Clipped: Your Content Creation Toolkit

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**Clipped: Your Content Creation Toolkit**

Clipped brings you the tips, resources and people to help crush your content goals.

Each week, host **Eric Montgomery, founder of The Podcast Haven** shares actionable advice—solo or with expert guests—on how to start, grow, and monetize your content across platforms.

What You’ll Learn:

SEO strategies to boost discoverability

Growth tips for podcasts and YouTube

Affiliate marketing tactics that work

Time-saving tools, services, and workflows for creators

If you’re building a brand, publishing online, or just trying to get traction with your content, this show will help you move faster with less guesswork.

**New episodes drop every Wednesday. Follow on your favorite listening app.**

Latest Episodes:

My Audio Background and Journey To Building The Podcast Haven Mar 01, 2023

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Nothing fancy from me this week, instead, I’m sharing my audio journey and the story of building The Podcast Haven.

I think stories are the key to great podcasts, and I hope you enjoy mine. By sharing my story I hope to become more relatable, and connect to all of you on a more personal level.

In addition, I want my story to serve as inspiration to those of you who are chasing something. Oddly, I feel like I’ve been chasing something my whole life. I’m not even sure what it is. Have I finally found it in podcasting? Probably not. But for now, I think this is where I’m meant to be at this point in my story.

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Other Episodes You’ll Enjoy

I’d Be Stoked If You Left Me A Rating And Review

https://ratethispodcast.com/clipped

Connect With Me

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How To Use Veed To Create Social Media Clips Feb 22, 2023

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Experience the power of video podcasting with Veed and reach new heights of brand awareness and organic growth.

Here's What I cover In This Episode:

1. Discover how to unlock the power of video podcasting with Veed, a web-based video production tool

2. Learn how to create professional-looking videos with minimal effort and get access to dozens of fonts, captions, and animations to customize your clips

3. Find out how Disney, Amazon, Netflix, and Google use Veed to repurpose content and

maximize their reach on social media

4. Learn why video is the first thing people see when they wake up in the morning

If you want to get people excited about your podcast and expand your organic reach, you may want to add a video component to your marketing strategy. With video, you can cut together clips and trickle them across your social media channels. If you haven’t noticed, a lot of the top podcasters have been using this strategy for a few years and it’s paid them dividends.

Travis Brown told me something a few months ago that stuck in my head. People don’t wake up in the morning and start searching Apple Podcasts and Spotify for podcasts they want to listen to that day. They wake up and start scrolling social media, and video is one of the first things they see in the morning. You want to be right there in front of them. Video really can grow the awareness of your podcast.

Creating video clips may sound intimidating, but Veed makes the process incredibly easy. Veed has a range of tools for customizing videos, such as adding SFX, music, graphics, captions, emoji,s and more. Veed even has awesome templates which can expedite your creative process.

Check Out Veed and Signup For a Free Account.

Resources

Other Episodes You’ll Enjoy

I’d Be Stoked If You Left Me A Rating And Review

https://ratethispodcast.com/clipped

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Capsho: AI Copywriting For Podcasters | Never Write Show Notes Again Feb 15, 2023

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Hate writing show notes? Me too. In this episode, I’m breaking down how I use Capsho to generate the show notes for Clipped. Capsho is an AI copywriting software for podcasters. To get started using it, simply upload your audio file. Then Capsho will get to work generating marketing copy for your podcast. Capsho’s AI only takes 10 minutes to start pumping out content for an episode.

Capsho’s Outputs

Episode Titles
Show Notes
Transcriptions
Social Media Captions
Email Marketing Copy
Blog Posts
LinkedIn Articles
Episode Quotes
YouTube Descriptions

I mainly use Capsho to speed up my writing workflow and assist me in coming up with ideas for my show notes and episode titles. In addition, I also use Capsho’s transcriptions, email marketing copy, and blog posts.

Capsho Tips

It’s important to take the copy that’s generated and add your secret sauce to it. This is the case with any AI copywriting software. Do not copy-paste what Capsho generates for you. Google knows the difference between AI-generated copy and human-written copy. It could harm your podcast and website ranking if you copy things verbatim. Plus it won't sound natural, and won't sound like you. People listen to your podcast because they like YOU. Keep it that way.

Capsho is a tool. Take what it gives you and get to work personalizing it. Make edits, and put things in your own voice, vibe, and style. Additionally, check that the copy Capsho is generating is accurate.

With a little practice, you can start using Capsho to accelerate and improve your podcast marketing machine.

In This Episode, You Will Learn The Following

1. Discover how to turn your podcast episode into multiple pieces of written content with AI-powered copywriting tool, Capsho

2. The importance of adding your own voice to AI-generated copy

3. Find out how to create an email marketing campaign that generates a high click-through rate

Resources

Other Episodes You’ll Enjoy

EP 30 - Unlock The Power of Social Media Growth and

Tom: Co-Founder of Podcastpage | How To Build a Podcast Website with Podcastpage Feb 08, 2023

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Tom is the co-founder of Podcastpage, a platform that makes it easy for podcasters to create and customize their own websites. His mission is to help new podcasters navigate the intimidating world of website creation.

With Podcastpage, podcasters can build websites for their shows in just a few minutes. It’s honestly pretty incredible how quick and easy it is to import your show and begin customizing your site.

Podcastpage Features:

Custom audio players
Subscribe buttons
Drag & drop page builder
Listener comments
Guest intake forms
Voice recordings
The ability to import reviews from Apple and Spotify
Custom Domains
Show notes, blog posts, and transcripts
Social media integrations and automation
Google Analytics integration
Email marketing integration

While it’s not necessary to have a website for your podcast, it’s something I recommend. A podcast website can serve as a home base for your audience and boost the visibility of your show.

Some Reasons To Create a Website For Your Podcast:

Community building
SEO
Growing an email list
Creating sales funnels
Analytical data on your listeners
A place for long-form written content content
Control over your IP
More opportunities for monetization

Resources:

Other Episodes You’ll Enjoy:

EP 30 – Unlock The Power of Social Media Growth and Leverage Your Brand To Create a Winning Strategy ft. Travis Brown

Three Online Marketplaces To Find Sponsors and Monetize Your Podcast Feb 01, 2023

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Do you want to monetize your podcast? Have you been struggling to find the right platform and the right approach? With the rise of online marketplaces for podcasters it’s easier than ever to monetize your podcast. But with so many options available it can be hard to know where to start.

In this episode, I will be discussing three online marketplaces that match brands with podcasters, helping make the process of monetizing your podcast easier and more successful. I will also be discussing the different types of ads, CPM's, and revenue sharing that is typical in the podcast industry.

The Three Online Marketplaces I'm Covering In This Episode:

Episode Highlights:

Host read ads vs. Programmatic ads
The difference between pre-rolls, mid-rolls, and post-rolls
CPM meaning and negotiation
Creative ways to integrate sponsors into podcast episodes
The three online marketplaces that match podcasters with brands and how much they pay out

Resources:

Other episodes you'll enjoy:

Loved this episode? Leave us a review and rating here:

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How To Use Paid Podcast Advertising To Exponentially Increase Listenership Jan 25, 2023

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As an Indie Podcaster, I regularly take a risk on paid advertising to grow this podcast, triggering a race-against-the-clock to beat the podcasting giants, uncover hidden opportunities and discover the best way to get in front of my ideal listeners. I think you should do the same. I’ve been experimenting with paid podcast advertising for the last 4 months, and my podcast downloads have grown by 65%. That’s actually why I recorded this episode. I want to see you get similar growth.

My goal with this is to show you how to increase the return on all the hard work you put into your podcast by showing you how to implement a paid podcast advertising strategy. Implementing a paid ad’s strategy is an essential addition to your podcast's overall marketing plan. At least in my opinion.

I get it, not everyone has the financial resources to invest in their podcast. I also understand that using a paid marketing strategy might be frowned upon in the industry. Fortunately, there are some inexpensive advertising options that I’m confident will grow your listenership. I cover these in this episode.

Oh, and don’t worry about being labeled a “sell out” for putting some money into advertising your podcast. It’s called marketing! If you want to grow your listenership then why not be open to seeing fast returns?

Don’t get me wrong, organic growth is best and it will reap dividends for you in the long run. I’m not against that. You definitely need to be pushing your podcast hard on social media, in your newsletter, blogs, and in all other ancillary content related to your podcast. But if you drop a few dollars into paid podcast advertising to pump up those efforts, you’ll have a better chance of cutting through the noise and getting your show in front of your ideal listener.

As my buddy Adam Schaeuble of Podcasting Business School says, “You’ve got to love your podcast like a hobby, but treat it like a business”. But hey, if you’re just having fun, I get that too! Just know this episode probably isn’t for you.

In this episode, you will learn the following:

How to use podcast advertising to grow your podcast and get in front of an ideal audience.
The pros and cons of Buzzsprout Ads, Overcast FM, Podcast Addict, Pocket Cast and PodNews for paid podcast advertising.
The impact of paid podcast advertising on downloads and subscribers.

My Most Popular Blog Posts:

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Marc Ronick: Founder of iRonick Media | 10 Power Steps to Grow Your Podcast Audience Jan 18, 2023

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Are you looking to start your own podcast but don't know where to begin? Marc Ronick has the answer! With 16 years of experience in the podcasting world, Marc has seen it all. From winning awards and being on the forefront of the industry to creating groundbreaking live streaming channels, Marc has a wealth of knowledge when it comes to podcasting. Currently, he runs a podcast production agency called iRonick Media, and is co-host of a brand new podcast called Podcast Phd. In addition, Marc is also a podcast consultant and helps people start and grow podcasts.

We discuss how to come up with a clear concept for your podcast, how to hone in on your 'why', staying consistent, solo episodes vs. interview episodes, repurposing old content, how to grow your podcast audience, and much more.

In this episode you will learn:

1. How to understand and define your intentions and why you want to start a podcast
2. The importance of setting goals for your podcast
3. The amount of work it takes to produce a regular show
4. How to Identify your niche and target audience
5. Why brainstorming is necessary for coming up with new ideas
6. The importance of a consistent production schedule
7. That it's ok to repurpose old content
8. How to use Clubhouse to connect with people
9. Why you have to engage with your listeners to grow your podcast
10. That adjusting your podcasting approach is a normal part of the podcasting process

Connect with Marc

My Website

https://thepodcasthaven.com

Give the show a rating/review

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Resources:

My Favorite Digital Audio Workstations https://thepodcasthaven.com/the-best-...

The Top 5 Audio Interfaces For Podcasters

Travis Brown: The Side Hustle King | Unlock The Power of Social Media Growth and Leverage Your Brand To Create a Winning Strategy Jan 11, 2023

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From behind the scenes to center stage, Travis Brown, the creator of Pod Decks, sets out to use the "lumpy envelope strategy" to gamify podcasting, only to find himself unexpectedly navigating the intimidating digital world of social media and surprising himself with the results. In this episode, you will learn the following:
1. How Pod Decks was accidentally created, and how it opened the door to new opportunities.
2. How to use social media to leverage a brand and help creators and business owners. 3. How To overcome the fear of being on camera
4. What advice Travis Brown has for service-based businesses looking to add a stream of revenue through a product. 5. The difference between posting growth content and sales content 6. Why giving your knowledge away for free will reap dividends down the line Travis's Companies

Travis on Instagram

https://www.instagram.com/travisbrown/?hl=en

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Check Out My Blog Posts For More Podcasting Tips

My Favorite Digital Audio Workstations https://thepodcasthaven.com/the-best-...
The Top 5 Audio Interfaces For Podcasters https://thepodcasthaven.com/the-top-5...
My Top 10 Podcast Microphones

How I Use Instagram To Book Podcast Guests Jan 04, 2023

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Are you ready to take the leap and book amazing podcast guests? In this episode, I’m outlining how I use Instagram to book podcast guests.

In my opinion, the best way to book podcast guests is through Instagram. Now, you don’t just want to slide into someone's DM’s and cold pitch your show. That COULD work, but, for the best results, you need to put in work on the front end and be personable. This means engaging with your potential podcast guest’s content and slowly building a relationship with them.

Once you’ve established a little bit of a rapport, you can DM them and formally introduce yourself. If they’re responsive and you’re feeling like they’d be a good guest, shoot your shoot and invite them on your podcast.

Here’s the special sauce:

Do your pitch via a voice recording. This adds your personality to the pitch and makes it feel a lot more personal. It also makes it easier for them to pick up on your vibe. Be sure to tell them about your audience and include a few talking points for what the interview would look like. This will help them decide if your audience is a good fit for their message.

Don’t make it weird, be yourself. Work on building a dialogue and reach out to people that genuinely align with your brand, audience, and message. This approach has worked great for me and I think it could work well for you. Give it a go.

In this episode, you will learn the following: