Conquer Local Podcast

Latest Episodes:

114: Dennis Yu: Forget Facebook’s PR problem and focus on your personal brand Apr 20, 2018

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We catch up with Dennis Yu, Chief Technology Officer of BlitzMetrics and one of our favorite social media marketing experts, to get his take on what Facebook's data problem means for marketers (hint: Dennis sees opportunity!) as well as tactical strategies for helping businesses get value with video and authentic stories on social. Subscribe today on your favorite podcast app. Recorded on lcoation at VendastaCon 2018 in Banff, Canada.

113: Rand Fishkin: Goodbye Moz, hello SparkToro! Start-up struggles & sales strategies Apr 12, 2018

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Rand Fishkin, the Wizard of Moz—recently turned Sorcerer of SparkToro—joins George to talk about his new start-up and the release of his upcoming book, Lost and Founder. From his personal and professional struggles in entrepreneurship to his advice for sales and marketing leaders, learn how to avoid the most common start-up mistakes and conquer your challenges with hard-won insights. Subscribe to the podcast today on iTunes https://goo.gl/8vPm1B or Google Play https://goo.gl/uyDsij

112: Alexander Group’s secret weapon: the client impact analysis | with Matt Bartels, Quang Do Mar 28, 2018

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Have you subscribed yet? Get weekly episodes delivered straight to you on Apple & Google Play! Connecting the dots between your advertiser’s objectives, their audience, and every other success factor has never been so complicated for salespeople. Matt Bartels and Quang Do from Alexander Group join us this week to discuss why solving that problem starts with CIA: a 'client impact assessment'. Tune in to hear some of their specific pointers so that you can grow and get to the top of your sales game, this week on the Conquer Local podcast. Participate in Alexander Group's Modern Media Ad Sales Study. https://www.alexandergroup.com/modern-media-ad-sales-study/

111: Becoming Passionate and Articulate About Your Sales Strategy | Featuring James Moore Mar 21, 2018

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How can a salesperson win in 2018 when buyers are becoming more skeptical of complicated digital products and services? According to James Moore, Chief Revenue Officer of Simpli.fi., it all starts with credibility. It’s time to say goodbye to the same old script, and hello to continuous learning to become an articulate and passionate salesperson that buyers trust. To learn about bolstering your own credibility and so much more, tune in to this week’s episode with James Moore now! Want our podcast sent straight to you, every single week? Subscribe today! Apple – goo.gl/8vPm1B Google – goo.gl/uyDsij

110: What 7,500 SMB Advertisers Want, with Gordon Borrell | At #LOAC2018 Mar 12, 2018

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"They're pissed off. They're confused. And there's your opportunity." Gordon Borrell joins us this week from New York City at #LOAC2018 conference, where he and his guests are addressing critical trends affecting the local marketing industry. Tune in to hear Gordon's key takeaways and trend predictions from his massive survey on SMBs (Advertisers) in the United States. Subscribe to the Conquer Local podcast right now, for weekly episodes. Apple – https://goo.gl/8vPm1B Google – https://goo.gl/uyDsij

109: The Math Equation Behind Fat Loss with George’s Personal Trainer, Bill Karalash Mar 07, 2018

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Feeling healthy and energized is key to a sales professional’s success. Bill Karalash wanted to feel healthier every day, but was confused by all the conflicting diet and exercise advice he was hearing. So he dug in, got himself certified as a personal trainer and sports nutrition specialist, and developed a course that cuts the BS and helps people understand how to lose fat and feel healthier. George talks with Bill Karalash, a sales-trainer-turned-fitness-trainer from Maverick Strength and Fitness, who shares his practical system that George has been using to be more healthy and feel like a rock star at 4AM. Download Bill's Fat Loss Pyramid PDF from our podcast page! goo.gl/GGC36j

108: Print Isn’t Dead at the Seattle Times (The 121-Year-Old Startup) — with Gary Smith Feb 28, 2018

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Print is alive and thriving at the Seattle Times. In this episode, George talks with Gary Smith, VP of Advertising at the historic newspaper, about how they are evolving to serve businesses in their market by adopting the mentality of a 121-year-old startup. Listen now! Attend VendastaCon April 3-5, 2018 in Banff Canada to turn your company into a 'recurring revenue machine' https://vendastacon.com

107: War stories from McClatchy’s former commander of digital revenue — with John Jordan Feb 21, 2018

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When revenue plateaus, you’ve got to change. John Jordan, the former head of digital revenue at The McClatchy Company—the United States’ third-largest newspaper publisher by daily circulation—shares insights into how he helped a 161-year-old sales organization achieve double-digit revenue growth with digital solutions and needs-based selling. See John and George speak more about this topic at VendastaCon in Banff, Canada, April 3-5th, 2018. https://vendastacon.com Subscribe to the podcast today on iTunes and Google Play.

106: Taming the Terror of the 30-Day Post-Sale Follow Up Feb 14, 2018

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If there was an episode you’d need to memorize and utilize every single day, it’s this one! Our host, George Leith, dives deep into the piece of the sales process where most salespeople fail: 30 days after the sale. He explains how to provide the most value, and how to set the stage for success in the future. It’s time to stop sticking your head in the sand, and start walking confidently into the post-sale meeting with your client. Get each week’s episode automatically by subscribing on iTunes [ https://goo.gl/8vPm1B ] or Google Play! [ https://goo.gl/Ghhc2D ]

105: Proving Performance & Going Beyond Product Peddling — with Jed Williams Feb 07, 2018

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A CNA 2.0, a post-sale quarterback strategy, and a blowy thing might be all you need to win at sales in 2018! This week, George chats with Jed Williams, Chief Innovation Officer of the Local Media Association to discuss how personalized, business-specific data can help you drive sales. Tune in to hear them discuss how to execute a better customer needs assessment, and the post-sale fulfillment strategy. Also something about a #blowything. Don't miss an episode — Subscribe today. And join in the discussion on Facebook, LinkedIn, and Twitter! #conquerlocal — Jed Williams is the Chief Innovation Officer at the Local Media Association, where he leads industrywide digital revenue and business transformation initiatives for newspapers, radio and TV broadcasters, digital publishers, and R&D partners. These programs include Innovation Missions, Chief Digital Club executive networking groups, and LMA’s strategic consulting practice. Previously, Williams was a Senior Analyst and Vice President of Strategic Consulting at BIA/Kelsey, where he managed the company’s consulting division. He has led projects for AT&T, Constant Contact, Google, Time-Warner Cable, and Yahoo!. He has also advised local media companies such as GateHouse Media, Advance Digital, CNHI, Raycom, and Valpak He also previously led business development and strategy for two venture-backed technology companies, Vendasta and Main Street Hub. Williams’ insights have been cited by The New York Times, The Wall Street Journal, USA Today, Digiday, Bloomberg, FOX Business, and the BBC, among others. He is a frequent speaker at industry conferences and corporate meetings. He has written extensively on creative destruction and disruptive media. His work has been published and taught by the Columbia Journalism School and the Yale School of Management.

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