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    Business

    Creating Disney Magic

    Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.

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    Latest Episodes:
    Implementing the Disney Great Leadership Strategies Sep 12, 2017
    Show notes

    There was a time when I was running Walt Disney World when I was frustrated we were not improving customer service quick enough. At the same time, we were not moving quickly enough to build trust with cast members.

    That was when I developed the Disney Great Leader Strategies. You can find the 10 Great Leader Strategies in my book, Creating Magic.

    Our Great Leader Strategies moved Disney World from being good to great. Or great to greater.

    Developing the strategies was one thing. Getting everyone on board was another thing.

    In this episode of Creating Disney Magic, I share the story behind the implementation of the Great Leader Strategies to over 40,000 cast members.

    I began by spending 4 hours with my direct reports, explaining each strategy and explaining what my expectations were. From there, each of them had 3 weeks to pass the Great Leadership Strategies on to their direct reports. And so it went until every cast member had been trained.

    Too often, when an organization wants to implement a new policy or procedure, or even make a drastic change like we did at Disney World, a leader will just issue a memo. Without proper communication, hope is all you have to rely on.

    For change to take hold, you have to roll it out slowly with great detail. Communication is the key.

    The best definition of communication is clarity. Without clarity, people will not understand what you expect and what they need to do.

    You can find the Teacher's Guide for Creating Magic here.


    How to Handle Angry Customers Sep 05, 2017
    Show notes

    In every organization and every business, we have to deal with angry customers.

    Some of them are so angry the situation can be hard to diffuse.

    When a family saves money for years to visit Disney and something goes wrong, they can get very angry. When a situation got to me, I did what ever I could to solve their problem.

    Remember, they are not mad at your personally. They have 10 other problems you don't even know about. Don't take it personally.

    The customer is not always right, they are often wrong. But they are always the customer. And you if you want them to be a repeat customer you do what you can to turn the situation around.

    Don't get defensive. Use empathy and try to solve the problem.

    Do your best and then forgive yourself. That is all you can do.


    Holding Contractors to a High Standard Aug 29, 2017
    Show notes

    This week a listener asked a question about whether a company should hire employees or contractors.

    Sometimes organizations let contractors get away with behavior they would not let performers get away with.

    If you are going to use contractors, you need to include clarity in the contract. Outline behavior, appearance, client interaction. Lay out expectations for professionalism and hold them to it.

    At Disney, we are so clear with contractors a guest would never know if they had an interaction with a cast member or a contractor.

    If contractors are not living up to expectations, you need to deal with it promptly and directly. If they are doing business in your name, they need to perform as well as you do.

    Also in this episode, I answer a second listener question about how to find a job when you move to a new area.


    The One Question You Should Ask Every Employee Aug 22, 2017
    Show notes

    When I was in charge of East Coast Food & Beverage Operations for Marriott, I would stop by a hotel and meet with the waitresses and waiters. I would ask one question, "What problem can I solve for you today?"

    It was a small question with a big impact.

    Often, the problems they needed to be solved were simple. They were not big issues, but the problems were a big deal to the people who could not do their job properly.

    When you have an employee who serves the guest, getting them what they need to properly do their job will have a big impact. The employee will be happy and have more respect for the leadership of the organization, and the customer will be happy, too.

    In order to build trust, you have to take care of the problems they tell you about. The more you take care of employees, the more they will trust you with the problems in the way of serving customers.

    If you want your copy of the Morning Magic Planner, you can find it here.


    How to Handle an Exit Interview Aug 15, 2017
    Show notes

    When you leave a position, you are often asked to do an exit interview. How should you handle it?

    If you are taking a position in the same company, only tell them good things. Resist the temptation to explain how you could have been handled better, or items that have frustrated you. Tell them you learned a lot and you appreciate the time people gave you. Explain how what you learned in the position helped you get a promotion.

    If you are leaving the company, feel free to tell them the truth about why you are leaving. If you have a good relationship with your supervisor, you can offer some feedback on how to improve. But there really is no upside for you to offer feedback as you leave.

    Giving feedback is as art. You have to have the right relationship to be able to give candid feedback on your way out.

    If you are faced with an exit interview, just smile and tell them how much you enjoyed your job. You can never get yourself in trouble that way.


    The Candid Truth About Candor Aug 08, 2017
    Show notes

    How candid are you with the people you care about?

    Candor does not show up as often as it should. But you can't have a healthy workplace without candor.

    If you want someone to do well, you have to tell them the truth with empathy. This is what candor is all about - truth with empathy.

    You shouldn't tell truth if there is nothing in it for the other person.

    You can get a reputation for being someone who tells the truth to help other people.

    If you don't tell someone the truth and they fail, it is your fault.

    Begin today. Be candid.


    Are You Willing to Take a Risk? Aug 01, 2017
    Show notes

    If you have been to Disney World, you may have enjoyed a great meal at the California Grill. You may not realize the story behind what it took to create such a great restaurant.

    California Grill may seem like a standard at Disney World now, but it was a risk to get the restaurant off the ground.

    When we wanted to add the new restaurant, Deiter Hanning -a world-class chef - and I flew out to visit Michael Eisner and ask him for $6 Million dollars.

    It was a risk that paid off. For me and for Disney World. California Grill turned around food and beverage at Disney World.

    Are you willing to take a big risk?

    You have to be willing to put yourself on the line and take a risk.

    If you feel comfortable, you are not taking enough risk.

    Risk can seem scary. Throughout my career, I have managed risk by making sure I have a hand in the outcome.

    Here are two ways you can manage risk;

    Don't be afraid to get experts around you. When you have consulted experts you will be prepared for any resistance you may get.

    Don't do things too fast. Take time to understand what you are doing. And give the emotions time to pass.


    Introducing New Employees to Your Culture Jul 25, 2017
    Show notes

    When you hire a new employee it can be difficult to introduce her to your company culture.

    This week, I answer a listener question from someone who is concerned about properly training employees while building a culture of trust without making

    Clarity is the key to bringing new employees on board. Let them know up front what to expect, how often they will see you, and what will happen once they have demonstrated a full grasp of their tasks and responsibilities. Next, you have to take the time to make sure they know what they are doing.

    Clarity and communication are so vital to build trust and get other people on board to what you are doing.

    At Disney, we inject so much pixie dust into new cast members they can't get it out. We begin with training and education so they understand we do things the way we do them.

    CLICK HERE to get my Morning Magic Planner.


    Work Life Balance is a Myth Jul 18, 2017
    Show notes

    Work Life balance is a myth. You only have one life and it includes work, family, and your personal life. You have to get all those elements in rhythm, not balance.

    Here are three you can maintain the right rhythm in your life;

    1. Say No to most things.
    2. Understand and focus on the few things you need to work on.
    3. Get experts around you.

    It is critical you spend time in a way that brings an investment back on your time. Stop wasting time.

    You are wasting time every day. I know you could find an extra hour each day. The question is, do you have the self-discipline to implement the changes you need to make?

    If you need help finding the right rhythm in your life, check out my Time Management Magic online course.


    Why Aren't You Reaching for a Great Life? Jul 11, 2017
    Show notes

    Do you have a great life? If not, what not? A great life is within your reach, but you have to decide you want a better life.

    "What if" are words Lou Mongello did want haunting him later in life. So he left his job as a lawyer in New Jersey and moved to Orlando to pursue a great life. Now, Lou is the host of the popular WDW Radio. Lou has a great life.

    If you are young, go do what you love. Make mistakes. Get experience. Make money later in your life.

    Fear today is not nearly as bad as regrets tomorrow.

    Getting fired showed me there is not too much to be afraid of. If I can get fired from my job and still find a way to provide for my family, how bad can it be? Knowing this armed me with what I needed to take bigger risks.

    In my entire career, I have only had a handful of days where I did not want to be there. Taking risks lead to a great career.

    If you become complacent, you will not be successful. Do not settle. Failure comes when you quit.

    Are you going to settle for a good life? Or, are you ready to have a great life?

    Don't underestimate what you can do with your life.


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