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Content Is Profit — Business
Content Is Profit

Welcome to the Content Is Profit Show.
In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business.
After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue.
You’ll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time.
The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.

Copyright: © 2022 Content Is Profit

Latest Episodes:

Monetize in 2025: Rediscovering Human Connection in Business with Coach Kimmy Seltzer May 20, 2025

Show notes

In a world dominated by digital connections, I'm reminded of the irreplaceable value of face-to-face interactions. From the sun-soaked shores of the Florida Keys, I've just experienced an eye-opening retreat that's left me buzzing with insights about the power of in-person events. Join me as I sit down with Kimmy Seltzer, a dating expert and retreat organizer, to explore why real-world connections are more crucial than ever in our increasingly online world. We'll dive into: - The resurgence of in-person events post-pandemic - The unique benefits of live gatherings for networking and business growth - Balancing online presence with real-world experiences - Strategies for diversifying your "connection portfolio" - Tips for maximizing networking opportunities at conferences Throughout our chat, Kimmy shares her journey from therapist to sought-after dating coach, offering valuable lessons for entrepreneurs looking to build authentic connections in their businesses. Don't miss Kimmy's golden nugget of advice for entrepreneurs ready to level up! It's a simple yet powerful reminder that could be the push you need to take that next big step. Timestamped Overview: 00:00:00 Welcome to Content is Profit: Special Florida Keys Edition 00:01:13 The Shift from Online to In-Person Connections 00:02:47 The Power of Direct Approach in Business and Dating 00:06:18 Leveraging Live Events and Media for Business Growth 00:10:55 Following Your Passion in Business 00:14:12 Final Advice: Just Go and Take Action

Connect with Kimmy: https://www.instagram.com/kimmyseltzer/

https://www.kimmyseltzer.com/

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Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Are You Obsessing Over Production and Neglecting This Crucial Element? May 15, 2025

Show notes

Have you ever found yourself caught over fixating on the production quality of your content? It's a debate that's been raging in the content creation world for years, and I'm here to share my thoughts on this hot-button issue, and why “production” might not be as important as people think. In this episode, we're diving deep into the age-old question: What truly defines quality content? Is it the slick production value or the power of what the content talks about? We'll explore why many creators get stuck in the pursuit of perfection, often at the expense of actually putting their content out there. We'll reveal how a simple shift in mindset helped us break free from this cycle and start connecting with our audience in meaningful ways. We also share three actionable strategies that can help you improve your this crucial element and create content that truly resonates. We’ll wrap up with valuable technique we learned from a communication expert that can help you fine-tune your delivery and make your content even more compelling. Whether you're a seasoned content creator or just starting out, this episode will challenge you to rethink your approach to quality and help you find the sweet spot between production value and impactful messaging. So, are you ready to create content that not only looks good but truly connects with your audience? Let's dive in and explore how to make your message shine, regardless of your production budget.

Timestamped Overview: [00:00] The frustrating moment that inspired today’s topic: “quality content” [01:00] A client’s production feedback that sparked a bigger realization [03:00] Why the definition of “quality” is 100% subjective (and dangerous) [04:00] Our 3-year struggle chasing “perfect” content—and how we finally broke free [05:30] The power of going live and detaching from perfectionism [07:00] 3 ways to improve your message (and why that matters more than production) [08:30] Why you need to believe you’re a creator—even if you don’t feel like it yet [09:00] Solving actual problems through your content is the real win [11:00] Great examples: physics teachers, chalkboards, and raw value-driven content [13:00] Be a student of your content: how to use analytics & feedback to improve fast [15:30] The 5-minute test: a powerful trick to evaluate your delivery without the visuals [17:00] Final thoughts: The message always matters more than the megapixels

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You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Powerful Growth Strategy Hiding in Plain Sight… Ready to Give it a Shot? May 13, 2025

Show notes

Ever feel like you're shouting into the void with your content? You're not alone. Many creators struggle to gain traction, but there's a powerful strategy that doesn't rely on social media algorithms or viral posts. Today we explore why this strategy is the ultimate growth hack for both content creators and businesses. By doing this with the right people, you can: - Expand your reach exponentially - Tap into new audiences - Create mutually beneficial partnerships - Generate leads and sales opportunities We break down how major brands and successful creators leverage this strategy. - How Mr. Beast amplifies his reach. - Yes Theory's innovative approach with Formula E racing - A local wellness center's campaign that generated 300 bookings in one weekend Whether you're B2C or B2B, there are countless ways to harness this strategy. "You should be doing the unscalable." - Alex Hormozi. maybe this quote can give you a clue As we wrap up we share practical tips on how to find these opportunities, including leveraging events and asking the right questions to uncover potential partnerships. Here is what to do next. Ready to supercharge your growth through collaboration? Join us in the Business Creator Club where we dive deep into these strategies every week. Or, connect for free with fellow creators in our Content is Profit Facebook Group. Don't let your content efforts go to waste. Discover how strategic collaborations can take your business and influence to new heights!

Timestamped Overview: [00:00] A game-changing Zoom call and a big realization: why are we scared of meeting people? [02:00] The story of Adam’s collaboration event and how it unlocked opportunities for everyone [04:00] Why we need to stop blaming the algorithm and start focusing on direct relationships [06:00] The secret strategy we’ve used since episode 20: content as a connection vehicle [08:00] Real-world B2C example: 300 booked appointments from 1 collaboration campaign [10:00] YouTube & MrBeast collabs, and why creators are winning with joint content [12:00] B2C & B2B breakdown: how to reverse-engineer collabs for books, services, or high-ticket sales [16:00] Exotic car studio story: from content collab to distribution deal [18:00] How to find ideal collab partners (hint: start with events & dream customer mapping) [19:00] Final thoughts + invite to the Business Creator Club & Content Is Profit community

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Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

The 1M Followers Framework! 10X Your Growth - Part 2 May 08, 2025

Show notes

What if “virality” was actually simple? (Spoiler: It can be.)

In this episode of Content Is Profit, Alex Hormozi drops his shockingly straightforward formula for going viral, and we waste no time breaking it all down. 🧩

Curious how Alex went from 20k to 400k+ podcast downloads a month just by tweaking ONE thing?

Or why he pays $70k/month for content production (and would gladly pay $2 MILLION if it meant getting the same reach with ads)? 😳

But wait, there’s more:

💡 The only 2 stats that matter for YouTube virality (hint: it’s NOT all about high production quality)

🛠️ Hormozi’s plug-and-play frameworks for both long and short-form content (steal these!)

💥 The “M2M” system to turn one recording into dozens of powerful micro-content pieces
🎯 Why your call-to-action might be the only thing holding you back from massive growth

💭 And what to do when you “run out of things to say” (the answer will surprise you)

If you’re ready to turn content into REAL results (and have a good time doing it), this episode is your new playbook.

00:00 "Boost Your Business Momentum"

04:48 YouTube Success: Watch Time Importance

07:03 Frameworks for Effective Content Creation

09:37 "Prioritize Message Quality Over Production"

14:55 Content Leadership Solutions

17:50 "Make More Offers, Earn More"

21:23 "Outsource Prototyping for Efficiency"

24:42 Boost Content Output: Rethink Strategy

25:14 Podcast Production and Distribution Strategy

28:21 "Operation Catch Up: Content Distribution"

31:36 "Mindset for Content Creators"

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

The 1M Followers Framework by Alex Hormozi! 10X Your Growth May 06, 2025

Show notes

Want to get explosive growth and turn your content into profit?

In this episode, we dive deep with none other than the legendary Alex Hormozi.

Discover how he skyrocketed his following by 1,000,000 followers in just 6 months.

Here are some of the #GoldenBoulders from the episode:

- The $100,000 advice from Grant Cardone that redefined Alex's entire approach to content.

- Why sheer volume plays a critical role in your content strategy and how to balance it with quality.

- The 80/20 rule that will forever change how you prioritize your content efforts.

- How Alex's podcast went from 20K to 400K monthly downloads with just one simple tweak.

If you're a content creator and entrepreneur, you can’t miss this game-changing episode.

Enjoy!

Timestamped Overview:

00:00 Alex Hormozi's framework for rapid follower growth.

05:34 Internal system enables volume, receives mixed feedback.

07:02 Balancing quality and volume is resource-intensive.

09:52 Reduce friction; adapt to your current level.

15:15 Alex Hormozi's tweets ideas for quick feedback.

17:55 Engage stories for feedback; develop ideas' depth/width.

19:38 Quality vs. volume debate in content creation.

24:54 Discussion on video formats, frameworks, and boosting downloads.

26:04 Sharing test results, emphasizing meaningful business goals.

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Building A Podcast That Grows Itself! ft. Jeremy Enns May 01, 2025

Show notes

If you have tuned into the Content Is Profit Podcast you’ll know how podcasting changed our business. And I’m sure in a few years we’ll say it changed our lives. Podcasting has changed Jeremy’s life as well. He went from listening to 8-hours of podcasts per day to building his own podcast production company and freeing himself from the 9 to 5 hustle while traveling to over 45 countries. Doesn’t that sound incredible? At this point, you might be asking yourself, “how did he do it?” That’s exactly what we set out to discover in this conversation! Some of the topics we covered were: 🎙Why It Is Important To Understand Pricing! 🎙When Consumptions Becomes Redundant. 🎙Do You Need To Market Your Marketing?

Connect with Jeremy:

https://counterweightcreative.co/

https://www.linkedin.com/in/jeremy-enns/

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

On The Road To Impacting One Billion People with Chris Do Apr 29, 2025

Show notes

Marketing has been through a dramatic change in the last decade. In the past, marketing was tightly knit to advertising. Brands would pay the networks for ads and immediately see growth in their bottom lines. Transparency and access to information have changed the game for businesses. The playing field has been leveled, and customers are more educated than ever. Spending money can give you the edge when it comes to client acquisition, but it can also accelerate the rate at which people lose trust in your brand. That’s why marketers and entrepreneurs like Chris Do have been differentiating themselves from the pack. His “help-over-sell” approach has built him a trustworthy brand followed by millions; allowing him to educate and profit at the same time. In this conversation Chris shared with us: 📚 What Is The First Rule Of Learning? 📚 Specialist vs Generalist: Take Your Pick 📚 The “Help Over Sell” Mindset Change 📚 And Much More

Connect with Chris:

https://www.instagram.com/thechrisdo/?hl=en

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

The 15-Minute Content Mastery Checklist: Turn Daily Moments into Client-Attracting Gold Apr 24, 2025

Show notes

Get full access to the 15-Minute Content Mastery Checklist by clicking here! http://www.bizbros.co/45live

Are you tired of starting and stopping your content creation efforts, feeling overwhelmed by the pressure to produce perfect posts? You're not alone. Many business owners and creators struggle with consistency, often abandoning their content strategies due to frustration or lack of results.

In this episode, we tackle the common pain points of content creation and introduce a game-changing approach that can revolutionize your online presence. Drawing from personal experience and years of trial and error, we share a simple yet effective framework that helped us break through our own content creation barriers.

The 15-Minute Content Mastery Checklist

Discover how to turn your daily moments into engaging content that attracts your ideal audience. This low-friction method focuses on:

Identifying your high-energy moments for creation
Embracing imperfection and live content
Establishing a consistent publishing schedule
Sparking meaningful conversations with your audience

Why This Framework Works

Low pressure: Remove the stress of editing and perfection
Builds consistency: Create a habit of daily content creation
Encourages engagement: Foster genuine connections with your audience

Learn how to overcome common hurdles, find your content anchor, and make the process enjoyable. Whether you're a seasoned creator or just starting out, this episode provides actionable tips to help you establish a sustainable content routine.

Key Takeaways:

The importance of scheduling your content creation time
How to leverage your daily experiences for content ideas
Tips for maintaining consistency and overcoming perfectionism
Strategies for engaging with your audience authentically

Don't miss the bonus checklist at the end of the episode, offering a step-by-step guide to implementing this framework in your own business.

Ready to break free from content creation frustrations and start building a meaningful online presence? Tune in now and take the first step towards content mastery.

Timestamped Overview:

[00:00] — The Studio Story That Sparked This Episode

[04:00] — How 45 Live Changed Everything: Our First Real Breakthrough

[07:00] — The Low-Friction Framework You Can Use Today

[10:00] — Why Going Live Works (And How to Make It Simple)

[14:00] — The 15-Minute Checklist Revealed: Tips, Triggers, and Tools

[22:00] — Final Thoughts: Publishing is Simpler Than You Think

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Top Content Trends You Can’t Ignore in 2025 (Part 2) Apr 22, 2025

Show notes

Are you ready to supercharge your content strategy for 2025? In this episode of Content is Profit, we're diving into two game-changing trends that will reshape the digital landscape.

First up, we're exploring the top social media platforms you should be focusing on, whether you're in B2B or B2C. From Facebook's resurgence to TikTok's growing influence, we'll break down where your audience is hanging out and how to reach them effectively.

But that's not all! We're also uncovering a secret recipe for getting others to create content for your company. It's all about harnessing the power of influencer marketing, particularly those with niche audiences.

Here's what you can expect to learn:

The surprising social media platforms dominating in 2025
How B2B and B2C brands are allocating their marketing budgets
The rise of micro-influencers and why they're outperforming celebrity endorsements
Strategies for overcoming common social media marketing challenges
Real-world examples of brands crushing it with innovative content strategies

We'll also discuss the potential impact of AI-generated influencers and whether they'll replace human creators by 2025. Spoiler alert: I have some strong opinions on this!

Key takeaways you won't want to miss:

The ideal follower range for maximum influencer marketing ROI
Why giving creators creative freedom leads to better results
How to balance consistent content creation with trend-chasing
The unexpected platform where brands are seeing the highest influencer marketing returns

Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to help you stay ahead of the curve. Don't let your content strategy fall behind – tune in now and future-proof your marketing efforts!

Ready to future-proof your content strategy? Join the challenge at BusinessCreator.Club

Timestamped Overview:

[00:00] Intro & Recap

[02:00] Why Facebook, TikTok, YouTube, LinkedIn, and Instagram still matter

[06:00] Case Study – Casio's TikTok & Podcast Play

[09:00] The Rise of Micro-Influencers

[13:30] Final Thoughts + What's Next

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Top Content Trends You Can’t Ignore in 2025 (Part 1) Apr 17, 2025

Show notes

Are you keeping up with the latest marketing trends? In this episode, we're diving into the first half of a comprehensive report on the future of digital marketing. I'm breaking down the key insights you need to know to stay ahead of the curve in 2025 and beyond.

1. Visual Storytelling Takes Center Stage

Text-heavy content is out, and visual formats are in. Learn why short-form video, images, and livestreams are delivering the highest ROI for marketers. I'll share practical tips on how to:

Test different content formats across platforms
Structure your content for easy repurposing
Create compelling hooks and thumbnails

2. The Rising Power of Podcasts and Audio

Podcasts aren't just popular—they're influential. Discover why 91% of marketers plan to maintain or increase their investment in audio content. We'll cover:

The unique benefits of podcasting for both B2B and B2C brands
How to create a podcast that resonates with your audience
Tips for turning your podcast into a sales pipeline

Key Takeaways:

Short-form video is the top-performing content format for both B2B and B2C
46% of weekly podcast listeners have made a purchase after hearing about it on a show
Visual storytelling and audio content are becoming essential for brands to connect with their audience

Don't miss out on these crucial insights that could shape your marketing strategy. Tune in to learn how you can leverage these trends to boost your brand's visibility and engagement in the coming years.

"If you're creating content for business purposes, you need to be where your audience is and be relevant there."

Ready to revolutionize your marketing approach? Listen now and get ahead of the curve!

Timestamped Overview:

00:00 - Intro + Why Visual Brands Win in 2025

03:00 - Top Performing Formats & AI Chatbots Rising

06:00 - YouTube, Short Form, and the M2N Content Method

09:00 - Podcasting Growth + Tips to Make It Work

12:00 - Recap, Real-World Examples, and What’s Next

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

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