CMO Confidential

Latest Episodes:

Ron Guerrier: Why Marketing and IT Should be BFF's May 02, 2023

Show notes

Episode 16 - Ron has been a CIO numerous times including Express Scripts, the State of Illinois (Go Bears), Toyota Financial Services, HP and Farmers Insurance. Marketing has always been an analytical function. And the function has gotten more analytical and significantly more measurable since then. In this week's episode Mike and Ron discuss how the two functions can not only coexist, but thrive together. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kip Knight: Why CMO’s Should Learn Finance Apr 24, 2023

Show notes

Episode 15 - A CMO Confidential Interview with Kip Knight. The founder of CMO Coaches, former CMO of Taco Bell, and President of H&R Block’s US business, joins the show for a second time as we switch formats and have him lead a 2-way dialogue following up on our "Why the Short Shelf Life of CMO's" session. We discuss marketing as “the offense” of the company, how to be “an optimist with objectivity,” the obligation of marketers to translate their budgets into sales and profit, the Marketing CFO position, and “the difference between a promise and a trend.” Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Clive Sirkin: Why Marketing Creativity is in Decline/What to Do About it Apr 18, 2023

Show notes

Episode 14 - A CMO Confidential interview with Clive Sirkin, the host of the podcast Unstuck who previously served as the Chief Growth Officer of Kellogg, the CMO of Kimberly-Clark, and the Group Managing Director of Leo Burnett. We discuss the difference between creativity and crafting, reducing the fear of getting out on the "creative ice," how to be a marketer versus an artist, avoiding the "marketing contagion of the moment" and how to make consumer believers versus taking hostages. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joe Perello: Lessons Learned as the First Ever CMO of New York City Apr 18, 2023

Show notes

Episode 13 - Joe started his career in credit cards at MBNA where he launched the NFL Visa card. He was the VP of Marketing for the New York Yankees, worked on David Bowie’s business and then became New York City’s first ever CMO in 2003. He’s gone on to found a digital ad agency and most recently a creator marketing technology platform called PROPS, where he serves as the CEO Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Coffey: How to Increase Your Chance of Succeeding as a CMO Apr 04, 2023

Show notes

Episode 12 - A CMO Confidential interview with Craig Coffey, the former CMO of Frontier Communications and Nokia North America and the founder of Way Maker Leadership, an executive leadership coaching practice serving senior executive and high-potentials in Fortune 200 companies. We discuss, beating the 2-year tenure jinx that bedevils the position, playing at a strategic level, hiring the right team, leading the consumer charge, managing social issues, and elevating the position. There's also tips on re-imagining the job, especially during the interview process and on the way in. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tom Seclow: An Executive Search Perspective on Marketing and CMO's Mar 28, 2023

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Episode 11 - A CMO Confidential Interview with Tom Seclow of Spencer Stuart. Tom for many years led the CMO and Customer Experience practice for one of the most respected search firms in the world. He discusses the short tenure of the position, aligning expectations, the difference between CMO and other C-level job specs, the power of classical consumer goods training, things to think about when you are considering a position, and CMO promiscuity and curiosity. Yes, you read that right, but it's not what you think. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tom Kirk: What Your Agency Wants To Tell You But Wont (Part 2) Mar 21, 2023

Show notes

Episode 10 - A CMO Confidential Interview with Tom Kirk, the long-time EVP and Chief Client Officer of RPA, the large independent agency in Los Angeles. TK, as he is known, discusses creative as a business driver, how consensus building can destroy good ideas, thinking through your agency interface and organization structure, Wayne Gretzky, and last, but not least an "orbiting the giant hairball "cow analogy. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nancy Zwiers: Why Is Marketing Innovation So Freaking Hard? Mar 08, 2023

Show notes

Episode 9 - A CMO Confidential interview with Nancy Zwiers, the former CMO of Spinmaster, founder of Funosophy and SVP of Marketing for Barbie Worldwide. Nancy takes us on a tour of innovation in the toy space where judgment and speed are critical to success. She shares some tips on how to trust your judgment, shepherd projects through the company, and what you can learn from marketing to kids. Great stories on Hatchimals and P&G to name a few. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paul Madera: What do Venture Capitalists Really Think About Marketing Mar 03, 2023

Show notes

Episode 8 - A CMO Confidential interview with Paul Madera, the founder of Meritech Capital and former investment banker. Paul is a different guest for this show having founded a very successful firm which has backed some serious winners including Facebook, Salesforce, Roblox and Snowflake. He shares his perspective on venture capital and how it differs from Private Equity. He also discusses how VC's see marketing, why marketing is often less material to the investment thesis, and why he thinks most marketers should start their careers outside of the VC world. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

John "Ozzy" Osborn: What Your Agency Really Wants to Tell You But Won't Feb 22, 2023

Show notes

Episode 7 - A CMO Confidential Interview with John Osborn, the former CEO of OMD USA and BBDO New York. Ozzy has been in the advertising and media business his entire career and shares some thoughts on how to build good business relationships and some CMO best and worst practices. He also talked about his first-hand "Pepsi, Where's My Jet?" experience as a junior agency person. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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