Queen

    (01:04) What is Conversational Marketing

    (02:28) Conversational Marketing Platforms

    (04:40) Understanding the Customer Journey

    (10:22) DM Automation Tools

    (14:20) Can You Tell it’s Not a Real Person?

    (18:33) What To Do Before You Get Started

    (24:14) Does Follower Count Matter?

    (25:41) Inflated Follower Counts

    (30:41) The 3 Types of Instagram Posts to Grow

    (35:34) $400K in 4 Months Strategy

    (43:29) Simplify to Amplify

    (45:43) Use Cases for DM Automation

    (49:28) Using Instagram Stories

    (53:47) What You Do Next

    ***

    RECOMMENDED NEXT EPISODE

    → #88: Tori Dunlap – Building an audience of millions on TikTok with Her First $100K

    ***

    ASK CREATOR SCIENCE

    → Submit your question here

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn. [Greatest Hits] Nov 26, 2024
    Show notes

    Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform.

    Richard was really early to LinkedIn. And as his own reach grew, he started getting a lot of questions about how to best use the platform.

    5 years ago, Richard started creating an annual LinkedIn algorithm insights research report. This thing is a gold mine of data driven observations about how different aspects of LinkedIn are working and even how they are trending compared to the year before.

    In this episode you'll learn

    • Why LinkedIn reach may be down
    • What formats are most effective right now
    • How to use LinkedIn as a lead generation
    • And you'll get a feature by feature breakdown of how Richard himself uses LinkedIn

    Full transcript and show notes

    Read the 2024 LinkedIn Algorithm Report

    Richard's Website / LinkedIn

    Listen to episode #127 with Daniel Murray

    ***

    RECOMMENDED NEXT EPISODE

    → #170: Justin Welsh Returns

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #228: A change I'm making in 2025 [Voice Memo] Nov 25, 2024
    Show notes

    → Subscribe to the newsletter

    → Join The Lab

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #227: Are memberships still viable in 2025? Creators vs. AI, creator economy pyramid schemes, and more [Ask Creator Science] Nov 19, 2024
    Show notes

    In this episode, I answer the questions you're afraid to ask. I very explicitly asked people on my social media, "What are the questions you're afraid to ask me?" Things that feel a little bit off limits or taboo. And we got a lot, a lot of great questions.

    → Get your questions answered

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #215: How I Would Hit 100K YouTube Subscribers in 1 Year (If I Could Start Over)

    ***

    ASK CREATOR SCIENCE

    → Submit your question here

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #226: The number one thing getting in my way [Voice Memo] Nov 15, 2024
    Show notes

    → Listen to Zach Braff x Rich Roll

    → Subscribe to the newsletter

    → Join The Lab

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #225: Jonny Miller – $800,000+ from six cohorts of his signature course Nov 12, 2024
    Show notes

    Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It’s a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years. In those six cohorts, Jonny has served nearly 1,000 students and earned more than $800,000.

    Here’s the best part – Jonny doesn’t have a massive audience. When he launched Nervous System Mastery, he had a couple thousand followers on Twitter and a small email list. This is the magic of a well-designed Signature Product – and Jonny is the perfect example.

    In this episode, we get into the weeds about how he’s grown NSM – what’s worked well, what hasn’t, and how he’s found himself on large podcasts with people like Lenny Rachitsky, Ali Abdaal, Chris Williamson, and more.

    → Join Nervous System Mastery

    Full transcript and show notes

    Jonny's Website / Twitter / Instagram / LinkedIn

    ***

    RECOMMENDED NEXT EPISODE

    → #221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year

    ***

    ASK CREATOR SCIENCE

    → Submit your question here

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Previous 1 9 10 11 12 13 38 Next

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