Coaches on a Mission

Latest Episodes:

178. Four Steps to Attract Your Dream Client With the Right Message Aug 13, 2023

Show notes

Finding clients is one thing. Keeping them is another. Especially when the work you do is so powerful that folks feel like they're fixed after only 4 coaching sessions.

That was the case for Jessica Raaum Foster who realized that in order to really have the impact (and the income) she craves, she needs to redesign her offer and refocus her niche.

If you worry that nobody will actually be interested in investing in your coaching program, this episode will help you re-evaluate your dream client, the offer they really need, and the message to call them in.

In this episode, Dallas and Jessica cover:

An honest conversation about the type of client whose willing and able to invest in coaching for the long haul
An audit of Jessica's content and message to ensure it aligns with her target audience.
How to turn a nice to have offer into a give it to me know program

A Bit About Jessica
Jessica Raaum Foster helps people get out of pain and improve performance by teaching them how to play with their brains. I’ve actually worked with Jessica and her methods are pretty mind blowing.

Jessica came into our conversation feeling really clear about who her dream client actually is. And also pretty clear that she hasn't been delivering a clear message or offer that aligns with that same dream client.

So, the two of us put our heads together to design a simple, scalable program that Jessica’s dream client will not only leap toward, but they’ll also want to stay for the long haul.

Then, we identified gaps in Jessica’s message plus a framework to fill those gaps so she could take her shiny new offer to the streets.

Whether you’re crystal clear about your dream client or not, this episode will reveal four essential steps to ensure that your marketing message and your offer both align with the clients you want to attract.

If this episode is helpful, also check out:

CONNECT WITH JESSICA:

INSTAGRAM: @jessicaraaumfoster
WEBSITE: www.neurologyofpresence.com

CONNECT WITH ME:

INSTAGRAM: @dallastraversbizmentor

FREE QUIZ: www.dallastravers.com/quiz

177. Six Key Questions to Scale With Authenticity, Intention, and Profits Aug 06, 2023

Show notes

If you want to know how to effectively manage and support the growth of your membership-based business, then this episode is for you!

My guest today is Camille Brown who helps bakers become confident recipe developers so they can create drool-worthy desserts and create thriving businesses.

Camille rolled out a membership program earlier this year and now she has questions about determining the next steps for this program.

And she doesn't want to be the bottleneck slowing growth down. And at the same time, Camille isn't interested in hosting a program that lacks any personal connection.

So, we tackled a list of Camille's questions to help her scale wisely.

Now, scaling is a bit of a buzzword in the online coaching space. But I'm not sure everyone selling scalability understands what scaling actually means.

If you look it up in the dictionary, you'll find that scaling is to grow without feeling hampered.

Which means that bigger isn't always better. And every coach needs to design a scaled business model that aligns with their values, goals and work style.

In this episode, we'll discuss how to:

Tell when it's time to grow.
Determine the best way to manage growth so you don't compromise the program.
Set and meet expectations inside your community.
Determine when it is time to hire and what tasks to delegate.
Watch for the clues to reveal it is time to grow again.

Key Points We Cover:

Setting Boundaries for Sustainability
Defining clear boundaries helps your clients understand what to expect and ensures that you can delivery easily on your program's promises..

Membership Growth and Scaling
Camille and Dallas brainstormed a layered plan to handle the influx of new members, adding relevant content, fostering engagement, and ensuring each member's satisfaction.

If this episode is helpful, also check out:

156 - Price Your Offers With Intention
101- An Honest Look at What it Really Means to Scale
38 - Does Your Message Match Your Price?
14 - When Is It Time to Stop Hustling?

CONNECT WITH CAMILLE:

INSTAGRAM: @bakerstreetsociety
WEBSITE: www.bakerstreetsociety.com

CONNECT WITH ME:

INSTAGRAM: @dallastraversbizmentor

FREE QUIZ: www.dallastravers.com/quiz

176. From Worry to Waitlist Jul 30, 2023

Show notes

You became a coach to help others experience the same transformation you did in your own life.

Your clients (free + paid) value your insight and the people around you admire your commitment.

Now, it's time to leverage what comes naturally to make your coaching business feel real.

You are listening to the last episode in our special summer listening series.

This week, I want to share tangible tools and mindset upgrades you can adopt to move from worrying where the heck your next client will come from to knowing exactly what to do to bring folks in when you've got space on your client roster.

Just like every episode in our series, I've got a special listening guide prepared for you. Be sure to download it right now by clicking here.

And if you know a coach who wants more clients, please share this show and this week's listening guide with them.

Or copy this link to download your guide: bit.ly/3qL5MeO

175. From Newbie to Confident Coach Jul 23, 2023

Show notes

We're on part four of our five part Summer Listening Series and this episode is dedicated to all the newbie coaches out there still refining your message, deepening your niche, and getting ready to put yourself out there in a strategic and consistent way.

I've pulled together a list of 6 episodes to help you get out of what I call Preparing to Get Ready to Begin Mode where you think about your business and learn about your business, but you don't easily take consistent action.

And commit to Make It Happen Mode where you give yourself permission to go for it because you understand the best way to make your business feel real is through doing instead of thinking.

This list of podcast episodes is designed to help you get the train out of the station with a clear message, outstanding offers, and the perfect words to describe what you do.

Just like the other episodes in our summer series, I've created a special listening guide for you, which you can download directly by clicking here.

Or copy this link to download your guide: https://bit.ly/3p1ImBE

Okay, my newbie coaches, get ready to get paid as a coach with clients to make your business finally feel real.

174. From Private Clients to Full Courses Jul 16, 2023

Show notes

Welcome to part 3 of our special summer listening series where I recommend 6 binge worthy episodes to help you move the needle in your business this summer.

So, far, we’ve talked about moving from solo to CEO by hiring and delegating with confidence.

Then, last week, I shared a listening list to help you move from Invisible to In demand through list building.

Today, I want to help you move from private clients to full courses.

So, let me share some episodes to help you scale wisely and expand beyond 1:1 clients with a course, membership or mastermind.

Our goal is to help you grow your business with confidence so you can serve more people with intention and impeccability.

Don't forget to download this week's Summer Series Listening Guide. It has a quick summary and direct links to each of the podcasts I recommend.

Download the Guide Here.

Or copy this link to get your Listening Guide: bit.ly/3NpHKPE

173. From Invisible to In Demand Jul 09, 2023

Show notes

Last week I shared six of our best episodes to help you hire support and delegate to your team with confidence.

Today, I’d like to focus on list building and visibility.

I’ve put together a specially curated list of episodes to highlight lead magnet, list building, and social media marketing strategies you can put into action right away.

If you’re ready for list building, here’s what I know… The people who know you love and trust you. Now, it's all about visibility, connection and growth so you can expand beyond 1:1 coaching.

You're ready for big impact and you have what it takes, so consider this your invitation to become known in a bigger way.

This summer listening series will illuminate some simple strategies to help you consistently put yourself out there and invite folks into your world.

You can download this list of episodes by clicking here.

So, please make sure to do that now so you can easily access special list building and visibility series to take you from Invisible to In Demand.

Download Your Invisible to In Demand Listening List Here.

Or copy this link to get your Listening Guide: https://bit.ly/43ZPcGn

EP 172: From Solo to CEO Jul 02, 2023

Show notes

Summer is upon us. So, I wanted to curate some Greatest Hits style episodes for your road trips, airport layovers, or even for working away in the garden.

Up first, is a specially curated list of podcast episodes for every values driven coach who's ready to hire.

You lead your clients through incredible breakthroughs. You lead yourself through the unknown. You lead your audience deeper into a connection. Now, it's time to use your leadership to expand your team.

That way, you'll be ready to step back and scale your business for more impact, money, and freedom.

This summer listening series will illuminate some common traps coaches fall into during the hiring process.

Plus, they'll help you delegate with confidence, build a strong sense of belonging with your team, and set everybody up for success in their roles.

Okay, whether you want to hire your very first VA to take some social media or tech stuff off your plate or you’re ready to add another full time employee to your team, this series will help you hire with confidence, onboard your new team member with intention, delegate like an inclusive leader, and set your business up to soar.

You can download this list of episodes by clicking here. There's no opt-in or sales funnel funny business.

So, be sure to check out the download link so you can easily access our special team building series to take you from solo to CEO.

Download Your Solo to CEO Listening List Here.

Or copy this link to Download Your Listening Guide: https://bit.ly/43Oc5wu

EP171: Your Body Is Your Business with Ollie Matthews Jun 25, 2023

Show notes

My guest today is Ollie Matthews who knows from experience that the missing link for many of us is our health. Many coaches unconsciously compromise their self care and healthy habits because we’re so busy working on our businesses. If this resonates with you, then this episode is for you.

But Ollie believes that your body IS your business and he’s on a mission to help business owners manage their hormones, get better rest and take better care of their bodies so they can feel free in their business and in their lives.

So, we have a very important conversation today to help you (and selfishly… help me) connect the dots between your body and your business. So, pour yourself a big glass of water with a pinch of pink salt and take an energizing walk as you listen along to this inspiring episode.

In this episode, you will be able to:

1. Discover the crucial role health plays in achieving long-lasting business success.

2. Uncover the surprising ways stress affects the body, especially in women.

3. Learn foundational health practices for a thriving life, such as hydration, nutrition, and sleep.

4. Gain valuable insights on stress management techniques, boundary-setting, and burnout prevention.

5. Delve into the significance of supporting your body's natural detox processes for peak health.

Key Points We Cover:

The Importance of Basic Foundations

As Ollie says, your body IS your business. So, a strong foundation in health is essential for coaches seeking sustainable business success. In the podcast, Ollie stresses the power of consistency and the importance of starting with basic health habits upon which coaches can build their businesses without risking burnout or injury. He shares the analogy of climbing Mount Everest, explaining that health should be approached much like setting up base camp. He believes that sticking to the essentials – hydration, protein intake, and sleep – can yield greater results in overall health than extreme practices like nootropics and fad diets.

Understanding Toxins and Detoxification

The world is full of toxins that can impact our health, even in rural areas where one might feel removed from pollution because pesticides and chemicals can still be present in the air due to farming. Identifying ways to introduce more antioxidants and improve air quality can go a long way in promoting overall health. During the podcast, Ollie emphasizes the importance of bolstering detoxification systems by seeking ways to reduce exposure to toxins and increase the body's natural defense mechanisms, you can potentially improve your overall health and vitality.

Prioritizing Sleep

Healthy sleep habits play a crucial role in achieving long-term success. Proper sleep helps the body and mind rejuvenate and prepare for the demands of work and personal life. Inadequate sleep can lead to various issues, including poor decision-making and reduced productivity. During this podcast, Ollie offers advice for improving sleep habits, such as his three-two-one rule: no meals three hours before bed, no screens or work two hours before bed, and no technology one hour before bed. He encourages coaches to invest in their sleep and view it as a vital component of overall health and well-being.

OTHER FANTASTIC GUEST EXPERT INTERVIEWS:

1. EP 152: Jennie Nash - Raise Your Voice. Write a Book.

2. EP 140: Marisa Corcoran's Proven Formula To Write Better Copy

3. EP 129: Get Brave To Be Visible with Adela Hussain

CONNECT WITH OLLIE:

INSTAGRAM: @ojayhealth
WEBSITE: www.ojayhealth.com

CONNECT WITH ME:
INSTAGRAM: @dallastraversbizmentor

170. Build Your List to Boost Course Sales Jun 18, 2023

Show notes

If you want to learn how to leverage your strengths… leverage what’s working… to become more visible and boost your sales, then this episode is for you.

My guest today is Omar Cumberbatch who helps Health Coaches create podcasts that build their brands.

Earlier this year, Omar invited me to join him on his show, The Health Coach Academy Podcast. His show is really valuable and quite successful. So, Omar wanted to brainstorm how he can leverage his show to boost course sales.

Which led us to a step by step conversation about list building because if you want to boost course sales, you’ve gotta build a mailing list.

Since Omar isn’t interested in social media marketing, we brainstormed a couple of simple ways he can build off of his podcast to add email subscribers who can ultimately buy his course.

In this episode, we’ll discuss how to:

1. Use your podcast for list building and marketing courses.

2. Use lead magnet swaps as a cutting-edge list building strategy.

3. Create personalized pitches to increase chances of being booked on other podcasts to help drive more listeners to your own show.

4. Build commercials for a lead magnet into every podcast episode.

5. Use social media to promote your podcast and lead magnet.

Key Points We Cover:

Podcast Promotion

You can’t simply make a course and expect it to sell. Instead, Dallas and Omar brainstorm ways he can use his successful podcast to drive more sales. Their ideas include running commercials for his course directly on the podcast. They also talked about using the podcast to also build his mailing list so he can sell via email. And lastly, how Omar can leverage partnerships to bring more ears to his podcast where he’ll then be able to sell his course.

Social Media Marketing Strategy

A social media marketing strategy is essential for coaches who aim to build their email list. By consistently utilizing various platforms, coaches can expand their reach and engage a much larger audience, thus increasing the chances of attracting new subscribers. It is important for coaches to choose social media strategies that align with their personal comfort level and preferences, as this will ensure more consistent engagement.

In this episode, Dallas encourages Omar to embrace a more consistent social media marketing strategy by posting podcast transcripts and audiograms on his LinkedIn account. They discuss the importance of tailoring your marketing strategy to fit your personal preferences so they feel authentic and comfortable, which in turn will help you connect with potential subscribers on a genuine level and ultimately grow your email list.

If this episode is helpful, also check out:

1. 148 - Build Your List to Find More Clients

2. 96 - Easy 4-step List Building Plan

3. 64- Greatest Hits: Build Your List

4. 63 - 3 Fun Ways to Build Your List

CONNECT WITH OMAR:

INSTAGRAM: @coachomar.hca

WEBSITE: https://www.omarcumberbatch.com/#

CONNECT WITH ME:

INSTAGRAM: @dallastraversbizmentor

169. How to Sell on Social Without Selling Your Soul Jun 11, 2023

Show notes

If you can’t stand social media, but know you need to market your business on there, then this episode is for you.

My guest today is Laura Kendrick who helps pre & postnatal people stay present in every moment without sacrificing their health and wellness.

Laura feels like the best kept secret in her niche and she’s pretty tired of it.

She also knows without a doubt that her target audience spends a lot of time scrolling through social media. Which means that as much as she can’t stand social, Laura wants to find a way to market her business on social media without selling her soul.

We got creative and leaned into Laura’s why to simplify and a getting-started social plan that both Laura and I feel pretty darn good about.

In this episode, we’ll discuss how to :

1. Leverage Laura’s love of writing to repurpose blog content on Instagram.

2. Delegate social media responsibilities for better consistency and engagement.

3. Develop concise, purposeful calls-to-action in every post.

4. Protect your heart from the comparison game or negativity that can often appear on social platforms.

Key Points We Cover:

Playing the Game of Social Media

Many coaches just aren’t sure how to present their brand while remaining true to their values. Playing the game of social media can feel disingenuous, which makes it hard for coaches who prioritize authenticity to engage in this space. Laura shares her concerns with Dallas, explaining her internal resistance to social media and how she feels pressured to craft a specific image for her online presence.

Dallas suggests that Laura leverage what’s already working and do the bare minimum because consistent content is so much more effective than simply posting a lot.

The Friction of Social Media

Apps like Instagram can blow up your phone with endless notifications. Which explains why many coaches often find themselves grappling with their values and messages while still aiming to entice followers through their online platforms.

In her conversation with Dallas, Laura mentioned that remaining genuine on social media can be challenging, especially when most strategies revolve around manipulating follower counts and engagement rates. They discuss the importance of aligning your values with social media practices to ensure that your stance aligns with and truly serves your target audience.

If this episode is helpful, also check out: Ep 144 - My Best Advice to Sell without Being Salesy

p>CONNECT WITH LAURA:

INSTAGRAM: @intuitivewarrioryoga

YOUTUBE: @intuitivewarrioryoga

WEBSITE: https://www.intuitivewarrior.yoga/

CONNECT WITH ME:

INSTAGRAM: @dallastraversbizmentor