Creating Disney Magic

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**Creating Disney Magic**

Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.

Latest Episodes:

Don't Fall in Love With Your Ideas Feb 04, 2020

Show notes

We often fall in love with our own ideas.

When we have time and money invested in an idea, it becomes hard to walk away.

But if you have been doing it for a while and it is not working, it is probably not going to work.

Rethink how you are doing things. What do you have going on that is not working right now?

I admit, guys tend to be stubborn about hanging onto ideas, even if they are no longer working.

One of the best ways to examine your ideas is to get experts around you. Sit in a room with a mastermind group, talk to employees and customers, work with someone who knows more than you do. Make sure you are not sticking to an idea that no longer works.

The Three Elements of Strategic Planning Jan 28, 2020

Show notes

Strategic Planning does not mean creating a big complex plan.

The purpose of a strategic plan is simply to make business better. An effective strategic plan only has 3 elements: Customer, Employee, and the Bottom Line.

There are three questions you want to answer in your strategic plan;

How can we make it better for guests?

How can we make it better for employees?

How can we make more money?

Sit down with employees and ask them about the business. What are they hearing from customers? What do they need to do their job better? What outstanding maintenance issues are you missing?

Now Make a list of questions and ideas by department

Here are a couple of examples:

Food and beverage:

-How can we increase the average amount of a bill?

-How can we get guests to buy a desert?

Retail:

-What shops should we consider opening?

-What products should we carry to increase spending per guest?

-Do we have any maintenance issues?

Now go through your financial statements. Where can you do better? What can you eliminate altogether?

Don't view your strategic plan as something you shape once a year. New ideas can show up at any time. Re-examine the strategic plan every quarter to see where you can improve and what new ideas you can insert into the plan.

How to Handle Disorganized Employees Jan 21, 2020

Show notes

If employees are disorganized it can cause problems for you and other employees.

As a leader, you need to deal with it. Other people are watching and wondering why you are letting this problem continue.

Sit down with the disorganized and explain what you see and why what they are doing is disruptive. And figure out why it is happening.

Maybe they need more from you. Maybe you haven't said anything about it so they assume what they are doing is ok.

Good leaders are constantly repeating what they want to happen. You have to set expectations and constantly remind people.

By the way, if you have good employees leave them alone. Don't adopt a blanket policy that impacts everyone. Deal with the disorganized employees and let the organized employees keep getting work done.

Get Ahead in Your Career By Volunteering to Take on More Work Jan 14, 2020

Show notes

One of the quickest ways to get ahead in your career is to take on more work and do a great job.

When the opportunity arises, you should volunteer to take on more responsibility.

The people who get ahead in life are the ones who raise their hands when the boss needs someone to take on a project.

And, usually, it is the busiest person in the room who raises their hand.

This is because they have a system and know what they can get done. They know how to delegate, follow up, track a project

If you want to get noticed by your boss, volunteer to take on a project. By taking on more work and doing a great job, you are going to get noticed. You are going to get exposed to other high performers. You are going to get experience doing bigger work.

Most people will pass on the opportunity to take on more work. But you can't afford to miss the experience and exposure.

Even if you don't know what you're doing, take on the project anyway. You will figure it out. And the big secret in life is nobody else knows what they are doing either. Don't hold back because you don't know what to do.

Take the challenge this week. Find some more work to volunteer for.

When you need a break from all your hard work call Magical Vacation Planners. They are here to help. You can reach them at 407-442-2694.

Resources

Have an excellent career by learning from Lee: Career Magic

Lee's website: https://www.leecockerell.com/

Respect All Employees Not Just the Ones in Nice Suits Jan 07, 2020

Show notes

There are times when people of higher positions in an organization feel like they are above other positions.

Let me be blunt. Some people feel they are hot stuff and don't appreciate the employees who are really making the business operate.

During my career, I was treated as if I wasn't as good as others because I didn't have a college degree. But I know I am not unique. Women have dealt with treatment like this for a long time. So have older employees. And young employees.

It becomes a cultural thing. And once it is part of the culture, the only way it can change is through top leadership.

A nice suit doesn't make you special. An MBA doesn't make you special. Every employee should be respected. The message, behavior, and culture of appreciation and respect have to come from the top.

Making the change won't happen right away. It took time to get the culture you have and it is going to take time to turn it around.

If you don't get culture right, you are going to miss more opportunities than you realize.

If you are a leader, make sure everyone who reports to you is appreciated and respected. If you have the courage to step up. you can try to push it further up. Pushing for change isn't easy. But you can make a difference.

Don't underestimate what you can do to help people.

Every Day is a New Opportunity to Get Better Dec 31, 2019

Show notes

When a new year begins, the only shift I make is getting out my January insert for my DayTimer.

A new year has no more importance than a new day.

Many people make the mistake of having a philosophical approach to a new year.

Have you thought to yourself, "well, it's a new year, now is the time to focus on ..." and here is where you might insert losing weight, spending time with family, or finding a new job.

If so, you are taking the wrong approach.

The better approach is to think about it each day. How can you make today better?

Get out of the habit of setting resolutions or goals for a new year. Instead, make today better. Then make tomorrow better.

Wake up 15 minutes earlier, sit down with the Morning Magic Planner and plan out your day.

Every day is a good day to get better.

Your Boss Won't Change Dec 24, 2019

Show notes

Many companies focus on results and don't care how you feel. You get a paycheck and they don't owe you anything else, they reason.

You don't have to put up with it.

If you have a job where you are not respected or appreciated, it is time to move on. Perform as good as you can at your current position while you look for a new job, but begin now looking for a new job. Don't stay in a job where you are not satisfied with what you are doing.

People who don't feel they matter tend to make drastic changes. It is why people leave relationships. And it is the number one reason why people leave jobs.

There really isn't anything you personally can do if you have a boss who doesn't appreciate people.

The odds of you being able to do anything to change the person as slim. Do not fool with fools. Get out of the situation.

Basically, there are only two options. Stay and put up with it or leave.

Leaving is uncomfortable. But life is short, don't put up with a bad situation too long. Your boss won't change.

In a few years, what you are going through now will be a little detour.

Or, you can stay and put up with it.

Your problem is not your situation. Your problem is your decisions. If you stay in a bad work situation it is your decision.

The Power of Persistence Dec 17, 2019

Show notes

In your book, your phone number. What do you do with all the extra phone calls you get?

Believe it or not, I don't get many phone calls. Sure, I get some spam calls. Even when I was the EVP of Disney World, I made myself available to any cast member. It wasn't often a cast member reached out. And today, not many people reach out. If someone calls me, I want to make sure they get in touch with me. That is how I am able to book presentations and other business.

If phone calls are taking away from your business, you still have to find a way to handle the calls. Most businesses make it hard to talk to a real person. Answering the phone is part of taking care of your customers.

If I have my own business but want to learn from someone in a different business, how can I ask them to be my mentor?

Reach out and ask for advice. Find out more about the company, pick someone in the company, explain your situation and ask if you can spend a few minutes asking questions. Keep at it. Don't get discouraged.

Persistence is a big problem today. People give up too easily. The power of persistence will take you far in life.

Being a Parent is the Most Important Leadership Job in the World Dec 10, 2019

Show notes

Being a parent is the most important leadership job in the world.

If you can't have hard discussions and make tough choices, don't become a leader. And definitely don't have kids.

Parenting can be hard. Especially when you are the parent of a teenager.

As a leader in your home, you have to keep talking to your teenager constantly. Even when they don't want to talk to you. And you have to model the behavior at home you want to see from your teenager.

Kids are going to push back and test you.

But you have to stick with them and keep communicating.

Understand what kids are telling you may not include all of the truth. They will leave parts of the story out to keep out of trouble.

When I was a teenager, the biggest trouble we could get into was beer and cigarettes. By the time my son was a teenager, drugs had become a big problem. We talked about the potential of trouble and consequences often.

You have to pay attention to your teenager. Go into their room often to see what is happening. And keep talking.

Talk to your teenager about situations before they happen. Kids need to understand bad things are going to happen. They will face bullies and peer pressure. A kid will already have to know what they will do in situations before it happens.

Let them know peer pressure is the worst way to make a decision. Fill their brains with reality.

One of the best ways to have a talk with a teenager is to go for a drive. They can't escape and you can talk

You don't need to be best friends with your kids, but you have to respect them and they have to respect you. You build mutual respect by communicating and modeling behavior.

Advice on Careers and Promotions Dec 03, 2019

Show notes

In this episode of Creating Disney Magic, we answer listener questions about careers and promotions.

How should I dress on my first day at a new job?

Before your first day, you should already have an idea of the culture of the company and the way people dress for work. On your first day, dress slightly better than the usual work appearance. It is better to show up a little overdressed than underdressed.

People do judge you on how you look. Make sure you look professional.

What would you tell an employee who wants a raise beyond the usual annual raise?

The simple answer is to tell them the truth. Often, people want a bigger raise because of the amount of time they have been in their job. But they are in a job that doesn't pay more than they are earning. Tell them the truth about what it would take to get a job that will pay them more.

During my entire career, I never asked for a raise. I just kept doing my best and kept getting promotions. With each promotion, I made more money. If you become the type of employee your company won't want to be without, you will always have a better chance for a raise.

What if I am so good at my current job my boss won't promote me?

You have to have a candid conversation with your supervisor to find out what it will take to move up to the next level. If you are a great performer, having this conversation won't impact your job. If you are going to raise your performance, you need to know what your supervisor expects.

I used to ask my boss, "Are you telling your boss something about me you are not telling me?" I made it as easy as possible for my boss to tell me how I could do better.

Your job and career have to be good for you, not just for the company.

If you want to read about my career and the lessons I learned along the way, check out my book, Career Magic.

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