Conquer the Chaos

Latest Episodes:

048 - Ask the Expert - How to Turn Words Into Money Mar 08, 2017

Show notes

Μost small business owners have two problems when it comes with writing copy: They don't know what to say, or the do know what to say but don't know how to say it. Infusionsoft's head of copy Clare Kirlin chats with Clate and Scott about how to break it down to get people to do what you want to do, how to write to the right people, and how to overcome the blinking cursor of death.

Want more tips to more effective writing? Check out The Small Business Guide to Writing Copy That Converts

Check out this and other episodes at smallbusinesssuccess.com.

047 - Marcus Lemonis, The Profit Mar 03, 2017

Show notes

Marcus Lemonis, star of The Profit, joins Clate and Scott to talk about his background, how he helps struggling small businesses, and how to define success. He also discusses what ICON attendees can expect from his keynote at Infusionsoft's annual conference.

046 - Duct Tape is like Chuck Norris - John Jantsch Feb 22, 2017

Show notes

It took an FBI agent appearing at John Jantsch's office for him to rethink his target market (the agent wasn't interested in him, but in a client). But Duct Tape Marketing has thrived, and its founder John Jantsch talks to Clate and Scott about managing a business where all employees are remote, tools to help foster communication between people who aren't together, why duct tape is like Chuck Norris, and how to be intentional about growth.

Grow your business with purpose with our 2017 Strategic Planning Kit.

Mentioned in this episode:

"The Wealth of Nations" by Adam Smith

"Built to Last" by Jim Collins

"Good to Great" by Jim Collins

Asana

Basecamp

Slack

045 - Ask the Expert - How to Interview Candidates With Specialized Skillsets Feb 15, 2017

Show notes

How do you interview, say, a software developer for your business when you don't know the first thing about, well, anything that has to do with that job? The stakes are high, especially for your first few hires.

Back by popular demand, Infusionsoft hiring partner Lauren Borgeson talks with Clate and Scott about exactly how to evaluate candidates who have skillsets completely different from your own. Here are her suggestions:

Online assessments like a Myers Briggs assessment or https://tests4geeks.com
Leaning on your network and asking them to be part of the interview process
Giving candidates projects or tests that align with what they'd be doing for you

Learn more about Infusionsoft's culture: https://www.infusionsoft.com/about/culture

Plus, check out these articles that Lauren wrote for the Infusionsoft Knowledge Center:

3 Hiring Tips for Your Small Business

Three Tips to Make a Sales Hire That Aligns to Your Culture

Want more hiring tips? Check out our Sales Team Hiring Guide and our Hiring Kit!

044 - What Do You Think We Should Do? - David Finkel Feb 08, 2017

Show notes

David Finkel started Maui Mastermind not because he had to - he had already grown and sold a coaching business - but because he wanted to help small business founders grow their business to operate independently of them. He talks to Clate and Scott about losing staff and clients, narrowing your focus and handing off ownership of key functions and responsibilities.

Grow your business with purpose with our 2017 Strategic Planning Kit.

Mentioned in this episode:

"Build a Business Not a Job!" by David Finkel and Stephanie Harkness

Elite Mastermind

Check out this and other episodes at smallbusinesssuccess.com.

043 - Ask the Expert - Where to Find Job Candidates Feb 01, 2017

Show notes

One of the biggest, most persistent challenges small business owners face is finding - and hiring - good talent. So Clate and Scott talked to Lauren Borgeson, a hiring partner at Infusionsoft, to talk about the tools and resources that you can use to help you find and hire the best people.

Here are the resources that Lauren shared:

Online resources:

Facebook groups, Craigslist, Twitter, Monster, StartUp Hire, Indeed, LinkedIn groups

Networking groups, meetup.com, and referrals

Plus, check out these articles that Lauren wrote for the Infusionsoft Knowledge Center:

3 Hiring Tips for Your Small Business

Three Tips to Make a Sales Hire That Aligns to Your Culture

Want more hiring tips? Check out our Sales Team Hiring Guide and our Hiring Kit!

042 - Create a Customer Journey for Your Lead Magnet - Molly Pittman Jan 25, 2017

Show notes

Good lead magnets are all about building a relationship, but how do you get people to see them? Director of content Carey Ballard and demand gen specialist Jared Kimball talk with DigitalMarketer's VP of marketing Molly Pittman to talk about driving leads and eyeballs.

The biggest piece of the puzzle? Retargeting. It helps you pick up a conversation where it left off. Also, don't be afraid to create content that covers a topic more than once. Remember: your audience is a revolving door, and they haven't read everything you've written.

Want to read more about building your funnel around a lead magnet? Check out our ebook, "The Small Business Guide to Capturing Leads."

Mentioned in this episode:

DigitalMarketer's Facebook Ad Template lead magnet

Check out this and other episodes at smallbusinesssuccess.com.

Announcing New Episode Formats - Submit Your Questions! Jan 20, 2017

Show notes

Today we are announcing 3 new episode formats for the Small Business Success Podcast.

The number one change is that we are now looking to answer your questions or even have you on the show! Go to smallbusinesssuccess.com/questions to read about the new formats and submit your questions, or listen to the show!

041- What Makes a Great Lead Magnet? - Molly Pittman Jan 18, 2017

Show notes

A lead magnet is a crucial centerpiece in your lead capture strategy, but determining what people want to read in exchange for their information can be harder than it sounds. For insight into all things lead magnet, our director of content Carey Ballard and demand gen specialist Jared Kimball speak with Molly Pittman, VP of marketing at DigitalMarketer.

Carey, Molly, and Jared talk about creating content that is relevant to the day-to-day pains your target audience experiences; how to determine what format your content should be in; and how to use that content and build your funnel around it.

Tune in next week to learn about driving people to your lead magnet and getting it to convert into customers.

Want to read more about building your funnel around a lead magnet? Check out our ebook, "The Small Business Guide to Capturing Leads."

Mentioned in this episode:

Rev.com

Check out this and other episodes at smallbusinesssuccess.com.

040 - To VC or Not to VC? Jan 11, 2017

Show notes

Clate and Scott are frequently asked about their experiences with venture capital. Last week's guest, Drew Doolan, asked Clate and Scott after the recording about their experiience with venture capital. Would they do it again?

Short answer? Yes, but Clate and Scott delve into the why, the how, and the outcome of making the decision to seek venture capital.

Looking to purposefully grow your business? Check out our 2017 Strategic Planning Kit

Drew is a member of Elite Forum.

Check out this and other episodes at smallbusinesssuccess.com.

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