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Chiro Hustle

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves.

Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward.

Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology.

The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values.

Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately.

Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose.

If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you.

Welcome to Chiro Hustle.

Copyright: ©2017-2022 Chiro Hustle

Latest Episodes:

Having a Servant’s Heart in Chiropractic with Dr Jack Bourla DC – Chiro Hustle Podcast 410 Dec 05, 2022

Show notes

Licenses/Credentials

Doctor of Chiropractic, Board of Chiropractic Examiners, State of CA DC25312 1998

Work Experience

2017 – 2018 Dean of Clinics, Life Chiropractic College West
1998 Present Chiropractor/Proprietor, Providence Chiropractic Center
1995 – 1997 Teaching Assistant: Gross Anatomy, Spinal Anatomy, Histology; Research Assistant; Palmer College of Chiropractic West
1994 Vice President/Director, Palo Alto Institute of Molecular Medicine
1989 – 1992 Owner and operator of 3 restaurants: DOROS, DOROS by the Bay, and Mao’s Palace
1988 – 1989 Director of Operations, Access Biotechnology, Inc.
1985 – 1988 Director of Scientific Operations and Assistant Project Manager for Interleukin-2, Cetus Corporation
1983 – 1985 Associate Director, Cetus Immune Corporation
1981 – 1985 Lab Manager, Cetus Immune Corporation
1980 – 1981 Blood Center Administrator, Stanford University
1978 – 1980 Lecturer in Biology, San Francisco State University

Education

Academy of Chiropractic Philosophers, 2017 Sherman College of Chiropractic
Doctor of Chiropractic, 1997 Magna Cum Laude Palmer College of Chiropractic West
Graduate work towards Masters Degree in Physiology and Behavioral Biology San Francisco State University, 1980
Bachelor of Arts in Cell and Molecular Biology, 1977 Cum Laude San Francisco State University

Professional Activities and Distinctions

• Who’s Who in the West, 1987 and Who’s Who in Small Business, 1992
• Board of Directors, March of Dimes, 1993
• President, Palmer College of Chiropractic West Student California Chiropractic Assoc., 1995
• Who’s Who Among Students in American Universities and Colleges, 1996 and 1997
• Dean’s List, All Quarters at Palmer College of Chiropractic West, 1994 – 1997
• Student Director, California Chiropractic Association (CCA), 1996-1997
• President, Palmer West Community Outreach Patient Education (COPE), 1997
• “Student of the Year”, awarded by the CCA, 1997
• Member, Pi Tau Delta Chiropractic Honor Society, 1997 Lifetime Achievement
• Recipient, Palmer West International Alumni Association Leadership Scholarship, 1997
• Class Valedictorian, Palmer West December 1997
• Recipient, Palmer West Clinical Excellence Award, 1997
• President, Silicon Valley Chapter Business Network International, 2002; Vice President, 2004
• Board of Advisors, Special HOPE Foundation, 2002
• Vice President, San Mateo County District, CCA, 2006 and 2007; Deputy Department Chairperson Membership Committee, 2007-2009; Chairperson Membership Committee, 2011; Alternate Director, San Mateo County District, CCA; Member, Student Membership Committee; Recipient CCA Presidential Award
• West Coast Representative, International Federation of Chiropractors and Organizations, 2011
– 2014; Member, Student IFCO Membership committee, 2012-2014
• Speaker, numerous Chiropractic Philosophy venues including New Beginnings, California Connect, CORE, EPOC, IFCO, CCA, Life West Lyceum, IFCO Global Summit, MileHigh, Sherman Lyceum, Berkshires Philosophy Event, Delta Sigma Chi Lyceum, Innate Connectors, Delta Sigma Chi Lyceum, Delta Sigma Chi Nu Chapter 25 th Anniversary, 2011 – present
• Guest Lecturer, Palmer College of Chiropractic West; Life Chiropractic College West, and Southern California University of Health Sciences, 2000 – 2010
• Co-Founder, The Alliance Philosophy Group, San Francisco Bay Area, 2011- present
• Co-Founder, Schubel Vision Seminars, 2012 – 2016
• Board of Directors, International Federation of Chiropractors and Organizations (IFCO), 2013-present
• CCA “Chiropractor of the Year, 2012-2013”; “Presidential Award”, CCA 2012.
• Regent, Sherman College 2012-present
• President’s Circle, Life West 2013 and 2017-2018
• President, International Federation of Chiropractors and Organizations, 2015-2018; 2020
• Member, Executive Committee, IFCO, 2015 – present
• President’s Circle, Foundation for Vertebral Subluxation Research, 2013 – present
• Member, ICPA 2015 – present
• Member, Delta Sigma Chi Fraternity, 2017 – present
• Member, Garden State Chiropractic Society, 2014 – present
• Member, Australian Spinal Research Foundation, 2017 – present
• Host, Welcome to the Chiropractic Tribe, Life West, 2017
• Member, Senior Executive Group, Life West 2017
• Board of Directors, YMCA Sequoia District 2018-2020
• Chairman of the Board, IFCO, 2018-2021; 2022-
• Presenter at Sherman Chiropractic College International Research and Philosophy Symposium, 2019 and 2022; Presenter at Sherman Annual Lyceum April 2022
• Presenter, Garden State Chiropractic Society Annual Conference 2021
• Service to the Profession award, Sherman College of Chiropractic, April 2022

The post Having a Servant’s Heart in Chiropractic with Dr Jack Bourla DC – Chiro Hustle Podcast 410 appeared first on Chiro Hustle.

Having a Servant’s Heart in Chiropractic with Dr Jack Bourla DC – Chiro Hustle Podcast 410 Dec 05, 2022

Show notes

Licenses/Credentials Doctor of Chiropractic, Board of Chiropractic Examiners, State of CA DC25312 1998 Work Experience 2017 – 2018 Dean of Clinics, Life Chiropractic College West 1998 Present Chiropractor/Proprietor, Providence Chiropractic Center 1995 – 1997 Teaching Assistant: Gross Anatomy, Spinal Anatomy, Histology; Research Assistant; Palmer College of Chiropractic West 1994 Vice President/Director, Palo Alto Institute of Molecular Medicine 1989 - 1992 Owner and operator of 3 restaurants: DOROS, DOROS by the Bay, and Mao’s Palace 1988 – 1989 Director of Operations, Access Biotechnology, Inc. 1985 – 1988 Director of Scientific Operations and Assistant Project Manager for Interleukin-2, Cetus Corporation 1983 – 1985 Associate Director, Cetus Immune Corporation 1981 – 1985 Lab Manager, Cetus Immune Corporation 1980 – 1981 Blood Center Administrator, Stanford University 1978 – 1980 Lecturer in Biology, San Francisco State University Education Academy of Chiropractic Philosophers, 2017 Sherman College of Chiropractic Doctor of Chiropractic, 1997 Magna Cum Laude Palmer College of Chiropractic West Graduate work towards Masters Degree in Physiology and Behavioral Biology San Francisco State University, 1980 Bachelor of Arts in Cell and Molecular Biology, 1977 Cum Laude San Francisco State University Professional Activities and Distinctions • Who’s Who in the West, 1987 and Who’s Who in Small Business, 1992 • Board of Directors, March of Dimes, 1993 • President, Palmer College of Chiropractic West Student California Chiropractic Assoc., 1995 • Who’s Who Among Students in American Universities and Colleges, 1996 and 1997 • Dean’s List, All Quarters at Palmer College of Chiropractic West, 1994 – 1997 • Student Director, California Chiropractic Association (CCA), 1996-1997 • President, Palmer West Community Outreach Patient Education (COPE), 1997 • “Student of the Year”, awarded by the CCA, 1997 • Member, Pi Tau Delta Chiropractic Honor Society, 1997 Lifetime Achievement • Recipient, Palmer West International Alumni Association Leadership Scholarship, 1997 • Class Valedictorian, Palmer West December 1997 • Recipient, Palmer West Clinical Excellence Award, 1997 • President, Silicon Valley Chapter Business Network International, 2002; Vice President, 2004 • Board of Advisors, Special HOPE Foundation, 2002 • Vice President, San Mateo County District, CCA, 2006 and 2007; Deputy Department Chairperson Membership Committee, 2007-2009; Chairperson Membership Committee, 2011; Alternate Director, San Mateo County District, CCA; Member, Student Membership Committee; Recipient CCA Presidential Award • West Coast Representative, International Federation of Chiropractors and Organizations, 2011 – 2014; Member, Student IFCO Membership committee, 2012-2014 • Speaker, numerous Chiropractic Philosophy venues including New Beginnings, California Connect, CORE, EPOC, IFCO, CCA, Life West Lyceum, IFCO Global Summit, MileHigh, Sherman Lyceum, Berkshires Philosophy Event, Delta Sigma Chi Lyceum, Innate Connectors, Delta Sigma Chi Lyceum, Delta Sigma Chi Nu Chapter 25 th Anniversary, 2011 – present • Guest Lecturer, Palmer College of Chiropractic West; Life Chiropractic College West, and Southern California University of Health Sciences, 2000 – 2010 • Co-Founder, The Alliance Philosophy Group, San Francisco Bay Area, 2011- present • Co-Founder, Schubel Vision Seminars, 2012 – 2016 • Board of Directors, International Federation of Chiropractors and Organizations (IFCO), 2013-present • CCA “Chiropractor of the Year, 2012-2013”; “Presidential Award”, CCA 2012. • Regent, Sherman College 2012-present • President’s Circle, Life West 2013 and 2017-2018 • President, International Federation of Chiropractors and Organizations, 2015-2018; 2020 • Member, Executive Committee, IFCO, 2015 – present • President’s Circle, Foundation for Vertebral Subluxation Research, 2013 – present • Member,

Become a Public Conversationalist in Chiropractic with Steve Sims – Chiro Hustle Podcast 409 Dec 01, 2022

Show notes

Do you know anyone that’s worked with Sir Elton John or Elon Musk, sent people down to see the wreck of the Titanic on the seabed or closed museums in Florence for a private dinner party and then had Andrea Bocelli serenade them while they eat their pasta – you do now

Quoted as “The Real Life Wizard of Oz” by Forbes and Entrepreneur Magazine, Steve Sims is a bestselling Author with “BLUEFISHING – the art of making things happen”, sought-after coach, rated as the No 22 best speaker in the US after keynoting at a variety of networks, groups and associations as well as the Pentagon and Harvard – twice!

Podcast – The Art of Making Things Happen – https://www.stevedsims.com/podcast/

The Book – Bluefishing – The Art of Making Things Happen – https://www.stevedsims.com/book/

FaceBook: https://www.facebook.com/groups/stevedsims/

Twitter: https://twitter.com/stevedsims

IG: https://www.instagram.com/stevedsims

Linkedin: https://www.linkedin.com/in/sdsims/

Youtube: https://www.youtube.com/stevedsims

Tik Tok: https://www.tiktok.com/@stevedsims

Website: http://stevedsims.com

My NFT – https://opensea.io/collection/stevedsims

Join my inner circle – The Sims Distillery – https://simsdistillery.com

The post Become a Public Conversationalist in Chiropractic with Steve Sims – Chiro Hustle Podcast 409 appeared first on Chiro Hustle.

Become a Public Conversationalist in Chiropractic with Steve Sims – Chiro Hustle Podcast 409 Dec 01, 2022

Show notes

Do you know anyone that’s worked with Sir Elton John or Elon Musk, sent people down to see the wreck of the Titanic on the seabed or closed museums in Florence for a private dinner party and then had Andrea Bocelli serenade them while they eat their pasta – you do now Quoted as “The Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, Steve Sims is a bestselling Author with "BLUEFISHING - the art of making things happen”, sought-after coach, rated as the No 22 best speaker in the US after keynoting at a variety of networks, groups and associations as well as the Pentagon and Harvard – twice! Podcast – The Art of Making Things Happen - https://www.stevedsims.com/podcast/ The Book – Bluefishing – The Art of Making Things Happen - https://www.stevedsims.com/book/ FaceBook: https://www.facebook.com/groups/stevedsims/ Twitter: https://twitter.com/stevedsims IG: https://www.instagram.com/stevedsims Linkedin: https://www.linkedin.com/in/sdsims/ Youtube: https://www.youtube.com/stevedsims Tik Tok: https://www.tiktok.com/@stevedsims Website: http://stevedsims.com My NFT - https://opensea.io/collection/stevedsims Join my inner circle – The Sims Distillery - https://simsdistillery.com

Make Space in your Heart for Chiropractic with Dr Jodi Dinnerman DC – Pt 2 – Chiro Hustle Podcast 408 Nov 28, 2022

Show notes

Dr. Jodi Dinnerman is the founder and creator of SEWP School, an online finishing school for the Staffless Entrepreneurial Wellness Practitioner seeking automation and marketing solutions. She has been a family wellness chiropractor in NJ for over 20 years, has two boys (Kai and Quinn), and is married to her best friend, Jim. Dr. Jodi is on a mission to serve practice management solutions that are implementable, joy-based, and relevant to today’s practice climate.

The post Make Space in your Heart for Chiropractic with Dr Jodi Dinnerman DC – Pt 2 – Chiro Hustle Podcast 408 appeared first on Chiro Hustle.

Make Space in your Heart for Chiropractic with Dr Jodi Dinnerman DC – Pt 2 – Chiro Hustle Podcast 408 Nov 28, 2022

Show notes

Dr. Jodi Dinnerman is the founder and creator of SEWP School, an online finishing school for the Staffless Entrepreneurial Wellness Practitioner seeking automation and marketing solutions. She has been a family wellness chiropractor in NJ for over 20 years, has two boys (Kai and Quinn), and is married to her best friend, Jim. Dr. Jodi is on a mission to serve practice management solutions that are implementable, joy-based, and relevant to today’s practice climate.

The Undeniable Experience of Chiropractic with Dr Patrick McMahon DC – Chiro Hustle Podcast 407 Nov 24, 2022

Show notes

Co-founder Syntropy. Is a graduate of Parker College of Chiropractic and currently practices in Barcelona. A self-professed chiropractic nerd, Patrick is a consummate student of anything chiropractic. Equally fascinated by the science, philosophy, and art, Patrick has a gift for synthesizing seemingly differing worldviews.

The Undeniable Experience of Chiropractic with Dr Patrick McMahon DC – Chiro Hustle Podcast 407 Nov 24, 2022

Show notes

Co-founder Syntropy.

Is a graduate of Parker College of Chiropractic and currently practices in Barcelona. A self-professed chiropractic nerd, Patrick is a consummate student of anything chiropractic. Equally fascinated by the science, philosophy, and art, Patrick has a gift for synthesizing seemingly differing worldviews.

The post The Undeniable Experience of Chiropractic with Dr Patrick McMahon DC – Chiro Hustle Podcast 407 appeared first on Chiro Hustle.

Patent Products and Becoming an Educator with Dr Guerry Grune – Chiro Hustle Podcast 406 Nov 21, 2022

Show notes

Dr. Guerry Grune has four degrees including chemistry, mechanical engineering, and materials science, and two in chemical engineering including his M.S. and Ph.D. as well as industrial expertise with IBM, Celanese, ABB, Praxair, and Solvay related to intellectual property software, chemical, mechanical, electrical, and medical products He also is the Principal Consultant for ePatentmanager.com where he practices patent preparation and prosecution as a registered US patent agent. He has combined this experience by assisting clients in the pursuit of product development, formulations, and intellectual property protection for the last 30 years. He has direct experience in chemical processes, formulation chemistries, polymers and composites, service life prediction, and risk analysis including risk reduction technologies. Guerry has directed and participated in audit and certification procedures regarding FDA, EPA, USDA, ISO-9000, and ISO-14000/life cycle assessment compliance, and served as an expert witness in litigation proceedings including medical devices. Guerry is a named inventor/co-inventor on over 100 US/PCT patents and pending patent applications. In addition, Dr. Grune also serves as an Adjunct Associate Professor in the Master of Engineering Management Program in the Pratt School of Engineering at Duke University teaching courses involving polymer science, thermodynamics, intellectual asset management (IAM), and green sustainable technologies, including life cycle assessment. Dr. Guerry Grune is also the Founder and Owner of 3rd Rock Essentials (3rdrockessentials. com) a non-toxic personal care product company. An avid surfer and outdoor enthusiast, he’s surfed the world’s meccas—Hawaii, Australia, Costa Rica, and Japan. In fact, life for Guerry might have been one long (part-time) endless summer if it hadn’t been for three events that led him to create 3rd Rock Sunblock® —and change sunscreen history forever. The first was the melanoma doctors found in 1992 on one of his surfing partners—only 22 at the time. Seeing his friend’s surfing career cut short (though luckily, not his life) was Guerry’s first bitter taste of the unforgiving reality of overexposure to—or under protection from—the sun. Next came a surfing expedition to Australia in 1993 and what he didn’t find Down Under—American sunscreens. No Coppertone, no Banana Boat, no Neutrogena. What with that hole in their ozone layer making under-protected surfing tantamount to a death wish, the Aussies were serious about their sunscreens, and American brands didn’t cut it. They made their own—with titanium dioxide, a physical, inorganic sunblocking agent that doesn’t break down in the sun. True, they mixed it with loads of dangerous chemicals—later dubbed “endocrine disruptors”—but the important point was driven home. Now Guerry knew there was a better way. Finally, in 2001, the Institute of Toxicology in Zurich, Switzerland, published research results flatly stating that methoxycinnamate, oxybenzone, and benzophenone, agents commonly found in commercial sunscreens, were in fact endocrine disruptors—chemicals that interfere with the body’s delicate hormonal balance. In short, the sunscreens he’d been using for years weren’t safe after all! Guerry began development later that year. First, he was after a formula that guaranteed full, long-lasting protection from UVA and UVB rays without endocrine disruptors or other toxic ingredients. But even that wasn’t enough. He wanted a product that was good for the skin—to make it healthier, younger, and stronger. His passion for formulating a food-grade edible non-toxic sunscreen evolved into the development of other food-grade edible personal care products including food-grade edible alternatives to petroleum-based products like Vaseline® and Neosporin®, and antimicrobial/antibacterial chelated silver and zinc oxides which are both bioavailable and biocompatible.

Patent Products and Becoming an Educator with Dr Guerry Grune – Chiro Hustle Podcast 406 Nov 21, 2022

Show notes

Dr. Guerry Grune has four degrees including chemistry, mechanical engineering, and materials science, and two in chemical engineering including his M.S. and Ph.D. as well as industrial expertise with IBM, Celanese, ABB, Praxair, and Solvay related to intellectual property software, chemical, mechanical, electrical, and medical products He also is the Principal Consultant for ePatentmanager.com where he practices patent preparation and prosecution as a registered US patent agent. He has combined this experience by assisting clients in the pursuit of product development, formulations, and intellectual property protection for the last 30 years. He has direct experience in chemical processes, formulation chemistries, polymers and composites, service life prediction, and risk analysis including risk reduction technologies.

Guerry has directed and participated in audit and certification procedures regarding FDA, EPA, USDA, ISO-9000, and ISO-14000/life cycle assessment compliance, and served as an expert witness in litigation proceedings including medical devices. Guerry is a named inventor/co-inventor on over 100 US/PCT patents and pending patent applications. In addition, Dr. Grune also serves as an Adjunct Associate Professor in the Master of Engineering Management Program in the Pratt School of Engineering at Duke University teaching courses involving polymer science, thermodynamics, intellectual asset management (IAM), and green sustainable technologies, including life cycle assessment.

Dr. Guerry Grune is also the Founder and Owner of 3rd Rock Essentials (3rdrockessentials. com) a non-toxic personal care product company.

An avid surfer and outdoor enthusiast, he’s surfed the world’s meccas—Hawaii, Australia, Costa Rica, and Japan. In fact, life for Guerry might have been one long (part-time) endless summer if it hadn’t been for three events that led him to create 3rd Rock Sunblock® —and change sunscreen history forever. The first was the melanoma doctors found in 1992 on one of his surfing partners—only 22 at the time. Seeing his friend’s surfing career cut short (though luckily, not his life) was Guerry’s first bitter taste of the unforgiving reality of overexposure to—or under protection from—the sun. Next came a surfing expedition to Australia in 1993 and what he didn’t find Down Under—American sunscreens. No Coppertone, no Banana Boat, no Neutrogena. What with that hole in their ozone layer making under-protected surfing tantamount to a death wish, the Aussies were serious about their sunscreens, and American brands didn’t cut it. They made their own—with titanium dioxide, a physical, inorganic sunblocking agent that doesn’t break down in the sun. True, they mixed it with loads of dangerous chemicals—later dubbed “endocrine disruptors”—but the important point was driven home. Now Guerry knew there was a better way.

Finally, in 2001, the Institute of Toxicology in Zurich, Switzerland, published research results flatly stating that methoxycinnamate, oxybenzone, and benzophenone, agents commonly found in commercial sunscreens, were in fact endocrine disruptors—chemicals that interfere with the body’s delicate hormonal balance. In short, the sunscreens he’d been using for years weren’t safe after all!

Guerry began development later that year. First, he was after a formula that guaranteed full, long-lasting protection from UVA and UVB rays without endocrine disruptors or other toxic ingredients. But even that wasn’t enough. He wanted a product that was good for the skin—to make it healthier, younger, and stronger. His passion for formulating a food-grade edible non-toxic sunscreen evolved into the development of other food-grade edible personal care products including food-grade edible alternatives to petroleum-based products like Vaseline® and Neosporin®, and antimicrobial/antibacterial chelated silver and zinc oxides which are both bioavailable and biocompatible.

The post Patent Products and Becoming an Educator with Dr Guerry Grune – Chiro Hustle Podcast 406 appeared first on Chiro Hustle.

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