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Chiro Hustle

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves.

Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward.

Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology.

The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values.

Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately.

Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose.

If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you.

Welcome to Chiro Hustle.

Copyright: ©2017-2022 Chiro Hustle

Latest Episodes:

From the Fountainhead to Sparkle City with Dr. Armand Rossi DC – Chiro Hustle Podcast 220 Feb 08, 2021

Show notes

Armand M. Rossi, DC, is a 1976 graduate of Palmer College of Chiropractic and was previously practicing in Margate, Florida. He was the former instructor of Pediatric Adjusting and Department Chair of Technique at Life University in Marietta. Dr. Rossi was at Life University from 1977 to 1982 and then again from 1992-1997. In between, he practiced and supervised one of the largest chiropractic office groups in the world in Phoenix, Arizona. After practicing for another 20 years in Margate, Florida, he is currently Dean of Clinical Sciences at Sherman College of Chiropractic. He currently is a "Fellow" and teaching member of the International Chiropractic Pediatric Association, as well as a member of the Florida Chiropractic Society, and the Palmetto State Chiropractic Association. In 2008, Dr. Rossi received "The Chiropractor of the Year" award by the Florida Chiropractic Society as well as the “Researcher of the Year” in 2000 and “The BJ Palmer” award in 2002. He lectures around the world, teaching other chiropractors about pediatric chiropractic. He is a regular contributor on pediatric tidbits for Gentempo and Kent’s “On Purpose” tape series. Above all, his most prestigious honor is that of having two and three generations of chiropractic patients receive care on a regular basis. He and his wife, Terry, live in Inman, South Carolina, and have 4 children, 11 grandchildren, and 8 great-grandchildren.

Illumination in the Chiropractic Profession with Dr. Krysti Wick DC – Chiro Hustle Podcast 219 Feb 04, 2021
Show notes

Dr. Krysti Wick is a chiropractor, coach, speaker, and practice growth strategist that hails from humble southeastern Wisconsin. She is a self-declared design addict, lives for lululemon leggings and listening to Lizzo (say that five times fast), and — to the surprise of many— does not drink coffee.

Over the past 12 years, she has built a thriving pediatric and family practice that houses a full staff of doctors and CAs caring for patients every day. As her practice grew over 500% from 2013-2018, so did Krysti’s desire to share her story through speaking and mentoring other chiropractors. Inspiring colleagues to find their strength within and build the practice of their dreams is one of her true passions in life.

Described by her industry peers as “The Rachel Hollis of Chiropractic,” Krysti’s passion resides in the empowerment of women in the field. Her fresh approach to coaching and building community has garnered praise across the nation. Krysti’s latest venture, The Illuminated Squad, became a rapid success and already holds a waitlist for membership.

Whether watching Krysti’s videos, reading her blog posts, or perusing her social media feeds, you’ll get very relevant advice for starting, growing, and scaling your practice as well as personal growth strategies to illuminate your life, YOUR way.

Follow along on the journey @drkrysti on social or subscribe at theilluminatedsquad/connect.

The post Illumination in the Chiropractic Profession with Dr. Krysti Wick DC – Chiro Hustle Podcast 219 appeared first on Chiro Hustle.

Illumination in the Chiropractic Profession with Dr. Krysti Wick DC – Chiro Hustle Podcast 219 Feb 04, 2021

Show notes

Dr. Krysti Wick is a chiropractor, coach, speaker, and practice growth strategist that hails from humble southeastern Wisconsin. She is a self-declared design addict, lives for lululemon leggings and listening to Lizzo (say that five times fast), and — to the surprise of many— does not drink coffee. Over the past 12 years, she has built a thriving pediatric and family practice that houses a full staff of doctors and CAs caring for patients every day. As her practice grew over 500% from 2013-2018, so did Krysti’s desire to share her story through speaking and mentoring other chiropractors. Inspiring colleagues to find their strength within and build the practice of their dreams is one of her true passions in life. Described by her industry peers as “The Rachel Hollis of Chiropractic,” Krysti’s passion resides in the empowerment of women in the field. Her fresh approach to coaching and building community has garnered praise across the nation. Krysti’s latest venture, The Illuminated Squad, became a rapid success and already holds a waitlist for membership. Whether watching Krysti’s videos, reading her blog posts, or perusing her social media feeds, you’ll get very relevant advice for starting, growing, and scaling your practice as well as personal growth strategies to illuminate your life, YOUR way. Follow along on the journey @drkrysti on social or subscribe at theilluminatedsquad/connect.

Real Knowledge of the History of Chiropractic w/ Dr Patrick Montgomery DC – Chiro Hustle Podcast 218 Feb 01, 2021
Show notes

https://youtu.be/XlWpPXJvk7M

The post Real Knowledge of the History of Chiropractic w/ Dr Patrick Montgomery DC – Chiro Hustle Podcast 218 appeared first on Chiro Hustle.

Real Knowledge of the History of Chiropractic w/ Dr Patrick Montgomery DC – Chiro Hustle Podcast 218 Feb 01, 2021

Show notes

https://youtu.be/XlWpPXJvk7M

Take headaches out of life with Good Vibrations with Dr. Stacey Merlo DC – Chiro Hustle Podcast 217 Jan 28, 2021
Show notes

Dr. Stacey Merlo, chiropractor, wife, and mother, is a co-CEO of a full family, chiropractic, high energy, health practice. She has passionately served pre- and post-natal moms, babies, and littles for almost 20 years. She is originally from Ontario Canada where she graduated from CMCC in 2003. She then opened two practices in Vancouver BC before meeting and marrying her San Diegan husband Joe Merlo and moved south of the border to join forces with him at Good Vibrations Family Chiropractic where we are celebrating our 15th year in business. She has grown her practice by 25%/year every year she has been in practice and this year has been no exception. She has grown her business to a five doctor, 6 CA team which has allowed her an even greater impact in her community. She loves to support and inspire new and struggling chiropractors to be successful given their own definition of success.

The post Take headaches out of life with Good Vibrations with Dr. Stacey Merlo DC – Chiro Hustle Podcast 217 appeared first on Chiro Hustle.

Take headaches out of life with Good Vibrations with Dr. Stacey Merlo DC – Chiro Hustle Podcast 217 Jan 28, 2021

Show notes

Dr. Stacey Merlo, chiropractor, wife, and mother, is a co-CEO of a full family, chiropractic, high energy, health practice. She has passionately served pre- and post-natal moms, babies, and littles for almost 20 years. She is originally from Ontario Canada where she graduated from CMCC in 2003. She then opened two practices in Vancouver BC before meeting and marrying her San Diegan husband Joe Merlo and moved south of the border to join forces with him at Good Vibrations Family Chiropractic where we are celebrating our 15th year in business. She has grown her practice by 25%/year every year she has been in practice and this year has been no exception. She has grown her business to a five doctor, 6 CA team which has allowed her an even greater impact in her community. She loves to support and inspire new and struggling chiropractors to be successful given their own definition of success.

What it’s like to Die for Chiropractic with Dr. Ben Tapper DC – Chiro Hustle Podcast 216 Jan 25, 2021
Show notes

With a father who was a chiropractor, the natural healing profession was always a part of Dr. Tapper’s life. When he or a member of his family had a cold, slip and a fall, or any other ailment, chiropractic was their go-to solution. They grew up on a farm with horses and land to roam. When it was time to decide on a career path, Dr. Tapper chose to attend business school.

During his freshman year, Dr. Tapper had a severe car accident. His injuries were serious, and the doctor told him that he would never be active or play sports again. “I became my diagnosis. I gained weight, felt depressed, and didn’t know what to do. My chiropractor put me on a plan and inspired me to live the chiropractic lifestyle again. I feel thankful for what I went through. I already believed in chiropractic. It wasn’t until I had this experience that I understood what chiropractic could truly do for people.”

The post What it’s like to Die for Chiropractic with Dr. Ben Tapper DC – Chiro Hustle Podcast 216 appeared first on Chiro Hustle.

What it’s like to Die for Chiropractic with Dr. Ben Tapper DC – Chiro Hustle Podcast 216 Jan 25, 2021

Show notes

With a father who was a chiropractor, the natural healing profession was always a part of Dr. Tapper’s life. When he or a member of his family had a cold, slip and a fall, or any other ailment, chiropractic was their go-to solution. They grew up on a farm with horses and land to roam. When it was time to decide on a career path, Dr. Tapper chose to attend business school. During his freshman year, Dr. Tapper had a severe car accident. His injuries were serious, and the doctor told him that he would never be active or play sports again. “I became my diagnosis. I gained weight, felt depressed, and didn’t know what to do. My chiropractor put me on a plan and inspired me to live the chiropractic lifestyle again. I feel thankful for what I went through. I already believed in chiropractic. It wasn’t until I had this experience that I understood what chiropractic could truly do for people.”

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If you're looking to increase contributions toward preserving The Sacred Trust within a Subluxation model; honoring our Innate and Universal Intelligence while helping protect Freedom of Speech, Medical and Family Health Freedoms but lacking time and energy to launch a new initiative?

Then consider supporting the Chiro Hustle Podcast and stand in alignment with our big WHY by visiting https://www.patreon.com/ChiroHustlePodcast; choose the option that best fits your desire for investment toward The Big Idea.

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Special thanks to our parters and sponsors who tirelessly work in service of and aim in supporting this wonderful profession in a way that honors the principles and philosophy of chiropractic...

Visit https://www.chirohustle.com/sponsors/ to learn more about the amazing features and benefits that any one of these powerful organizations are capable of bringing to your practice.

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The Training Culture in Chiropractic with Dr Darren Murphy DC – Chiro Hustle Podcast 215 Jan 21, 2021
Show notes

Dr. Darren is a self-empowerment Chiropractor who lives and practices in Denver, CO. He owns and operates The Source Chiropractic Denver, a hub for all “lighting slingers” and those engaged in chiropractic training. When not “slinging the lightning” at The Source you can find him traveling the US teaching Kairos Training Camps to inspired students and docs. As a Lead Facilitator for Kairos Training Culture he teaches Level One (Foundations), Delivering the Lighting and Art of the Anterior Dorsal (Explorations), and Level 2 (Adaptations). As he was inspired along his chiropractic path he aims to deliver that same inspiration to those who take his courses. “One flame lights another.” When not in the adjusting arena you can find Dr. Darren spending time with his partner, Hannah Grayce Stone. Currently, they are parents to 15 plants…with plans to elevate their responsibility game soon to that of a dog father and mother. Feel free to reach out to Dr. Darren through any means necessary.

The post The Training Culture in Chiropractic with Dr Darren Murphy DC – Chiro Hustle Podcast 215 appeared first on Chiro Hustle.

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