Coaches on a Mission

Latest Episodes:

200. How to Overcome Objections During Sales Calls Feb 11, 2024

Show notes

If you've ever had a potential client schedule a sales call with you only to cancel at the last minute, no show completely or show up totally unprepared to invest in coaching, this episode will be a huge game changer for you.

Before I introduce our guest, I want to invite you to join me for a free training called Clients From Scratch which is happening on February 20th and again on the 21st. I'll deliver the 3 PART SYSTEM TO FIND PERFECT-MATCH, PAYING CLIENTS.

You've probably heard us mention Client Surge on this podcast before and this free workshop is the perfect introduction to the Client Surge system. You can grab your free spot for this virtual training at dallastravers.com/scratch

And now for today's guest...her name is Emma Goodwin and she helps exhausted parents feed their families GAPS food without a big headache. GAPS stands for Gut And Psychology Syndrome. It's an eating protocol that can bring a ton of benefits to children in particular who face a wide range of mental, physical and emotional challenges.

Emma has no shortage of leads or interest in her work. But the parents who join her for a sales call don' often convert into clients. So throughout this episode, Emma and I explore how she can create clear expectations, address concerns and give these parents the help they need before the sales call happens and, of course, at the end of the call when it' time to actually sell.

If your sales calls don't convert into clients regularly, keep listening because you'll learn some simple adjustments you can make to sign more clients and know that you're truly serving people.

Key Takeaways:

Set Time Expectations
Address Concerns Prior to the Call
Set The Stage
Focus on Client Needs
Only Give Information They Need

Timestamps & Key Topics

[02:15] Introduction and Emma explains her niche
[05:58] Emma discusses her difficulty in getting potential clients to commit to her program.
[08:40] Dallas suggests creating different expectations for clients to ensure they commit.
[09:46] Emma describes the communication between booking a discovery session until the time of the discovery session.
[15:15] Emma and Dallas discuss the specific expectations she wants to set in the application process.
[16:28] Dallas and Emma determine issues to be addressed in reminder emails.
[19:54] Dallas and Emma continue discussing issues to address in reminder emails.
[20:59] Dallas summarizes changes discussed thus far.
[22:20] Dallas and Emma discuss the actual discovery session layout.
[25:00] Emma and Dallas discuss the current sales process and possible changes.
[30:10] Dallas describes the process of centering the client.
[30:41] Dallas summarizes the new layout of the sales process.
[31:56] Dallas discusses how to handle client issues when closing the sales process.
[34:15] Dallas summarizes the changes to Emma's sales process.

CONNECT WITH EMMA:
INSTAGRAM: @timelesscookery
WEBSITE: timelesscookery.com
FACEBOOK: emma.goodwin

CONNECT WITH ME:
INSTAGRAM: @dallastravers

199. The Fear of Success in Coaching Feb 04, 2024

Show notes

So this episode is so different from how we normally roll but it's such an illuminating coaching conversation, I can't wait for you to hear it. My guest today came to our recording pretty convinced that she's just afraid of success. But soon we agreed that it's much more accurate to say she's nervous about the unknown.

Lyndsey Wilcken empowers moms to defy diet culture so they can finally find the strength, vitality and confidence they've been looking for from a holistic lens.

And despite so much growth and discovery in her business over the last several months, right now, Lyndsey's feeling stuck. She's a single mom with teenagers at home who require support. Plus she's got her business to think about. Needless to say, Lyndsey's telling herself what a lot of us say:

I should be further along than I am right now.
Maybe I'm just not cut out for this.
Where will I find all the time and energy to do all the things I need to do?

If you relate, you'll love this episode because Lyndsey and I made a few crucial discoveries:

1. First, we reframed the myth of The Fear of Success so she could release any blame or shame about her progress. 2. Then, we got real about how long it actually takes to get your business off the ground so she could give herself way more credit. 3. Finally, we replaced the idea that courage will help her reach her goals with the truth that compassion is what she needs right now.

I loved every moment of this conversation because no matter what you've achieved up until now, we all can use a larger dose of self compassion to take us where we want to go.

Key Takeaways:

Define Your Niche
Embrace Self-Compassion
Use curiosity as a Superpower
Do Weekly Reflections
Model Success

Timestamps & Key Topics
[00:00] Introduction
[03:05] Lyndsey's journey and her experience with the Hive.
[04:00] Lyndsey's initial hesitation and fear of taking action.
[05:48] Lyndsey's desire to feel confident, grounded, centered, and reminded of the impact she can make.
[09:56] Lyndsey discusses her competing intentions between parenting and building her business.
[14:23] Dallas shares insights on the stages of a coaching business.
[18:10] Lyndsey's realization of her true calling and the evolution of her coaching niche.
[22:00] Dallas suggests a weekly reflection practice for Lyndsey to gain fresh perspectives on her journey.
[25:20] Lyndsey and Dallas discuss the concept of courage and how it relates to business.
[29:10] Dallas introduces the idea of replacing courage with self-compassion.
[32:00] Dallas encourages Lyndsey to forecast her business journey with a focus on self-compassion.
[34:52] Lyndsey plans to reflect on her journey and embrace self-compassion.
[36:14] Dallas emphasizes the power of curiosity as a superpower.

CONNECT WITH GUEST:
INSTAGRAM: @nourishwithlyndsey
WEBSITE: https://wilckenwellness.com/
TIKTOK: @nourishwithlyndsey

CONNECT WITH ME:
INSTAGRAM: @dallastravers

198. 3 Ways to Leverage Instagram to Build Your List Jan 28, 2024

Show notes

If you use Instagram (IG) in your marketing, this episode is for you because let's face it...IG can be incredibly frustrating when you feel like the effort doesn't match the results you get back. That was the case for Allyn Miller who helps stressed moms survive and thrive in every meltdown whether it's their child's or their own.

Allyn enjoys IG marketing but she's not always consistent. She came into the episode with a pretty clear question: How can I do a better job of using IG to grow my email list? We developed a 3-pronged approach. First, we automated her DM strategy using the messaging app, ManyChat. Then, we removed any subtle or soft CTAs whenever she promotes her lead magnet.

Often, as values driven coaches, we unintentionally overcomplicate our marketing because we don't want to be salesy or pushy. But this actually makes it more difficult for the people who want our help to get it. So, we just removed the subtlety to give folks an unapologetic, client-centered path to getting their hands on her extremely helpful lead magnet. These strategies allowed Allyn the space to implement Story Swaps. It's an idea I had during our conversation inspired by lead magnet swaps. You'll have to listen in to learn the steps and I hope you will because this super simple collaboration strategy got both of us very excited.

Key Takeaways

Direct DM Strategy: Use a direct approach in IG DMs to offer valuable resources and engage potential clients effectively.
Automate with ManyChat: Implement ManyChat to automate responses and simplify the lead magnet delivery process.
Speak Client Language: Use the language that resonates with potential clients, addressing the specific problems they want to solve.
Simplify Content: Create content that is concise and easy to understand.
IG Story Swaps: Consider collaborating with others in your niche or related niches for story swaps to grow your audience mutually.
Relationship-Based Growth: Focus on building relationships and trust rather than relying solely on algorithms.

Timestamps & Key Topics

[00:00] Introduction
[02:35] Dallas and Allyn discuss how she became a guest on the podcast
[05:51] Allyn shares her current marketing challenges
[06:18] Allyn shares her current IG strategy
[11:35] Use of ManyChat for DM conversations
[16:30] Streamlining the process by simplifying your message
[18:00] Lead magnets and their effectiveness
[21:00] Crafting the DM Welcome Message
[26:55] Using the Bot in ManyChat/setting up a template for automated DM responses
[30:11] Enhancing engagement using IG
[34:44] Using a direct approach in IG Stories to build relationships and grow your email list
[35:46] Use of IG Story Swaps
[42:27] Sustainability of the Plan

Resources Mentioned in this Episode:

ManyChat - an IG approved bot/app to use for messaging on IG DMs
The #1 tool for Moms to Keep Cool - A free tool from Allyn Miller to teach you how to stop exploding at your kids and keep your cool.

CONNECT WITH GUEST:

INSTAGRAM: @child_connection
WEBSITE: www.child-connection.com

CONNECT WITH ME:
INSTAGRAM: @dallastravers

197. Accessible Pricing That Doesn't Eat Away At Your Profits Jan 21, 2024

Show notes

One of the important rules we live by inside my mentorship program, The Hive is this: Center the Client, Not Yourself. This rule applies to how we sell, how we coach, and how we market our businesses. And it also applies to the way we structure and price our offers. Which is where Clarissa Cabbage comes in.

Clarissa helps people with autoimmune symptoms who aren't getting the support they need from their doctors, take control of their health so they can get back to their lives. This year she's taking her coaching deeper by introducing functional lab testing. You'll hear in the episode how excited Clarissa is to add lab testing into her work. But as the saying goes: new level, new devil.

So, Clarissa has a few questions about how she can design coaching packages to include the cost of lab testing while still maintaining accessible and aligned pricing. The two of us landed on a great solution but, here's what I want you to listen for:

Notice when Clarissa and I shift from simply putting our heads together to solve a problem to centering her clients instead. As soon as we made that adjustment…the answer became crystal clear. When we asked ourselves, “what's the coaching package that would benefit the client most?” we realized that Clarissa needed at least two different options to ensure that everyone who wants her help can get it without eating away at Clarissa's profit margin.

I think you'll agree. whether you're rethinking your coaching packages or you have another question you've been unable to answer…center the client instead of yourself to see what you uncover.

Timestamps & Key Topics

[00:00] Introduction
[01:01] Clarissa's backstory and shift in coaching services
[02:04] Clarissa discusses her decision to add functional lab testing
[03:01] Challenges faced by clients using DIY health methods
[04:18] Discussing the 'awareness ladder' in client coaching
[07:21] Delving into package design and marketing for new services
[17:12] Addressing concerns around pricing structures
[19:32] Exploring client-centered solutions for service delivery
[23:35] Discussing the uniqueness of Clarissa's coaching method
[31:55] Mapping out messaging strategies for Clarissa's services
[43:08] Conclusion and reflections on Clarissa's journey

Key Takeaways

Integrating Comprehensive Solutions: Clarissa is expanding her coaching by including functional lab testing and supplements, offering a more holistic approach to autoimmune health.

Understanding Client Journeys: The concept of an ‘awareness ladder' is crucial in identifying where potential clients are in their health journey and how to effectively communicate with them.

Navigating Pricing and Packages: Designing flexible pricing structures and packages that cater to client needs and financial capabilities can be a game-changer in service delivery.

Client-Centered Approach: Focusing on the clients' needs and preferences is essential in creating effective health coaching strategies.

Effective Messaging Strategies: Crafting clear and targeted messaging that addresses potential clients' past experiences and concerns is key to successful marketing.

CONNECT WITH CLARISSA:
INSTAGRAM: @clarissacabbage

CONNECT WITH ME:
INSTAGRAM: @dallastravers

196. A Flawless Approach To Welcome New Clients Jan 14, 2024

Show notes

If you've ever had that oh-no moment when a client says YES and you realize you don't have an easy way to collect payments, you're not even sure if you should do that before a contract gets signed and speaking of contracts, you don't even have one in place…

This episode is for you. It first aired way back in 2021 but as we move into a new year, I want you to be fully prepared to welcome in new clients.

Which means you need a rock solid way to onboard them.

In this episode I am spilling the beans about all things onboarding as I take Nzinga Moore through the exact workflow I follow whenever I sign a new client.

I had so much fun walking Nzinga through how to:

Set up automatic monthly billing
Send a contract after you collect payments
Get that first session on the books so your new client doesn't back out
Avoid overwhelming your client with too much prep work
Easily track your clients progress without wasting hours writing recap notes

If your new client onboarding process isn't smooth like butter, grab a pen and paper because this episode is right up your alley.

And if you like what you hear and you want to get your hands on all the templates we discuss, you can get on the waitlist at NewClientNowWhat.com

In this episode, you'll learn to:

Optimize your client onboarding process for a personalized and efficient experience.
Create a seamless client experience that fosters strong connections and trust.
Streamline your client management processes to save time and enhance productivity.
Master efficient contract handling and electronic signatures for smoother transactions.

“I want them to feel seen and heard, like they have a teammate.” - Nzinga Moore

Key Takeaways
Optimizing the client onboarding process is fundamental to start relationships right with your clients. This initial stage sets the tone for the entire coaching journey, making it crucial to ensure smoothness and efficiency.

By implementing sound onboarding strategies, coaches not only streamline administrative tasks but also contribute to building clients' confidence and trust in the program from the outset.

The resources mentioned in this episode are:

To join the six figure coach club and access mentorship and training, watch the coach class at watchthecoachclass.com.
To get on the waitlist for the New Client Now What program, go to NewClientNowWhat.com and you'll be notified for upcoming enrollment.

CONNECT WITH NZINGA:
INSTAGRAM: @iamnzingamoore
EMAIL: empoweredtoact@gmail.com

CONNECT WITH ME:
INSTAGRAM: @dallastravers

195. Do It Scared in 2024 Dec 31, 2023

Show notes

Happy New Year to you! Let's wrap up 2023 with a transformative process to design your wildly successful year. This special solo show is designed to do three things…
1. Take you through the process Hive members follow to plan for the upcoming year. Hive members are all cruising into 2024 feeling grounded and clear about exactly what needs to happen in order to reach their business goals and we're excited to share the framework with you.

2. Hold Dallas accountable to her own goals and values by taking you behind the scenes as she evaluates how 2023 went through the lens of her core values.

3. Create a connection with you, the listener. Dallas shares vulnerably about what was a rather rough year. And she hopes to inspire you about the year ahead by sharing her own vision for 2024.

Episode Highlights:

Designing a Successful Year: Dallas walks through a six-step process including values appraisal, acknowledging successes, scheduling, setting goals, and creating forecasts and scorecards.

Values Appraisal: An in-depth discussion on aligning your business practices with personal values. Questions to ask yourself as you uncover your values include:

1. Clarify 1-5 core values you hold and define them. These questions will help you get started:

a. What feelings, qualities or experiences matter most to you? b. Where are you uncomfortable? Where do things feel stuck? They likely feel stuck because you're not aligned with your values. c. When do you get the most lit up? What really moves you? d. What ticks you off? What irks you? e. What qualities in others do you most admire and why?

2. Looking through the lens of your business, where are you thriving?

3. And where are you still striving?

Personal Stories & Tributes: Dallas shares her personal experiences and a heartfelt tribute to Will Medina, embodying the podcast's theme of authenticity and vulnerability.

Practical Advice: The episode is filled with actionable advice, encouraging listeners to embrace their ambitions and challenges fearlessly.

Resources Mentioned:

The Hive Mentorship Program for Values Driven Coaches: dallastravers.com/hive

194. A Six Step Plan to Double Enrollment In Your Course Dec 24, 2023

Show notes

I'm going to kick things off today shouting out today's guest. When I met Anastasia Edwards, she had a baby little business and a strong work ethic. Now, less than two years later she's got a waitlist for private clients, a full and thriving membership, and she just finished her first official course launch.

Anastasia helps actors take charge of the business side of acting and start working professionally by defining their brand, building a strong team and booking their first high level project. And her course grew out of all the incredible work she's done with individual clients in the last 18 months plus her own experience as an actress.

We sat down for a last minute session to brainstorm small actions Anastasia could take to double her sales at the end of her launch. The two of us developed a relatively simple plan of action to leverage the warmest leads in her community and get the most possible mileage out of all of her amazing webinar content. A webinar launch feels like a ton of work. In fact, it is a lot of work. But believe me when I tell you that your second webinar launch is half as challenging. The third one is even half as challenging as the second. And there is a day in your not too distant future where your webinar launch almost makes you nervous because it's so dialed in and simple.

That's where I was in my last launch… but our friend Anastasia's in the excitement, overwhelm and thrill of her very first launch. So, we got down to business to help her run through the tape and set her very first course up for success.

In this episode, you'll learn:

Proven strategies to launch your course program successfully.
How to Increase course sign-ups with effective and actionable tactics.
How to personalize your sales emails to boost conversion rates and sales.
How to create urgency in course enrollment to drive higher participation.
How to overcome objections in course sales and boost your enrollment numbers.

Key Takeaways

Mastering the art of launching a successful course can be a game-changer in the life of a coach. Whether it's understanding the importance of taking action, learning through experiences, or reaching out to potential students, all these aspects play crucial roles in a course's success. Gaining mastery over these factors allows coaches to stay focused and calm during the launch as noticeably seen from the episode, boosting their chances of reaching or even surpassing their enrollment goals.

The resources mentioned in this episode are:

Check out the Client Surge system to boost your sales conversion rate and bring more clients to your business.
Use BombBomb or VideoAsk to personalize your sales emails and engage with potential clients in a more meaningful way.
Implement a countdown timer using motionmailapp.com to create urgency and encourage last-minute sign-ups for your course.

** Update: For her first course launch, Anastasia had 20 people sign up! **

CONNECT WITH ANASTASIA:
INSTAGRAM: @actoranastasiaedwards
WEBSITE: www.actingcareercoaching.com

CONNECT WITH ME:
INSTAGRAM: @dallastravers

193. Unlock and Simplify Your Signature System Dec 17, 2023

Show notes

My guest today is Toya Gavin who helps women of color transition from the jobs they were trained in to the careers they were built for.

When Toya first started coaching she focused on helping women in the law find better jobs, which for Toya felt like a neat and tidy outcome with a nice linear path to follow.

Now that Toya's leaning into a deeper purpose, she's been struggling a bit to articulate what her signature system is.

Because the journey is different for every client. The obstacles are less obvious and more deeply rooted in our society.

But, like me, Toya is a very linear thinker. So, we both really wanted to find a way to communicate the layered, nuanced and extremely important purpose of her work to accomplish three things.

First, Toya wanted a syllabus so to speak that her clients can check in with in order to track their own progress, understand what might come next, and easily reference tools they've learned through coaching.

Second, Toya wanted a roadmap she can rely on to keep her work, her message, and her marketing organized in her own mind. Ideally, this roadmap could even turn into the outline of a book one day.

And lastly, Toya wanted to use her signature system as a marketing tool. So, we had to figure out clear and hooky language to describe her work in a way that wouldn't diminish it.

And you know what… I think we got there.

This episode is sure to go down as one of my favorites, so I hope you're ready to take some notes.

I believe that every coach - whether you know it or not - has a signature system. And when you spell it out, that system becomes the cornerstone of your work and your marketing.

In this episode, you'll learn:

The three essential uses of any Signature System: marketing, content creation, and client success.
How to communicate your Signature System in a linear way even when your process isn't linear.
How to identify the layers of your signature system.
How your Signature System will simplify your marketing message.

“You can tell a bigger story with every piece of social content. We're really only making one point. Anything more than that, and we're working harder than we need to.” - Dallas

Key Takeaways

Toya's mission is to redefine her coaching approach for women of color so that she can communicate it in a clear and compelling way. Plus generate a roadmap every client will follow on their coaching journey.

Internalized oppression deeply affects people of color - women in particular which limits their perception of what they can achieve.

CONNECT WITH TOYA:
INSTAGRAM: @iamtoyagavin
WEBSITE: www.wokeupworthy.com

CONNECT WITH ME:
INSTAGRAM: @dallastravers