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Chiro Hustle

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves.

Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward.

Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology.

The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values.

Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately.

Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose.

If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you.

Welcome to Chiro Hustle.

Copyright: ©2017-2022 Chiro Hustle

Latest Episodes:

Learn More About Tonal Chiropractic with Dr Marvin Talsky DC – Chiro Hustle Podcast 425 Jan 26, 2023

Show notes

1963 graduate DC from Palmer College of Chiropractic 1965-present continuous 5-day/week practice 1995-1998 -structured & co-founded "Torque Release Technique" (TRT), taught technique portion of first 51 seminars 1998-2001 -designed and taught 19 advanced 2-day TRT seminars/workshops 2001 restructured the teaching as Talsky Tonal Chiropractic 2001-2017 developed and taught 43 evolving 2-day TalskyTonalChiropractic seminars/workshops. 2017-present added 3rd workshop day to Talsky Tonal Chiropractic seminar/workshops and has continued teaching an average of 6, 3-day seminars/workshops each year. Present -continues to be available to teach where someone else sets up and hosts -continues to offer mentor and coaching services.

Learn More About Tonal Chiropractic with Dr Marvin Talsky DC – Chiro Hustle Podcast 425 Jan 26, 2023

Show notes

1963 graduate DC from Palmer College of Chiropractic
1965-present
- continuous 5-day/week practice
1995-1998
- -structured & co-founded “Torque Release Technique” (TRT), taught technique portion of first 51 seminars
1998-2001
- -designed and taught 19 advanced 2-day TRT seminars/workshops
2001
- restructured the teaching as Talsky Tonal Chiropractic
2001-2017
- developed and taught 43 evolving 2-day TalskyTonalChiropractic seminars/workshops.
2017-present
- added 3rd workshop day to Talsky Tonal Chiropractic seminar/workshops and has continued teaching an average of 6, 3-day seminars/workshops each year.
Present
- -continues to be available to teach where someone else sets up and hosts
- -continues to offer mentor and coaching services.

The post Learn More About Tonal Chiropractic with Dr Marvin Talsky DC – Chiro Hustle Podcast 425 appeared first on Chiro Hustle.

“You Don’t Give Chemo to Those You Love” with Marcus Ellis – Chiro Hustle Podcast 424 Jan 23, 2023

Show notes

Marcus Ellis is a businessman of varying pursuits with a career spanning the country. He has a lengthy profile as a medical researcher, international cancer “coach”, a former public and private school teacher in Chicago, Dallas, and Nashville, and as a top-ranked national salesman in both the education and the insurance fields. He has delivered professional development to thousands of teachers and their leaders in school systems which, to most, is a very daunting audience, indeed. He has been a real estate broker and an armed security officer and an insurance broker.

With his family, he built Ellis Castle, a gourmet catering, food service, and event planning facility in Dallas, Texas as well as a large 200-acre retreat center in Tennessee. A classically trained musician, composer, pianist, vocalist, conductor, and performer, today you may find him continuing to compose and share the music of the scriptural Psalms, Kings, and Prophets which has been lost for centuries.

He also continues as an articulate advocate of natural health matters. In 2015 he was diagnosed with ‘terminal cancer’ after the failure of most of a year of conventional oncology trying to solve his Stage IV disease. He suffered multiple, intense collateral damages [AKA ‘side effects’] from those treatments but through prayer and seeking the Wisdom of the Ages, he determined to go to the ‘ancient paths’ of scripture – and naturopathically found true healing outside of mainstream medicine. Nutrient-dense seed nutrition of all sorts has come to the forefront in his own personal experiences and he speaks powerfully of their efficacies.

Today, he is also unwavering in his commitment to providing financial resources for terminal, critical, and chronically ill victims of disease through Viatical Settlements. Mr. Ellis makes appearances sharing his radical life experiences with groups of all sizes. Be ready for a rocket ship ride… his message is not that of a “politically-correct” nature, but that of a man who has conquered terminal disease personally: his is the ‘road less traveled by…and that has made all the difference”.

The post “You Don’t Give Chemo to Those You Love” with Marcus Ellis – Chiro Hustle Podcast 424 appeared first on Chiro Hustle.

“You Don’t Give Chemo to Those You Love” with Marcus Ellis – Chiro Hustle Podcast 424 Jan 23, 2023

Show notes

Marcus Ellis is a businessman of varying pursuits with a career spanning the country. He has a lengthy profile as a medical researcher, international cancer “coach”, a former public and private school teacher in Chicago, Dallas, and Nashville, and as a top-ranked national salesman in both the education and the insurance fields. He has delivered professional development to thousands of teachers and their leaders in school systems which, to most, is a very daunting audience, indeed. He has been a real estate broker and an armed security officer and an insurance broker. With his family, he built Ellis Castle, a gourmet catering, food service, and event planning facility in Dallas, Texas as well as a large 200-acre retreat center in Tennessee. A classically trained musician, composer, pianist, vocalist, conductor, and performer, today you may find him continuing to compose and share the music of the scriptural Psalms, Kings, and Prophets which has been lost for centuries. He also continues as an articulate advocate of natural health matters. In 2015 he was diagnosed with ‘terminal cancer’ after the failure of most of a year of conventional oncology trying to solve his Stage IV disease. He suffered multiple, intense collateral damages [AKA ‘side effects’] from those treatments but through prayer and seeking the Wisdom of the Ages, he determined to go to the ‘ancient paths’ of scripture – and naturopathically found true healing outside of mainstream medicine. Nutrient-dense seed nutrition of all sorts has come to the forefront in his own personal experiences and he speaks powerfully of their efficacies. Today, he is also unwavering in his commitment to providing financial resources for terminal, critical, and chronically ill victims of disease through Viatical Settlements. Mr. Ellis makes appearances sharing his radical life experiences with groups of all sizes. Be ready for a rocket ship ride… his message is not that of a “politically-correct” nature, but that of a man who has conquered terminal disease personally: his is the ‘road less traveled by…and that has made all the difference”.

Create Systems for All Aspects of Patient Care with Dr Craig Banks DC – Chiro Hustle Podcast 423 Jan 19, 2023

Show notes

Dr. Craig Banks is a 2003 graduate of Palmer College of Chiropractic, in Davenport, IA. He is originally from Youngstown, Ohio, and completed his undergraduate work at Kent State University. He initially began on the path to being a neurosurgeon through Northeastern Ohio Universities College of Medicine. Due to the low success and satisfaction rates of the medical profession, he decided that a Chiropractic career was right for him. He was one of the first D.C.’s in the state of Ohio to complete a recognized internship in Chiropractic under the direction of Dr. James R. Morgenstern. Dr. Banks began as an associate chiropractor at Mid States Chiropractic in Willoughby and then opened his own office, Pinnacle Chiropractic Health, and Wellness Center, in October 2003. The office has recently expanded to be a multidisciplinary center that focuses on recovery by adding physical therapy, cryotherapy, an infrared sauna, hyperbaric, laser, shockwave, regenerative medicine, and more. He has a satellite office in Dean Caputo's Powerhouse Gym in Streetsboro and another new satellite location coming soon. He has helped to consult five other chiropractic offices, including two in Chicago. He is currently a member of the American Chiropractic Association, and a District Director for the Ohio State Chiropractic Association. He is an active supporter of numerous charities benefiting pet welfare, Autism, and victims of human trafficking. At Kent State, Dr. Banks was a member of the wrestling team, and while at Palmer, he played Men’s Division I rugby. He is a former state powerlifting champion and currently an NPC competitive bodybuilder. He understands the needs of athletes, whether recreational or professional, because of his own personal experience. Dr. Banks has given on-field support to several rugby teams, and off-field support to hundreds of athletes including seven-time Mr. Olympia, Phil Heath, the Cleveland Gladiators arena football team, Kent State athletic teams, and local wrestling programs. Several highlights of Dr. Banks’ career have been outside of his office, providing care at local and national sporting events. He has treated several professional wrestlers from two major televised brands and a handful of mixed martial arts fighters. He has traveled to Hungary to assist in providing free chiropractic care to not only people in desperate need of any form of health care but also the Hungarian Olympic athletes that were training for various sports. In March of each year, Dr. Banks heads to Columbus for the Arnold Classic and the International Chiropractic Association’s Symposium on Natural Fitness, which is headlined by Governor Arnold Schwarzenegger. At the fitness expo, he has been a staff doctor, helping to provide trauma care for over 17,000 athletes. Dr. Banks was the formulator for KinetiCream, a topical anti-inflammatory pain reliever sold worldwide and endorsed by numerous pro athletes and celebrities. Dr. Banks has a son, Alex, who is in his second year of the Navy ROTC program at Ohio State, and a daughter, Taylor, who is a junior in high school. They reside in Kent, along with their “mutt”, Kodiak, and seven (yes seven) cats. Craig Banks, DC, CCSP® Pinnacle Chiropractic

Create Systems for All Aspects of Patient Care with Dr Craig Banks DC – Chiro Hustle Podcast 423 Jan 19, 2023

Show notes

Dr. Craig Banks is a 2003 graduate of Palmer College of Chiropractic, in Davenport, IA. He is originally from Youngstown, Ohio, and completed his undergraduate work at Kent State University. He initially began on the path to being a neurosurgeon through Northeastern Ohio Universities College of Medicine. Due to the low success and satisfaction rates of the medical profession, he decided that a Chiropractic career was right for him. He was one of the first D.C.’s in the state of Ohio to complete a recognized internship in Chiropractic under the direction of Dr. James R. Morgenstern. Dr. Banks began as an associate chiropractor at Mid States Chiropractic in Willoughby and then opened his own office, Pinnacle Chiropractic Health, and Wellness Center, in October 2003. The office has recently expanded to be a multidisciplinary center that focuses on recovery by adding physical therapy, cryotherapy, an infrared sauna, hyperbaric, laser, shockwave, regenerative medicine, and more. He has a satellite office in Dean Caputo’s Powerhouse Gym in Streetsboro and another new satellite location coming soon. He has helped to consult five other chiropractic offices, including two in Chicago. He is currently a member of the American Chiropractic Association, and a District Director for the Ohio State Chiropractic Association. He is an active supporter of numerous charities benefiting pet welfare, Autism, and victims of human trafficking.

At Kent State, Dr. Banks was a member of the wrestling team, and while at Palmer, he played Men’s Division I rugby. He is a former state powerlifting champion and currently an NPC competitive bodybuilder. He understands the needs of athletes, whether recreational or professional, because of his own personal experience. Dr. Banks has given on-field support to several rugby teams, and off-field support to hundreds of athletes including seven-time Mr. Olympia, Phil Heath, the Cleveland Gladiators arena football team, Kent State athletic teams, and local wrestling programs.

Several highlights of Dr. Banks’ career have been outside of his office, providing care at local and national sporting events. He has treated several professional wrestlers from two major televised brands and a handful of mixed martial arts fighters. He has traveled to Hungary to assist in providing free chiropractic care to not only people in desperate need of any form of health care but also the Hungarian Olympic athletes that were training for various sports. In March of each year, Dr. Banks heads to Columbus for the Arnold Classic and the International Chiropractic Association’s Symposium on Natural Fitness, which is headlined by Governor Arnold Schwarzenegger. At the fitness expo, he has been a staff doctor, helping to provide trauma care for over 17,000 athletes.

Dr. Banks was the formulator for KinetiCream, a topical anti-inflammatory pain reliever sold worldwide and endorsed by numerous pro athletes and celebrities.

Dr. Banks has a son, Alex, who is in his second year of the Navy ROTC program at Ohio State, and a daughter, Taylor, who is a junior in high school. They reside in Kent, along with their “mutt”, Kodiak, and seven (yes seven) cats.

Craig Banks, DC, CCSP® Pinnacle Chiropractic

The post Create Systems for All Aspects of Patient Care with Dr Craig Banks DC – Chiro Hustle Podcast 423 appeared first on Chiro Hustle.

Understand Extremity Adjusting is Vitalistic with Dr Katie McCalley DC – Chiro Hustle Podcast 422 Jan 16, 2023

Show notes

Dr. Katie McCalley founded Extremity Evolution in 2017 after recognizing a need for a more thorough understanding and competency of extremity adjusting in the chiropractic profession.

Extremity Evolution is a principle-based extremity adjusting technique platform. Dr. Katie has been teaching live extremity adjusting seminars for the past 5 years all over the world, she has published 2 extremity adjusting technique workbooks, and she has launched the Extremity Evolution Academy, an online training platform. Dr. Katie has had a successful chiropractic practice in the mountains of Pagosa Springs, CO, for the last 6 years, bringing intentional spinal and extremity care to her community.

She is on a mission to change the world by teaching chiropractors how to offer more and better serve their communities with proper extremity care.

The post Understand Extremity Adjusting is Vitalistic with Dr Katie McCalley DC – Chiro Hustle Podcast 422 appeared first on Chiro Hustle.

Understand Extremity Adjusting is Vitalistic with Dr Katie McCalley DC – Chiro Hustle Podcast 422 Jan 16, 2023

Show notes

Dr. Katie McCalley founded Extremity Evolution in 2017 after recognizing a need for a more thorough understanding and competency of extremity adjusting in the chiropractic profession. Extremity Evolution is a principle-based extremity adjusting technique platform. Dr. Katie has been teaching live extremity adjusting seminars for the past 5 years all over the world, she has published 2 extremity adjusting technique workbooks, and she has launched the Extremity Evolution Academy, an online training platform. Dr. Katie has had a successful chiropractic practice in the mountains of Pagosa Springs, CO, for the last 6 years, bringing intentional spinal and extremity care to her community. She is on a mission to change the world by teaching chiropractors how to offer more and better serve their communities with proper extremity care.

Share a Cohesive Message of Chiropractic with Dr Michelle Wendling DC – Chiro Hustle Podcast 421 Jan 12, 2023

Show notes

Dr. Michelle Wendling D.C. Graduated summa cum laude with a Doctorate in Chiropractic from Life West Chiropractic College. She also has a bachelor’s degree from Colorado State University in Exercise and Sports Science. She has over 25 years of experience working on the human body including massage therapy, physical therapy, and as a personal trainer. Her extensive fitness and science background allows her to understand and help you achieve your health goals. Dr. Michelle was voted Rising Star Chiropractor of the Year by the Colorado Chiropractic Association in 2013 and 2015. She teaches chiropractors all over the country how to better understand the body and how to provide their patients optimal customer service and the BEST chiropractic care possible. It is her passion to help you feel your best every day!

Share a Cohesive Message of Chiropractic with Dr Michelle Wendling DC – Chiro Hustle Podcast 421 Jan 12, 2023

Show notes

Dr. Michelle Wendling D.C. Graduated summa cum laude with a Doctorate in Chiropractic from Life West Chiropractic College. She also has a bachelor’s degree from Colorado State University in Exercise and Sports Science.

She has over 25 years of experience working on the human body including massage therapy, physical therapy, and as a personal trainer. Her extensive fitness and science background allows her to understand and help you achieve your health goals.

Dr. Michelle was voted Rising Star Chiropractor of the Year by the Colorado Chiropractic Association in 2013 and 2015.

She teaches chiropractors all over the country how to better understand the body and how to provide their patients optimal customer service and the BEST chiropractic care possible. It is her passion to help you feel your best every day!

The post Share a Cohesive Message of Chiropractic with Dr Michelle Wendling DC – Chiro Hustle Podcast 421 appeared first on Chiro Hustle.

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