Confessions of a Marketer

Confessions of a Marketer

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.

On Episode 40 of Confessions of a Marketer, we go deeper on rebranding with Elle Woulfe. We covered the rebrand pretty deeply last time. This time, Elle tells me her secret weapon, how long the process was, what she learned that might help you if you’re contemplating a rebrand, and what—if anything—she’d do differently.

On Episode 39, I've got Elle Woulfe in for the first of two episodes on the rebrand she undertook with her company PathFactory—which used to be LookBook HQ. I’ve worked with Elle on a couple of occasions and have known her since the early 2000s. Elle’s rebrand wasn’t a new coat of paint. It was a top-to-bottom rethink. I wanted to get to the origins of the rebrand, what the process was, what the thinking was, and so forth. It was such a great discussion, we’re extending it to two parts. Here’s part one.

Special Guest: Garnet HeramanI've got a special episode to share--a new podcast I'm producing with Garnet Heraman. It's the Innovation Podcast, and in this preview, we share our plans for the subjects, the guests and the discussions to come. 

On Episode 38, we're ending the year in style, with Ro Bhatia, chief product and marketing officer at Limelight -- a Bay Area eCommerce SaaS platform. He’s worked at Yahoo, eBay and a host of other companies. He has an interesting point of view about planning. And, as we near the end of this year, it’s a good thing to keep in mind. He thinks you shouldn’t get too wrapped around the axle on strategy. Hope you enjoy the chat.

On Episode 37, we're having a conversation about conversational marketing. It's a hot topic, and I knew exactly the right person to give me the download. Kevin Flanagan and I have known each other for a while. He's one of the steadiest marketing hands I know. He’s worked in a number of neat sectors and is now Director of Marketing and Public Relations at Boston-based Micronotes, a leader in AI-driven conversational marketing for financial institutions. I hope you enjoy the chat.

On Episode 36, we've got Jacques van Niekerk back in. Jacques and I have chatted a few times -- mainly about GDPR and its effect on marketers. After the last episode, I rang him up to chat about some events we saw in the news, and we decided to commit the discussion to the hard drive and share it with you.

On Episode 35, we’re revisiting GDPR with Jacques van Niekerk. Jacques and I first chatted last May about GDPR and what we could expect. Now, about 5 months out from GDPR, I thought it would make sense to check in with him to see what the effects of GDPR have been. Of course, Jacques is the CEO of Wunderman Data -- the very firm that invented direct marketing, so he speaks from experience and broad client roster. This chat was so interesting -- and there was so much to talk about in the news -- that I asked him back for another chat, which will be out next week. But hope you enjoy part one.

On Episode 34, we’re talking marketing in the era of #FakeNews with Peter Horst. Peter's a global marketing exec and CMO with a few decades of working with market leaders such as Capital One, Hershey, General Mills, and Ameritrade. He’s recently turned his attention to a major trend in the world -- fake news. He’s got a book called "Marketing in the #FakeNews Era." It’s a very timely look at the challenges marketers and brands face. It was a very engaging read, and a terrific chat.

On Episode 33, we have Duncan Chapple in to discuss PR agencies and how they can boost analyst relations. Maybe no one on the earth has thought as much about analyst relations as Duncan. He's written a book on influencer relations, plus he’s a managing partner at Kea Company, which has trailblazed influencer research and analyst relations for tech and telecom firms. If that weren’t enough, he’s also a PhD candidate in management at the University of Edinburgh, which is where he was when we spoke. Duncan has the acumen of a business person and the insight of an academic. I wanted to talk to him about how PR agencies can add value to analyst relations, and our discussion took off from there -- as it always does.

On Episode 32, we're talking with Matt Solari, creative director at BRC Imagination Arts. Matt’s worked with some great brands, and tells some stories about creating authentic experiences for Jameson and NASA.

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