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    Business

    CMO Confidential

    Wonder what it’s like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?

    The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.

    We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.

    Hosted by Mike Linton — the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington — this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.

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    Copyright: © All Rights Reserved 2023

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    Latest Episodes:
    Pat Mendelson: How Your Creative Team Really Wishes You'd Run A Meeting Feb 15, 2023
    Show notes

    Episode 6 - All brands have creative teams responsible for delivering the go-to-market work that showcases the business to the marketplace. Many big businesses hire agencies to deliver this work and set up a process to sift through hundreds of ideas, whittling down the pile until they invest in the ones that make it to you. And all CMO's know that in addition to the marketplace, the harshest critics of this work will be their fellow employees. Mistakes cost brands and CMO's as shown recently by Balenciaga and a number of years ago when Nationwide ran a Super Bowl commercial about a boy that died from an accident. The creative team is on the receiving end of a lot of these pressures, working with limited time and multiple opinions while working with the shortest tenured level of the C-Suite, the CMO. In this episode we discuss how creatives approach the process and the client. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Jeff Culliton: How To Run An RFP Without Crushing Your Agencys Soul Feb 09, 2023
    Show notes

    Episode 5 - In this Episode, Mike and Jeff Culliton, President of Adcom talk about the best and worst ways to run an RFP so that the agencies pitching your business all have a fair shot at success. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Jeff Serverts: Is The CMO Species Headed For Extinction? Feb 08, 2023
    Show notes

    Episode 4 - A CMO Confidential Interview with Jeff Severts, the former Chief Marketing Officer of Ulta, Best Buy Europe, and FTD. Jeff discusses the growing complexity of the job and why he thinks it may become extinct in the not too distant future. We also talk about some of the ways marketers can manage the growing complexity of the job. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Carilu Dietrich: What It's Really Like in the B2B Start-Up World Jan 27, 2023
    Show notes

    Episode 3 - A CMO Confidential Interview with Carilu Dietrich, former CMO and Hypergrowth Advisor, who helped take Atlassian public. Carilu discusses the business-to-business environment, what it's like to be in an early stage company, and tips for pic Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Kip Knight - Why The Short Shelf Life Of CMOs Jan 19, 2023
    Show notes

    Episode 2 - Mike interviews marketing veteran Kip Knight, who is Operating Partner at Thomvest Ventures, Founder of CMO Coaches and former CMO of Taco Bell about the short shelf life for CMOs. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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