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    Business

    Creating Disney Magic

    Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.

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    Latest Episodes:
    The One Letter You Should Write Every Year Dec 18, 2018
    Show notes

    There is one letter I take the time to write for my family every year.

    Well, two letters, actually. One letter is to let each member of the family know how much I appreciate them. We all need more appreciation, encouragement, and recognition.

    The second letter is a letter you should consider writing every year, but plan on no one reading it.

    At the end of each year, I give a letter to my family and instruct them to only open it if I die.

    In the letter, is all the information they will need if I am not here to take care of things. Information on insurance, wills, passwords, bank account numbers, phone numbers of important people, car titles, property deeds, and more important documents along those lines.

    When I die, everything my family will need will be found in one place. My family will not have to worry. Even in death, my organization will pay off.

    It is not easy to think about your own death, and sit down and get all of this information in order. But as with most things in life, you have to get the hard things done now so life will be easy later.

    Your family will have enough to deal with when you go. Don't make it harder on them. Take the time to put all of your important information together.


    How to Turn Around a Bad Reputation Dec 11, 2018
    Show notes

    This episode of Creating Disney Magic was recorded live in front of an audience in Indianapolis.

    One table in the front of the room was a table of high school students who are members of the Kiwanis Key Club. All the questions for this episode come from the Key Club members.

    One of the students asked how to turn around a bad reputation. Once a company gets a bad reputation, what can you do about it?

    First, you have to admit you have a problem. Many companies don't even know they have a problem.

    Next, get input from your staff on how to fix what is wrong. Don't think you know everything. People who are working face to face with customers know more than you do.

    Finally, you have to do the hard work of implementing change after you discover what you need to do.

    It takes time and persistence to turn around a bad reputation, but it can be done.


    Do You Have the Persistence to Be the Best? Dec 04, 2018
    Show notes

    This episode of Creating Disney Magic is recorded live in front of a live audience of 350 people in Indianapolis.

    We took questions from the audience while I answered live from the stage.

    Here are the questions I answer during this episode:

    What do you do when you want to empower people but have trouble letting go?

    How have natural disasters affected my leadership training?

    When you are interviewing, how can you tell someone is a diamond in the rough if they are struggling with an interview?

    As a leader, how do you ensure a work and life balance for you and your team members?

    What is the best investment I have made under $100?

    What can a student do to prepare themselves to be the candidate companies or looking for to fill a job?

    My answer to this question is important for you, even if you are not a student. Do you have the persistence and willpower to be the best at what you do?

    What type of skills do women need to develop to get an executive management role?


    Do You Have the Persistence to Be the Best? Dec 04, 2018
    Show notes

    This episode of Creating Disney Magic is recorded live in front of a live audience of 350 people in Indianapolis.

    We took questions from the audience while I answered live from the stage.

    Here are the questions I answer during this episode:

    What do you do when you want to empower people but have trouble letting go?

    How have natural disasters affected my leadership training?

    When you are interviewing, how can you tell someone is a diamond in the rough if they are struggling with an interview?

    As a leader, how do you ensure a work and life balance for you and your team members?

    What is the best investment I have made under $100?

    What can a student do to prepare themselves to be the candidate companies or looking for to fill a job?

    My answer to this question is important for you, even if you are not a student. Do you have the persistence and willpower to be the best at what you do?

    What type of skills do women need to develop to get an executive management role?


    Creating Magic With Words Nov 27, 2018
    Show notes

    Words help a business create magic.

    Get past the boring business language we have become accustomed to.

    Words help you get to someone's heart by getting to their brain first.

    Even when it comes to Disney, without the words magic would not happen.

    Words are used in movies, of course. But Disney also uses words to connect to guests. Disney uses words to even build a better experience for employees. And the best example of this is we don't use the words employees. We call them cast members. This simple shift in words helps employees understand their role.

    Words are powerful. Words are used to shape experiences and emotions. Used properly, words can influence our behavior.

    You don't have to be Disney to create magic with words. Any organization can put the right words in the right places to create magic.

    When you can put yourself in the position of the customer, you can begin to find the right words. Rather than say what you want to say, say what the customer wants to hear.

    Ray Edwards joins us on this episode of Creating Disney Magic to talk about how to create magic with words.

    Ray Edwards has written copy for Tony Robbins, Jack Canfield, Jeff Walker, and many other well-known business personalities.

    You can get started using words more effectively with Ray's book, How to Write Copy That Sells.


    How to Build Your Confidence Nov 20, 2018
    Show notes

    On this episode of Creating Disney Magic, I answer two listener questions, but they both tie together.

    With the first question, someone asks about working with a mentor. He is a young man who wants to know how to approach someone about working with them in a mentor type relationship.

    It is not uncommon for people to ask me to be their mentor. I decline, though. If I am going to mentor someone I need to see them work and have a personal relationship with them.

    But I am willing to give advice and to let you know how I did or would handle a situation.

    You will find many people are willing to answer your questions and give advice. All you have to do is ask.

    Before you ask, read their books or articles. Listen to their podcast interviews. Attend their events. As you do this, your question may be answered and you can ask a better question.

    Working with a mentor or having someone you look up to give you advice can help you build confidence.

    But what do you do when something happens that takes a knock at your confidence?

    There are times when you will get rejected. Or something you expected doesn't go your way. And it may knock at your confidence. Keep going. It is all you can do. Usually, when you get rejected, it has nothing to do with you. Keep moving. My entire career was not magic.

    When you fall off a horse, get back on right away. Your best days are ahead of you. Get started on having those better days sooner by getting back up.

    Do you use the Morning Magic Planner yet? Click here to get it for free.


    The Path to Creating Magic in Your Life Nov 13, 2018
    Show notes

    In this episode of Creating Disney Magic, we have another rapid-fire series of questions.

    Jody Maberry pulls out seven listener questions, and I provide a brief answer.

    Tell how you would work along with cast members to learn what they would do day to day.

    Spending time out with the cast members gave me more appreciation for the hard work our team did every day. You would benefit from doing the same. Get out with your team to get an idea of the work they do day in and day out.

    What do you do when you are doing a good job, love your company, but have a lousy boss?

    You have to decide how long you can put up with the boss. If it is having a big negative impact on you, keep doing a good job but plan a way out. Don't stay too long at a job where you are not happy.

    What is the most valuable lesson you learned as Executive Vice President of Walt Disney World?

    Make sure you are not being a big deal. Even my title was intimidating to cast members. I made sure I was available, approachable and open to cast member. Everyone is important.

    What are your thoughts on bringing politics into the workplace?

    It's a bad idea. While I was at Disney, I never discussed religion or politics. And other people's political opinions and views are not your business.

    What kept you grounded while you were Executive Vice President of Walt Disney World?

    You become who you are early in life. I grew up poor in Oklahoma. And I grew up in a family where you treated everyone respectfully.

    Do you think someone could be as successful as you are now without a college degree?

    It is harder to get a job today without a degree. But if you are going to start your own business, you don't need a degree. And if you can be successful on your own, businesses will be more interested in you.

    Do you think anyone can become anything and create magic in their own way?

    Yes. There are three steps to being successful. First, have a great attitude. Second, be reliable and credible. Third, become an expert in something. The main thing is to help other people before you worry about them helping you.


    Take the Risk or Have the Regret Nov 06, 2018
    Show notes

    This episode of Creating Disney Magic is a bit different than usual.

    Rather than focus on a single topic, we do a series of rapid-fire questions.

    In this episode, I answer the following questions:

    What is your biggest leadership failure and how did you cope with it?

    What is a tip for not getting burnt out while working a full-time job while also building your own small business?

    What advice can you give when it comes to coaching employees on accountability?

    What is the greatest career risk you ever took?

    What are my most gratifying moments as former Chairman of the Board of Heart of Florida United Way?

    What imagineer did you enjoy working with?

    If there is only one lesson you hear in all of my answers, I want you to remember you have to take the risk or have the regret.


    Making Family Your Top Priority Oct 30, 2018
    Show notes

    Early in my career, I was so driven to successful I worked six days each week. I went to work early in the morning and came home late at night.

    I didn't see my wife or son enough. Together with my wife Priscilla, we came up with a plan that would allow me to spend all of my time on my one day off with my son, Daniel.

    As I got promoted and traveled often for Marriott, I would talk to my son every night while I was gone. When I would arrive home on Friday from a week on the road, I took Priscilla out to dinner. It was a priority above anything else when I came home.

    If your job requires you to be away from home, here are some tips to make sure your family remains a top priority:

    Use Facetime and other technology to keep in touch with family.

    While you are home, drop your hobbies. No golf, no beers in the garage with your buddies...make your family your hobby.

    Make sure you are paying attention to each other. You want to pick up on it when your spouse if beginning to feel stressed or depressed.

    Do things on purpose. Schedule time with your spouse and kids.

    Make it easy for your family to reach out to you.

    Change mindset when you get home. Drop work. Focus on your family.

    It's not always about how much time you spend together, but how you spend the time you have together.

    When you know you are going to have to spend time away from your family, be deliberate and talk about it. How are you going to do it? What routines are you going to set up? How are you going to make sure everyone in the family gets special attention.

    Even if you have not done a good job with this yet, it is not too late to get better. Think about how you can do better tomorrow.

    Find us on Instagram - @leecockerellmagic and @sugarjmaberry


    How to Have Difficult Conversations Oct 23, 2018
    Show notes

    Having difficult conversations is one of the toughest aspects of being a leader.

    Terminating someone, in my opinion, is the hardest thing. But having difficult conversations is second, and avoiding these conversations can often lead to having to terminate someone.

    If you can't make hard decisions or have hard conversations, don't become a parent and don't become a manager.

    Most managers are not living up to their responsibility of having the tough conversations.

    Tough conversations are about a variety of topics; performance, attitude, coming to work on time, poor communication, all are topics that are difficult to talk to people about. And so many managers avoid having the conversations they should have.

    The power you hold in your hands as a leader is tremendous. Depending on how you role model, how you develop, and how you handle difficult conversations can determine if an employee becomes good or if they become great. Avoiding tough conversations is hurting people who look to you to help them succeed.

    Being clear and upfront when you hire an employee can cut down on the difficult conversations you have to have. But even if you do a great job with clarity when you hire, you will still have to have difficult conversations with people.

    When someone is doing something that needs to be improved, you don't have to save up a list of transgressions. You don't have to be historical.

    You can have the entire conversation in 90 seconds. Here are the steps:

    Bring up the current incident.

    Be clear about what is happening.

    Be clear about expectations.

    Leave it that. It is that simple to let someone know they need to come to work on time or stop being rude in meetings.

    Make sure you are having these conversations. Don't avoid it. You know which conversations you need to have. You know what you have been putting off. You know what is happening that will eventually hurt people or cause a problem if you don't take care of it. And you know what other employees are talking about. If you don't take care of the issue, if you don't have the difficult conversations, it makes you look bad as a leader. Others are paying attention to how you handle the situation.

    Often, when people are not told someone is not wrong, they will take it as acceptance.

    If you want to get better at having difficult conversations, consider reading these books;

    One Minute Manager by Ken Blanchard Radical Candor by Kim Scott Crucial Conversations by Kerry Paterson

    Also, check on Dan Cockerell's podcast episode about the Power of Feedback.


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