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Strategies to Grow and Monetize Your Podcast ft. Kevin Chemidlin of "Grow The Show" May 10, 2023

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This episode is sponsored by Riverside.fm. Use promo code CLIPPED for 20% off any Riverside membership plan.

In this episode of Clipped, I'm speaking with Kevin Chemidlin of Grow The Show. Grow The Show is Kevin's podcast and podcast consulting agency that helps podcasters grow and monetize their shows. Kevin's podcast journey began in 2018 when he envisioned a podcast that would tell the stories of successful Philadelphians. He was inspired by the success of Warby Parker, founded at the University of Penn, and wanted to create a more cinematic and emotional podcast than a typical interview show. A short time later, he launched "Philly Who?". "Philly Who?" was a podcast that told the stories of Philadelphia's doers, thinkers, and performers.

Philly Who? Became a big success that Kevin was "accidentally" able to monetize. He eventually built it up to over 100k in revenue. Unfortunately, Covid hit in 2020, and Kevin was forced to shut down the show.

After some time passed, Kevin realized that he could use his skills, knowledge, and experience and teach other people how to start, grow and monetize podcasts. So, he developed a new podcast idea called Grow The Show, which he eventually built a consulting and coaching agency around.

Kevin is a wealth of info. Throughout this episode, you'll learn more about Kevin's experience with Philly Who? and what it was like to pivot and create Grow The Show. Can't wait for your to hear Kevin's story and the actionable tips that he provides in this episode. These are growth strategies that ACTUALLY work for growing a podcast. Give it listen!

Episode Highlights:

When creating podcast intros, focus on what the listener will get out of the episode, not just what the episode is about.
Pose a specific question for each episode and stay on topic to provide clear and valuable insights to your listeners.
Every one of three episodes should be hyper-relevant to the listener, and the other two should still provide value to keep them interested and engaged.
When seeking growth strategies for podcasts, prioritize retention over merely increasing listenership.
The ideal episode length is around 25-30 minutes. Still, longer episodes can work if they're engaging and provide value to the listener.
Focus on having a unique premise that combines who the show is for, what it does for those people specifically, and how it does it for those people specifically to create great content that keeps listeners coming back.

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Master Your Podcast Craft With The Help Of A Producer May 03, 2023

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This episode is sponsored by Riverside.fm. Use promo code CLIPPED for 20% off any Riverside membership plan.

In the world of podcasting, the term "producer" may be familiar to you, but what does a podcast producer actually do? A podcast producer is the behind-the-scenes multitasker who helps streamline your podcast production process and enhances the overall quality of your show. Think of them as your right-hand man or woman who assists you with all aspects related to your podcast.

Having a podcast producer on your team can save you time, lessen headaches, and allow you to focus on what you do best: creating great content. By delegating the behind-the-scenes work, you can hone your skills as a host and produce a better product, as you have more time to concentrate on the aspects of podcasting you enjoy and excel at.

A Podcast Producers Tasks:

Pre-production and planning: Developing fresh ideas, planning episode formats, styles, and target demographics, and creating a roadmap for the show's content
Scheduling and coordination: Organizing recording sessions, managing episode releases, and updating the production calendar
Guest management: Researching potential guests, coordinating interview times, and ensuring smooth and engaging conversations during recording
Script writing: Crafting engaging scripts with creative intros, outros, and questions for guests
Technical support during recording sessions: Providing in-person or remote assistance to optimize sound quality and ease the process for the host and guest
Audio editing and mixing: Depending on their skillset, a producer may handle basic to advanced audio editing, mixing, and incorporating music or ads
Publishing episodes: Ensuring timely episode releases, writing SEO-focused show notes, and crafting engaging episode descriptions

With the help of a podcast producer, you can improve your podcast strategy and content, ultimately saving you time and allowing you to focus on what truly matters - creating a fantastic podcast experience for your audience.

Episode Quotes:

"A podcast producer is the behind-the-scenes multitasker who helps streamline your podcast production process and enhances the overall quality of your show." - Eric Montgomery

"By delegating the behind-the-scenes work, you can hone your skills as a host and produce a better product." - Eric Montgomery

"With the help of a podcast producer, you can improve your podcast strategy and content, ultimately saving you time and allowing you to focus on what truly matters - creating a fantastic podcast experience for your audience." - Eric Montgomery

The Best Places To Find and Hire A Podcast Producer:

Radio Angeleno Email them to request access to the group
The Podcast Manager Mastermind

How To Use Email Marketing To Grow Your Podcast Apr 26, 2023

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In this episode, I’m covering how to use email marketing to grow your podcast. Jumping off, I am covering the importance of building an email list to establish a direct pipeline to your audience, bypassing third-party social media platforms that can limit your reach. I’m also discussing how to encourage sign-ups by providing exclusive content, freebies, or giveaways, and how to optimize your signup form.

You’ll discover the art of finding the perfect balance between promoting your offerings and delivering valuable insights, resources, and knowledge to your audience. Lastly, I’m hitting you with ways to foster deeper connections with your audience by sharing behind-the-scenes content and encouraging listener interaction.

Episode Highlights:

Importance of an email list for podcasters
Encouraging sign-ups with exclusive content and freebies
Optimizing your signup form for maximum conversions
Striking the right balance between promotional and valuable content
Sharing behind-the-scenes content to deepen audience connection
Encouraging listener interaction through questions and feedback
Leveraging your email list to drive podcast growth and cross-promotion

Episode Quotes:

"As a podcaster, an email list holds a lot of importance for your podcast and your brand because it establishes a direct pipeline to your audience." - Eric Montgomery

"You don't want to bombard them with promotional emails. Instead, you wanna focus on delivering resources, delivering tips, education, some kind of value that educates, entertains and forms." - Eric Montgomery

"This is your place to really get creative and really build that community. These are your die-hards and I think nurturing them and interacting with them is only gonna help grow your podcast." - Eric Montgomery

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Spotify for Podcasters: Engaging Your Audience with Q&A and Polls Apr 19, 2023

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What up Poddy People?! In today's episode, I'll be discussing two exciting new features that Spotify has recently launched: the question and answer feature and the polls feature. These two features are part of the revamped Spotify for Podcasters dashboard, a platform designed to provide valuable analytics, educational materials, and promotional resources to help you grow your podcast on Spotify. So, let's dive right in and explore these new additions!

Q&A Feature

First, let's talk about the question and answer (Q&A) feature. This handy tool allows you to engage with your audience by inviting them to answer questions that you prompt. To enable this feature, simply log in to your Spotify for Podcasters dashboard and navigate to the audience tab. Once you've turned on the Q&A feature, you can customize questions and monitor the responses you receive. This is an excellent way to connect with your audience and gain valuable insights on what they think of your episodes or any particular topic.

Here are some best practices for the Q&A feature:

Be clear and specific with your prompt
Encourage listener engagement using your social media channels
Respond thoughtfully to questions
Highlight your most popular episodes

Polls Feature

Next, let's discuss the polls feature. Similar to the Q&A feature, polls are an excellent way to gather feedback, opinions, and preferences from your listeners. To create a poll, follow the same steps as with the Q&A feature by logging in to your Spotify for Podcasters dashboard and navigating to the audience tab. Once you've turned on the polls feature, you can create a poll by entering a question and providing multiple-choice options.

Some best practices for polls include:

Creating engaging and relevant questions
Keeping choices simple and clear
Using social media channels to promote your polls
Sharing the results with your audience

Episode Highlights:

Introduction to Spotify for Podcasters
New Q&A feature on the dashboard
Best practices for using the Q&A feature
New polls feature on the dashboard
Best practices for using the polls feature
Engaging with your audience using the new features
Analyzing the effectiveness of Q&A sessions and polls

These new features on the Spotify for Podcasters dashboard offer a fantastic opportunity for podcasters to engage with their audience and gather valuable feedback. By utilizing the Q&A and polls features, you can create a stronger connection with your listeners and continuously improve your podcast content based on their input. So, give them a try and start growing your podcast community on Spotify!

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Unlocking the Power of Chat GPT: How Chat GPT is Helping Podcasters Create Better Content Apr 12, 2023

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What up with Poddy People? Welcome back to Clipped, the podcast where I bring you podcasting tips, resources, education, and industry insights to help you start, grow, and monetize your podcast.

In this episode, I'm taking a deep dive into the fascinating realm of artificial intelligence, with a particular focus on Chat GPT. Though you might be skeptical about the role of AI in your creative endeavors, it has the potential to significantly enhance your podcast production workflow, making it more streamlined, efficient, and impactful. By leveraging Chat GPT, you'll discover novel ways to optimize your content creation process and elevate the overall quality of your podcast.

In This Episode, You'll Learn:

Content Planning, Structuring, and Guest Research: Generate topic ideas, research guests, and get all the information you need in one place using Chat GPT.
Script Writing: Use Chat GPT to write intros, outros, and keep your content clear and concise.
Interview Questions: Generate unique interview questions and icebreakers that are authentic to your style.
Writing Show Notes: Use Chat GPT to quickly create show notes in a structured and SEO-friendly format.
Episode Promotion: Generate short-form content and highlights for social media platforms, blog posts, and YouTube descriptions.

Remember, the key to using Chat GPT effectively is providing clear and thorough prompts. Also, you want to be sure that Chat GPT comes up with writing that fits the vibe of your brand. Do you want your messaging to be serious? Or do you want it to be fun and witty? Make sure you tell Chat GPT what you want it to do.

For More Effective Chat GPT Prompts, Follow These Guidelines

Be specific and clear: Clearly define your requirements and expectations in the prompt. Specify the format, style, or any other particular elements you want in the response.
Start with context: Provide context about the subject or the task you need help with. This helps the AI understand the topic better and generate more relevant responses.
Keep it concise: Although providing context is essential, avoid overloading the prompt with unnecessary details. Keep it focused and to the point.
Use step-by-step instructions: For complex tasks, break down your request into smaller steps. This helps the AI understand the structure of the desired output.
Experiment with different phrasings: If the initial response isn't what you're looking for, try rephrasing the prompt or providing additional information to guide the AI.
Set a response format: If you need the output in a specific format, like a list or bullet points, mention it in the prompt.
Ask for multiple options or iterations: Requesting multiple examples or ideas can give you a broader range of options to choose from or combine into a final output.
Iterate and refine: Use the initial output as a starting point and continue refining the prompt or asking follow-up questions until you get the desired result.

The Ultimate Podcasting Hack: How Choosing a Niche Topic Attracts Raving Fans and Builds Community Apr 05, 2023

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This episode is sponsored by Riverside.fm. In fact, it was also recorded on Riverside. Use promo code CLIPPED for 20% off any Riverside membership plan.

In this episode, I dive into 10 reasons why niching down your podcast topic(s) can be a game-changer for long-term success, growth, and community building. By focusing on a specific topic, you can cater to the needs and interests of a dedicated audience, establish yourself as an authority, and create better monetization opportunities. Let's explore the benefits of niche podcasting and how it can help you thrive in your industry.

Episode Highlights:

Clear Target Audience
- Better understanding of your audience's needs and interests.
- Catering to a specific group of people.
Less Competition
- Stand out in a big market.
- Easier to establish authority and expertise.
Expertise and Authority
- Develop in-depth knowledge in a specific area.
- Attract more engaged and loyal listeners.
Easier Content Creation
- Streamline content creation by focusing on a specific subject.
- More topic ideas for your niche.
Better Monetization Opportunities
- Attract a dedicated audience interested in the subject.
- Appeal to sponsors and advertisers targeting specific demographics.
Networking and Collaboration
- Connect with other influencers, experts, and enthusiasts in your niche.
- Valuable opportunities for collaborations and guest appearances.
Loyalty
- Foster a sense of loyalty among your listeners.
- Keep your content focused and relevant to your audience.
Easier Searchability
- Show up in search results for your specific topic.
- Better for SEO and discoverability.
Faster Growth
- Cater to a specific

Momento: The Future Of Marketing For Small Businesses | Content Repurposing, Podcasts, Videos, and AI Mar 29, 2023

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In this episode, I’m speaking with David Salib, the co-founder of Momento. We’re discussing the importance of utilizing shareable video content for podcast discovery and growth.

Momento is an all-in-one AI content marketing platform for video, audio, and text. Memento’s AI identifies shareable moments from your content based off of its transcript. Then, it produces engaging, shareable video clips. Momento also generates SEO optimized blog posts, social media captions, episode titles, and more. It’s truly a content generating powerhouse. The best part? As a user all you have to do is upload your content. You don’t need to be an expert editor or writer to generate assets. Momento’s AI handles everything.

Episode Summary

David explains that short and medium form video content is more effective for discovery on platforms like YouTube, while audio-only podcasts are still valuable for passive listening on-the-go. He also touches on the benefits of medium form content, such as blog posts and email newsletters, which can capture a viewer's attention for a few minutes and introduce them to a brand or podcast.David’s goal with Momento is to help creators reach their target audiences on the platforms they prefer to consume content on.

Chapters:

00:00:00 Introduction To David's Background And Tech Journey

00:03:11 David’s Childhood Dream Of Becoming A Programmer

00:07:40 Realizing The Bigger Problems With Podcasts: A Focus On Creators And Discovery

00:10:53 Building Momento: Solving Podcast Discovery

00:14:00 The Cost Of Podcasting: The Financial, and Time Resources Needed

00:15:43 Streamlining Video Production With Momento

00:19:24 The Value Of Medium Form Content For Brand Introduction And Podcast Growth

00:22:23 The Importance Of Written Content For Website Ranking And Traffic Growth

00:25:36 The Impressive Training Of AI In Language And Image Generation

00:29:07 Content Repurposing And Packaging: The Future Of Marketing For Small Businesses

00:31:42 The Role Of Video In Podcasting: Short And Medium Parts Of The Funnel Need Video, But Audio-only Podcasting Will Remain Popular.

00:33:39 Different Ways Of Consuming Podcasts: Video Vs Audio

Momento

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pod.link: A Solution To Cross-platform Listening For Podcasts Mar 22, 2023

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In this episode, I’m talking about pod.link and discussing why it’s a killer tool for sharing your podcast online.

Podlink is a universal link that allows podcasters to share their podcasts with their listeners on any platform of their choice.

Key Takeaways:

Apple and Spotify are the most popular podcast listening platforms.
Sharing a link to a podcast on one platform may discourage listeners who use a different platform from listening.
Pod.link solves the problem of confusion by allowing listeners to select the platform of their choice.

How To Use pod.link:

To use pod.link, type the name of your show on the website, click on the desired episode, copy the unique link provided, and paste it wherever you want to share it.

Using Pod.Link allows for wider podcast reach and growth by allowing more listeners to access the podcast on their preferred platform.

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5 Steps To Build An Engaging Podcast Mar 15, 2023

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Creating an engaging podcast requires more than just hitting record and speaking your mind. It takes time, effort, and dedication to become someone that people want to listen to, and follow. In this episode, I’m breaking down my5 steps to build an engaging podcast.

An engaging podcast is one that connects with its listeners, offers them value, entertainment, and a sense of community. By focusing on these factors, podcast hosts can create content that keeps listeners coming back for more.

My 5 Steps To Build An Engaging Podcast

Define Your Niche and Audience
Develop A Content Plan
Properly Promote Your Podcast To Create Discoverability and Engagement
Interact With Your Audience
Have A Unique Point of View

Mentioned In This Episode

Rev: https://rev.com
Pod.Link: https://pod.link/
Overcast: https://overcast.fm
PodNews: https://podnews.net
Podcast Business Journal: https://podcastbusinessjournal.com/

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Podcast Movement Evolutions 2023 Day 1 Recap: Community Is Key Mar 09, 2023

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Had a blast on Day 1 of Podcast Movement Evolutions. My biggest takeaway is the importance of community as podcasters. Connecting with like-minded people is one of the keys to growing a successful podcast.

Shout out to Rachel from Pod People, Zack, The Podcast Man, Ana, from The Podcast Space, and Arielle from Ear Buds Collective.

Pumped for day 2, but first, I'm going to take a nap

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