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Chiro Hustle

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves.

Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward.

Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology.

The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values.

Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately.

Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose.

If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you.

Welcome to Chiro Hustle.

Copyright: ©2017-2022 Chiro Hustle

Latest Episodes:

The Future of Chiropractic Through Research with Dr Heidi Haavik DC – Chiro Hustle Podcast 345 Apr 21, 2022

Show notes

Dr. Heidi Haavik is the Vice President of Research and Dean of Research at the New Zealand College of Chiropractic. She is a chiropractor and has a Ph.D. in human neurophysiology from the University of Auckland and is one of the most popular chiropractic speakers in the world today. She is the author of the book ‘The Reality Check: A quest to Understand Chiropractic from the inside out’ (available at HeidiHaavik .com or Amazon). This book describes in easy-to-understand language what happens in the brain when a chiropractor adjusts dysfunctional segments in the spine. Dr. Haavik is the director of Haavik Research Ltd, a company that enlightens the world about the science of chiropractic at TheRealityCheck .com, and she runs an online learning academy at ChirosAcademy .com.

Dr. Haavik was a member of the World Federation of Chiropractic’s Research Council for ten years. Dr. Haavik has received numerous research awards and has published a number of papers in chiropractic and neurophysiology journals. She is on the Editorial Board of the Journal of Manipulative and Physiological Therapeutics and Journal of Chiropractic Education and is a Review Editor in Movement Science and Sport Psychology for Frontiers in Psychology and Sports Science. She was named Chiropractor of the year in 2007 by both the New Zealand Chiropractic Association and the New Zealand College of Chiropractic Alumni Association.

The post The Future of Chiropractic Through Research with Dr Heidi Haavik DC – Chiro Hustle Podcast 345 appeared first on Chiro Hustle.

The Future of Chiropractic Through Research with Dr Heidi Haavik DC – Chiro Hustle Podcast 345 Apr 21, 2022

Show notes

Dr. Heidi Haavik is the Vice President of Research and Dean of Research at the New Zealand College of Chiropractic. She is a chiropractor and has a Ph.D. in human neurophysiology from the University of Auckland and is one of the most popular chiropractic speakers in the world today. She is the author of the book ‘The Reality Check: A quest to Understand Chiropractic from the inside out’ (available at HeidiHaavik .com or Amazon). This book describes in easy-to-understand language what happens in the brain when a chiropractor adjusts dysfunctional segments in the spine. Dr. Haavik is the director of Haavik Research Ltd, a company that enlightens the world about the science of chiropractic at TheRealityCheck .com, and she runs an online learning academy at ChirosAcademy .com. Dr. Haavik was a member of the World Federation of Chiropractic’s Research Council for ten years. Dr. Haavik has received numerous research awards and has published a number of papers in chiropractic and neurophysiology journals. She is on the Editorial Board of the Journal of Manipulative and Physiological Therapeutics and Journal of Chiropractic Education and is a Review Editor in Movement Science and Sport Psychology for Frontiers in Psychology and Sports Science. She was named Chiropractor of the year in 2007 by both the New Zealand Chiropractic Association and the New Zealand College of Chiropractic Alumni Association.

Move the Story from PAIN to BRAIN in Chiropractic with Dr Michael Lea DC – Chiro Hustle Podcast 344 Apr 17, 2022

Show notes

Dr. Michael Lea was a three-sport athlete growing up in Northern Indiana participating in football, baseball, and wrestling. After sustaining a career-ending injury, he was inspired to become a doctor to educate others to live life at a higher level.

He attended the University of Indianapolis where he studied Exercise Science and graduated in 2016. He gained a deep appreciation for evidence-based practice during his undergraduate training. After graduation, Dr. Lea began his Chiropractic education at Logan University. While at Logan he excelled at the many different hands-on applications required to become a Chiropractic Physician. He was offered an adjunct faculty position upon completion of academic study.

Prior to graduation, he completed a preceptorship at St. Louis Upper Cervical learning foundational principles of both Blair Upper Cervical and Orthospinology. He then accepted an Associate Position at Getting Weller to train under his mentor, Dr. Eddie Weller. In 2020, he was named the Chief Operations Officer of TIC for the TOR to pursue a lifelong passion to educate other doctors and students pertaining to the science, philosophy, and art of Chiropractic. He has served as an instructor of TIC for the TOR, particularly focused on the neurological impact that an adjustment has on the craniocervical junction. He has enrolled and taken several courses via HarvardX to pursue additional training in neuroscience. As an avid academic, he has begun training through the Carrick Institute in pursuit of becoming a Diplomate in Functional Neurology.

Most recently, he has co-authored a textbook educating the profession on the implementation and interpretation of thermography in the modern practice titled, Infrared Thermography: Chiropractic’s Clinical Desk Reference.

Dr. Michael Lea is in the process of opening his own practice, Crossroads Brain & Spine in Indianapolis, Indiana. He will be the only Upper Cervical Specialist in Indiana that utilizes both infrared thermography and non-surgical spinal decompression.

The post Move the Story from PAIN to BRAIN in Chiropractic with Dr Michael Lea DC – Chiro Hustle Podcast 344 appeared first on Chiro Hustle.

Move the Story from PAIN to BRAIN in Chiropractic with Dr Michael Lea DC – Chiro Hustle Podcast 344 Apr 17, 2022

Show notes

Dr. Michael Lea was a three-sport athlete growing up in Northern Indiana participating in football, baseball, and wrestling. After sustaining a career-ending injury, he was inspired to become a doctor to educate others to live life at a higher level. He attended the University of Indianapolis where he studied Exercise Science and graduated in 2016. He gained a deep appreciation for evidence-based practice during his undergraduate training. After graduation, Dr. Lea began his Chiropractic education at Logan University. While at Logan he excelled at the many different hands-on applications required to become a Chiropractic Physician. He was offered an adjunct faculty position upon completion of academic study. Prior to graduation, he completed a preceptorship at St. Louis Upper Cervical learning foundational principles of both Blair Upper Cervical and Orthospinology. He then accepted an Associate Position at Getting Weller to train under his mentor, Dr. Eddie Weller. In 2020, he was named the Chief Operations Officer of TIC for the TOR to pursue a lifelong passion to educate other doctors and students pertaining to the science, philosophy, and art of Chiropractic. He has served as an instructor of TIC for the TOR, particularly focused on the neurological impact that an adjustment has on the craniocervical junction. He has enrolled and taken several courses via HarvardX to pursue additional training in neuroscience. As an avid academic, he has begun training through the Carrick Institute in pursuit of becoming a Diplomate in Functional Neurology. Most recently, he has co-authored a textbook educating the profession on the implementation and interpretation of thermography in the modern practice titled, Infrared Thermography: Chiropractic’s Clinical Desk Reference. Dr. Michael Lea is in the process of opening his own practice, Crossroads Brain & Spine in Indianapolis, Indiana. He will be the only Upper Cervical Specialist in Indiana that utilizes both infrared thermography and non-surgical spinal decompression.

World Change for the Better with Dr Billy DeMoss DC – Chiro Hustle Podcast 343 Apr 14, 2022

Show notes

Billy DeMoss has been living the principle and philosophy of chiropractic and sharing his innovative beliefs with his exponentially growing following. As a leader in the SoCal practice, DeMoss Chiropractic, Dr. Billy is transforming lives and educating his community on the art and science of chiropractic daily.

Grounded in his love of chiropractic and driven by his passion for rock and roll, Billy founded California Jam in 2008, a three-day event of renowned health and wellness speakers, live bands, health industry vendors, and more! Cal Jam is now the biggest, most influential chiropractic event on the planet! But Cal Jam isn’t just about having a good time, it’s about changing the consciousness of the world and building an army for change.

Follow Dr. Billy DeMoss on Instagram (@drbillydemoss) and check out California Jam on Instagram and Facebook for our next big events! Also, check out DeMoss Chiropractic on Facebook and Instagram to learn more about his practice!

The post World Change for the Better with Dr Billy DeMoss DC – Chiro Hustle Podcast 343 appeared first on Chiro Hustle.

World Change for the Better with Dr Billy DeMoss DC – Chiro Hustle Podcast 343 Apr 14, 2022

Show notes

Billy DeMoss has been living the principle and philosophy of chiropractic and sharing his innovative beliefs with his exponentially growing following. As a leader in the SoCal practice, DeMoss Chiropractic, Dr. Billy is transforming lives and educating his community on the art and science of chiropractic daily. Grounded in his love of chiropractic and driven by his passion for rock and roll, Billy founded California Jam in 2008, a three-day event of renowned health and wellness speakers, live bands, health industry vendors, and more! Cal Jam is now the biggest, most influential chiropractic event on the planet! But Cal Jam isn’t just about having a good time, it’s about changing the consciousness of the world and building an army for change. Follow Dr. Billy DeMoss on Instagram (@drbillydemoss) and check out California Jam on Instagram and Facebook for our next big events! Also, check out DeMoss Chiropractic on Facebook and Instagram to learn more about his practice!

From Sick Kid to Powerful Chiropractor with Dr Karin Drummond DC – Chiro Hustle Podcast 342 Apr 11, 2022

Show notes

Dr. Karin is known for her diagnostic skills. If you are looking for a female chiropractor with over 20 years of experience yet keeps on top of current research and new techniques, Drummond Chiropractic is the chiropractic clinic for you. Our Drummond Difference is we have Dr. Karin Drummond. If you are not responding to treatments within a few visits, Dr. Karin and her whole chiropractic expert team will get involved. If you are a patient of any of our Drummond Chiropractic chiropractors, you actually will have the whole Drummond Chiropractic Team at your disposal for the price of one. Our mission is to ensure every patient that walks in our door will find the solutions they are looking for and get the relief they need.

On a personal note, Dr. Karin Drummond wanted to become a doctor for as long as she could remember. She loved going to the doctor because they gave her yummy medicine that always made her feel better. But that changed at the tender age of 11 years old. The years of taking that yummy medicine may have helped her feel better, but it was not making her better, it was making her sick. The years of antibiotic prescriptions for common sniffles and colds resulted in IBS so severe that she could not absorb the nutrients from the food she was eating. She went from 110 pounds to 85 pounds. She became so weak that even brushing her hair was exhausting. After a year of this, the medical doctors gave her less than a few months more to live if not resolved. Her uncle, studying to become a chiropractor at the time, encouraged her mom to take Dr. Karin to a chiropractor. Her parents signed paperwork allowing her to be removed from the Hospital (promising they would not sue if she died). After chiropractic and natural remedies, she felt better within a month! Ever since natural remedies and chiropractic have been her passion.

Dr. Karin’s Uncle took her to a seminar designed to teach chiropractors how to explain chiropractic to laypeople. When the speaker said about how the power that made the body heals the body, and how keeping the flow open between the mind and body allowed miracle healing to happen completely resonated with her. She had found her calling.

Fun fact, Dr. Karin found out during her career that her Great Grand Dad’s brother, Dr. Louis Schrank, was a chiropractor. He met and married Gertrude while in Chiropractic College in San Francisco. Drs. Louis and Gertrude Schrank lived in Llano, Texas.

She graduated with distinction from the University of Victoria with a bachelor of science degree. She obtained her four-year doctorate of chiropractic degree at the University of Western States. She moved to her husband’s hometown of Bloomington, Indiana in 2000 and has made it her home. She lives at the edge of Bloomington, in the wooded country, with her husband and two teenage children.

KD, Dr. Karin’s daughter, always helped out in the office, and now is our Business Coordinator. Sam, our office manager, joined Drummond Chiropractic in 2015. Dr. Karin moved Drummond Chiropractic to downtown Bloomington on September 9th, 2019. Dr. Mandi and Dr. Michael McCoy joined her at her new clinic during this time. Dr. Henry joined the team in 2021. Kate, our Front Staff, is our most recent addition. It took years to put together our amazing team, making it the Drummond Difference it is today. The chiropractors and staff all strive to provide a WOW experience. We are proud to be ACE chiropractors (Affordable, Convenient, and Effect). She has been voted her town’s number one chiropractor several times.

Passionate about living well, she keeps up with new research in the health field and practices what she preaches. Her patients have told her for years that she needed to write a book because she is such a great source of information on healthy living. Once she discovered how easy it was to publish a book, she decided to take advantage of this medium to help spread her thoughts on living well. Her first book, Top Seven Ways to Combat the Effects of Sitting, was published in 2015 and was a finalist in the 2016 Best Book Awards in the Health: Diet and Exercise category. She has published a dozen books since then and added a wealth of health information to YouTube, Facebook, and this website. After decades of practicing chiropractic, she still loves being a chiropractor and is passionate about helping others.

The post From Sick Kid to Powerful Chiropractor with Dr Karin Drummond DC – Chiro Hustle Podcast 342 appeared first on Chiro Hustle.

From Sick Kid to Powerful Chiropractor with Dr Karin Drummond DC – Chiro Hustle Podcast 342 Apr 11, 2022

Show notes

Dr. Karin is known for her diagnostic skills. If you are looking for a female chiropractor with over 20 years of experience yet keeps on top of current research and new techniques, Drummond Chiropractic is the chiropractic clinic for you. Our Drummond Difference is we have Dr. Karin Drummond. If you are not responding to treatments within a few visits, Dr. Karin and her whole chiropractic expert team will get involved. If you are a patient of any of our Drummond Chiropractic chiropractors, you actually will have the whole Drummond Chiropractic Team at your disposal for the price of one. Our mission is to ensure every patient that walks in our door will find the solutions they are looking for and get the relief they need. On a personal note, Dr. Karin Drummond wanted to become a doctor for as long as she could remember. She loved going to the doctor because they gave her yummy medicine that always made her feel better. But that changed at the tender age of 11 years old. The years of taking that yummy medicine may have helped her feel better, but it was not making her better, it was making her sick. The years of antibiotic prescriptions for common sniffles and colds resulted in IBS so severe that she could not absorb the nutrients from the food she was eating. She went from 110 pounds to 85 pounds. She became so weak that even brushing her hair was exhausting. After a year of this, the medical doctors gave her less than a few months more to live if not resolved. Her uncle, studying to become a chiropractor at the time, encouraged her mom to take Dr. Karin to a chiropractor. Her parents signed paperwork allowing her to be removed from the Hospital (promising they would not sue if she died). After chiropractic and natural remedies, she felt better within a month! Ever since natural remedies and chiropractic have been her passion. Dr. Karin’s Uncle took her to a seminar designed to teach chiropractors how to explain chiropractic to laypeople. When the speaker said about how the power that made the body heals the body, and how keeping the flow open between the mind and body allowed miracle healing to happen completely resonated with her. She had found her calling. Fun fact, Dr. Karin found out during her career that her Great Grand Dad's brother, Dr. Louis Schrank, was a chiropractor. He met and married Gertrude while in Chiropractic College in San Francisco. Drs. Louis and Gertrude Schrank lived in Llano, Texas. She graduated with distinction from the University of Victoria with a bachelor of science degree. She obtained her four-year doctorate of chiropractic degree at the University of Western States. She moved to her husband’s hometown of Bloomington, Indiana in 2000 and has made it her home. She lives at the edge of Bloomington, in the wooded country, with her husband and two teenage children. KD, Dr. Karin's daughter, always helped out in the office, and now is our Business Coordinator. Sam, our office manager, joined Drummond Chiropractic in 2015. Dr. Karin moved Drummond Chiropractic to downtown Bloomington on September 9th, 2019. Dr. Mandi and Dr. Michael McCoy joined her at her new clinic during this time. Dr. Henry joined the team in 2021. Kate, our Front Staff, is our most recent addition. It took years to put together our amazing team, making it the Drummond Difference it is today. The chiropractors and staff all strive to provide a WOW experience. We are proud to be ACE chiropractors (Affordable, Convenient, and Effect). She has been voted her town’s number one chiropractor several times. Passionate about living well, she keeps up with new research in the health field and practices what she preaches. Her patients have told her for years that she needed to write a book because she is such a great source of information on healthy living. Once she discovered how easy it was to publish a book, she decided to take advantage of this medium to help spread her thoughts on living well. Her first book,

28 yrs of Animal and People Adjusting in Chiropractic – Dr Gregg Coker DC – Chiro Hustle Podcast 341 Apr 07, 2022

Show notes

Certified in Animal Chiropractic by: Oklahoma Board of Chiropractic Examiners (OBCE) American

Veterinary Chiropractic Association (AVCA), Animal Chiropractic Certification Commission (ACCC), and International Veterinary Chiropractic Association (/VCA).

Dr. Gregg Coker is a licensed chiropractor living in eastern Oklahoma with his wife, Connie, and their five paint horses, three German shepherds, a Mini Aussie, and 3 cats.

After earning Associate of Arts degrees in medicine and business administration and completing 91 hours in microbiology at the University of Oklahoma, he went on to receive both a Bachelor of Science and a Doctorate of Chiropractic from Palmer University in Davenport, Iowa. He launched his practice, Coker Chiropractic, in 1993 in Tulsa, Oklahoma, the city where he was born and raised.

Enrolling in Zone School of Healing in 2018 was the best decision of my life. The Zone Technique is changing the lives of doctors and patients all over the world. Currently doing podcasts with Dr. Peter Goldman every 4 weeks on the Dr. Charlie Ward show who has over 18 million followers.

Dr. Coker’s lifelong affinity for animals led him to begin courses on animal chiropractic in 1994 with Sharon Willoughby, D.C., D.V.M. In 2010 he completed his studies at Options for Animals College of Animal Chiropractic in Wellsville, Kansas, and became certified as an animal chiropractor by the Oklahoma Board of Chiropractic Examiners, the American Veterinary Chiropractic Association, the Animal Chiropractic Certification Commission, and the International Veterinary Chiropractic Association. In 2011 he joined the teaching staff at Options for Animals and while there enjoyed introducing veterinarians and chiropractors to the art, science, and philosophy of animal chiropractic. Helping animals feel and function at a higher level brings Dr. Coker “great joy”.

His animal patients have included dogs, cats, birds, goats, large snakes, cows, an African lion cub, Siberian tigers, bald eagle, wild owl, kangaroo, etc., and a large variety of horses. A love of the outdoors led to an avid interest in exploring the woods where he lives in search of “treasures”; that he uses in his creative woodworking to fashion everything from rustic benches to functional tables and coatracks to beautiful wall art that he coaxes from driftwood and fallen trees and stumps. He also enjoys gourmet cooking, which he regards as his “true therapy”; and loves to spend time creating or modifying recipes and smoking meats, which he then shares with family and friends.

The post 28 yrs of Animal and People Adjusting in Chiropractic – Dr Gregg Coker DC – Chiro Hustle Podcast 341 appeared first on Chiro Hustle.

28 yrs of Animal and People Adjusting in Chiropractic – Dr Gregg Coker DC – Chiro Hustle Podcast 341 Apr 07, 2022

Show notes

Certified in Animal Chiropractic by: Oklahoma Board of Chiropractic Examiners (OBCE) American Veterinary Chiropractic Association (AVCA), Animal Chiropractic Certification Commission (ACCC), and International Veterinary Chiropractic Association (/VCA). Dr. Gregg Coker is a licensed chiropractor living in eastern Oklahoma with his wife, Connie, and their five paint horses, three German shepherds, a Mini Aussie, and 3 cats. After earning Associate of Arts degrees in medicine and business administration and completing 91 hours in microbiology at the University of Oklahoma, he went on to receive both a Bachelor of Science and a Doctorate of Chiropractic from Palmer University in Davenport, Iowa. He launched his practice, Coker Chiropractic, in 1993 in Tulsa, Oklahoma, the city where he was born and raised. Enrolling in Zone School of Healing in 2018 was the best decision of my life. The Zone Technique is changing the lives of doctors and patients all over the world. Currently doing podcasts with Dr. Peter Goldman every 4 weeks on the Dr. Charlie Ward show who has over 18 million followers. Dr. Coker's lifelong affinity for animals led him to begin courses on animal chiropractic in 1994 with Sharon Willoughby, D.C., D.V.M. In 2010 he completed his studies at Options for Animals College of Animal Chiropractic in Wellsville, Kansas, and became certified as an animal chiropractor by the Oklahoma Board of Chiropractic Examiners, the American Veterinary Chiropractic Association, the Animal Chiropractic Certification Commission, and the International Veterinary Chiropractic Association. In 2011 he joined the teaching staff at Options for Animals and while there enjoyed introducing veterinarians and chiropractors to the art, science, and philosophy of animal chiropractic. Helping animals feel and function at a higher level brings Dr. Coker “great joy”. His animal patients have included dogs, cats, birds, goats, large snakes, cows, an African lion cub, Siberian tigers, bald eagle, wild owl, kangaroo, etc., and a large variety of horses. A love of the outdoors led to an avid interest in exploring the woods where he lives in search of "treasures"; that he uses in his creative woodworking to fashion everything from rustic benches to functional tables and coatracks to beautiful wall art that he coaxes from driftwood and fallen trees and stumps. He also enjoys gourmet cooking, which he regards as his "true therapy"; and loves to spend time creating or modifying recipes and smoking meats, which he then shares with family and friends.

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