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    ClickFunnels Radio

    There’s a big difference between building a sales funnel and building one that actually converts.

    On ClickFunnels Radio, Chris Cameron and Dante Torelli break down the strategies behind high-converting funnels and scalable online businesses. Each week, they dive into funnel building, email marketing, traffic generation, offer strategy, and conversion optimization using the same frameworks trusted by top-performing entrepreneurs.

    No vague theory. No recycled marketing advice.
    Just real strategies, real breakdowns, and practical tactics you can apply immediately.

    If you want more leads, better conversions, and smarter funnel strategy, you’re in the right place.

    Advertise

    Copyright: © Copyright 2023, All Rights Reserved

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    Latest Episodes:
    One Shared Vision Featuring The Entrepreneur's Wife - Amy Stefanik - FHR #326 Apr 02, 2019
    Show notes

    Why Dave Decided to talk to Amy Stefanik: "I never knew how to explain what my husband did for work." For years this was Amy's thought process until she decided she needed to change her perspective if she wanted to save her marriage. However, their marriage wouldn't have been salvaged if BOTH of them didn't take the time to understand the other. That's just what Amy is here to help you understand, how you and your significant other can reach a mutual understanding in all things entrepreneurial. Always remember to share your vision with your audience but don't you ever forget to share it with your spouse. Tips and Tricks for You and Your Business: (2:08) The Unconventional, Non-Secure Life and Then Back to Security and Conventional (4:26) A Common Crossroads: Divorce or Understanding (5:23) There Isn't Anything for the Wife of the Entrepreneur's Wife in the Market? (6:18) "How Do I Explain What My Dad Does?" (8:16) The Key to Entrepreneurial Relationships is the Understanding On BOTH Ends (11:30) You're Buying Her Flowers...She Hates Flowers (13:56) Do You Know the Personality Type of of Your Spouse? (14:59) HALT, Not the Time for Conversations (17:20) You Are Forcing Others to Live By Your Self-Written Rulebook (19:14) Channeling Your Entrepreneurial Zeal Into Your Relationships (22:04) Do You Know What Success Means to You Personally? Quotable Moments: (5:02) "I made the decision when we came back together that I was going to know what this business was, because anytime somebody asked what my husband did I wouldn't know what to say…" (8:34) "Really I just think it's the knowledge behind the communication. I believe that knowledge really isn't more important than communication because if you don't know how to communicate with your partner then you're not going to be heard." (15:54) "He can't do these things for me, I have to create this for myself. And then you're two individuals standing right beside yourself not leaning against each other." Other Tidbits: This is the book the ClickFunnels team have all been reading recently "Extreme Ownership" By Jocko Willink Important Episode Links: The Entrepreneur's Wife BookTheEntrepreneursWife.com One Funnel Away Challenge DotCom Secrets Book Email Dave Connect on Facebook Follow On Instagram Episode Transcript: Speaker 1: 00:00 Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Everybody, welcome back to [inaudible] Speaker 2: 00:18 Funnel Hacker radio. This is going to be a lot of fun. I've got a dear friend of mine on the show today and I want to introduce you to, and this is Amy's Stefanic. Amy, welcome to show. Thank you for having me today. I'm so excited about it. We met down at the shipoffers dinner with the you and your husband mapped a doubt of T&C. Yeah. And it was great seeing him like that. You were kind enough to send me your book, the Entrepreneur's wife. So for those guys who don't have the book, first of all, go get the book. Entrepreneurswife.com. Uh, we're gonna be talking a lot about this. It's been a fun journey and I'm so excited. Uh, recently I did a couple of podcasts with my wife on this, on funnel hacker radio. So this is kind of a followup to that, but a little background on Amy. Speaker 2: 00:55 Yeah. She's a wife. Three kids. Yeah. Three his mother published author Speaker along with her husband Matt. Uh, they'd been basically riding this whole entrepreneur rollercoaster. I love the way you kind of put that. Uh, she's the creator of the Entrepreneurs wife. And really I think the part I'm most excited about is your desire really kind of to help people understand this idea of this whole one shared vision. Yeah. And I think that's the part that's really tough for a lot of people. I know for my wife, we'd been married 25 years as of last November. It's been a fun roller coaster. There's ups and downs of any marriage, but when you add the entrepreneurial type of life to it, it, it changes things. And as I was talking to you about down in San Diego, my daughter in law, Fran, so my oldest son Chandler is 23, got married last year to Fran. Speaker 2: 01:43 She's from Chile and it's been kind of, it's been interesting getting to know her. And, uh, when she, she grew up, her mom basically, I guess you would say it was an entrepreneur, but her whole view of this whole entrepreneurial thing was every entrepreneur was broke and he didn't have any concept of a wealthy entrepreneur. And so when she met my son who was really trying to go after the whole entrepreneurial thing, her whole thing was, no, no, you have to stay in college. You have to get a degree. And her getting her degree was real important. So she got that and then she got introduced to this whole entrepreneurial life. She followed you and she's like, oh my gosh, I got to figure out more about this. So with all that said, I want to kind of dive into your views on this whole entrepreneurial journey and really what you've created, this whole movement behind the entrepreneur's wife. Speaker 1: 02:35 Yeah, I know. I mean, I feel it was my husband Matt for 17 years. Um, I was kind of the same line as your daughter in law. When I first started, you know, when I first met Matt, he was talking about, yeah, well, you know, dropping out of college and you know, going the entrepreneur route. And I was like, well, I just met the guy and I was like, Gosh, it's very interesting. Like, how are you going to get paid? Like, how are you going to make a paycheck? They didn't understand. I'm like, what's, you know, but I was interested, it was interesting to me that someone was going to create something out of nothing and that, you know, I didn't come from that background. My Dad, you know, worked, my mom stayed home. I have six brothers and sisters. Like it was very conventional and um, and it was just intriguing to me that he was going to create his own path. Speaker 1: 03:18 And so, uh, you know, we got together, we got, you know, and got married and stuff. And at first we were in the real estate game and we were killing it as young, early twenties, like killing the real estate game. It was amazing. I'm like, entrepreneurship is amazing. It's the best thing ever. Well then the real estate market crashed and we lost everything. Three houses, two cars. I mean we had to sell everything. It was the worst one of the worst moments of our lives. And I'm like, I hate entrepreneurship. It's the worst thing ever. And so the, the journey from that depth and then climbing back out and that becoming super successful in internet marketing, um, I went at that moment of that debt and got a job in corporate America and the climb the corporate ladder went from receptionist to director of the risk department and just really created a safety net. Speaker 1: 04:15 That's what that was my like, I'm never going to fall this heart again. This sucks. I'm not doing it again. And so I kind of stepped away from the dream and um, created this safety net and I thought that I was doing good, right? But now looking back, hindsight is hindsight. I wish I would've done things a little differently. And so, you know, climbing out of that hole on creating the safety net and going through the ups and downs, the ebbs and flows of marriage and business. You know, we came to a crossroads where Matt and I were facing divorce. I mean we were just like, we were on separate paths. We just, you know, I was a corporate girl that had this box that I wanted us to live in and he was the hot air balloon that wanted to fly and was just like, like, don't hold me down. Speaker 1: 04:59 And I'm like, you know, we just kind of started to go our separate ways. And so we've looked over the cliff of divorced, we separated and then we decided, you know what, that's, this is not what we want this, you know, we've always been in this together. You know, we had a college of divine intervention and we came back together, but I made a decision. We came back together that I was going to know what this business was because for my entire life, if someone said, what does your husband do? I had no idea. I would be like, he sits in front of the computer, like I don't really know. And so I was like, I have to know I want to go all in. So I do both feet and I learned the business like it was my own and I started working the back end of the business. Speaker 1: 05:44 I wanted to know everything about it, started going to events with Matt and speaking to other entrepreneurs and they were like, you have to talk to my wife. Like please, if you would just talk to her, she would understand that because for so many years I felt like I was on an island. No one understood me. I had my, he should crew. So everybody telling you what I, what he should be doing and when I should be doing. And I was like, ah. And so when I started going to events I'm like, oh my gosh, my Keeble, there are all these people that totally get me that understand. And so I started looking for something for the entrepreneur spouse. And there was articles here and there and maybe like, you know, a pamphlet, but there was really nothing for the entrepreneur spouse, but we're supposed to buying in 100% with no pushback, but we don't have the tools to that. And so I'm like, okay, I'm going to create this platform. And that's where the entrepreneurs, why see you? Speaker 2: 06:34 I love it. I think it's been one of those things for me is I've taken a look. Um, I, Gosh, I'm sure my wife and my kids would probably felt the same thing as far as, gosh, what in the world is, how do you explain what my dad does? And I've, I've gone through a lot of different careers, uh, prior to click funnels. Like, Gosh, I've had, I've been involved in financial services, has been involved in tons in the real estate mortgage industries. Uh, on a side note, I just had fun flipping cars and went, you know, hundreds and hundreds of houses and hundreds of cars and I'm sure my neighbors thought I was a drug dealer with all the cars and things moving up. And in my kids are like, how do you explain what my dad does? And so I think that, um, as you, as you've had the opportunity of talking with other spouses, and I, I, I know you focused primarily on the entrepreneur's wife, but I see there's also the entrepreneur's husband these these days that, yeah. And so it kind of goes both ways. And so as I look at that whole entrepreneurial spouse, what are some of the advice and some of the things that you counsel or you, you provide to them to help them understand this whole crazy entrepreneurial journey? Speaker 1: 07:37 You know, I started with the entrepreneur's wife because that's what I knew, right? But it's kind of has grown into, you know, entrepreneurs, because if you ask Matt, almost every single event that we go to, I ended up sitting in a corner with an entrepreneur, male, and he's crying, telling me how he wishes relationship would be better and he doesn't know how to relate to her. So the net, so that kind of opened my eyes to realize that it's two fold. It has to come from both sides, right? The entrepreneur wants to understand, doesn't understand why their spouse isn't a hundred percent supportive and then the spouse feels like they're not being heard and they don't have stability. And so on top of that's the common thread between the both. And so, you know, it is, um, it's interesting because a lot of the, if you look at all the entrepreneurial couples that I've spoke to, that I've interviewed, that I've coached and mentored, there's always a fine line of similarity between all of them. Speaker 1: 08:35 And that is, you know, I want her or him to understand what I'm doing. I want them to be on board. I want them to be supportive, but I don't know how to get them to understand like what I need. There's a breakdown of communication in a way. And really it's just the knowledge behind the communication. I believe that knowledge is more important than communication because if you don't know how to communicate to your partner, then you're not going to be heard. And so it's really like going, it's going through each process and learning their spouse all over again. Like, you know, I use a lot of techniques that are in business. Like what are your, what is your spouse's personality type? Was their love language? You know, what kind of entrepreneur are they? You know, I know that is a rebel. I can't go to Matt and say we need to do this because he will look at me and say we don't need anything. Speaker 1: 09:24 I know I can't do that. And so I have to know that I have to approach him differently and he knows that I am a rule follower and I like a lot of information. I'm, you know, I always tell them I'm your ride or die. I will go with you. You just have to make me a list so I know what I need to bring and where we're going and what's going to happen. We get there. And so knowing that it makes it easier to say, okay, you're not just being frustrating or a contrarion, this is actually who you are. So let me learn how to communicate with you the way that you are and hold space for that and honor that. And by them doing that, it makes them realize, hey, you know, Speaker 2: 10:03 it Speaker 1: 10:04 brings a whole new level of consciousness and understanding to the marriage and the relationship. Speaker 2: 10:10 I remember years ago we went to Tony Robbins unleash the power within and it was really the first time I got introduced to this whole idea of our six human needs and the idea behind variety and, and stability. And it was, my wife needs that security. She, she longs for that stability. And I am like so far on the opposite as far as variety of like, I want change, I want it. I'm such a risk taker. And it's been interesting as, as we've learned to communicate more effectively through that kind of stuff that I need to always make sure as I'm, as I'm talking with her, that I'm helping her reinforce what is stable. Where is this that I have that I have a plan that it's not completely, I think at times, uh, when we first got married, everything she saw was, I was just, I was literally just going from one thing to another to another and she saw no plan. Speaker 2: 11:00 She was totally freaked out going maybe, and again I loved your idea as far as the he should type of things. I'm sure, well I've lived and still does, he should do this, he should do that, he should do this. Um, my only reason to stay in that is it provides what I've learned personally I guess through it. And she and I were talking about this just recently was the importance for me to have helping her understand that there is a plan and that every entrepreneur rarely does an entrepreneur really go just off the wall all out, no idea what they're going to do and just try to take that kind of risk. For me, entrepreneurship is just the opposite. It's much more of a very calculated risk. But for a person who doesn't understand the calculations that I'm going through, uh, it seems completely just off the wall. Speaker 2: 11:43 Crazy. Why in the world would you ever do something like that? And so I'…

    Full show notes at the publisher

    Optimizing Slack to Save $1,000,000/Month - Nick Sonnenberg - FHR #325 Mar 28, 2019
    Show notes

    Why Dave Decided to talk to Nick Sonnenburg: Nick Sonnenburg has found that speed in a business is not just doing more in less time. Why grind out more work with less value when optimization saves you both time and money. With Nick having been employed by people like Tony Robbins, Aetherium, and many other big name companies he saw this first hand. Oh and did we mention he saved Aetherium $1,000,000/month just by optimizing their use of Slack? Tips and Tricks for You and Your Business: (1:54) "You're Going to be Learning Be Rocket Science…" (3:16) Nick's Super Power is Easily Pausing to Go Faster in Business (6:54) Nick Shut off His Company's Marketing For a Year...Yeah Dave Was Shocked to (8:18) The Disadvantages of Moving Fast in the Wrong Direction (10:17) How Do You Know When to Use Each Tool for Your Business? (14:36) Your Brain Should Not Hold the Company's Secrets to Success Hostage (17:40) Leveraging the Agency System (21:07) Conversion Auditing, Do You Know How to do it? Better Yet, Do You Know What it is? (26:03) Outsourcing is Some Awesome Sauce IF You Know What Needs Outsourcing (28:02) You Increase the Speed of Your Company with Getting Rid of Roadblocks (29:57) Optimizing Slack to Increase Your Company's Speed Quotable Moments: (4:32) "I suffer from PTSD as an entrepreneur. Having cycled a couple of times and understanding the fear of 'Oh my gosh what it if I lose it..' so I just had the gas going the whole time." (8:22) "A lot of people move fast, but moving fast in the wrong direction doesn't help you either." (15:38) "You can allow other people to look at how others do their job and give suggestions. Fresh eyes spark innovation." (26:58) "I think defining success and being able to measure success is one of the most important things with funnels and with any project in general to be honest. And I think people just don't take enough time up front to think about those types of things." Other Tidbits: Nick helped Aetherium save nearly $1,000,000 from optimizing their Slack page. Nick's company, Leverage, specializes in outsourcing and has helped people with buying a house all the way to optimizing a funnel. This wide range of services though has allowed them to identify what niches require and thrive off more optimization. Important Episode Links: One Funnel Away Challenge DotCom Secrets Book Email Dave Connect on Facebook Follow On Instagram Contact Episode Guest: GetLeverage.comNick@GetLeverage.com Episode Transcript: 00:00 Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here is your host, Dave Woodward. Everybody welcome back to funnel hacking 00:18 radio. I am so excited. Day I'd be up to and bring it on. A dear friend of mine who has been a mentor of mine, actually guy I've loved getting to know better and the one introduce you guys to Nick Sonnenberg. Thanks for having me. I am so excited. Uh, for those of you guys, go ahead. I'm honored to be called a mentor. You are. No, honestly I, it's one of the things I've, I am so impressive. For those of you guys who don't know, nick, this is a guy who's been an x high frequency trader from Wall Street, does the CEO of leverage, which is a company. I've got a ton of admiration for. A, they're totally disrupted the agency model, but the part I love is his. The way in which you think nick is, blows my mind. You have this ability to look at super, super complex problems and be able to minimize it down to the very key factors and to communicate it in a way that so many other people can understand. 01:08 We, we're just talking about this whole idea that, uh, you've got a new book coming out come up for air where you've consulted one and two type of employee businesses, consulted Tony Robbins, consultant, large, huge companies as well. And I think the part I love, just as every time I talked to you, is just to see, I mean, your mind races at this crazy, crazy pace and yet you slow things down so well to be able to explain things to people there. It's like, oh, oh, I get it. And I'm just totally impressed with that. So I, I don't have that skillset. And so when I see someone like you who does, I'm like, oh my gosh, I'm so impressed. 01:42 Well, thank you very much. A, I'll give you a story to piggy back off of that. So, uh, my first day of Grad school I went to Berkeley for my masters. I did financial engineering. And the very first day they, they said, look, you're going to be learning rocket science here, but the real goal is that you should be able to explain these concepts to a five year old. And that's really how you know that you've mastered a subject as if you can explain it very clearly in an in a simple way. So it's a big honor for you to say that to me cause that's something that really has sat with me since Grad school. 02:14 Well I love it. I get it. It's one of the things I've always, every time I talked with Russell I loved, he spends so much time on trying to get down to even a little doodle in a drawing for that same principle as, I mean there's a lot of people who will talk over people's heads and think that this techno babble and everything else is going to flatter people. All it does is confuse them and actually pushes people further away. And when you talk with people like yourself, with Russell, it literally draws people to you. Every, we were at TNC and I saw you hordes of people just trying to get your attention just to talk with you because of that. 02:44 You were the one with the hordes. I had them anymore. Um, no, like when I speak to people and I can't understand what they're talking about, I usually, the first thing that starts going on in my head is I don't think this person's really a master of what they're talking about. If, if they're explaining it in such a complex way, 03:00 you know, I love that concept. I wanna kind of expound on that. So we're, one of the things we're going to get to here later in the podcast is what leverage is doing right now on fixed pricing of funnels. So hold tight to the end because you want to hear that for sure. But I want to talk to you about one of the things you and I were talking about, this whole idea as far as the power of pausing to go faster. And for those of you guys have been following our journey as far as click funnels. Um, I actually, I all announce it right now. We are going to be changed our podcast, uh, to where right now we're 78,000 customers and we're in change the kind of the idea behind the podcast to bring on more people like yourself who understand scale and really invite people on our journey to get to a hundred to build a culture of 100,000 customers or users here before the end of this year. 03:46 But to do it, and it's one of the things you and I were just discussing was when you build a company as an entrepreneur, it's, so a little backstory here. Last week we were at a jewelry store and who's our VP of marketing at all of our marketing team in and we spent a bunch of time, I, Russell was there kind of identifying what the, the forefront is going to be as far as all these other funnels we want to do. But the one thing I realized was for our team, one of the things that's hard is the speed at which we go and it's what you and I were talking about. I, I suffer from Pstd as an entrepreneur of having cycled a couple of times and understanding the fear of, oh my gosh, if I lose it, I just, and so I keep going at the gas going all the time. And yet, uh, as you and I were just talking about, you have this ability to really understand the power of pausing to go faster. If you don't mind. Can you expound on that? 04:37 Totally. And there was a good, a great book. Um, I'm going to look up the name, it's called weight, which is all about the power posing. But yeah, what we were talking about before is once you go live with a company and you have customers to support, I mean that's it. Like you have to put a huge amount of focus on maintaining the, the, the system, supporting your clients, making sure that they're well supported. So sometimes when you grow too quickly, um, things break. And then a lot of, a lot of time that, that you have to invest down the road is spent on kind of fixing issues that kind of arose from premature scaling. So in development software development, you have, um, you have a, a concept that is, um, what's it called? It's called a coat. Um, oh my God, I'm blanking right now that you have technical debt, just like, and what that basically means is, you know, you've hardcoded some product or some feature that you want to do, but not a super scalable way. 05:42 So in a year or in two years from now, since it wasn't done in such an abstract way, you're going to have to Redo it because inevitably whatever you'd thought you need now you're going to get feedback from people and things and needs are gonna change and you're going to to change it. And the more time that you kind of invest, it's always a trade off, right? Like if you were to try to make something as abstract as possible, now you move slower to get that feature at least, but then you have less technical debt. And just like there's technical debt and coding, you have operational debt and companies, right? The quicker you launch, um, launch or do whatever it is, that's it. Like you don't have the bandwidth or you have less bandwidth now to go back and document processes or think through is this the best process and could we automate things because at the end of the day you have these people to support and it's really hard to find the bandwidth to go back and revisit a process document it, um, automate various things. 06:43 So like what I did, we at leverage, we grew to seven figures the first year, fully bootstrapped. We had like a hundred people at the end of that year and we moved so fast that a lot of stuff broke and it was really hard to go back and find the bandwidth to fix it. Um, because we were just having to support the current clients. So what I ended up doing actually last year as I shut off marketing for a whole year. Just kidding. Yeah, it was, it was one of those, I got the team together and I'm like, and I said to them and they all freaked out. I'm like, we're shutting, therefore I'm free. Just listen to this. I'm like, I was like, yeah, you heard me. We're going to do a year of zero marketing and we're just going to focus on internal processes, procedures, quality of service. We don't. And, and what I said to them was, we don't need a single one, single more client. 07:39 We just need to retain what we have and engage what we have more and um, improve our internal efficiencies to drive profit margins up. And it was a really kind of contrarian type of way of thinking about it. People always say, you know, sales sells, but I dunno, sometimes sales doesn't solve everything because if you're a new startup, sometimes selling and getting more customers and you haven't really dialed into product market fit or internal efficiencies, sometimes sales could hurt you more than it helps you. That's fascinating. At least that's my experience though. It's honesty. It's, it was just so fascinating for me. As we sat down with the, again, we had probably 25 26 of our team members this last week, and Julie's kind of running the show and I'm hit and miss in and out of meetings and stuff. And I heard it was Friday and it was kind of a people bringing together kind of their ideas for the whole week. 08:36 And they were talking about, you know, what are the good things, what are the bad things, what are things you'd like to change? And one of the things that that kept coming up was this idea of speed. And I'm like, I know like one speed and that's fast forward as fast as I can go. And yet I also realized as, as you grow as an entrepreneur, as you grow as an executive in your team, you have to understand that not everybody goes at the same pace you do. And for some that speed really, it literally, it creates so much stress for them. I was shocked to see just the anxiety created and, and how, and so I love hearing you saying you literally shut down. I can't do that. 09:14 You guys are super impressive. Like what you guys, what you and Russell have belt over there. I am. I am really amazed by it. But you know, a lot of people move fast, but moving fast in the wrong direction, it doesn't really help you. You either, right? That's true. You have a bit slower, but make sure you're going in the right direction. So it's always a balance of speed, um, uh, speed versus kind of being a little bit more long longterm focus. But in a lot of cases, like when I've pushed the team, hey, this needs to get out by next week or something like that, stuff breaks or it wasn't thought out very in a very, uh, systematic way. And we find that we ended up moving fast in the wrong direction and the whole thing was a waste of money in some cases. Not In all, but so it's just something, there's sometimes a benefit to going slower. 10:05 So is that the premise of your next book come up for air? No. So what's coming prayer come up for air kind of is, it naturally came out of my experience with building leverage, which is a fully remote, you know, bootstrapped company. Um, as well as uh, from my consulting business where I go into companies and help them improve and optimize and automate their internal systems and processes from a process operational slash tech point of view. Um, so in my experience with consulting and it leverage, I found that there is this pattern and everyone kind of struggles with three main areas of their business. Um, so I wrapped a little framework around it called CPR, which stands for communicate, plan and resource. And I realized one day that all companies were struggling in these three areas. And it was something that I realized without realizing it at the time, was a framework that we were running leverage by without it being formal. 11:06 So the first thing is communication. And I realized most companies are not communicating efficiently. There's all these new tools out there like slack and a sauna and all these things that a lot of startups know about, but a lot of mainstream companies that have been around for 20 years, um, have never even heard of. Right. And then also, even if you're a startup, like I'm sure you guys, are you guys using slack at Click funnels? Right? So first of all it's, it's, it's one thing to know about certain tools, but it's another thing to know when you should use a certain tool, like when should you use email versus slack versus text message, right? Versus a project management software. So, um, that's like the first thing people have never, when you got hired at a company, you get an employee manual of vacation days or insurance, but it doesn't tell you, hey, we use this type of tool for this, this type of tool for that. 12:03 So I was consulting for a theory. I'm, they were a 1200 person company. They were using slack, but it was misconfigured and they didn't have naming conventions for channels. They weren't using third party APP integrations. They had the wrong notification preferences. And I calculated that because of these inefficiencies there were probably losing about a million doll…

    Full show notes at the publisher

    Thanks...I'm Back! - Dave Woodward - FHR #324 Mar 26, 2019
    Show notes

    As I drive home from McCall ID, I reflect on the last 60 days. It has been filled with TONS of travel, some sleepless nights, and a bunch of AMAZING events that have given me so many take aways!

    I was getting super frustrated with my podcast, even making it transparent in my episodes (I think I may have mentioned it a time or two ;) I have had a TON of people reach out to me to let me know that my content has made some sort of impact on them. Your "thank you's" have given me a new rejuvenated energy to put towards this podcast and I'm SO excited to continue publishing my journey!

    "If you've got a thought, an idea, a journey you're going on; to document that journey through publishing. Take the time to really expose yourself, open up, let people see what's really going on" - Dave Woodward

    Some Topics Discussed This Episode:

    • Benefits of publishing
    • Documenting my journey
    • Stepping outside your comfort zone
    • The impact of creating a challenge funnel

    "Challenges have literally become the biggest game changer for us at ClickFunnels"

    Important Episode Links:

    One Funnel Away ChallengeDotCom Secrets Book

    Contact Episode Guest:

    Email DaveConnect on FacebookFollow On Instagram

    Episode Transcript:

    00:00 Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward.

    00:17 Hey everybody, welcome back to Funnel Hacker Radio. I'm so excited to be here, I really am quite excited actually. I've had the opportunity recently of just getting back From Funnel Hacking Live and from Traffic and Conversion. It's been one crazy, crazy busy 60 days here. I'm actually driving back right now from Mccall Idaho, where I've been up with my wife for the last two days, just kind of getting away and she and I were sitting there talking about how crazy it's been since the first of the year. We literally 60 days ago, we were up here in McCall, just finishing up a fun little vacation time with my family and then we jumped into, jumped on the plane and headed down to the Two Comma Club X cruise, were out for basically seven, eight days, I guess almost 10 days on a cruise, came back, got ready for 10X, went to 10X, was there for a week and then went off to the Bahamas for two days, came back, got ready for Funnel Hacking Live, went to Funnel Hacking Live for a week and literally the day after Funnel Hacking Live, went straight to San Diego and was there for four days for Traffic and Conversion-

    01:20 Came home and then headed up to McCall. I think he'd been home maybe two, two and half weeks, three weeks since the first of the year. It's been a busy, busy time, but during all this period of time I was really getting kind of frustrated thinking, you know, I'm just done with this whole podcast and I made mention of that on a couple of different podcasts as well as some Facebook lives and I honestly want to let you guys know how much I appreciate all of the people who reached out to me. Whether it was in person at Funnel Hacking Live or in person to Traffic and Conversion or on a Facebook post or a text or personal message. I literally have had dozens of people reach out to me, thanking me for the content that I've produced, whether it was on Facebook lives or on a podcast.

    02:00 And the crazy thing about it for me is it's not only energize me, but it has wanted me to be 10 times better. I've kind of rededicated myself to create an even better and better content for publishing purposes to make sure that what I'm providing actually gives you greater results that are more of take action type of of podcasts and content. I've got some great people we've lined up here to be interviewing over the next few weeks and I'm really excited to share this podcast with you. Also, I'm spending a lot more time digging deep to really kind of uncover some of the entrepreneurial scars of my own experience and many of you had asked to relate a little bit more about my own personal success stories as well as the ups and downs of the entrepreneurial journey and to share those with you guys so you can kind of expect those in the next month as well.

    02:49 Again, I just wanted to use this podcast to first of all, thank you so much for everybody who's listened as long as you've listened. Most importantly for those of you reached out and basically boosted me up in a time when I was kind of down and frustrated. I want to thank you for that. I'd encourage anyone else who's listening to other people's other content, whether it's on Facebook or blog posts or podcasts or youtube, wherever you're consuming content. It's amazing what a little thank you goes, It goes a long ways and I just wanted to say thanks for all those people who did that for me. And if you're following other people, I'd encourage you to do the same. On a side note, I highly recommend that you spend some time to start to publish. Publishing has become really one of the most important things and I'm starting to realize it more and more all the time.

    03:35 A couple of benefits of publishing and I've seen recently, one has been the network. The connection has been fantastic. I've been amazed at the amount of people who actually listened. They don't ever say they listen, but then that all of a sudden they come up and say, you know what I've been listening to for a long time and I really appreciated what you said here, here and here., and it really changed my life. I've had people who've, I honestly had been my peers who I would never have thought they've spent anytime, listened to my, to my content and they've come out recently and said the thank yous as well. So I highly recommend that if you've got a, a thought, an idea, a journey that you're going on to document that journey through publishing, take the time to really expose yourself, open up, let people see what's really going on.

    04:17 You're going to see a lot, much, a lot more of the vulnerable side of me coming out as I really kind of explain some of the journey that's I'm going on over the course of this next, this next year. Uh, we've ClickFunnels eclipse basically did over a hundred million in 2018 and we got some pretty lofty goals and a lot of that is going to take a lot of growth for me personally and I want to take you on that journey. And so I'll be sharing some of that with you. Uh, some of it will be the things that I'm going to, the people I'm going to be meeting, the people I'm going to be sharing with at bringing on. So I highly recommend that you spend the time doing the same thing. Um, it's, it is way outside my comfort zone to get on a pod podcast or to get on a Facebook live.

    04:57 But as I've been doing it, I'm actually getting more and more confident in the content I'm providing but also in the stories that I'm telling. So first of all, thank you for everyone who has listened. Second of all, thank you for those people who reached out and acknowledged it. And third, and most importantly, I highly recommend that you do the to do the same and that is spend the time going out and start to publish. We just finished our third one funnel away challenge. It's in, in the midst of it right now. I highly recommend that if you're trying to figure out what to do next, and this could be either what to do with your own podcast, with your own content, with your own business challenges have literally become the biggest game changer for us at ClickFunnels. I spoke at traffic and conversion about it.

    05:47 And I can tell you right now if you were trying to, anything in your business, the one thing you need to add is a challenge funnel. So right now if you don't mind, go to one funnel away, sign up and get involved in our challenge so you can kind of see and understand what exactly takes place. I'm gonna end up doing a podcast later about challenges, but I want to make sure that you get on it right away. So go to onefunnel away.com and sign up for the challenge. You will be super, super excited and glad that you did. Thanks.

    06:23 Hey Everyone, thank you so much for taking the time to listen. I can tell you things I love more. Anything else aside from listening to podcasts is reading books. One of my favorite books was the very first book that Russell wrote. It's called DOTCOM secrets. It's the underground playbook for growing your company online. So if you've already got a business or an idea and you've got something you want to get going right away, go ahead and check it out. We literally give you the book for free, you just pay the 7.95 shipping and handling. Just go to Dotcom secrets.com and we'll go ahead, we'll ship you out of the book. You just pay $7.95 shipping and handling, and the book will be on its way to you. Thanks again so much, much for listening and remember you're just one funnel away.


    How to Own Success Using Two Phrases with Steve Larsen - FHR #323 Mar 21, 2019
    Show notes

    Why Dave Decided to talk to Steve Larsen: If you've heard the phrase "Lean into it" and "One Step Learning" then you most definitely have heard the name Steve Larsen before. Russell Brunson's Padawan turned Master uses these sayings and principles to teach businesses and clients how to maximize their profits but today he wants to tell you how you can personally use them. He talks about the how and why behind each principle and how he used these exact principles to go from broke to a business coach. Like always, listen in for some great content and even learn how to maximize your knowledge gained at live events. Tips and Tricks for You and Your Business: (3:14) Steve's Recent Geek Outs on the who (4:28) What Do You Know About "One Step Learning"? (6:44) Why Dave Loves One Step Learning (9:23) Everything Isn't New: Steve's Philosophy on Events (10:44) Steve's Why's and How's for Frameworks (14:04) Leaning In is How Steve Gets Through Challenges (17:22) Sorry To Say It But...The Obstacle Is the Way Quotable Moments: (3:59) "They're already a great fit, they don't need to go create the problem and then go find the solution because they're already feeling the problem." (6:24) It's all about identifying where you want to go, where you are, and only learning like a hunter for the next step in front of you. That's it. Blinders on everything else." (11:44) " Understanding what those frameworks are and the natural step that most of the industry is taking that takes out most of the guesswork and it's pretty hard to fail if you do it." (16:01) "It's brutal honesty in oneself and with where you are like, 'Steven...YOU'RE BROKE' you know? And being okay with that and not judge your value off that." (19:08) "'I don't have any time' Great, lean in. It's not an excuse. I have empathy, but I have 0 sympathy for those kinds of scenarios." Other Tidbits: Did you see Steve shaking at the Round Table Event at FHL? Our good friend is all good now but that's just what happens when you're trying to provide too much content on an empty stomach. With consulting for thousands of companies now, Steve has become amply talented at Funnel Hacking other business strategies to understand the reason they worked for them. Steve was unwillingly diagnoses with the symptoms of ADHD, he had too many goals and aspirations to allow the doctor to fully brand him as ADHD Important Episode Links: SteveJLarsen.comSales Funnel Radio PodcastFunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- 00:00 Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome back to funnel hack black 00:18 radio. I literally have one of my most favorite people in the world on the show. He does not need an introduction, but I will introduce him afterwards. I want to welcome to the show with my dear friend, Mr Steven or Steve Larson. Welcome to show, but hey, thanks so much for having me, man. This is awesome. I am so excited. This is, I was going to try to go back. You are, I think what episode? Like 12 on funnel hacker radio. The one of the very, very first ones I ever did. I was so way, way, way back when, way back. Let's figure that one out. But it's been so cool for me to see your journey and you're just such a dear friend. You provide such massive value for those of us who were not at funnel hacking live. I don't know why you wouldn't have been there for some reason if you weren't, uh, just one of the many things that just epitomizes the kindness of Steve. 01:04 Do you want to go by Steve or Steven on this podcast? Which one you want is fine. Okay, so we'll go with Steve. So Steve was basically, they're at funnel hacking live. He was one of our round table hosts. You've already spoken. He just bought a ton of value. He's literally standing on a chair speaking to, he had the most people at anyone. I think we were like eight rows back of people around this circle. And so you basically have the knights of the round table with eight concentric circles behind it. Just couldn't get enough people around him. And all of a sudden I see Stephen sitting down. I'm like, Huh, that's kind of different. It's not normally like to you. And then I'll come over and he's like shaking. I'm like, dude, what's going on? He goes, I haven't eaten and I'm, and I'm like, stop everything. 01:45 You can't talk anymore. But like, listen, you guys are going to kill my favorite person in the world. You cannot do this to Steve though. Visit got us food. But that's just who Steven, I mean Steve, you give so much to everyone and it's just the most generous person in the world. The part I love is you just, you immerse yourself in content to a point that it is far beyond what most people would ever do. And because of that, the value that you're able to give people is so huge. I mean, I had people coming up to me, I would've paid $50,000 just to be, it's even stable. I mean people were so excited to be there, so we'll probably have to pay you next year to be around people. Hose. I was going to say, man, who is that guy? 02:26 But with that I just again see if thanks so much for being on. Anything else you want to say before we dive into some fun stuff and I appreciate that, that you know, I, I, the feeling is mutual. I just about passed out that day. I, I all the tricks, my vision actually boring. I was like, I'm not used to blurring out. And then I felt your hand on my shoulder pulling me down and I was like, oh, thank you. Oh my Gosh Dave. Thank you. Oh my gosh. Crazy. But honestly, the thing that I just love is Steve, you have this ability to connect with people at a level most people don't, which is, I know you're real strong. D I personality anyways. And with that you're, you're so driven, you get at the same time you have this heart of gold that people feel and they're just so drawn to you. I mean, it was funnel hacking live was so fun for me to watch it at the same time, scary because they've literally mauling you, they couldn't get enough of you. And it was just like, and I know you had friends there protecting and everything else, but every once in while it's like, listen back off. 03:27 Yeah, yeah, yeah. Thanks. So it's just neat to see. But so tell me, what are some of the things that you're, what are you geeking out on these days? What are the things that you're really enjoying the most? Yeah. You know, one of the things I've been focusing on a lot lately is this whole concept of getting more clarity on, on the WHO that we all sell. You know, this past little while, like I'm so geek out so hard on the funnel itself, obviously in the offer and the sales message, but what I've been noticing, the thing is that there's these people out there who frankly have terrible funnels, terrible offers, really bad sales message, but they're making a lot of money and it's been a pattern I've been diving into really in the past eight months and following up and seeing what's happening and the piece that they've all gotten good at is the WHO and they're good at talking to these people who are already a great fit. 04:18 They don't need to go create a problem and then present the solution cause they're already feeling the problem. They don't need to go and see, oh if I already see the, how do I build up the value of this land? They already see the value because they've been trying all the other avenues and products that already exist and because they get clarity on that one piece, the rest of it, they can be terrible at and make a lot of money and has been the thing of a Gig and out a lot lately is how to identify that. Who and where they are. 04:44 One of these you said at funnel hacking live, which I've taken notes on and I'm actually making sure I implement my own life these days. And that is [inaudible] one step. Learning, learning one step ahead. Oh yeah. If you don't mind just kind of explain to people what that is cause it'll tie into exactly what you said when you were talking about this. Who, 05:00 yeah. You know I, it was probably three years after I really started trying to do business on my own and it was, it was challenging. You know, it's very challenging and, and I'm, I'm reading and I'm studying and immersing and I think that's important, especially at the beginning of any journey is to really go deep for a little while. But then eventually you got to stop and put everything down. I remember one day I was riding my bike home from campus. We're broke, we're living on loans, and uh, and I started beating myself up and which if you're listening or watching to this right now, like I asked you not to do that. We all do that as entrepreneurs and it's not really fair to us by what we're trying to solve, you know? And, and, uh, I started beating myself up and I was like, basically, I was like, dude, why are you still broke? You know, I was like, what is going on? And you know, I started doing what we all do little, I know what I would do in that guy's business. I definitely know what he's doing wrong and I'm over here broke, you know, who am I, you know, to say that. And I started kind of beat myself up a little bit and I realized that I was getting stuck in these learning 05:57 loops where I would just study for the sake of feeling motion and the seventh of motion, but not actually doing anything. And for a couple of years, that's the way it was. And for a while if necessary to kind of immerse, but I would, I recommend everybody as fast as you can to put the books down and uh, I'm not telling you not to learn, not to read or study and everything, but the learning style changes. Um, most CEO's, like we all know, they read a book a week, which is great, but most of us in the entrepreneur world are not CEOs yet, but we try to behave like one. And so we consume and consume, consume and all it does is it bogs us down because we're trying to distill all this information figured out to do with it, but we didn't even have a thing to do at two yet. 06:40 And that's the issue. So it's all about, it's all about identifying where you want to go, where you are, and then only learning. But like a hunter, you know, for the next step in front of you and that's it. Blinders on everything else you just learn for to take the step rather than to learn generally hit stop learning generally. I think that's the big piece that would really help a lot of people now. I totally love that. I, it's uh, it's interesting, I went through this, that experience last year. Uh, I end up hiring a whole bunch of different coaches in different areas and um, part of was I just wanted to, I wanted to up my game a ton and one of those I ended up hiring thing I mentioned made a mention to you was, you know, Jerrick Robbins, Tony Son. And I wanted it primarily on the relationship side. 07:19 Um, I've had this experience of uh, being probably a little too direct for people. And it's interesting in my role at click funnels I had obviously I forward facing, I see a lot of people and I want to make sure that I, I care so much about people, but at sometimes I, I'm just, I've got so much on my mind, I'm like, listen, I'm so ROI based that at times I'm like, this conversation is going nowhere. And I ended up too fast. And I thought, all right, so Jerry, I need some help on how to get out of conversations in a kinder way and yet at the same time not spend a whole bunch of time. And so it was fun when I was talking to him because he had the exact same approach that you set and that is, you don't pick one thing you want to focus on what's the one thing. 07:58 And so for like a month we just dive deep into my marriage for a while or we dive deep into how do you communicate with your employees or we dive deep into, you know, different things and literally spend that whole month. And so everything he was giving me, it was just in that one area and the port I I loved the most was I saw such massive growth and areas that I, before I thought I was just kind of dabbling in, but then all of a sudden within a month or six weeks, I would literally get like a year's worth of growth just because of that focused opportunity. Yeah, it was just crazy. And so I, at the end of the year, I basically kind of came down the end and I'm like, jerk, the thing I need next is we're churn for us right now at click is the most important thing I'm working on. 08:40 And he said, well Dave, that's not my specialty. And but he referred me to two different people. One Who, uh, was a dear friend of mine, Dan Martell. So Todd and I hired Gan and we're working through some of his stuff. And then Keith Cunningham who speaks at Tony's mastery is this genius guy on understanding the numbers. And so I'm going to his event in April with gear three white, he happens to be there as well just to really dive in on the numbers, which is something I don't like as much, but I know it's what the next chapter is for me to get involved with. And so I just totally, when you set that at funnel hacking live, I'm like, man, I've, I've had personal experience with that and it made a ton of sense to me. And yet I was, I wanted to literally stop you and say, now listen, everyone, stop what you do. 09:26 It just pay total attention, justice deep right now because this is the only thing I do, the entire event that matters to you is because you go to an event and I've had that experience would go in there. Oh, that's a great idea. That's a great idea. And that's a great idea. And you get done. You're like, I can't implement all this stuff and nothing. And so I just, I just wanted to thank you for that and I want to make sure that people were listening. If you do nothing else, take Steve's advice on that because it's a game changer. 09:50 That's so true. You know, and what's interesting is like, I think because we're entrepreneurs, we're creators and we come up with these new things, we think that everything is new. It really isn't. It's like 80% is the exact same thing as what's already been done. 20% is your little glaze. That is, you know, your creativity. And if you can't name the framework that you're following the model that you're falling, that's where all the wheels spinning feeling comes from. That I've noticed in these coachings that I'll do and what do I do next? What to do next? I'm like, well, you're in the info product model, so just do it. All of them do you know book. Of course I take a thing. There you go. I'm in supplements. What I do. Well, all of them have already proved out how to sell supplements. Like I'm unique, not that unique, you know, get back to the basics. You know I'm special. Not really. You know, it's like, it's so funny. I feel like he can't name what you want, where you are now, the next step and then really understand the model that you should be following that there in lies noise. That's the formula to be feeling lost, you know? 10…

    Full show notes at the publisher

    7 Secrets to Surviving an Entrepreneurial Marriage - Pt. 2 - Dave and Carrie Woodward - FHR #322 Mar 19, 2019
    Show notes

    Why Dave Decided to Continue Talking with Carrie About the 7 Secrets to Marrying an Entrepreneur: Here is the second part of the 7 secrets that Dave and Carrie have learned to survive a marriage with an entrepreneur. In this final part Dave and Carrie get deep with the remaining 4 secrets with things like the importance of living within your means, the effect of financial stress on their marriage, and the importance of a fist bump. Most importantly of all though Carrie and Dave discuss how it is you can truly get away WITH your spouse. When was the last time you did that and truly felt recharged? Tips and Tricks for You and Your Business: (1:22) Secret #4 Cheering on Your Spouse and Giving the Fist Bump (4:16) Secret #5 Getting Away WITH Your Spouse (7:48) Secret #6 Learn to Laugh *Cue laughter from Carrie and Dave* (9:49) Secret #7 Don't Be a Poser, It's So Much More Fun Being Who YOU Are Quotable Moments: (0:52) "The whole reason I got into this was for my family. I wanted to make sure that as I built my businesses over the last 25 years that my family didn't suffer, or didn't suffer too much." (9:04) "It's so good to just step back sometimes and just laugh. Learn to laugh. Laughter always seems to take all the heaviness away." (12:28) "Nothing breaks down marriage and communication more than financial stress." Other Tidbits: Dave applied these principles himself this weekend with going cross country skiing with his marathon running wife FOR his wife. Living within your means allows you to make more than your current means. Important Episode Links:FunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Speaker 2: 00:17 All right, everybody. Welcome back to part two in our series with my wife here on the seven secrets to surviving and entrepreneurial marriage, so we did three on the last episode and we're going to wrap up these next four here. Before we do that, if you haven't listened to those three, go back and listen that one first and also let us know what are the things that you're doing? How are you surviving as the spouse of an entrepreneur? How are you surviving as the entrepreneur in your marriage with your kids, with your family? What are the things that you're doing to make sure that it's not just all business, business, business? Again, the most important thing here as the entrepreneurs to realize why you're really doing this. The whole reason I got into this was for my family and I wanted to make sure that, that as I started building my businesses over the last 25 years, that my family didn't suffer or didn't suffer too much. Speaker 2: 01:05 There are times, as you're aware that it may have been a little bit much and there's always that balance going back and forth, but I really want to make sure I understand it and feel from you what are the things that you're doing. So go back and listen to the first three, let us know what your secrets are and enjoy this episode. Thanks. The next one is to make sure that we cheer each other on. And so in that part here, I really, I can tell you is probably one of the most difficult things for some people these days is the importance of cheering each other on. Speaker 3: 01:34 Yeah, I think that that is a big one with, um, I don't know, you look at a lot of spouses that are together and you, when you first get married, right? Laurie, you first are dating. It's like super cool and you're like, Speaker 1: 01:46 yeah, you should do this. Oh yeah, you should do it. This is great. Awesome. I'm so proud of you. Speaker 3: 01:52 And then as you both get tired and exhausted and you start moving towards the goal, sometimes it gets harder to do that. And because you, your emotions change and your fatigue becomes more and you become more maybe sensitive, more irritated, more vulnerable, all of those emotions. And I think you have to step back and reground yourself and always remember that, you know, there's days when man, like I know like for Dave, like he would come home and he's just like beat up with stuff that's going on with work. And then he comes home to me and then I'm like, like I got all my stuff. And then I just see like his whole countenance change. And then the same thing where like, or he's had like a super awesome, you know, crazy experience. And then he comes home to me and I'm like, you know, like I'm frustrated or stuff that's going on. Speaker 3: 02:45 And I realized that like I need to step back sometimes and say, you know, when, when he gets like winds are high fives or fist pumps, whatever it is, like things that are going on that I need to make sure that I give him the pumped back and the high five back and, and the I cheer him on. And the same thing for him for me. And I think that that's a big important thing is that you find moments in the day where you connect. And for us, like sometimes we just take, we take off like right after he gets home, like if it's late at night, it, this doesn't happen all the time, but I guess this would be the ideal world, right? Where we'd like to go for a walk and just kind of reconnect for a couple minutes and that he can just tell me all the things about his day and I can tell him all the things about mine and that you take moments to listen to each other, like really intently listened to each other. Speaker 3: 03:34 And when you listen to each other, give feedback. See Man, that's awesome. I'm so proud of you. Or when they're having a day, like where they're just like, ah, I had a day. You can just get behind him and say, you know what, keep going. You've got this. I think good part is when you are having those types of days, you've got to make sure that, that you don't always bring that home either. You got to find a way of separating home life from business life. And uh, there was times when my commute was longer than it is right now. My commute now is about two or three minutes. And so because of that, I'm, when I've had a bad day, I've got to make sure that I'm, that I don't take it all in on, don't bring all that negative energy into the house. And sometimes I literally will just sit at the stop sign before I turned the corner of the house and go, okay, a couple of deep breaths. Speaker 3: 04:23 What's most important is family here, so you shouldn't be taken all my negative energy out on them. So that's, uh, what's our, what's our next one? Okay. Hey, so the next one, which I think goes right into it is the importance of getting a way, oh yeah. Favorite thing. This is like one of our favorite things and one of that Dave has always been super good about, um, because especially when our kids were little is like it was so hard for me to leave them. And, and then there's times when you don't, like when you think of getting away, like what is it that you think of, do you think of like going on a plane and like going somewhere? Okay. Oh, sounded awesome. Well that's not always realistic. One for so many different reasons. And I think the important thing is, is make it simple and make it happen. Speaker 3: 05:10 When you, like for us, we've always like made a goal to try to do like a 24 hour get away. And this doesn't happen all the time, but at least once a quarter we always made sure that we did that as the littles were growing up where we would just go away for 24 hours, we'd get a hotel room and once a quarter is a necessity, it's a necessity. Like you need to make it mandatory, put it on a calendar when you're going to do it. And we lived in town in California for 20 years and so it was super easy because there's so many places that we could go to up and down the coast and it felt like a little vacation, a little getaway. But guys, you have to get away. It cannot be a staycation because no staycation, because I know for like us, you completely check out. Speaker 3: 05:52 Like you get rid of your phones, you give each other 100% attention, you don't go and sit in a hotel room and watch TV the whole time you are movies like go and talk, talk. And I can always, like for me it's always good to painful when we first get away cause I'm like, I feel antsy and I, and I think I feel antsy because I know Dave's Nancy and then, and then all of a sudden you're like, okay wait, this is amazing. Like you feel like your batteries recharged. You reconnected because how often do you forget to just be affectionate with your spouse? Like when you sit next to them just doing something like holding their hand or sitting close to them or, I dunno just giving him a little kiss on the cheek. Like so many of those little things you forget. And I think when you, um, when you get away and you recharge your batteries, like you realize how important those little, those little tiny things are. Speaker 2: 06:46 I think as an entrepreneur, almost all this tello tell ourselves that we're doing this for our family. And I think if you're doing it for your family, then you need to make sure they know that. So for me, one of the main things has been to make sure that I do get away. And literally sometimes it has been literally less than 24 hours where I'll get home like at six o'clock, seven o'clock, we'll head out and we'll be back home the next day by three o'clock. Uh, just because of the things that are going on. But literally that's 24, 20 hours, whatever it might've been. Just getting away and reconnecting is, it is the juice of life for me. It is what actually helps me reconnect with the most important person in my life, my princess. And the whole idea for me has really been to turn my phone off, turn the TV off, and literally just talk. And I tried to make sure that it's not about work, it's about us. It's about our dreams, our goals. What are we really trying to do? Are we on the right path? Is this, is what we're doing? Is it going to get us to where we want to go? I think that, uh, getting away on a quarterly basis for 24 hours, as hard as it may sound, it's a mandatory. Yeah, Speaker 3: 07:50 that's all right. You got to put it on the calendar, which I think leads us to number six. And that is learn. Yeah, you laugh. It's like, it's so like you sometimes you get so caught up and I don't, I don't care what, what journey you're on, whatever it is, life just gets busy and hectic and there's always just life stuff that happens and we forget. We get so serious about everything and we forget just to laugh and giggle and laugh at yourself. Laugh it off. Like today. I don't know for those of you guys who follow Instagram with us, but we would, we got away to McCall and it was just a quick, quick getaway and we both were like, oh, I mean they're just, we, it's always hard to get away, but it's so important to do it. And we did it. And I mean, do you feel amazing? Speaker 3: 08:41 I feel awesome. I feel amazing. And the thing that I loved was we went cross country skiing today, which is not my favorite thing. His favorite thing. And it was just so funny. Like hers. We were just a train wreck today. This stuff we were doing and there was just this point where we were just both dying, laughing at ourselves and it's just, it's so good just to step back sometimes and just laugh, just learn to laugh and laughter always takes, it always takes all the heaviness, the Yuckiness, the tiredness that whateverness away, right? Yeah. Speaker 2: 09:14 I think it's the most important part. You really have to make sure you spend the time getting away laughing and having fun and whatever that takes for you is really what you have to find a way of doing. And the laughter is by far, it's, it brings a whole bunch of energy back into your marriage, your life. And if, if you can't laugh at all the crazy stuff that you've had it happen in your life, then she got to find something else to do. Speaker 3: 09:38 Exactly. Okay. So learn to laugh at how nerdy you are. Like that's your nerdiness is a gift in you. Right? Okay. So the last one is don't be a poser. Don't be a poser. Okay. So what does that mean? That means there was some advice that was given to us when we were first doing this. And the advice was whenever you're buying a house, whenever you're buying a car, always buy a little bit more than you can afford and then you will work hard enough to where you can afford it. Bad advice, bad, bad advice. Do not do that. Be who you are and be smart. And I can tell you, and that's the advice that like Speaker 2: 10:19 we just give our kids like crazy. Always live under your means a little bit like when you're doing this because it's then you, then you can take risks. When you do that, you can take risks. If you are stressed out financially, you're so stressed out that you can't take risks, you can't go after all of the things that you need to go after. And it, it's so interesting to me because sometimes we go to these events and you know, people are like, they're just like, they're, they're dressed up and like in ways that they're trying to like be something and show this certain image and be who you are. Like I think that that's, and maybe that's just our ripe age of being married at 25 years, that we're learning that it's just, it's much more fun to be you. It totally is. I think the reality is for too many people, and I've seen it happen so often for entrepreneurs and that is you get a big spike in income. Speaker 2: 11:11 You're like, oh my gosh, this is my normal income now, and all of a sudden you go out and you spend, assuming that next month that's going to be the exact same income, realize that the most important thing is you need to get, be able to find a way of building up to where you have at least six months of savings to pay for all your bills. It takes the edge off and are taking that edge off. It allows you to be much more creative. It allows you to be much more of a risk taker. It allows you to feel safety and security. And I know for, for most people there's that element of security is still there and you need to, especially as it provider, I'm probably, security isn't as important to me as it is to my wife, but I've realized that in our marriage I need to make sure that she feels secure and that security has come by making sure we have six months of savings more and more. Speaker 2: 11:57 And that as big spikes come that you don't spend at at and above that thinking well next month will be even bigger and better. And so I think for a lot of people, this whole idea as far as the poser mentality or, or going out and dressing and acting as if it actually will tend to come back to bite you. Um, I've had that I've seen in my own life, I've seen it in others and that is money. Financial stress in a marriage, is that the most huge? It just nothing breaks down marriage and communication more than financial stress and even like the six months of savings that like that was our goal when we first got going so that we could always feel comfortable with that. And if you, the thing is is once you get to that savings and you get to that place where you ha…

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    7 Secrets to Surviving an Entrepreneurial Marriage - Pt. 1 - Dave and Carrie Woodward - FHR #321 Mar 14, 2019
    Show notes

    Why Dave Decided to talk with Carrie about Being Married to an Entrepreneur: After years and years of grinding in the entrepreneurial world, Dave and Carrie are now at a point where they feel they can see clearly through the clouds of life. The message that they want to share with you all from this moment of hindsight and excitement towards the future are 3 of the 7 Secrets to Being Married to an Entrepreneur. As entrepreneurs still on the journey they want to share with you the importance of enjoying the journey, the essentiality of transparence, and a personal story or two that just might put your Dave Woodward trivia to the test. Tips and Tricks for You and Your Business: (2:30) Secret #1 Ask Yourself, Are You Enjoying the Journey? (5:01) The Woodwards' Journey: When You Say 'No' to Med School and 'Hello' to Uncertainty (8:44) Secret #2 Being Open and Transparent is Essential (12:16) Secret #3 Your Relationship is a Team, Cooperate Quotable Moments: (3:20) "Realize that you also have to look at moments of how far you have come and not get caught up in how far you have to go." (7:54) "The Entrepreneurial Journey for us was not a straight line, ours us much more of...it was like switchbacks. And that's just life." (14:22) "Without that team effort, there's no way we could have accomplished what we have done. And, I wouldn't be able to do what I do without knowing that she'd have my back the whole time." Other Tidbits: As the wife behind the entrepreneur, Carrie has always struggled telling others her role in the family. Important Episode Links:FunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- 00:00 Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome back. 00:18 I'm so excited because this is my second episode of my wife, my Princess Carrie Woodward. So excited to have her here. Uh, we wanted to Kinda talk to you a little bit about what it takes to survive and entrepreneurial marriage. Seven secrets that we've looked at. We've been married now for 25 years and last. So a year ago, January, my son, our oldest son Chandler, got married and he married our first, our first daughter into our family of four boys. And Chandler's the oldest. So he married Fran, she's from Chile. And her experience as far as entrepreneurs, they were the people basically who couldn't get a job. They were always the broke people. And the idea of her husband wanting to become an entrepreneur was something that was really scary. So she was at funnel hacking live last year as well as this year where she kind of got introduced to a different idea of what an entrepreneur was having grown up in Chile, the way out of being an entrepreneur actually was going to college and getting a degree and I becoming a doctor, an attorney, an accountant, something that had a designations and letters behind it, that's the only way you could actually really make it. 01:25 And she got exposed to the fact that maybe you actually could even do better than a doctor, an attorney or an accountant or any other person with letters behind their names by actually being the entrepreneur who actually owns the business. And so we've had a lot of conversations with them and it's been interesting as my wife I were to sit in, you're talking about some of the things that we've learned over the last 25 years and thought, you know what? It might be fun to share those with you. So what are we going to do? Is, is tell you basically seven of the secrets that we've found to surviving being married to an entrepreneur. Sweetheart. I'm gonna let you take this away. 01:58 Okay. So when, when they went to, they're seeing them in this past year of them trying to take on this journey of wanting to chase their dreams and go after their goals and make a difference in the world and really go after their passions. It was just like a total eye opener for me of wow. Like looking back of what our past 25 years have been about. And I think that that was something that really started to make me look at it a little bit different and realize that the first secret with it is enjoying the journey. Because I think as entrepreneurs so many times you get so focused on the goal and it's so much work, right? I mean like you look at someone who is trying to go like that. Let's talk about the Olympics. First of all, they Olympics, I love watching these stories at the Olympics because it talks about what it took for those people to get there, right? 02:50 But with entrepreneurs, we sometimes forget that we're just like that. Like we have to work so hard and all those long training days through our journey in order to be able to get to the place where our goal is, wherever that that is. So I think that that's one of the things that as I, you know, we start talking to our son and our daughter in law that the importance of you guys have got to celebrate your wins and realize that you have to also look at moments of how far that you've come and not get so caught up in how far you have to go. Oh my gosh. That probably was one of the biggest weaknesses I had was the goal was so far out there that I, at times I just, yeah, I'd made a lot of wins and had been successful, but it was nowhere near where I wanted to go or be and our member times, my princess would be sitting there going, but look how far we've come. 03:45 I'm like, yeah, but look how much farther we have to go. And I think it's real important that you take the time to actually stop for a second and look back over that path and realize, oh my gosh, I can't believe how much I've learned, how much I've grown, how much I've made, the impact I've had and who I've become. Because I think part of the entrepreneurial journey is who you personally become through it all. And that's why when you're married to an entrepreneur, it's important that both of you understand there's a becoming phase and that becoming phase super critical, that you have to make sure that you celebrate the wins and you do. You enjoy the journey of becoming. Yeah, and I love that too. What you just said, because I think that's the importance of growth because you know, like, like that quote, nothing ever grows and comfort zones, we all can't stand it to be uncomfortable. 04:31 That's the worst thing in the whole world. But it's the only space that we grow. It's the only space that we change. It's the only space that we transform into who we are capable of becoming. And I think that that is super awesome, you know, it's interesting because a lot of times people get caught up in like, oh, I'm so miserable. I hate my job. I feel stuck. I feel all these things. Well then change it. But they won't change it. Right. Everyone loves to sit and complain, but no one wants to actually do something about. So the entrepreneurs are the ones who chose to do something about it and choosing to do something about it is not the easy road at all. But it is the most exciting, most amazing journey ever. And I think that that, as I look back at it, I think of, wow, 25 years. 05:18 Okay. Can I share that? How we started it? Okay. So I'll just do share this super quick. So when we first got married, we went down, Dave and I graduated from college together. I graduate with my bachelor's. He graduated with his masters. Well, he was going to get a second masters because of the field that he was going into. Well, we get down, we moved down to Texas, we get married and we're in school a semester and a half, right? And, and all of a sudden we have this feeling like, okay, the industry is changing and this isn't where we're supposed to be. We knew it. Like we just had this strong feeling confirmation. We just knew it wasn't where we were supposed to be and where we were supposed to go. So we made this huge jump and this leap of faith to jump out and to start our own business. And it was like, I think back at that now and I'm like, my dad's parents were probably thinking, what are you guys doing? 06:18 My Dad was furious. I'd been accepted to medical school and I bailed out on medical school. I then got a sec, I got a masters in exercise physiology and was then going back and getting them. And I'd just gotten married and now I'm getting a master's in physical therapy at the time. And leaving all of that. I had a full ride 4.0 and my dad's like, Dave, you have to understand you're married. You can't be doing this stupid stuff where you just don't know what you're doing. You're changing your mind all the time. And my dad, no, I really, I don't want to do this. He goes, it doesn't matter. You have to just suck it up. My Dad's an attorney and my mom was a nurse and so professional life was the only way you could ever be successful. And he's like, yeah, Dave, you will not make it as an entrepreneur. You just, you don't understand how hard it is. 07:00 So the interesting thing is that I think the importance of like sharing that story is that you have to know whatever your calling is, whatever your purpose is. And you have to follow that and you have the courage to follow it. And if you follow it, whatever journey it takes you on, it will be the one that you're supposed to go and, but you have to make sure that you are willing to be accepting of going in a direction and creating movement so that you can walk through whatever doors are gonna open for you and know that sometimes when you go in a certain journey, don't get so stuck on, that's the direction that you have to go. Always be open, always be open to what direction it takes you. And if you do that and you just trust the process, you will, you'll find whatever your purpose is, what of your calling is, whatever it is that you're supposed to do. Do you agree? Absolutely. 07:52 The Roi, at least for us, the entrepreneurial journey was not a straight line. Ours was much more of it. It varies. It was like switchbacks, but six days and that, and that is life. And I think that's the part it is for everybody and you just have to embrace that and enjoy it and really enjoy the journey. 08:08 Yeah. And I like, I can't, like, it's so interesting that so many friends of mine as you know, growing up as I was younger, you know, just starting our family and they're like, why aren't you doing what? What you're doing what you're doing? What? And then as I watched them who they had the quote unquote stable job, you know, now they're, they've, they've had to go from job to job to job, to job because they're always trying to grow and change and do things. So whether you Zigzag as an entrepreneur, are you zigzag, climbing up some other corporation, going from place to place, trying to find the job that you want. It's the same thing. So do what you love. Okay. Should we let journey, enjoy the journey. Okay. So the next thing, which I think is perfect, secret number two is do it as a team. 08:48 Super important. I made a massive mistake when I, when we first got going. And that was, I wanted to be the protector, the provider, and make sure that she never had any hardships or, or that I protected her from any of the bad stuff that was happening. And so when things went bad or wrong, I wouldn't tell her. And my princess is smart enough as any woman, is to be able to see all the other emotional baggage that I'm carrying. And she's like, I know something's wrong, gay. What's wrong? I'm like, sweetheart, everything's gonna be okay. Don't worry. I've got it. And like that I, that was a massive mistake because what happened was I didn't allow her to grow and to gain the emotional muscles that happen as you go through those types of a stressful situations together. 09:52 Yeah. So just make sure that you're totally open and transparent all the time and be honest with each other. Because I think that for me, that is where that, you know, like people will say to us like, how, Oh, you're so lucky you've been married for so long and it's worked for you. Are you kidding? Like it has not been a bed of roses and lilies and dandelions. It's been beautiful. And the reason why it is so special is because we have been through ups and downs together. Crazy and crazy ups and downs. And that's what makes the lilies and the roses and the dance, you know, like all of those beautiful things. That's what makes it amazing is because you go through that stuff together. So I think that, um, you know, like we've cried together, we've laughed together, we've done all of those things and, and it's, that's what's made these 25 years so beautiful because, because we've done it together 10:26 and I think that's the most important part is you have to be willing to share. And at times, especially the hard stuff, those are the hard conversations nobody wants to have. But as you have those and you grow together through those, it makes the wins so much, so much more amazing because you literally can cry through the winds in gratitude because you did it together. 10:47 Yeah. And just, and I think like that being, because okay, Dave tree, you actually jumped forward that was open and transparent about the good and the bad. So that, see, we'll call that secret number two now be open and transparent about the good and the bad. So the other thing to add to that is being open and transparent with the good and the bad. Be forgiving of each other. I think that, you know, as I'm around like other couples and stuff, you know, and I hear, I hear people complain about each other and, and, and it just, it's so good for me because it makes me look at myself in the mirror. It makes me think, wait, do I do that? Do I complain? Do I, do I not just stand to the side and, and, or not stand to the side, but stand next to him and kind of, you know, make sure that I, I'm there for him and that I'm, that I'm positive and that I'm supportive. 11:37 And that even when he has to share with me the ugly and he's being transparent and honest, that I'm appreciative of it and I'm grateful for it instead of angry. And I think that that's, it's not an easy thing to do. No, it's not an easy thing to do, but it's so, and, and we're continuing to learn that as, as, as years go on. But it's important to make sure that you, um, that you make sure that you're open and transparent and when your partner is being open and transparent, be grateful for that and allow yourself to receive it and accepted. Okay, so let's move on to do it as a team, which we're going to call that number three now. And what we were talking about with that was understanding your position on the team. Right? Okay. So what does that mean? That means like, you know, not everyone can be the quarterback. All of our kids have been really into doing sports growing up. And it's so funny, like you have all the parents are like, I want my kid to be the quarterback, or I want them to be, you know, this position and the one that gets all the attention and the wide receiver or the light Becker. And it's important for them to understand that the a team cannot be successful unless everyone understands their p…

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    I See You, We See You - Dave and Carrie Woodward - FHR #320 Mar 12, 2019
    Show notes

    Standing on stage at Funnel Hacking Live this year with all the partners and their wives, during Garrett J. White's presentation was one of the most impactful things I've had happen to me in a long time. Funnel Hacking Live this year was a huge milestone in so many ways. As my wife Carrie and I drive home from a weekend getaway to recharge after the last few crazy weeks, we reflect on the impact Funnel Hacking Live not only had within the community, but that it had on us as well. So my question to you is this: who do you see? And more importantly, do they know you see them? ❝ You're not alone! So many times you feel like you are completely 100% alone in the journey in this entrepreneurship, and trying to go after your dreams" - Carrie Woodward Some Topics Discussed This Episode: What Funnel Hacking Live was like for Carrie, the Wife of a ClickFunnels Partner The Tribe YOU, as Funnel Hackers and Entrepreneurs have Sharing it ALL! Welcome Home Funnel Hackers! ❝If you are new to the ClickFunnels family, welcome home!" - Dave Woodward Important Episode Links: One Funnel Away Challenge DotCom Secrets Book Contact Episode Guest: Email Dave Connect on Facebook Follow On Instagram Episode Transcript: 00:00 Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. 00:17 Hey Everybody welcome back today. This is going to be a fun little podcast. I'm actually driving back from McCall, Idaho. I've been up here for the last couple of days with my wife. Just recuperating after a really almost 60 days of just busy life, crazy business stuff and wanted to just kind of take some time. First of all, introduce you to my wife. You'll hear me refer to as Princess, but she is the whole reason I've done all that I've done. And we're going to, uh, as we were up here, I've decided I'm going to do two different podcasts with her. This one here is going to be a reflection of some of the things that happened at Funnel Hacking Live. And the other one will be more along the lines of entrepreneurial, marriage and success and things of that sort. So it's gonna be a two part series here. 01:03 So this one here again is focused on I See you, We see you. It also can be referred to as I feel you. We feel you. And this really came down from those few guys who were at Funnel Hacking Live, had the opportunity of, of seeing Garrett White's presentation and what Garret was up on stage. He actually ended up bringing up all of the founders and partners of ClickFunnels and their spouses. And it was really one of the most impactful things that I've had happen in a long time. Um, we've been going along four and a half years now and there's a lot of things that happen behind the scenes. And what happened was we had the opportunity of basically having Garrett bring us all up on stage and look out over 4,000 people while we were there. He then basically almost had us in somewhat of a chant, basically going back and forth between the audience and us on stage. 01:58 And it was, uh, really one of the most emotional experience that had a long time as I actually felt. The gratitude and the appreciation of 77,000 customers represented by 4,000 that were there expressing gratitude and appreciation and at the same time seeing what we've done to try to build this. And at the same time, reflecting on them with those things that we've seen and what we're trying to do. But before I go too much more into that as an introduction, I want to bring on my wife. Uh, this is the most important person in the world to me. She has, we've been together now over 25 years, been married over 25 years. So, this is my wife Carrie Woodward my princess. Hey, so we're super excited to be able to spend a few minutes are kind of going through this. So sweetheart, tell me what was Funnel Hacking Live like for you this year? 02:58 I think the cool thing is, is that when we walk into the place, when were first setting up, when we first get there, and we see this, this months and months of this vision that they all had of how they're going to pull it together. And the long nights, the long days and long weeks along months, the hours and hours of lack of sleep that they never get. And um, all of a sudden you walk in and you see this and there's always a moment where you're standing there and you get emotional because you're just like, okay, they did it like it, it came together and then you realize like they didn't just do it. We did it like we all did it, we, we pulled together and it, and it just kind of came together. And, and, and why was it we, because it was we, you have to do it as a team in order for these guys to be able to keep going. 03:51 And I think that that was so powerful for me was when Garrett did his presentation for those of you guys were there. Oh my gosh, it was amazing. But it was super powerful because what he tried to show people was, you're not alone like so many times. You feel like you are completely 100% alone in the journey of this entrepreneurship and, and trying to go after your dreams and whether you've got a full time job or that works from eight to five, nine to five, and you know, you get paid a certain amount. There's still crazy stresses that come along with that. But you have a different family, a different tribe with whatever career, whatever job, whatever type of thing it is that you choose to do in life. And this particular tribe of people of entrepreneurs are special. And just to see everything that they go through is, is just so powerful. 04:42 And as I, um, I was standing out one one day and this, this amazing young mom came up to me, her name was Paige. So if Paige is listening. I just want you to know that I saw you and I felt you. And she came up and she just started to get emotional and she said, tell me. And then she stopped and she started sobbing and she said, can you tell me everything is going to be okay? And she couldn't get her emotions under control. And I was like, ahh! Like I felt her, I, I knew exactly what she was going through because as you know, the time of just building, building, ClickFunnels and doing this as a team with so many amazing people, um, there was those times when you know, you have to step back and go, okay, this is a huge jump of faith. 05:30 This is a huge leap of faith. And you see everyone hunker down and make so many sacrifices, families and spouses and also the people who work behind the scenes that so many people don't know about that. You see them do that and, and they do it. They're doing it for their families and they're doing it for you. And to see that and to see that that journey, that so many go through that as you keep pushing and as you do it together it works. And when we, when we got up on that stage, you know, Garrett pulled us up, he pulled up some other individuals and had them go through the same experience and then he pulled us up and had us say to the crowd, we see you. And they said it back. We see you. And it was so powerful to us. Like all of us were sitting up on stage and bawling like babies. 06:22 I was so incredibly embarrassed. I couldn't get my emotions under contr. It was so bad. But I think it was just like years of it. of just like seeing it come to that point of the long days, the long nights, the stress, but also the wins like the incredible wins. And I think that that sometimes it's something that we forget to celebrate, but just to know that we see each other and we know each other and we know each other are there. And I think within the entrepreneurial world, sometimes it gets lonely but you, because you are doing it alone a lot. But often we don't realize the importance and the power of allowing other people to know that we're seeing each other, that we're feeling each other and we're appreciating each other because that is, it's powerful. And I know for me when we were standing up on that stage, it was like, I just felt like I would just, I mean man, my bucket was just filled with like so many awesome, wonderful, like amounts of energy that was thrown at us and love and support and, and I just felt like, I hope that everyone in that room could've felt that with us too. 07:27 That we were throwing it back at them. That we like we sit and we, we, we have the like we want them to be successful and you know, we, we pray for our families, you know, whether whatever being it is, whatever higher power it is that you believe in for us, for me it's prayer, but we, we do that. We pray for you guys for the all of those out there who are, who are in our tribe and who are working with us and how we just want them to know that we're seeing them and we're feeling them. And for my sweet friend Paige out there, we see you and we feel you and we, we just want you to know to, to keep going. And I think that that was such a powerful thing because in the same time, that is when Dave was having the experience of like, oh, should I keep this podcast going that I'm doing, should I keep it going? 08:11 Should I keep it going? I don't know. Like you just feel like nobody is seeing it. Nobody's feeling you because you're, you see them and you feel them, but you don't know if they're reciprocating it. Like if they see you and they feel you back. And it was so awesome for me to see him and to feel him, feel so many people coming up to him and sharing with him how much they appreciated his podcast and his message. And I think that, gosh, like that just made me learn from an outsider. Just seeing him and seeing the people reach out to him and to reach out to, to us as, as spouses that you guys like. It is so powerful to share, you know, with your loved ones, whether it's just people in your home or your family or your friends around you, your community, whatever the heck you're community is, let them know you see them and that you feel them and that you appreciate them no matter what it is. That is so powerful. And I think that that is like, um, something that amazing that I learned from just this Funnel Hacking Live is the tribe that was there of so many people reaching out to each other and just letting them know that they see each other, they feel each other and, and they have each other's back and like keep going. You can do it and, and, and keep moving and keep like, just keep being awesome. 09:34 And again, really we want to make sure that you understand how much we appreciate you. If you're new to the ClickFunnels family, welcome, welcome home. I think, uh, as an entrepreneur it's one of the most lonely times and yet at the same time, I hope, uh, anybody who's listened to this, uh, that you feel we, we're here for you and for your success. It's been one of the most fun journeys, most stressful journeys, and yet at the same time, nothing excites me more than, than seeing someone have success, whether it's an eight figure award winning plaque or ring or a two comma club ring, or if it's literally the first thousand dollars. I remember the first thousand dollars I ever made online and I seriously, I thought I had won the lottery. 10:20 It works. It really works. 10:25 And I just want to make sure that I just, just, no matter what you might be going through, just keep going, just keep going. And I think that that's really the, what I've, I've seen the benefits and the blessing so much over the course of the last two weeks, especially just the value that exists when you just keep pushing. You just keep going and going and going. Sometimes you just never know when it's going to actually hit, but it actually does and it always, always will. And just again, want to make sure that we encourage you to never ever give up on your dreams, never give up and just realize that you truly are just one funnel away. Having an amazing day. This is my wife, my Princess Carrie. 11:04 Hey, hey 11:05 and Dave Woodward signing off right now. Thanks so much. We'll talk to you guys soon. 11:10 Hey everybody. Thank you so much for taking the time to listen to podcasts and one of the things we're really passionate about is trying to get everyone up and running as fast as they possibly can. And one of the things we've done recently that has helped so many people, and that is our one funnel away challenge. If you don't mind, if it's something of interest to you, we actually will pay you $100 for anybody who signs up for the one funnel away challenge or if you want to go ahead and sign up and do it yourself, just go to onefunnelawaychallenge.com. Again, that's onefunnelawaychallenge.com sign up, go through a 30 day challenge. Uh, it's one of the great things. We've got Russell basically giving you a 10,000 foot level. Julie Stoian comes in and gives you, kind of hear the nuts and bolts of exactly how to make it work. And then Steven comes in every single day and spends time basically telling you exactly what to do on a daily basis. So he'll just hold your feet to the fire. Super Accountable. We've had more people get more success and things done out of this than anything else. So go ahead and sign up @ onefunnelaway.com. Thanks.

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    Networking For Peacocks and Wingmen Alike with Stephen Esketzis - FHR #319 Mar 07, 2019
    Show notes

    Why Dave Decided to talk to Stephen Esketzis: Stephen is a man of many events. With it only being the beginning of March, he's already been to seven. Now he's here to share with you how to maximize your effectiveness at any event you go to. With questions from "How do you differentiate between cockiness and introductions?" to the age old question of "Do I need a wingman?" he answers them all. Tips and Tricks for You and Your Business: (1:02) What's the Takeaway From Every Event You Will Ever Go To? (2:56) Stephen's Learning Philosophy is Very Similar to Our Other Beloved Stephen (5:54) How Stephen Went to Todd Brown's Event With the Game Plan in Mind (8:22) Go to the Event and Get Your One Thing, Relationship or Knowledge (11:02) THAT Guy, You Know Who I'm Talking About (14:42) How to Prevent Yourself from "Peacocking" at Events (16:10) It's Important to be the Connector (19:59) Stephen's System to Meeting the People He NEEDS to Meet for His Business (21:54) Meeting Strangers is Networking...Just Don't Be Strange (25:20) Introducing Yourself Without Bragging About Yourself (27:05) The One Question to Rule them All: Do You Need a Wingman? Quotable Moments: (3:34) "For me it's all about compartmentalizing the content and going to the people I need to at that time." (15:20) "I think to me the key is to be yourself. Again, I love the whole thing of not being cocky or draw attention to yourself but the most important thing about networking to me is, and you and I have talked about this before, you have to always be adding value." (25:49) "You describe what you do, you don't describe the money that you've made when introducing yourself to others." Other Tidbits: Dave started with some of Dan Kennedy's initial events Just go to the event you need, and get what you need from it If you are one of the people who knows people, then people will know you. Important Episode Links: The Lazy Contact AppFunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Every welcome back to [inaudible] Speaker 2: 00:18 great. This is that kind of crazy deal that happened here and want to make sure you kind of understand what's you're about ready to listen to. So I was down at TAC traffic and conversion this last week and ran into our very first dream car award winning affiliate Stephen. It's gets us. And while we were there, I thought, you know what? He's never actually collected on the his dream car because he was living in Australia. It's like five times as much. And so I thought, what, what if we just get you a Ferrari for the day here while we're in San Diego is we wouldn't out and got a fry. Kevin Nance and joined us and we started filming, drove over to core Natto, hit the Cornell of bridge. Uh, I spent some time over by the hotel del and just had a great time. And while we were there we started walking up and down along the beach and Kevin was filming basically some of the things that he's done that uh, Steven's done to become a number one to feel it. Speaker 2: 01:04 But then also some of the things that just Kinda it lid became this open dialogue of events and why we're traffic conversion, why you go to events and and just kind of a success story type of interview. So I thought it'd be kind of fun just to strip the audio from that and let you guys listen to it. So understand that the audio quality is probably not that great. There was a lot of wind and a, we're at the beach and things but I think the contents worth it. So I want to at least give that to you guys. It's a listen to it, enjoy it and let me know what you think. Speaker 3: 01:32 Steven and I are actually out here. Traffic and conversion. This is the second event that I've been to so far that actually the 30 benefits you so far this year in which the fourth event I pinches of my, the shield. It's been to four events in the first 60 days of the, of the year. And one of the things I've seen Steven at so many different events over all the years, what we want to con talk about is why do you go to an event and when you're adding event, how do you maximize your time? There's a ton of stuff going on. There's networking, there's content. It's really just trying to find out what are the secrets that you can, why does anyone want to go to live event? How do you get the most out of the live event? And that's kind of suffered talked about right now. So it's even having that so far you've been to the ship. Just the first one. This is number three. Number three. So it's, it's pretty crazy. The 25th, 26th of Jan of February. Yeah, this third. My fourth. So inventive 70 ventures. You can be as chair. It's been crazy. So why do you go to events? Look, to me it's Speaker 4: 02:25 the biggest thing initially was the content. Um, when I got into digital marketing, it was all about learning the content, learning what was working and really being able to apply that in my business. But as I've grown as a business owner, as a marketer, it's never become a lot more about the network. Now. It's really been connecting with the right people and really getting in front of those people that are either going to be decision makers or Jv opportunities or maybe you've got some synergistic way to work together. Might not be right now, but you might have something say in the next six months or 12 months or something down the line. So for me, looking back now in reflection of the, all the events I've been to, uh, the Speaker 3: 02:59 networks and the opportunities that have come from that may not have had a direct ROI straight away, but it's just incredibly Roi over time. I think that's, for me, that's one of the things I loved. I remember when I first got started, I was, gosh, it's been over 10 years now where I was going to a lot of Dan Kennedy's and Bill Glazer's GIC events. This is all about breakfast, [inaudible] marketing, even pre internet marketing type of stuff. But I remember it, those events being so fascinated by the people who are crushing it and I want it so bad, he's wanting so bad to be there. I want it. I want to just to feel like I was successful. And at the time I was like, oh my gosh, I'm never going to get there. And you saw all these people who were not just gurus but these are the guys who were actually just crushing it on stage. Speaker 3: 03:42 Yeah. And more importantly in their own personal and business life. And I think the main thing that I saw at that point was how valuable that networking was. Yeah. Cause I agree with, at first it's all about the content where you go and you're there to learn the content and then implementing the content. I think that for me the hardest part was I would get so excited and so motivated there. And then I get home and man life, each of the patients like, oh crap on, never going to be able to do that. And you get hit with so many ideas as well. So you'll like not only do you come back and you, you've lost all your energy, but you're like, well, I know a hundred different ways I can go, which way is the best? So how do you deal with information overload at an event? Speaker 3: 04:21 So for me, all I take going into an event with a bit of a game plan. So I say, well look, where do I, where am I now? Where do I want to be? Who the key people I want to meet and what's the key content that I need to take away from this meant anything outside of that I'll learn, but I know it's not going to be implemented there. And then it's something that I'm going to come back to or might make a note of the people that are experts in that field. So if that issue comes up or I want to learn more, I can then reach out and go back to that note. So for me, it's all about compartmentalizing the content and going to the people that I need to at that time. I should funnel hacking live. Steven Larsen, Tata principle. Speaker 3: 04:53 I think that is so critical, especially when you're attending an event here at the time was referring more towards books in and content things he was learning. But it's this principle as far as just in time learning and seeing and you're just kind of talking about that where you had a game plan as far as when you're going to the event, you're like, you know, I need to learn Facebook trap at or I need to learn copywriting on. I'm going to this event to learn how to shoot video better. Or did you go with a game plan as far as what is the next step that you need? So, so often a lot of us are like, oh, I'm just going to capture every single thing and it never works that way. So Steve was like, okay, it's baby steps. Okay, all I need is I want that step, whatever that information pieces there, that's what I'm going to get. Speaker 3: 05:29 And then it's like one step at a time. I think the problem that most of us have when we go to an event is you get this massive overwhelm. And I think the biggest problem I find for a lot of people who are going to events is they don't go there with a game plan. So excited. They're so motivated. So what were some of the events that you've gone to where you had a game plan and what were you looking to accomplish? Well, I mean, it's off into a whole lot of different events I've been to for the record. Real quick. How many events have you been to? I've seen, I'm into a ton of events and I see you at all, every one of them. Uh, I've Speaker 4: 05:58 lost count. Honestly. I have lost count all the big digital marketing events. I've probably, you've seen me, uh, you know, uh, uh, I don't, like I said, I've lost count. I've been to all the funnel related ones and digital marketing ones, that traffic ones, the even business growth ones overall. Um, there's been a whole mix. Um, but it's, and now we've actually launched our own events company in Australia. So we're running our own Australian digital marketing event, which is crazy. So I've been on both sides of knowing what a good event it looks like as an attendee. And now I'm going to know what a, hopefully a good event it looks like as someone running one. So give me an idea of something where you went there with a purpose in what you got out of it. Yeah, so, so here's an example. I was at a marketing funnel automation run by Todd Brown and other click funnels affiliate actually, who's, you know, did actually, it did really well on the VA first book launch. I remember. Um, so did a really good job. I think he got a car too. It didn't, it was actually our very first dream car award winner. He and Jeff Walker, Jeff got the Ferrari and Todd actually, uh, was given the first check. Yeah, I remember that. So yeah. Anyway, I was at his event, this was going McAfee in years now. Um, and he's events specifically for copywriting and really getting this big idea. Um, it's something that that event is really well known for. And at that time we had an alpha. Speaker 3: 07:11 It's launching a health website. It's, I was like, look, I really want to understand the principles behind creating this offer and getting it right to the right people. So I just circled all the sessions that I had at that time, uh, that I wanted to attend. And that was it. I was just there for those sessions. Anything outside of that, I was going back, working on taking the ideas from what I just learned and seeing how I could implement it. So that way you don't have a thousand things going on. You've got that tunnel vision. So you've got, you've gone to your session, get the takeaways out. One of the ones that are sessions that I got a lot out of was it, Laura was speaking there talking about how they do this copy's lining or whatever it was called. Um, mapping out all their different objections and handling those in the sales process. Speaker 3: 07:50 So I was looking at that and yeah, it was phenomenal. I mean, you know, you take content and then you've got to go back and implement it. I think if you just sit there and then you go, all right, next session, next session. It's like a drug. You just kind of get out of it. You know, you're stuck in there. I mean the contents, awesome, don't get me wrong. But you know, you also want to make sure that you're executing the content. Um, so for me it was just, yeah, you to have that tunnel vision and no, yeah, it comes up. So I know the very first one I went to, and it's sometimes if the person doesn't know what they want, I just tell him, just go and immerse yourself in the experience. So the first time, if you don't know what you're wanting, I would say you just go and just get the feeling. Speaker 3: 08:27 Uh, one of the greatest things for me as far as events is you are with a group of likeminded people, which as an entrepreneur, you'd never remember. You've been doing this a long time now. And the first time, same thing for me. When I first got started, I was like, there's no one liked me. I am all by myself. Yeah. So the very first thing I tell people, if you're trying to go to an event, what I highly recommend the very first time is just go and soak it all in. I don't care if you get anything else out of it. Just besides the idea of what is possible and sometime just that dream, it's capturing the dream. The second thing I tell people is when you're at an event, after you kind of get a little handle for it is to do exactly what Steven said and there's different types of events. Speaker 3: 09:06 So like funnel hacking live is all in one room and it's choreographed to make sure that you get a whole bunch of exact steps that you need to take. A TNC is more of a trade show where it's broken down into multitracks and so you may be on an agency track, we may be on a copywriting track and so you kind of have to find out how the event is set up. But I love what you said and that is too often people go with this idea as far as, I'm just going to get everything. If you get that one thing, all you need is one good idea. Sometimes you just get that one good idea and you're one funnel away. Yes. Right. And what you were talking about was you literally got that and left the event. Yeah. Left. You didn't go off and implement it right then and there. Speaker 3: 09:44 Well I mean cause that's the thing, you're getting shocked. Gung Ho, it's like a machine gun. You're getting all these different ideas, all these different nuggets coming out and they're all great, but you know, or you can only implement so much when you're at that event. Um, and keeping them on as well. A lot of events have recordings that you can take advantage of. So if you don't get it wrong, then the contents oil is generally available light if a purchase or online, um, Nordics as well tends to come out to a lot of events. So you take advantage of those. Um, you know, there's different content opportunities that he's pointing, but when you're there, you've only got one opportunity to connect with people. So for me right now that that's that time opportunity. Do you want to meet people and make the rel…

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    I Got Caught Cheating - Dave Woodward - FHR #318 Mar 05, 2019
    Show notes

    Why Dave Decided to Talk About Cheating: Do you have integrity? More importantly than that, do you have integrity when it comes to the change you are trying to instill into the world. That change only comes from necessary, uncomfortable positions. Tune in and see if your funnels and business are a victim of cheating and get ready for some introspection. Tips and Tricks for You and Your Business: (2:54) Saying No to Your Trainer...Is it Worth it? (4:31) THEY Might Not Know, But You Do (7:08) Do You Put Yourself In Uncomfortable Positions Just to See Yourself Grow? (10:04) Don't Cheat Yourself Out of Your Progress (Especially in Funnels) Quotable Moments: (5:54) "When you get want you want and you struggle for self and the world makes you king for a day just go to the mirror and look at yourself. Ask that man what he has to say." (7:44) "You're either growing or your dying. You are never the same person standing still and too often we look for the easy way out (10:10) "There's so much reward that comes from mastery but so many people are just too afraid to pay the price for mastery." Other Tidbits: ClickFunnels is always burning the midnight oil for you Do it for yourself Important Episode Links: OneFunnelAway.comFunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Hey for lockers. Welcome Speaker 2: 00:18 back. Uh, this is going to kind of crazy story of last couple of days, hour getting ready here for funnel hacking live, how you probably listened as after funnel hacking live, but just want to kind of get you caught up on some of the craziness stuff. It's been going around the office, uh, late nights and everything else and the repercussions of late nights. So let me kind of tell you what happens. Just die. It was two nights ago. I was working late here at the office. Uh, Russell and myself, uh, tons of are really, we had almost half the officer's, it wasn't here. We had nick and John and Brant and Jake and, and it was just getting late. It was one of those things where everyone's just putting in time. Russell had to take off, take care of some family stuff and I end up staying super late that night. I, and as he was leaving, basically, you know what Dave, you want, uh, I know you've got a lot on your plate if you want to go ahead and not, I'll take the early workout time at 6:00 AM if you want to take the nine o'clock and I'm like, that would be fantastic. Speaker 2: 01:09 I'd love to get some rest. So Russell took the 6:00 AM workout time and I took the nine and when I got there I woke up totally refreshed. And what happened is, it typically does is all of a sudden it was, you know, eight 30 around about seven 30 and my phone and my email, everything else just started blowing up and the day just got way out of control and I'm going, oh my gosh, I can't, maybe she didn't even go to this work. I just, I got so much, I've got to get done. I just can't, I can't do this if I, you know, I have to, I just, it's not fair to Eric. It's not, I just need to go. I'll do the workout back. You know, I'll just go early because my thought I'd just go early and then I can get kind of get a head start. Speaker 2: 01:48 So I supposed to be there nine. I got over there at eight 30 and Eric cabinet pull in right behind me. Eric's that guy's been trained, Russell and I, and when we got there I said, listen Eric, I am, my day is just gone crazy. I, I have to be out of here by nine 30 I just really, there's so much going on. I just cannot afford to be late, so if we just make sure we get through this thing real quick and just get this thing done, he goes, oh no problem Dave. We'll just, we'll get after it. And Man, did we ever, I was so sore, I was just beat. There was like no rest between out. It was just like, oh my gosh, I'm just exhausted doing legs and I just, it got to that point where it was nine 20 I'm tired. Speaker 2: 02:28 I'm like, I got a whole day in front of me. I didn't get much sleep last night or didn't feel like it did and then all of a sudden he brings out the dreaded most painful symbol of torture. I just hate, I just cringe at, I just, I literally, I start to sweat more than I normally just for just because I'm like, I know how painful this is going to be. And what he brought out is what we refer to as the BFR bands stands for blood flow resistance bands. And so what you basically do is you put this almost like a tourniquet raw at the top of your thighs and then you inflate it. It's like a surgical, it's so, it's like fabric that has a surgical tube inside and you inflate this, this tube up so that it basically cuts off a lot of the blood flow to your legs. Speaker 2: 03:10 And the whole idea is basically it helps you get a large pump. It helps you get actually to isolate more muscle, helps build more muscle, faster it, it depletes the oxygen and and just really the idea is a great idea. The only problem is it's super, super painful. And then the idea is you then do step ups on the step up on the box. So he put it on one leg, you put that leg up on a, on about a box, it's, you know, 18 inches, two feet off the ground, and you do step ups and do 30 of them. And then you get done with that and take a little bit of a rest and then you 15 and then take a little rest and you did 15 tickle the rest and they do 15 so you do 75 of these stupid step ups in with taking a break between them. Speaker 2: 03:50 And then you do, now you're halfway done. Now you gotta go to the other leg. And I'm like, oh my gosh, I just don't want to do this. I just don't want to do this. And I said, you know what, Eric, listen, I got so much going on right now. I just don't have time for this. I'm just going to bail. And so I did, and I could see the look on his face. Like, you're, you're quitting. Are you really gonna quit right now? And like Eric, I just, I said, listen, I just got to go. And so I bailed out, went to the House, showered, got to the office. When I arrive at the office out, we'd just finished our daily standup and during the deal stamp, Russell told everyone that I, I, I was been late at the office last night and he and I switched times. Speaker 2: 04:28 So I get my workout in and, and which was great. And then I'm walking by Shane's desk. It was, hey Dave, you know, instantly just ask. So how was your workout? And right then and there, all of the memory and all of the pain of my cheating myself out, I, I just felt terrible. And I just broke out into this, into this confession. I felt like I was literally father forgive me for I've Sene type of a thing and I just, I went through them as total, listen, this is what happened. I got there and I cheated. I didn't do the blood flow resistance bands and I left. I just didn't do it. And they all laughed and I'm sure they didn't take anything else about it. The whole day. But I did. And it literally just started to bug me throughout the entire day. And so I started, I knew the only one who knew and the only guy that hurt by my quitting was me. Speaker 2: 05:18 It didn't impact Russell, it didn't impact Eric. It did impact shade and impact anybody. The office, just me. And I reflected on the poem that my grandfather gave me, I don't know, 20 plus years ago, I was serving a mission for our church and I was having some hard times, uh, just, it was just frustrating. And he sent me the letter and just basically said, you know, Dave, what matters more than anything else is that you're honest with yourself. You're true to yourself. And he said, you know what, there's a poem that I really like. And so I'm going to include this poem in here. And the poem is called the man in the glass. So I'm gonna read it to you here. It says, when you get what you want in your struggle for self and the world makes you king for a day, just go to the and look at yourself. Speaker 2: 05:58 And see what that man has to say for it isn't your father or mother or wife whose judgment upon you must pass the fellow whose verdict counts most in your life is the one staring back from the glass. You may be like Jack Horner and Chisel a plum and think you're a wonderful guy, but the man in the glass says you're only a bum if you can't look him straight in the eye. He's the fellow to please, nevermind all the rest for he's with you, clear to the end and you've passed your most dangerous, difficult test. If the man in the glass is your friend, you may fool the whole world down the pathway of years and get pats on the back as you pass, but your final reward will be heartache and tears if you've cheated the man in the glass, and I totally did. I cheated myself out. Speaker 2: 06:38 I was the person. No one else. No one else is impacted at all that what I did, and again, it's not, isn't that big of a deal in the eternal realm of things? No. But the problem is it's the little tiny, small things that make up and it's when you start cheating yourself out, you prevent yourself from the growth that you need. And I see this in business all the time, and I was thinking about, you know, how, how many uncomfortable situations do you put yourself in to grow? Are you trying to find it the easy way out? And you're always trying to cheat a little here. And she got a little there. And then you get fresh when things don't work or when you don't have the skill set or you haven't learned it. It's like, so how many of those uncomfortable situations are you avoiding? Speaker 2: 07:17 And I can tell you right now, the key is you gotta stop avoiding growth opportunities in your life. You actually have to look for ways of growing. You've got to look for those things that are uncomfortable, that actually will help you to grow, to become the man, the woman, the person that actually will help you in your business, that allows you to get beyond and separate yourself from everyone else out there. Yeah. It's one of those things I've seen so many times, and that is you're either you're growing or you're dying, you're never standing the same, you're just never the same standing still and too often officer always looking for the comfortable way out, the easy way out. And I'm just a huge believer in the fact you've got to put yourself in uncomfortable situations. Being an entrepreneur, being a business owner, being that's uncomfortable. Speaker 2: 07:54 But the key is you've got to keep, as you keep pushing through that, you've got to find out what am I doing? What are the things? Am I looking for easy way outs? And I looking to cheat the system here because realize when you're cheating the system, you're only cheating yourself. So there's a couple of things I learned through this whole process. Now, the first thing I learned is I exercise first thing in the morning because I live with a cheap otherwise, if I don't, so the way I avoid my cheating is by having the discipline of actually doing it first thing in the morning. Morning. The other thing I've realized is the impact of momentum. Momentum helps average people like me to obtain greatness. It's just one of those things, and the way I get momentum is by starting off with stacking successes, but really in the day, that's success. Speaker 2: 08:33 That stacking a little tiny successes might be as little as you've been making your bed. It might be as little as getting to the gym. It might be one of those things where you just have to find some way of just getting that next thing I'm doing. Whatever it takes to make sure that you're building up those wins because the more wins you can stack earlier in the day, the easier it is for you to deal with all the other crap and all the other stuff that happens in business as you continue to fight and to push and to go through it because it's going to be there. You're going to run across it. It's one of the most frustrating things about life is you have to find a way of stacking wins. Uh, the other thing, just to kind of complete the story here is that next morning I woke up, I woke up early, I went to the gym, I did the cardio that I promise Eric I was going to do. Speaker 2: 09:13 And then I went back over to Russell's gym. I strapped on those BFR bands, I pumped it up and I did those crazy stair stepping things all because I didn't want to cheat myself out. And again, I, when I put those bands on, it wasn't for anyone else but me. No one else was around. There was no fanfare, there was no bragging at the office. But you know what? I knew I'd done it. And that's what mattered most is. And I think so often as you take a look at things, sometimes it's, you know, we talk a lot about this fact you're one funnel away and people go, Gosh, how many funnels is that? I, I don't know. But I can tell you learn something with every single funnel that you build. And the key here is to make sure that you, you don't cheat yourself. Speaker 2: 09:54 Don't cheat yourself out of the learning experience, do whatever it takes. Get good at it. Skill set, master that skill set. There's so much reward that comes in mastery that so many people, they just are afraid to actually pay the price of mastery. So pay the price you'll always be blessed for your business will be better for it. You'll be a better person, your family would be better people for it. So having an amazing day, get out there, crush it, and just remember you're one funnel away. By the way, speaking one funnel away. If you don't know, we actually are doing it. One funnel, a challenge, and this is probably the best thing you could ever do to commit to doing something on a regular basis every single day. So if you go to one funnel away.com and check it out, [inaudible] dot com we have a challenge that starts about every 30 days. It's typically towards the end of the month, beginning of the month. And what you'll find is you literally get a challenge every single day. And I can tell you those people who have actually doing it are seeing massive results. If you don't know what to do, the first thing I'd tell you do right now is go to one funnel away challenge or go to one funnel away.com so again, one funnel away.com take the challenge you'll be better for it. Have an awesome name.

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    When No One (STILL) Is Listening - Dave Woodward - FHR #317 Feb 28, 2019
    Show notes

    Why Dave Decided to Talk About When No One STILL Isn't Listening: Dave felt pretty vulnerable and even weak today guys. He saw that this podcast wasn't doing as great as he wanted it to, people weren't listening and so value wasn't being added to the community he's doing this for. But, after a conversation with a man named Chandler and a man named Stephen Larsen the show was saved. Dave saw the importance of the content he was able to produce and also HOW he was going to go about displaying it. Tips and Tricks for You and Your Business: (0:34) Dave Was Curious, Is Anybody Listening to this Thing? (2:42) It's Not that Dave's Podcast Isn't Great, He's Just Been Going About It Wrong (4:43) You Need to Thank Chandler for this Part (6:17) "I Had to Start Over…" (8:12) Marketing = Stories (8:59) You HAVE To Publish Especially When You Don't Want to Quotable Moments: (7:40) "Is there any single, greatest tip you've learned from being so close to Russell? Well...take your phone out and start recording" (9:19) "When you're publishing, one of the most important things to publish is about the journey. I'm going to take my own advice and share my own journey now." Other Tidbits: Through a conversation with his boys, Dave saw the importance of continuing his journey through this podcast. Allow others to help you tell your own story. Important Episode Links: OFASignup.comFunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Speaker 2: 00:17 Hey, funnel hackers, welcome back. Uh, this is going to be, yeah, a little bit more of a vulnerable podcasts and I typically do. Um, so what's happened here recently is there'd been a million things going on and I'm just trying to figure out, you know, how do I best use my time? So I sit near, they can, you know, is this whole podcasting thing even worth it to me? And so I started going back and I never ever checked my stats. I'm just, when I don't, I just, I'm always concerned, no one's listening. And so I thought, you know, I better go figure this thing out. So I started, uh, this podcast, uh, basically it was three years ago. It was February of 2016. We're now in February, 2019 and over the last three years, it's been really kind of a, a crazy situation. I've got just over 300 episodes now. Speaker 2: 01:04 It's about a hundred or so a year, I guess. And I started kind of taking a look to see what's been going on and it was steadily going up. It was kind of flat for the first almost a hundred episodes, whereas between basically 500 to 700 downloads per per app per episode. And then I got to about 100 and I started to, to get some momentum. So realize it took me almost a hundred episodes before it even got any momentum. Uh, really got to get things going. So I was recording this thing. I would him try to go back and take the stats are, so episode 100 was a fee was April, 2017 so almost a year and two or three months before I even got any real momentum. And then from like 100 to one 50 it started ticking up to about almost a 1500 episodes. And then I put a whole bunch of money behind it and a jumped up to around 3000 episodes between like one 60 to almost two 30 but at that point, um, I stopped doing any ad spin on it and just kind of let, let's just kind of go. Speaker 2: 02:08 I thought, you know what? Things are going great. And it really went well if like two 30 to two 70 and I thought you don't, Gosh, I've got this thing down. I finally figured this thing out. And then what happened was after like two 70 it has steadily gone down and I was so from like two 70 started, that was like September of this last year. And over the last four or five, six months, where before I was averaging now somewhere in the neighborhood of about 3000 per episode. It is literally gone almost down in half to where now it's about 1500 and I'm like, why am I doing this? Why I get so fresh? I'm like, there's so many other things I should be doing, I could be doing. I'm like, you know what? I'm just done with this. I'm frustrated. It's not working. It's, I don't, I can't track it. Speaker 2: 02:56 It was just, I know I got to the point where literally this, I pulled these stats last night and I was just bummed. I'm serious. He just sat there and thought, you know, I've been doing this for three years and it takes a ton of my time and effort and I'm like, you know, I could just, I could just do something else. And I thought, let me take a look over the last few episodes and see what, what happened. And then then matters got even worse for me. What I realized was the majority of the episodes over the last four or five months where my own, where I wasn't interviewing people was just me dropping what I thought was value bombs. And they basically were duds and I thought, oh my gosh, maybe nobody likes me. Maybe my value of my contents suck. And the only value I have is just an interview in other people. Speaker 2: 03:41 And all of a sudden this crazy stuff went through my head. Like, you know, Dave, this doesn't matter anymore. It stopped doing this. You're wasting your time. No one cares. And really for the, like the last 24 hours, I've just been in this funk and I'm like, you know what? I don't need to do this. I don't want to do this. At times I do this in hopes of providing value to people and if they're not getting value or I'm getting lower value than I thought, what am I doing? And so I was sitting there and I was talking to my son Shanda this morning and just kind of venting because I was frustrated and just, I've got fucking live and next week it's literally three days away and I'm supposed to record for podcasts and realizing that nobody likes my podcast when I do it myself. Speaker 2: 04:26 And so I was just sitting there going, channel, I'm done with this thing. It's like, dad, you can't be done. You can't be done. I'm like, Chan, I'm done. I am so tired. I'm so tired of publishing and it not mattering anybody. I'm just like, ah, I've got a bunch of other stuff I've got to be doing and I should be doing than this and I don't want to spend my time recording these podcasts and I have to thank him because if it wasn't for him, you wouldn't even be getting this podcast. I basically sent me a box and said, you know, dad, Dan, one of the things you've been struggling with is this whole idea as far as being more vulnerable and telling people and sharing with people really what's going on. He said, you need to get on and do a podcast where you literally share. Speaker 2: 05:07 They know it right now. It kind of sucks and you want to quit and let people know that. And I said, I hate it. It's just not in my nature to go down. Go down that direction. He said, well dad, you need to do it. So because of Shannon there, you're getting this totally open, revealing pot revealing podcast of where things are, what I'm going through and I'm hoping, um, so first of all I'm going to continue to publish. I mean, continue to podcast. I'm going to get even better people on the podcast and I'm going to improve my value or what I hope will be my value to anybody who's listening to this. So those are the two things I'm committing to do. And I've decided I'm for sure I'm going to do this at least until episode 500. So I've got another 200 or so in front of me that I have to do. Speaker 2: 05:53 Um, and I'm gonna see if I can get this thing up and growing to where I want it to, where it's getting the value that, that, that I feel like I'm providing the value to enough people. Um, and so again, Chandler, I have to thank you for that, uh, recommitting instead of bailing out and quitting on this thing. And then the other thing that happened just recently was recently being like an hour ago as I got a, uh, an email. I saw it on Facebook and then I saw the email from Steven. And so he's got his own, he's got a couple of different podcasts and he and I've had, uh, we were actually supposed to a podcast last week together. My schedule got busy. He has got busy, and so we'll, we'll get that one done and there'll be one you can look forward to coming. Speaker 2: 06:36 But I was going through and I saw this podcast and I thought, you know what, Stephen's been spending a ton, I mean, literally tens of thousands of dollars a month on his content, publishing it, advertising it, getting it out there. And so I, when I saw his podcast or his Facebook live, or I'm sorry, Facebook posts and then his email at that, I want to share this with you. Uh, and I, I hope that it resonates as well for you as it did for me. So basically the, the email started off saying, if I had to start over.dot, dot. So I'll just kind of read this to you and, uh, and hopefully get the context out of this as well. So as cracks me up, when people ask Steve, how would you do it over again? I'd start publishing earlier. Well, Steve, what's the biggest thing I could do to have success published regularly? Speaker 2: 07:20 Well, Steve, is there any single grace tip you've been given after sitting so close to Russell? Well, take your phone out. He record and say stuff. Well, Steve, how long does it take the average person to do this? Well, I'm not average and who cares about the clock? Just publish it anyways. Well, Steve, what's the most important part of funnel building that I can focus on? You can have rough to mediocre sales message offer and funnel building skills, and it'll all be okay if you're publishing well, Steve, I need to be better before I start publishing. Well, cool. Did you talk about that feeling on your latest pop publishing an episode on a side note, that's the one that resonated with me. Then he goes on to say there's very little reason I can think of weight. You don't? Nope. There's no reason. There's no reason I can think of why you shouldn't be publishing. Speaker 2: 08:08 I've never found a negative. Even when I sucked my friends. Marketing equals stories. You can't be good at them unless you practice them. Why not build a following in parentheses? The real asset in business and publish your stories. Don't know, but I'll publish about it. And then it goes on to basically see it the next funnel away challenged about to start. And he said he'd love to send his bonuses to you as a bribe. Morrison's are kind of ridiculous and I'm publishing in his link here. So please go ahead and sign up through his affiliate link. It's OFA signup.com. Again, it's o f a signup.com. I'm publishing his link here because he was kind enough to let me use his story as part of my podcast and he encouraged me by reading his email. So realize the importance of publishing. So a couple of takeaways and hopefully this makes sense to you. Speaker 2: 08:55 The first takeaway is the fact that you have to publish even when you don't want to. In fact, especially when you don't want to. I remember with Russell, it was literally hundreds of episodes, uh, his publishing where if he actually knew his numbers, he wouldn't have done it just because he was publishing all the pain, all the suffering, all the agony of closing down a business, restarting a new business, and trying to document that journey. So realize when you're publishing, one of the most important things to publish is more about the journey. And again, I'm going to take my own advice. I'm going to start publishing more about my journey as a, as a podcast host and a pub and a publisher and also some of the other things that are happening here at click funnel. So you're going to see a lot more of the stories and a lot more of the emotion. Speaker 2: 09:35 I'm going to, again, that's over the next 200 episodes. I'm trying to become much more transparent, much more vulnerable, and really kind of share the pain and the frustration that happens as for one as a, as a podcast host and a publisher, but also to as a partner in click funnels and some of the stuff that we're going through. And some of the pain and the frustration and the headaches and all the things that just happen. So again, I want to make sure that you understand the importance of publishing. You have to publish on a regular basis. If you're not publishing, you need to take your phone out. I literally am recording this into my iPhone. Uh, do an exactly what Steven said. So first of all, I hope this podcast gives you courage to go out and start to publish. And if you're publishing and you feel like no one's listening, it doesn't matter. Speaker 2: 10:16 Really, it only has to impact one. For me that impact today was Chandler and I was so appreciative the t he took the time to encourage me to continue going forward. Number two, realize that when you're publishing, the most important thing is to start getting better at telling stories. Uh, spend the time, tell the stories you can publish as an interviewer, as I've done in the past, but realize one of the best things to do is to learn to really get better at telling stories, which is what I am going to be doing in the future. More of, even though to be honest with you, those are the, those have been the episodes in the past that haven't resonated as well. So I'm going to try to get better at doing that. Third thing I'd ask is if you find value in this, I would love just getting some feedback from it. Speaker 2: 10:56 If there are people that you would like me to interview, please let me know. I actually have a pretty deep rolodex and that's been one of the skills I have as far as being able to contact and connect with a lot of people. So if there's someone you would like me to interview, let me know. Just send me an Instagram message, a Facebook personal message, or you can always email me David click funnels, but reach out. Let me know who you'd like. Second of all, if there's content that you would like for me to provide, uh, things of my past or things that we're going through right now, let me know. I really want to make sure this is a value to you. I appreciate anyone who's listened to this and in return for that, I want to make sure that you're getting value out of that. Speaker 2: 11:29 So with that said, first and foremost, go out and publish. Second of all, let me know how I can make this podcast better for you. And third, if you haven't signed up for the one funnel away challenge, I'd encourage you right now to go side through uh, through Steven's link@ofasignupdotcomagainofasignup.com. I appreciate him allowing me to use his story as a part of my story here on this podcast. So get signed up for the next funnel way challenge ofa sign up.com. He's got a ton of bonuses that you can click and check and find out all those that you get, just they're going through his affiliate link. So thank you so much for listening to this. I hope you have an amazing day and publish, publish, publish. Hey Ron, thank you so much for taking the time to listen. I can tell you things I love more than anything else aside from…

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