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Chiro Hustle

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves.

Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward.

Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology.

The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values.

Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately.

Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose.

If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you.

Welcome to Chiro Hustle.

Copyright: ©2017-2022 Chiro Hustle

Latest Episodes:

Community-Based Health and the Opioid Crisis with Dr. Andrew White DC – Chiro Hustle Podcast 250 May 24, 2021
Show notes

Dr. Andrew White is from Jackson Michigan and currently lives and works out of Holland Michigan. He attended Albion College and Palmer College of Chiropractic in Davenport Iowa. Dr. White partnered with Dr. Erik Kowalke and opened his office Higher Health Chiropractic in Holland in 2017 (www.gethigherhealth.com). Higher Health is a family and neurologically based clinic currently serving over 2,000 people a week in West Michigan. In 2019, Dr. White started AlignWell and AlignIQ (www.aligniq.life). AlignWell is an onsite wellness company creating, implementing, and managing onsite wellness programs around the country. AlignWell trains local providers and contracts them to serve companies in their communities. AlignIQ is a software company using proprietary algorithms to measure the health of a workforce, and the ROI for wellness for corporations. AlignIQ also partners with SKED (www.sked.life) to communicate with employees in the most efficient means possible while using predictive analytics to create habit change in the lives of the employees we serve. Dr. White’s passion is helping to end the opiate epidemic after witnessing his mother struggle with chronic back pain after failed back surgeries and subsequent opiate prescriptions. Dr. White is married to his wife, Chelsey, and has two children, daughter Eleanore son Matthew.

The post Community-Based Health and the Opioid Crisis with Dr. Andrew White DC – Chiro Hustle Podcast 250 appeared first on Chiro Hustle.

Community-Based Health and the Opioid Crisis with Dr. Andrew White DC – Chiro Hustle Podcast 250 May 24, 2021

Show notes

Dr. Andrew White is from Jackson Michigan and currently lives and works out of Holland Michigan. He attended Albion College and Palmer College of Chiropractic in Davenport Iowa. Dr. White partnered with Dr. Erik Kowalke and opened his office Higher Health Chiropractic in Holland in 2017 (www.gethigherhealth.com). Higher Health is a family and neurologically based clinic currently serving over 2,000 people a week in West Michigan. In 2019, Dr. White started AlignWell and AlignIQ (www.aligniq.life). AlignWell is an onsite wellness company creating, implementing, and managing onsite wellness programs around the country. AlignWell trains local providers and contracts them to serve companies in their communities. AlignIQ is a software company using proprietary algorithms to measure the health of a workforce, and the ROI for wellness for corporations. AlignIQ also partners with SKED (www.sked.life) to communicate with employees in the most efficient means possible while using predictive analytics to create habit change in the lives of the employees we serve. Dr. White's passion is helping to end the opiate epidemic after witnessing his mother struggle with chronic back pain after failed back surgeries and subsequent opiate prescriptions. Dr. White is married to his wife, Chelsey, and has two children, daughter Eleanore son Matthew.

How to Connect with the School System with Dr Lona Cook DC – Chiro Hustle Podcast 249 May 20, 2021
Show notes

Since 2010, Dr. Lona has practiced chiropractic in Chippewa Falls, WI where she loves getting to spend her days helping others through the benefits of chiropractic and the message of health from within.

Chiropractic and its teachings have blessed her life in countless ways, and she loves teaching others about this way of life.

In 2013 Lona published her first book for young chiropractors on opening their first practice and she additionally opened her second brick and mortar practice. She has been through chiropractic startups 4 times, all of which are still successfully running today! Currently, she still practices in her first practice.

Additionally, she speaks and teaches many weekends out of the year. Currently, she hosts a quarterly in-person mastermind/retreat in western Wisconsin for chiropractors.

In 2021, Lona is preparing to launch her new book, Reclamation. It should be out, late spring! I hope to help others look within and find their own power. Her life was radically transformed by the willingness to look within, make a shift, and follow her inner compass. She hopes to help others connect back to themselves.

Personally, she is married with two little boys and three stepdaughters, 1 cat, 1 dog, 1 fish, and 1 hamster! A full house.

The post How to Connect with the School System with Dr Lona Cook DC – Chiro Hustle Podcast 249 appeared first on Chiro Hustle.

How to Connect with the School System with Dr Lona Cook DC – Chiro Hustle Podcast 249 May 20, 2021

Show notes

Since 2010, Dr. Lona has practiced chiropractic in Chippewa Falls, WI where she loves getting to spend her days helping others through the benefits of chiropractic and the message of health from within. Chiropractic and its teachings have blessed her life in countless ways, and she loves teaching others about this way of life. In 2013 Lona published her first book for young chiropractors on opening their first practice and she additionally opened her second brick and mortar practice. She has been through chiropractic startups 4 times, all of which are still successfully running today! Currently, she still practices in her first practice. Additionally, she speaks and teaches many weekends out of the year. Currently, she hosts a quarterly in-person mastermind/retreat in western Wisconsin for chiropractors. In 2021, Lona is preparing to launch her new book, Reclamation. It should be out, late spring! I hope to help others look within and find their own power. Her life was radically transformed by the willingness to look within, make a shift, and follow her inner compass. She hopes to help others connect back to themselves. Personally, she is married with two little boys and three stepdaughters, 1 cat, 1 dog, 1 fish, and 1 hamster! A full house.

MamaPractor and Generational Wellness with Dr Alex Pankoke DC – Chiro Hustle Podcast 248 May 16, 2021
Show notes

Hi! I’m Alex, or as some have to call me, Dr. MamaBird

I’m a wife, a #boymom of two, an entrepreneur #momboss, a vitalistic chiropractor, childbirth educator, vbac queen, and lover of all things wellness.

Most importantly, I am a woman with the heart to serve other women STEP INTO THEIR GIFTS & POWER

In January 2019 I opened my women’s health practice with a hope, dream, a little coaching…even less business knowledge

Not 3 months later… I was surprised to find out I was pregnant with my 2nd child.

By August, 8 months into practice, I was exhausted trying EVERYTHING (I knew what to do) to make my practice successful. I was paying myself less than $7/hr and I ended up having to shut down my practice and put myself on maternity leave at 32 weeks…just from stress

While at home waiting for my baby to come, I consuming courses, webinars, books, coaching, ANYTHING…In the midst, I learned about a DIFFERENT WAY A way that would allow me to actually have a balanced #momlife and own a successful practice.

In 2020 shortly after an amazing and empowered VBAC experience, I re-launched business in the middle of a pandemic using the tools I had learned leading up to it…and In my first month, I was PROFITABLE.

Next, I paid myself more in the first 2 months, than ALL of 2019. All while working PART-TIME! In the past 12 months I have invested over $40k learning about business, branding, marketing, taken 8 courses, 400+ hours of webinars, podcasts, trainings, read 14 business related books, and received over 60+ hours coaching.

I’ve Applied, Tested, Tweaked, Made Mistakes…ALOT of mistakes…tried again…and NOW I am sharing what I have learned about building a business that actually WORKS in 2020.
A little more about me…

I have a quirky sense of humor, love to work out, and eat clean with a dash of chocolate…let’s be real…lots of chocolate. I love watching predictably sappy rom-coms and out-of-this-world fantasy and sci-fi.

I am a real person just like you. I am a mom, just like you. Sometimes I get stressed or overwhelmed, just like you.

As a holistic doctor, I created this practice as a means to share with other people how you can still be REAL and live the healthy life you desire.

Life is complicated enough. Taking great care of yourself inside and out does not have to be. I define health as a dynamic state that ebbs and flows. B-E-A-YOU-tiful things happen when we start to live life free of interference.

I know life is messy.
I support balance, not perfection.
I live my life on mission.
My mission is to serve God by serving others.
Loving service is my first technique.

The post MamaPractor and Generational Wellness with Dr Alex Pankoke DC – Chiro Hustle Podcast 248 appeared first on Chiro Hustle.

MamaPractor and Generational Wellness with Dr Alex Pankoke DC – Chiro Hustle Podcast 248 May 16, 2021
Show notes

Hi! I’m Alex, or as some have to call me, Dr. MamaBird

I’m a wife, a #boymom of two, an entrepreneur #momboss, a vitalistic chiropractor, childbirth educator, vbac queen, and lover of all things wellness.

Most importantly, I am a woman with the heart to serve other women STEP INTO THEIR GIFTS & POWER

In January 2019 I opened my women’s health practice with a hope, dream, a little coaching…even less business knowledge

Not 3 months later… I was surprised to find out I was pregnant with my 2nd child.

By August, 8 months into practice, I was exhausted trying EVERYTHING (I knew what to do) to make my practice successful. I was paying myself less than $7/hr and I ended up having to shut down my practice and put myself on maternity leave at 32 weeks…just from stress

While at home waiting for my baby to come, I consuming courses, webinars, books, coaching, ANYTHING…In the midst, I learned about a DIFFERENT WAY A way that would allow me to actually have a balanced #momlife and own a successful practice.

In 2020 shortly after an amazing and empowered VBAC experience, I re-launched business in the middle of a pandemic using the tools I had learned leading up to it…and In my first month, I was PROFITABLE.

Next, I paid myself more in the first 2 months, than ALL of 2019. All while working PART-TIME! In the past 12 months I have invested over $40k learning about business, branding, marketing, taken 8 courses, 400+ hours of webinars, podcasts, trainings, read 14 business related books, and received over 60+ hours coaching.

I’ve Applied, Tested, Tweaked, Made Mistakes…ALOT of mistakes…tried again…and NOW I am sharing what I have learned about building a business that actually WORKS in 2020.
A little more about me…

I have a quirky sense of humor, love to work out, and eat clean with a dash of chocolate…let’s be real…lots of chocolate. I love watching predictably sappy rom-coms and out-of-this-world fantasy and sci-fi.

I am a real person just like you. I am a mom, just like you. Sometimes I get stressed or overwhelmed, just like you.

As a holistic doctor, I created this practice as a means to share with other people how you can still be REAL and live the healthy life you desire.

Life is complicated enough. Taking great care of yourself inside and out does not have to be. I define health as a dynamic state that ebbs and flows. B-E-A-YOU-tiful things happen when we start to live life free of interference.

I know life is messy.
I support balance, not perfection.
I live my life on mission.
My mission is to serve God by serving others.
Loving service is my first technique.

The post MamaPractor and Generational Wellness with Dr Alex Pankoke DC – Chiro Hustle Podcast 248 appeared first on Chiro Hustle.

MamaPractor and Generational Wellness with Dr Alex Pankoke DC – Chiro Hustle Podcast 248 May 16, 2021

Show notes

Hi! I'm Alex, or as some have to call me, Dr. MamaBird I'm a wife, a #boymom of two, an entrepreneur #momboss, a vitalistic chiropractor, childbirth educator, vbac queen, and lover of all things wellness. Most importantly, I am a woman with the heart to serve other women STEP INTO THEIR GIFTS & POWER✨ In January 2019 I opened my women's health practice with a hope, dream, a little coaching...even less business knowledge Not 3 months later... I was surprised to find out I was pregnant with my 2nd child. By August, 8 months into practice, I was exhausted trying EVERYTHING (I knew what to do) to make my practice successful. I was paying myself less than $7/hr and I ended up having to shut down my practice and put myself on maternity leave at 32 weeks...just from stress While at home waiting for my baby to come, I consuming courses, webinars, books, coaching, ANYTHING...In the midst, I learned about a DIFFERENT WAY A way that would allow me to actually have a balanced #momlife and own a successful practice. In 2020 shortly after an amazing and empowered VBAC experience, I re-launched business in the middle of a pandemic using the tools I had learned leading up to it...and In my first month, I was PROFITABLE. Next, I paid myself more in the first 2 months, than ALL of 2019. All while working PART-TIME! In the past 12 months I have invested over $40k learning about business, branding, marketing, taken 8 courses, 400+ hours of webinars, podcasts, trainings, read 14 business related books, and received over 60+ hours coaching. I've Applied, Tested, Tweaked, Made Mistakes...ALOT of mistakes...tried again...and NOW I am sharing what I have learned about building a business that actually WORKS in 2020. A little more about me... I have a quirky sense of humor, love to work out, and eat clean with a dash of chocolate...let's be real...lots of chocolate. I love watching predictably sappy rom-coms and out-of-this-world fantasy and sci-fi. I am a real person just like you. I am a mom, just like you. Sometimes I get stressed or overwhelmed, just like you. As a holistic doctor, I created this practice as a means to share with other people how you can still be REAL and live the healthy life you desire. Life is complicated enough. Taking great care of yourself inside and out does not have to be. I define health as a dynamic state that ebbs and flows. B-E-A-YOU-tiful things happen when we start to live life free of interference. I know life is messy. I support balance, not perfection. I live my life on mission. My mission is to serve God by serving others. Loving service is my first technique.

The Future of Chiropractic with Dr Edwin Cordero DC Pres Sherman College – Chiro Hustle Podcast 247 May 13, 2021

Show notes

Dr. Edwin Cordero began his tenure as the fifth president of Sherman College of Chiropractic in January 2013 and is responsible for guiding the direction of a chiropractic college he believes has profoundly influenced – and will continue to shape – the chiropractic profession. He ran a successful chiropractic office for 19 years, frequently speaks at key industry events, and is dedicated to serving the profession, having participated in many humanitarian chiropractic mission trips. He is bilingual in Spanish and English and served as the Chiropractor for the Costa Rican team in the Central American Olympic Games for eight years. Dr. Cordero has mentored students and chiropractors through motivational speaking engagements for the past eight years at chiropractic associations, conferences, and other organizations around the world. He is leading Sherman College in becoming the preeminent chiropractic school in the U.S. and the world, and he is strengthening the college’s cultural legacy of outstanding academics, chiropractic philosophy, excellent faculty, technique, and research. Since his presidency began in 2013, Dr. Cordero and Sherman College have: • Grown enrollment from 190 to over 400 students over the last eight years, while chiropractic colleges across the nation remain stagnant in enrollment. • Maintains an aggressive travel schedule filled with events to promote the college, raise funds, recruit new students, engages with regents and newcomers, and alumni roadshows. • Signed academic partnership agreements and created pre-chiropractic programs with institutions across the nation and around the world to promote its doctor of chiropractic program and enrich scholarship opportunities for faculty and students. • Been named to the coveted Military Friendly® Schools list, a designation given to the top 15 percent of colleges, universities, and trade schools in the country that are doing the most to embrace military students, and to dedicate resources to ensure their success in the classroom and after graduation. • Established a President’s Assembly program to bring top-notch speakers to campus and keep students inspired during their day-to-day studies. • Campus improvements have given the college more versatile spaces, expanded patient care options, and will accommodate continued growth. The Drs. Thom and Betty Gelardi Student Center, named in honor of the college’s founder and his wife, is a new building addition to the campus (Feb. 2019). The (event) center is a convenient venue opportunity for the community and nearby businesses, as well as acclaimed chiropractic seminars for student and faculty attendance. Dr. Cordero and his devoted wife, Debbie, have two adult children, John and Michelle, and 5 grandchildren

The Future of Chiropractic with Dr Edwin Cordero DC Pres Sherman College – Chiro Hustle Podcast 247 May 13, 2021
Show notes

Dr. Edwin Cordero began his tenure as the fifth president of Sherman College of Chiropractic in January 2013 and is responsible for guiding the direction of a chiropractic college he believes has profoundly influenced – and will continue to shape – the chiropractic profession. He ran a successful chiropractic office for 19 years, frequently speaks at key industry events, and is dedicated to serving the profession, having participated in many humanitarian chiropractic mission trips. He is bilingual in Spanish and English and served as the Chiropractor for the Costa Rican team in the Central American Olympic Games for eight years.

Dr. Cordero has mentored students and chiropractors through motivational speaking engagements for the past eight years at chiropractic associations, conferences, and other organizations around the world. He is leading Sherman College in becoming the preeminent chiropractic school in the U.S. and the world, and he is strengthening the college’s cultural legacy of outstanding academics, chiropractic philosophy, excellent faculty, technique, and research.

Since his presidency began in 2013, Dr. Cordero and Sherman College have: • Grown enrollment from 190 to over 400 students over the last eight years, while chiropractic colleges across the nation remain stagnant in enrollment.

• Maintains an aggressive travel schedule filled with events to promote the college, raise funds, recruit new students, engages with regents and newcomers, and alumni roadshows.

• Signed academic partnership agreements and created pre-chiropractic programs with institutions across the nation and around the world to promote its doctor of chiropractic program and enrich scholarship opportunities for faculty and students.

• Been named to the coveted Military Friendly® Schools list, a designation given to the top 15 percent of colleges, universities, and trade schools in the country that are doing the most to embrace military students, and to dedicate resources to ensure their success in the classroom and after graduation.

• Established a President’s Assembly program to bring top-notch speakers to campus and keep students inspired during their day-to-day studies.

• Campus improvements have given the college more versatile spaces, expanded patient care options, and will accommodate continued growth. The Drs. Thom and Betty Gelardi Student Center, named in honor of the college’s founder and his wife, is a new building addition to the campus (Feb. 2019). The (event) center is a convenient venue opportunity for the community and nearby businesses, as well as acclaimed chiropractic seminars for student and faculty attendance.

Dr. Cordero and his devoted wife, Debbie, have two adult children, John and Michelle, and 5 grandchildren

The post The Future of Chiropractic with Dr Edwin Cordero DC Pres Sherman College – Chiro Hustle Podcast 247 appeared first on Chiro Hustle.

Homelessness to Doctorhood with Dr Brittany Toole DC – Chiro Hustle Podcast 246 May 10, 2021
Show notes

Dr. Brittany Toole hails from Columbia, South Carolina. Her transition from teenage homelessness to doctor and eventually, a full-time business owner helped her develop the mantra “Never Give Up!”

She is an honors alumnus of Francis Marion University with a Bachelor of Science degree in Biology with a minor in Chemistry. She earned her Doctorate of Chiropractic degree at Sherman College of Chiropractic in Spartanburg, South Carolina.

Dr. Toole has treated hundreds of patients in Philadelphia, PA, and surrounding areas using a variety of adjusting techniques and complementary modalities. She has worked in Personal Health Insurance and Personal Injury clinics. She believes that a multi-disciplinary approach to health is most beneficial.

In 2017, she became a sworn-in expert witness for Chiropractic in the state of Pennsylvania.

Dr. Toole owns Chiro Plus Agency, a coverage and associate placement company serving four states. By Spring 2021, she will open a Personal Injury Chiropractic office in Philadelphia, PA.

The post Homelessness to Doctorhood with Dr Brittany Toole DC – Chiro Hustle Podcast 246 appeared first on Chiro Hustle.

Homelessness to Doctorhood with Dr Brittany Toole DC – Chiro Hustle Podcast 246 May 10, 2021

Show notes

Dr. Brittany Toole hails from Columbia, South Carolina. Her transition from teenage homelessness to doctor and eventually, a full-time business owner helped her develop the mantra “Never Give Up!” She is an honors alumnus of Francis Marion University with a Bachelor of Science degree in Biology with a minor in Chemistry. She earned her Doctorate of Chiropractic degree at Sherman College of Chiropractic in Spartanburg, South Carolina. Dr. Toole has treated hundreds of patients in Philadelphia, PA, and surrounding areas using a variety of adjusting techniques and complementary modalities. She has worked in Personal Health Insurance and Personal Injury clinics. She believes that a multi-disciplinary approach to health is most beneficial. In 2017, she became a sworn-in expert witness for Chiropractic in the state of Pennsylvania. Dr. Toole owns Chiro Plus Agency, a coverage and associate placement company serving four states. By Spring 2021, she will open a Personal Injury Chiropractic office in Philadelphia, PA.

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