Clout101 - The Marketing Strategy Podcast

Latest Episodes:

429K Followers in Seven Months (feat. Preston Chin) Apr 06, 2024

Preston Chin (@prestonchin) is an entrepreneur and speaking coach turned creator that leverages social media to teach people how to communicate with impact. Over a seven month period of being consistent on Instagram and TikTok, Chin built a community of 429K (and counting) organic social media followers, all while balancing an executive-level sales role (9-5).
On this episode, we discuss some of the marketing strategies he used to experience viral success, share productivity secrets for part-time creators who work 9-5 jobs, brainstorm ways creators can monetize in 2024, and much more!

Shaina Wiel on Minorities In Sports, Corporate Sponsorship, and Professional Branding Aug 23, 2021

Shaina M Wiel is marketing professional, college educator, and business owner.
Shaina is Founder and CEO of Minorities in Sports Business (@misportsbiz), a digital network for corporate professionals across the sports industry (including executives, agents, league officials, former players and marketers) to connect and fellowship.
On episode 9, “A Seat At The Table”, we discussed key steps in building a virtual community, how to monetize through corporate sponsorship, and developing your professional brand.

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Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!

T.C. Atkinson on Embrace Pangaea, Social Media Ads, and Growth Mindset May 30, 2021

T.C. Atkinson is Founder of Embrace Pangaea, a holistic healthcare company that sells plant-based products to help detox, cleanse, and restore our bodies.
T.C.'s also a notable thought leader in the online marketing space, having turned a $50 initial investment into well over $1M in sales since 2014 by leveraging paid advertising and email marketing.

On episode 8, "Diary of a 7-Figure Entrepreneur”, we discussed how to scale your business with targeted Facebook & Instagram ads, marketing tactics to grow a successful e-commerce brand, developing a growth mindset BEFORE embarking an entrepreneurial journey, and much more!

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Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!

Imani Ellis on CultureCon's Marketing Strategy, The CCNYC, and Brand Building Apr 11, 2021

Imani Ellis is Communications Guru, Entrepreneur, and Event Producer.
She is more notably known as Founder of The Creative Collective NYC and CultureCon, two platforms that provide brave spaces for multicultural professionals to network and collaborate.
Imani was named a "2020 Diversity Champion" by Adweek, and has also been recognized by Forbes as a "Visionary".

On episode 7, “Nothing Moves Without Us”, we discussed how to effectively market an event, adapting an event strategy during a pandemic, securing top talent & brand partners, and much more!

Subscribe to #Clout101 on your favorite streaming platform for episode notifications!

Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!

Amobi Okugo on Athlete Branding, Financial Education, and A Frugal Athlete Mar 28, 2021

Amobi Okugo is a pro soccer player, award-winning entrepreneur, media host, and philanthropist. He was selected in the 1st round of the 2010 MLS Draft, playing in over 200 competitive matches for five pro teams in 11 years.

Amobi is also the Founder of A Frugal Athlete (@afrugalathlete ), an online financial media platform that helps athletes make, manage, and multiply their money through financial education and athlete empowerment.

On episode 6, “The Frugal Athlete”, we discussed marketing for athletes, the importance of networking, resources to start and grow your business, and much more!

Subscribe to #Clout101 on your favorite streaming platform for episode notifications!

Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!

Pauleanna Reid on Ghostwriting, Personal Branding, and Writing for Forbes Mar 18, 2021

Pauleanna Reid (@pauleannareid) is a celebrity ghostwriter who helps high-profile leaders and doers turn their personal stories into powerful brand assets!
She is the Founder & CEO of The WritersBlok (Ghostwriting Agency), a Senior Contributor at Forbes and Business Insider, Founder of the New Girl on the Block mentorship program, and a two-time author.
On episode 5, "The Brand Building Blueprint", we discuss how she grew her ghostwriting agency to six figures while working a 9-5, how storytelling is a key tool for brand building, the proper way to pitch media publications (like Forbes and Business Insider), earning professional sponsorship, and so much more. Tap in!