Show notes
Why Dave Decided to talk to Bobby Stocks: Have you created a successful advertising agency AND created a fake persona that helped you attain the aforementioned agency? Well Bobby sure has. Bobby Stocks is revolutionary in his tactics of marketing not only for his clients but also consistently for his own business. All these tactics and strategies allow him to live his dream of stretching out along the beaches of Puerto Rico with his wonderful wife. Go ahead and press play to listen in on this great conversation and as always, follow those dreams you've always had. Tips and Tricks for You and Your Business: (1:31) How Bobby made DonoHue (6:20) Casting and Retrieving Authority (7:48) Get Other People to Play Your Proof Drum (9:58) Use Your Spotlight on the Right Stage (15:08) Getting People to See Your Proof as Much as You Do (17:16) Do the Unusually Impossible From the Unusual Tactics (19:20) Just See What Sticks on the Wall and Go From There (20:38) Bobby and His Niches (23:11) Transparent Vulnerability Quotable Moments: (8:33) "I call them 'not in the money lane' right? No one knows about them. You know they're kind of waiting for the spotlight to hit them." (13:56) "What do you want people to know you as? What do you want to be known for? And it's really important, keep it simple, then from there you can start getting more complicated." (18:59) "Because you know, in marketing, we all want this cookie cutter thing that's going to work everywhere. In reality, you just get lucky with this thing that works here and works there but most times it's some small variation or crazy tweak that's actually going to get you the results (28:30) "I will step into my role which I'm best at, that is strategy and looking at how we can differently position things, and that's it. And, I'm fine with that Other Tidbits: The only rule about DonoHue is that you must talk about DonoHue People never see your stuff as much as you are Always remember, you don't need to find your main niche your first go around Your team needs to be a family. Like any family there's going to be bickering and that's OKAY Important Episode Links: https://bobbystocks.comhttps://www.facebook.com/bobby.stocks.18 https://www.instagram.com/bobby_stocks_/ FunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- [00:00] Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody, welcome back. [00:18] Hold on your radio. This is going to be a ride of your life. Now you're gonna. Have so much fun. Listen, this podcast can give you some backstory before I introduce who I'm bringing on. So for those of you guys are coming to funnel hacking live, you probably have heard that we've had these, these cultures, tee shirts. We've had people going out trying to create and build basically meaning if you have your own little culture that is going to be at funnel hacking live. We want to make sure that we created a t shirt for you that is for that. And so we had all these things go on and, and you know, different people. A lot of the people you are kind of in our normal culture you've heard about. And then literally out of the blue, this donahue character just blows up. I'm like, what the heck is daunting? [00:58] I don't even know this person is and it doesn't blow up. This is one of those things where the, the people are so passionate about who they're supporting them like we have got. I've got to figure this out. So trying to figure all this out. I want to introduce you to donahue who actually his body stocks, who has a business strategists, seven figure, eight figure business owner blowing things up all around the world, lives in Puerto Rico with his wife, Rachel on the beach, smoking cigars, having the time of his life, but has this crazy passionate following. So with all that said, welcome to the show bobby, and let's kind of dive in and talk about this whole story. [01:32] Awesome. Yeah, it's great to be here. And I always love talking to um, so just to like open up the curtains behind the wizard of Oz. So a donahue is A. Donna uses social social experiment. So in 2011, uh, I trolled my local town of meet me and my buddy and we came up with a business opportunity called the donahue job site. And we named the opportunity off of a funeral home that's called the donahue, and we took some pictures of us inside, like heavy machinery and we kind of positioned it like we had bought a plot of land that we reminding for pay dirt. So what happened was over a couple of months of us talking about how great this opportunity was and how excited we were about it, people started to message me and they want to, to invest in it. It was just a hilarious thing. [02:33] We, we, you know, it was a joke. So anyway, fast. Let's go back. Last year I had one of my small masterminds in Vegas and one of our attendees was from the town that I grew up in, which is Drexel Hill, Pennsylvania. It's a suburb right outside of Philadelphia. And he brought up donahue. He say, you know, he's like, do you remember donahue? And I'm like, oh my God. I started laughing about it and I said, you know what, let's try this again. But in the Internet marketing space, so that was march of last year that we did that. And um, so, so really what we did was we took the power of a mascot a or this like a symbol, you know, you can say add or something like that. And um, then we also stacked on top of it status and social proof, right? So by creating a small inner circle of two other people that knew about donahue and we said, let's, let's talk about donahue. [03:38] So, so the only rule of donahue is his talk about, Donnie was just sort of talking about it, you know, like he was this guru Internet Marketing Guru and because of, of social status, it created it, it started spreading really easily, right? So when we, when we post a lot of proof in a lot of like our students or our clients or even our own funnels that we run, it's all about proof these days, the more proof you can show, the safer it is for somebody to make a decision, right? And it goes to the lizard brain and you know, I'm just so they're going to die if they buy this. So by constantly posting about how great donahue is his, his greatness, his smartness, you know, and I always envisioned donahue is like the Dos equis guy, you know, I like put that in my head when we were doing it or like, yeah, he's like, he's like the mentor of the DOS equis guy. [04:33] And um, so anyway, people started reaching out to us, what is this donahue, you know, how do I learn more about donahue? And how it started spreading. It was by using status. So I would say, you know, I'm not really supposed to tell anybody about donahue, but I'll let you in on it. Do you promise not to tell anybody? Right. So now I create the separation and they would say, I promise, I promise. And I would say it's a complete joke. Here's donahue, this is what it is, which then would then have them inside the tribe, right? And then they would look for opportunities to create the gap and status. So as soon as I posted about donahue, everybody else would jump in on it and they'd say, Don, who's the greatest? Because everybody wants to be inside the tribe. So that's how it spread. I mean, it got to the point where like I had Jason Horning and all types of people reaching out to me, wanting to know with don, he was, and you know, I pulled the same thing. Well, you shouldn't tell anybody. [05:38] So where we started to bring the mascot as, as, as, um, a little cuff here as the, um, as the status grew up donahue. I then said, how can I pull authority from the mascot? So like one thing that I sort of learned throughout this and we see this, um, you know, you see this in just regular mascots, right? If you were at a baseball game and um, you know, nobody's embarrassed to get a picture with the mascot of the baseball team. Everybody's excited to do it right? But you can't self promote the same way a mascot consult promote itself because you threatened other people's status. And then this guy. So what I realized was I could self promote onto donahue so I could cast self promotion onto donahue and then I could start to actually transfer the authority back loans myself. So the way I did that was I just looked at religion, right? So I said I'm the pope, I have access to donahue. Donahue says. So that's kind of like, you know, there's, there's a lot to it that we did and it worked. Um, but yeah, that's kind of the synopsis of, of what Donahue is. It's just a really, really hilarious, um, example of how positioning status and proof and you know, constantly talking about proof results in a big way and marketing that it's a human beings can not withstanding, um, they can only withstand for a certain period of time. And then curiosity, opportunity and all of that just takes over. [07:35] No, I just want to kind of get out as we were talking about this here is, is for. I want you to, as you were listening to understand the power of proof, the power of La social culture. We talk a lot about culture all the time, but then also that transfer of authority is so critical and I think that in marketing, obviously it can be used for good and for bad. And I'm not gonna that's not what this podcast is about. It's not, that's not the issue. I want you to learn from it. I want to understand it. Um, I was, had a conversation with a very large player, a big influencer, and he was talking about Bob Hope, who knew years ago, Bob hope basically woke up every morning just saying, well, I just want to make sure somebody is talking about Bob hope today. Don't make sure somebody is talking about Bob. [08:19] I've got to keep that name out there on an ongoing basis. And so his whole thing was how do I, how do I make sure that people are still talking about me without doing what you said, and that is without beating my own drum, without know, I'm the greatest. I'm the greatest habit. It's not a Muhammad Ali type of approach as much as it is that that proof is fascinating. How if you can get enough proof to back it up, and again I was looking through, I mean stories of your success in the mortgage industry, in the real estate industry and the fitness industry with coaches and with landscape. I mean all that. You have so much proof that it's easy to use that. And so I wanted to kind of find out how do you some, some people are going to be listening to going know Dave, I'm just kinda [08:56] getting started. I don't have proof. How do I get proof? Then the other is going to go, well I have proof but I've never done a real good job of I'm afraid either asking the testimonials or to use that proof. So if you don't mind bobby talking about both those two things. So I mean this is the game changer was for me was the exact situation I see a lot of people are in. So um, we've raced back to temecula here, but we were interviewing one another. One of our students lives in Lemon Grove, California, and he has the kind of the cookie cutter story of a lot of, through so many marketers out there that are talented that, you know, they have a few clients or they have a few products that they got really great results with, but they're what I call, they're not in the money lane, right? [09:45] Nobody knows about them, you know, they're kind of waiting for the spotlight, the hip. Then when's it going to be my turn. And you know, life is always a paradox, right? It's like you have to pull the spotlight onto you. Um, so because the spotlight is always on the star rating stars through a lot of work to make sure that spotlight is on them. So like when I started to really pick up steam, I'd been nice cheese. My first facebook ad, I think I ran in 2012, 2013. And you know, when I really started to get attention was when I started to point out all my proof and I only had a few clients. I was, I was the master of all, it was doing everything, not the master of all right. You know, I was doing the sales, I was doing the recruiting or retention, I was doing the finances, I was doing it all. [10:44] Um, so it was really hard to gain momentum. But once I really started posting proof and I would say for anybody who's like, well, how do I do it? It's not necessarily like there's so many different ways that we could, we can spread out or like we could take a testimonial video and turn it into a blog and put it on youtube and turn it into an advertorial and it's too easy to get caught up in all the things that we could do. So what I did was, uh, I was doing pretty well, like 10 k a month in and I finally had this moment where basically my wife was tired of hearing me talk about how like big I was going to go to this agency and I was never posting any kind of proof. Every once in awhile I would post something. Let's say today I generated, you know, I had a really great day, I would post maybe today, but then you wouldn't hear from me again. [11:38] Um, so in December of 2016, I just committed to hosting 30 days of proof. So everyday I would post another version of proof. Now if you're on here and you're like, Hey, I have one client, right? You can create 30 versions of that, right? You can break down the process, know you can take screenshots of the landing page, the ad, what's working. And it's really, it goes back to like what, what I saw with donahue, right? Oldies is, is your excitement and you're posting your confidence and you know, uh, December 2016, no, I was doing anywhere between five or 10 k, that whole, you know, the half of that year and because I started posting proof consistent January 2017 to $30,000, right? And I'd never done less than that. Um, and it's just continually doing that. Like, like you said, if you see my feet, I just continually post proof. [12:45] Sometimes I will post proof from six months ago and I'll just reposition it again, like, you know, if this is weird, so I just collect as much proof as possible and it brings in quality people so it creates this like compounding effect, um, you know, and so we've been able to like just based off of that, we were able to scale really, really hard, you know, now we're doing like half a million dollar months and even with like, it just keeps compounding and compounding, but I've seen just the posting approved and being really committed to putting the least one thing out like every day or every other day that just pure results. Um, you know, so luke, we came from and he's grown in the last eight months from struggling to make three or five to, you know, this month I think he surpassed 50 k in revenue, just an agency model. [13:39] He's not doing any kind of coaching or consulting or anything like that and it's just because his marketplace, when they think of, they think approve. Right. And it's like the Donald trump effect, you know, just one sip. Like what do you want people to know, you know, you asked, you know, Dan Kennedy kind of talked about some stuff like that, you know, what do you want to be known as, when you want to be known for and it's really important, you know, keep it simple and then from there you can start getting more complicated in how you're spreading it out and you kno…
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