Content Is Profit

Latest Episodes:

How Micro-Creators & UGC are Transforming the Influencer Marketing Game for Brands with William Gasner Apr 15, 2025

Show notes

Today we sit down with William Gasner, co-founder of StackInfluence—a revolutionary platform connecting brands and micro-creators to scale with user-generated content (UGC).

From scaling an eCommerce brand to 7 figures in 6 months to helping creators monetize even with 1,000 followers, William reveals:

- Why brands prefer working with smaller creators.

- How content quality is changing—and why "authentic" beats "perfect."

- What it really takes to run an influencer campaign that converts.

- Tips for creators to grow, monetize, and stand out in 2025.

- Why testing beats perfection—and how you can start TODAY.

Whether you're a brand looking to scale or a creator ready to monetize your influence, this episode is packed with gold.

💡 Learn more or join the challenge: https://businesscreator.club/

🔗 Explore William’s platform: https://stackinfluence.com/

Timestamped Overview:

04:36 "Brands Favor Smaller Creators Now"

08:24 "Creative Freedom for Content Creators"

09:25 "Streamlining Content Creation for Brands"

15:53 Podcast Promotion: Organic vs. Paid

19:31 "Content Quality for Creators"

20:46 "Content Preferences vs. Popular Trends"

26:14 Content Strategy: Balance & Platform Adaptation

28:15 Authentic-Looking, Staged Content Trend

31:11 Merging Content and Business Success

34:33 "Focused Niches Trump General Marketplaces"

37:23 "Entrepreneurial Differences and Opportunity”

Connect with William:

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

The Best 5 B2B Marketing Strategies to Win in 2025 Apr 10, 2025

Show notes

What does B2B marketing look like in 2025?

In today’s episode of Content Is Profit, we dive into the top 5 B2B marketing strategies that are transforming the landscape—straight from a powerhouse internal HubSpot report (shoutout to Masters in Marketing 🎯).

From the rise of AI to the power of personality-driven content, we’re breaking down what works, what to watch for, and how to apply these strategies in YOUR business today. This is Part 2 of our series based on this game-changing newsletter drop, so don’t miss Part 1 on B2C strategies if you haven’t already!

🚨 If you want to stay ahead of the game and crush your content strategy, hit play and let’s break it down.

👉 BONUS: Get ready for our Find Your Voice Challenge starting April 21st inside the Business Creator Club! $1/month gets you in -> businesscreator.club

Timestamped Overview:

[00:00:00] Intro to the B2B Marketing Series & Episode Preview

[00:01:00] Reminder: B2C Strategies & Upcoming Challenge (April 21st)

[00:02:00] B2B Strategy #1 – Using AI to Create Multimodal Campaigns

[00:04:00] Examples of AI in Customer Experience and Content Creation

[00:05:00] B2B Strategy #2 – AI-Powered ROI Reporting Tools

[00:06:00] Why Conversational AI Is the Next Big Thing in Analytics

[00:07:00] B2B Strategy #3 – Automating Strategy & Execution With AI Agents

[00:08:00] How AI Agents Are Becoming Digital Team Members

[00:09:00] B2B Strategy #4 – Creating Content That Reflects Brand Values

[00:10:00] Why Your “Why” Matters More Than Ever (Mission + Vision)

[00:11:00] B2B Strategy #5 – Personality-Led Content & Authentic Engagement

[00:12:00] Real Talk: Behind-the-Scenes Content, Employee Voices & Trust

[00:13:00] Final Thoughts + Join the Business Creator Club Challenge

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Top 5 B2C Marketing Strategies You Need for 2025 Apr 08, 2025

Show notes

n this episode, we're diving into HubSpot’s brand-new newsletter (shoutout to the Masters of Marketing podcast 👀) to uncover the Top 5 B2C Marketing Strategies for 2025 — and how you can apply them TODAY.

We’re talking:

Why User-Generated Content is exploding (and how a chocolate brand broke the internet with it)
How to make your brand values stand out — and why it matters more than ever
The AI revolution: turning one idea into multimodal content (without burnout)
Why DMs are the new customer service hotline (and how it builds raving fans)
How to finally track your ROI without losing hours in spreadsheets

Whether you're a content creator, podcaster, or business owner, this is your roadmap to staying ahead of the curve in a fast-changing digital world.

🔥 Want to start creating content that converts?

Join our $1/month community & 17-Day Challenge at BusinessCreator.Club — starts April 21!

Timestamped Overview:

[00:00:00] Intro to the Series & Newsletter Overview

[00:01:00] Key Stats on Marketing Effectiveness (CRM vs. Non-CRM)

[00:03:00] Strategy #1 – User-Generated Content

[00:07:00] Strategy #2 – Content That Reflects Brand Values

[00:08:00] Strategy #3 – Leveraging AI for Multimodal Campaigns

[00:12:00] Strategy #4 – Using Social Media DMs for Customer Service

[00:15:00] Strategy #5 – AI Reporting Tools to Track ROI

[00:17:00] Recap + Business Creator Club Invitation

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Influence or Manipulation? Behavioral Science & Marketing ft. Phill Agnew Apr 03, 2025

Show notes

What separates good marketing from great marketing?

Marketing is much more than promoting ones’ products. It is the science behind influencing people into making a specific decision.

And even though we believe we make most of our decisions consciously; our subconscious is consistently being influenced by marketing “nudges”: specific subtle actions that shift your decision-making.

That’s what we explored in today’s conversation with our great guest, and host of the Nudge Podcast, Phill Agnew.

Some of this conversation’s #GoldenBoulders are:

🔥 Is Leveraging Behavioral Science Manipulative?

🔥 Nudges Insights: Reactance, Halo Effect, Decoys, And More!

🔥 Phill’s Favorite Nudges To Get People To Take Action!

🔥 And Much More…

Hope you enjoy this episode as much as we did!

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

The Future is YouTube: 4 Big Bets for Creators in 2025 Apr 01, 2025

Show notes

YouTube is making BIG moves in 2024 — and if you’re a content creator, podcaster, or entrepreneur… this episode is a must-watch.

I’m breaking down the 4 bold predictions and strategic bets YouTube’s CEO just made — and how they’ll impact the future of content creation, monetization, AI, and YOUR brand growth.

From creators becoming the new startups of Hollywood… to YouTube taking over the living room (yes, real TV time)… we’re diving into what this all means for you:

I also share:

Real-world examples of creators turning content into companies

Why you might not need a fancy studio (yet)

How to leverage YouTube’s latest tools (like the new promotion tab!)

Where AI fits into your content workflow without replacing your creativity

How to prepare for the shift toward global audiences & dubbed content

Whether you’re just starting out or scaling your platform, these insights will help you stay ahead of the curve, reach more people, and grow your brand!

🎯 Ready to level up your content game?

Join the Business Creator Club now — just $1/month → businesscreator.club

Timestamped Overview:

00:00 "Global Reach: Podcasts on YouTube"

06:48 Podcast Studio Benefits & Personalization

08:12 Content and Business Growth Tips

10:50 Content Creation in 4K?

16:48 Hypersexualized Apps: Responsibility & Creativity

18:25 AI Tools Boost Content Creation

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

6 Steps To Content Visibility (Includes 2 Bonus Ones!) #559 Mar 27, 2025

Show notes

Want to grow your podcast or content platform… without burning out or spending a fortune on ads?

This episode is your go-to roadmap for expanding your reach, building authority, and making real moves with your content strategy.

Inspired by a powerhouse convo with industry expert Vinnie Potestivo, we’re diving into 6 high-leverage strategies to grow your audience—plus 2 bonus plays most people completely overlook (but can seriously explode your visibility 🔥).

Whether you're just starting out or looking to take your content to the next level, these tactics work for podcasts, YouTube channels, newsletters, and social platforms alike.

Ready to grow your audience, increase authority, and actually monetize your content?

👉 Join us inside the Business Creator Club – where creators become profitable brands.

🎉 Launching April 21! Grab lifetime access now for just $1: businesscreator.club

Join Podmatch at: https://www.joinpodmatch.com/bizbros

Follow Vinnie at: https://www.linkedin.com/in/vinniepotestivo

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

How Much Time Have You Lost? A Message to the Creators Still Holding Back Mar 25, 2025

Show notes

Today’s solo episode is a bit raw, a bit personal, and 100% for YOU—the creator, the entrepreneur, the business owner who knows they’ve been sitting on gold… but haven’t hit publish.

I reflect on a powerful day in the studio with clients who walked in unsure—and walked out inspired.

The #GoldenBoulders you don’t want to miss!

- Discover the unseen challenges of business owners and content creators.

- Learn why NOT being typical is your greatest strength.

- Find out how to conquer the fear of publishing and get your content out there!

Whether you’re just starting your content journey or still battling perfectionism, this is your reminder: stop thinking, start sharing.

Your message matters!

⚡ Ready to get moving? Join the movement inside https://businesscreator.club and connect with others who are done playing small.

Timestamped Overview:

00:00 Podcasting Breakthrough and Studio Revamp

03:42 Reflecting on Business Owners' Struggles

07:51 Embrace Content Creation Now

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Podcast Growth Simplified: The Content & Monetization Playbook with Adam Schaeuble Mar 20, 2025

Show notes

Are you struggling to grow your podcast audience and turn your content into a profitable venture?

In this episode of Content is Profit, we welcome back Adam Schaeuble, a podcasting powerhouse who's cracked the code on simplifying content creation while maximizing impact!

Adam shares his journey of transforming his podcasting hobby into a thriving business that allows him to work just three days a week. Learn to:

Simplify your content creation process

Establish yourself as an industry expert

Convert more listeners into paying clients

Grow your email list effectively

You'll learn how Adam leverages these components to establish expert positioning, grow his audience, and convert listeners into clients!

Enjoy!

Check out Podcasting Business School https://www.podcastingbusiness.school/
Connect with Adam on Threads: https://www.threads.net/@podcastingbusinessschool?invite=0

Timestamped Overview:

01:00 - Who is Adam Schaeuble?

02:30 - The Secret to Podcast Growth & Monetization

04:30 - The Podcast Growth Problem

06:00 - Less But Better: Why Adam Cut His Workload & Grew Faster

08:00 - Should You Be on Every Platform?

09:30 - How Adam is Dominating Threads

12:00 - Adam’s Content Flywheel (How It All Works Together)

14:00 - The Newsletter Shift That Skyrocketed Open Rates

16:30 - The #1 Problem Podcasters Face: No Clear Monetization Plan

18:00 - The Ultimate CTA: Why Discovery Calls Convert Like Crazy

20:30 - The “Magic Question” That Makes Selling Easy

22:00 - The Best Podcast Format for Converting Listeners to Clients

24:30 - Adam’s Ultimate Growth Tip: The Power of Testimonials

25:30 - The BIGGEST AHA Moment: Lead Magnets Are Dead?

27:00 - Final Thoughts & Podcasting Advice for Creators

28:00 - Where to Connect with Adam

29:00 - Join the Business Creator Club!

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

We Spent Money on YouTube Ads for Our Podcast… Here’s What Happened! Mar 18, 2025

Show notes

Have you ever wondered if paid ads on YouTube can actually grow your podcast or content?

Well, we finally put it to the test, and the results were way more interesting than we expected!

Up until last week, we hadn’t touched YouTube ads. Everything we’ve done to grow Content Is Profit has been organic. So, we decided to give it a shot.

What you’ll learn in this episode:

✔️ Do YouTube ads actually work for growing a podcast?

✔️ Why organic growth alone might not be enough anymore

✔️ How YouTube’s Promotion Tab works & how to set it up 💡

✔️ The biggest mistake people make when running YouTube ads

Dive in and see how you can make paid promotion work for you!

🔥 Join Business Creator Club – a community designed to help you grow your business with the right support system. businesscreator.club

Enjoy!

Timestamped Overview:

00:00 Growing Our Show: Audio to Video

03:15 "Secrets to Successful Podcast Monetization"

08:13 YouTube AI Promotion Strategy

10:15 Strategies for Channel Growth

16:25 Gamers Boost YouTube Traffic Quadruple

17:21 Exploring Video Podcast Promotion Strategies

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

What Type of Content Should You Create? Let’s Break It Down! Mar 13, 2025

Show notes

Let’s be real—creating content can feel overwhelming.

You’ve got podcasts, vlogs, talking head videos, reels, shorts… and about a million other options. So, how do you know what’s the right format for you?

In today’s episode, I’m breaking it all down for you. I recently challenged myself to start vlogging, and let’s just say—it’s been a ride.

I’ve failed at it before (like, a lot), but this time, I took a different approach. And guess what? It actually worked!

Here’s what this episode is about:

🔥 The #1 question you should ask before picking a content format

🔥 How to simplify your content process and stay consistent

🔥 The biggest mistake people make when starting a podcast, vlog, or social content

🔥 Why high-frequency content creates more opportunities

If you’ve ever felt stuck, unsure what kind of content to make, or just overwhelmed by all the choices, this episode is for you!

Want more insider tips & behind-the-scenes content? Join the Business Creator Club for just $1/month! Get exclusive lessons, live Q&As, and strategies to help you turn content into profit 👉 https://businesscreator.club/

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