Confessions of a Marketer

Confessions of a Marketer

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.

On Episode 22, we’re cutting the crap with tone of voice guru Ben Afia. Ben has a new ebook out. It's a great guide to better writing. Whether you have "writer" in your title or not, you need to listen to this episode and grab the ebook and BenAfia.com. Enjoy the discussion.

On Episode 21, we're talking funding and marketing. Garnet Heraman is a renowned investor based in New York. He started his career in marketing, so he has an appreciation for it. I wanted to find out the role marketing should play in securing funding. So I knew he’d be the one to turn to. Hope you enjoy the discussion.

On Episode 20, we take a deep dive into data with Rob Weedn, founder of DealSignal. We all live with data around us all day, every day. And we know it’s critical to our marketing efforts. But what does it all mean? Rob's firm is all about data--the freshest, most accurate, most relevant data. With that background, Rob has a unique perspective on data in marketing. Hope you enjoy the chat.

On Episode 19, we're talking with Chris Dayley, VP of testing and site optimization at Disruptive Advertising. Our discussion centers on psychology and marketing--what’s going on between our ears. Chris is steeped in this stuff and told me that one of the things he loves about his job is being proven wrong almost every day. Hope you enjoy the chat.

On Episode 18, we chat with David Meiselman about MarTech. David is CMO of ezCater, which is the only nationwide marketplace for business catering. A while back I thought of doing an episode on MarTech and asked around about who would be an ideal guest. A couple of people--including David Cooperstein, an early guest on the pod--said I had to talk with David M. And I'm glad I did. He really distills MarTech to its essence. It was a great chat. Hope you enjoy it too.

On Episode 17, we find out why CMOs should listen to their creative teams. Alex Withers, CMO of InMotionNow, is our guest. And he believes that creatives have a lot to offer CMOs. We recorded this episode on March 7th, 2018, and packaged it up within a couple of hours because it was inspirational. You have to listen to it. Why should CMOs listen to creatives? Let's ask Alex Withers.

On Episode 16, we continue our discussion of augmented reality, virtual reality and associated technologies. But today we get to the "So what?" What does this mean for designers, for marketers, for UX and UI? No one has all the answers, but professor Brian Lucid gets us close.

On Episode 15, the first of a two-parter we talk virtual reality, augmented reality and mixed reality. What does it all mean? And what are the implications for you as designers and marketers? Interaction design professor Brian Lucid, of Massey University in New Zealand is my guest. Brian is unique because he's a great designer and knows this technology inside and out.

On Episode 14, we're talking with Julie Zadow about being an interim CMO. What are the unique characteristics of that type of engagement? What kind of person is ideally suited to it? Julie knows first-hand the pressures and opportunities involved in the role. When I thought of this as a topic, I knew Julie was the one to talk with.

On Episode 13, we're talking with Anthony Rudel, who runs WCRB in Boston. He's a legendary figure in radio and has also spent a lot of time as an author, a communications and branding consultant, and a college professor. I wanted to understand the lessons that radio can teach us marketers, and maybe what marketers could teach radio. So Tony, with his distinguished career, seemed like the right one to talk with.

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