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Having Laser on the Brain with Dr Kirk Gair DC – Chiro Hustle Podcast 521 Dec 28, 2023

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Dr Kirk Gair has been in private practice since 1999 and began using Erchonia cold lasers in 2004. He has worked with elite athletes of all levels and is an expert in laser methods ranging from simple point-and-shoot protocols to advanced neuro re-calibration protocols. The effectiveness of these methods has turned his office into a wait list, 100% referral practice, and has brought in some top-tier athletes from across the US from professional, college, and elite travel teams including players from: Super Bowl Champions, MLB champions, College World Series Champions, High School wrestling National and State champions and Record Holders, World Record holding and Gold Medal runners, and The Dodgers/Angels LADABC Fantasy Camp. Since 2017 he has taught doctors across the USA, Europe, and Latin America (in Spanish) these laser methods both live and via webinars and livestreams. He has had research on laser therapy published in journals and has also been the principal investigator in clinical trials on a new type of laser. Those trials led to the first-ever FDA clearance for a Green and Violet laser for chronic pain. He lectures 30-40 times per year and is a highly sought-after guest on health podcasts and summits. In addition to treating top-level athletes, he has also completed additional training in functional medicine and functional neurology under the guidance of internationally acclaimed Dr. Datis Kharrazian and has patients come from all over the world for help, including Canada, Hong Kong, France, and Denmark, for his expertise. Dr Kharrazian had Dr Gair introduced the concept of laser therapy for neurodegenerative conditions and TBI at the International Association for Functional Neurology and Rehabilitation annual conference in 2017. He has written numerous articles on laser therapy published in Dynamic Chiropractic, Chiropractic Economics, and European sports magazines and trade journals. He appeared in Dr. Izabella Wentz’s documentary, The Thyroid Secret, which was seen by over a half million people worldwide. In it he discussed the cold laser methods he uses to provide support for patients with thyroid and brain issues. Dr. Gair’s methods were also discussed in Dr. Wentz’s best-selling book, Hashimoto’s Protocol. He also has a Facebook group for laser practitioners to help them with protocols and marketing methods that has over 1000 members and is rapidly growing. It is a free group and is called Dr Gair’s Laser Therapy Treatment & Marketing Secrets. TRANSCRIPT JAMES CHESTER (HOST): You’ve made it to the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle! LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 521 of the Chiro Hustle podcast. I’m your producer, Luke Millett, and here’s your host, James Chester. JAMES CHESTER (HOST): So today we’re going to be interviewing Dr. Kirk Garre. And if you want to hear more about having laser on the brain, stay tuned. Welcome back. This is another episode of the Chiro Hustle podcast. It’s episode 521 and today I have Kirk Garre on today. And today it’s going to be laser focused. We’re going to talk about all things laser. It’s not a pain-based system, it’s not an insurance-based system, it’s a cash model. And I want everybody to understand that the systems that he’s going to be talking today are some revolutionary, I think they’re green and violet-light laser technology that he has been a major contributor to bring into the market. So before we jump into this episode, I want to let everyone know the big why. Why do we do what we do over here at Chiro Hustle? Well, first things first is the first amendment, which is freedom of speech. We’ve never censored anyone here on this platform, which I think is huge. We do stand for medical freedom, family health freedom. Those are things that are, that’s who makes us who we are. We should be able to make choices as to how we take care of our bodies and our families’ bodies. And we should have the ability to speak about how we feel about those things freely and openly within our culture. We also protect BJ Palmer’s Sacred Trust with our show. If you don’t know what that means, go to your favorite search engine and look for BJ Palmer’s last words in Sacred Trust. And as chiropractors, keep guarding it. Guard it well. And then we also believe in subluxation-based chiropractic and support that group as well. And we believe in innate intelligence and universal intelligence. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And with that being said, Dr. Kirk, welcome to the show. DR KIRK GAIR DC (GUEST): Thanks for having me. I’m happy to be here. I think it’s great what you’re doing to share this information with doctors and patients alike. Great. A positive vibe throughout the whole community. It’s really wonderful. JAMES CHESTER (HOST): Yeah, you know, I was kind of leading into that on our pre-interview chat, but we’ve done something that’s really unique in the chiropractic space. And it’s really turned on the walls of division. And I think that that’s something, if somebody’s listening to this, your friends and family and colleagues, patients, whatever, practice members, people are going to listen to this eventually. And they’re going to realize that chiropractors are more alike than they are different. And that chiropractors are out there giving, loving, serving. And I think that that’s really important for people to know that chiropractic comes from that zone, but also that this show is non-denominational. We celebrate the chiropractic profession because chiropractors are the ones that stand alone in this marketplace when it comes to not cutting it out, not drugging it out, not burning it out. And I think that that’s really important when it comes to chiropractors being a healing art. And it is a science, philosophy and art. So that being said, I know you do some really cool things with science and healing art. So why don’t we jump right in and tell us your chiropractic story and how you got to where you are today? DR KIRK GAIR DC (GUEST): Sure. My story started when I was 16 and I was a high school football player playing on offense and defense as a quarterback, an outside linebacker, a kicker and a punter. And so a lot of stress on the back. I didn’t come off the field very much. And I had this back injury that kept nagging at me during the season and got worse every week. And of course, when I saw the team doctor, he just medicated me. And some of the meds were so strong that I was literally watching a video. This is back in the 1980s when you would rent videos. And I’m watching a video and I couldn’t understand English because the drugs were so strong that you just shut down my brain. I thought, okay, this is not good. So I stopped taking them and just played through the pain until I finally collapsed on the field in the final game. And then I got caught about the field and severe pain couldn’t hardly get out of bed, put on my shoes, take a share, et cetera. So they set me up a North Pole consult. North Pole does the briefest of exams with me. Never recommended the chiropractor or anything and told me I needed that surgery. I needed to have a few discs removed and to have my vertebrae fused. And then I was going to be in pain for the rest of my life. I’d never go back to playing football again. And I was going to lead a sedentary life and on painkillers for the rest of my life. And imagine I’m 16 and I hear this and I had dreams of playing college football. And so I felt helpless if there was nowhere to turn and somebody referred me to their chiropractor who was a great sports chiropractor guy. He got me adjusted and bam, within a month I was back out there and I played my senior year and I was one of the top quarterbacks in LA County and I was the MVP of my league and I went off and I played college football as well. And that was life changing for me. And I thought, you know what, there’s a lot of other kids out there who are in the same situation who were hurt and staring down potential of them telling that your life’s going to be drastically different and you’re never going to play sports because I think if I had followed that orthopedics advice, I probably end up, you know, a prescription painkiller at it and my life is totally different. So that inspired me to go to chiropractic school. And when I first graduated, I was working in a high volume type of an office. This guy who had been kind of like my mentor in school taught me, you know, the high volume stuff. I was doing all the spinal screenings. I was going toward a door. So I got my feet with a ton of adjustments there and then went off my own and I was doing workers comp for a while until in 2004, Arnold Schwarzenegger got elected through the Gabonetta of California and he was elected with the Health of the Chiropractic Association and he promised to help us a ton. Instead, when he gets into office, he dominated us and kind of carved us out of the work comp system. And that’s when I got really fed up with insurance model too. And I said, you know what? The next thing I do, I want it to be not insurance based and I want to do something where I don’t have to do so many screenings because it was a little tiring for me being out there all the time. I wanted to do something where I could really generate a lot of internal referrals with combining some technologies with Chiropractic with the adjustments I had learned. So I went to hear Dr. Dan Murphy speak up in Northern California. He was doing this seminar in Lasers and this was 2004. So I convinced my wife to come with me and at the time we were reinventing the practice because we went from doing really well with workers comp to having to reinvent it. So she told me, she said, all right, I’ll go with you in one condition. I know how you are. You’re like Jack and the beanstalk. You see a bunch of bright and shiny objects and you’re going to want to buy a bunch of stuff. It’s not going to buy a bunch of stuff. I said, all right, I promise. I’m not going to buy a bunch of stuff. I go in and as we walk in, they had this computerized range of motion and muscle testing device to assess our range of motion for the cervical spine and the upper extremities and muscle strength. And so they did this and then they lasered us and then remeasured it and I saw changes in range of motion and muscle strength. And that’s it. I was blown away and I heard Dr. Murphy talk about how you’ve been combining Lasers with Chiropractic since the 80s. One of the big things he was saying, he was a bigger opponent of saying that if nothing else, you’ve got to get a laser on your brain and use it every day because what it could do to reverse neurodegeneration and keeping that I thought was in line with Chiropractic philosophy was to enhance your function. And Dr. Murphy has an incredible brain. So I saw these results, saw my range of motion, muscle strength improved when I had no pain and that excited me. And I thought we stack this with adjustments. We could really optimize people’s performance. And so I thought it’s going to be easier to ask for my wife’s permission or forgiveness. And I opted for forgiveness and I got my Lasers and I came back to the room and showed them to her and she’s like, what did you do? You know, we’re reinventing everything. And why did you go ahead and get that? And I said, sit down. Let me show you what I learned from Dr. Murphy and how we’re going to combine this with Chiropractic. And this is going to help us to break free of the insurance model and go in more of a cash model. So that’s why I got started with it initially. JAMES CHESTER (HOST): You know, hearing your story makes me resonate on some of the path that I’ve been on too. I was 16 years old playing high school football, punting and kicking. And we had this breakaway from the punt returner. And I went and tackled the guy and I hurt my shoulder. And I grew up in Davenport, Iowa. And my mom took me to Palmer College to get some x-rays on my shoulder. And I heard the recommendation on my high school football trainer. And I went over to Palmer and I said, hey, would it be okay if we also x-rayed his spine to see if he has any subluxations? Yeah. And my mom, I’m 16 at the time, she’s like, sure. So from that point on, I’ve always been, I was intrigued by Chiropractic. I didn’t become a Chiropractor. My path was to get into journalism and marketing. But I also, I always knew that when I was getting adjusted, I felt better. I always knew I performed better. And it took me probably another 25, 30 years before I tried a laser. So I think it’s really cool that we’re talking about laser today because I do think it has an edge for athletic performance. DR KIRK GAIR DC (GUEST): It does. JAMES CHESTER (HOST): And I think that we can jump into that conversation a little bit because I just like you wanted to go on to college and become an athlete and carry on my career through past high school. And I know that Chiropractic helped both of us. So how are you seeing laser and Chiropractic integrate with youth and performance? DR KIRK GAIR DC (GUEST): It’s phenomenal. There’s like nothing out there that can touch the combination of them. I work with a lot of youth athletes because kids now are starting year round sports at the age of like five and six. And they’re becoming specialized in sports. They’re almost like little Yvonne Dragos, you know, where they’re, they’re, they’ll literally have kids who are 10 that have a speech coach, a hitting coach, a batting, you know, a fieldy coach, a throwing coach, et cetera. They’re doing all these different things together to try to enhance their performance. So it fits in with these parents philosophies. And we’ll usually have a kid come in initially for an injury is what they’ll usually show up for is that they got hurt on the field and they’re told that, you know, their season is done or something like that. And then really common ones are going to be shoulders. Like you said, like we’ll have kids recommended for surgery. And because we can do with lasers, when you get these on the body, they actually stimulate stem cells. So it stimulates your body to repair those tissues. So we’ve had kids who without their going to have surgery, not have to go in and get the surgery because the tissue has actually repaired to where there’s even one of the local orthopedic doctors in my town, where it prevents his patients from seeing me before surgery because he’s had too many cancer. So these kids many times will come in for that. And then they, because they’re so focused on trying to get into college, you know, they’re trying to do it in the legit way, not the Lori Loughlin way. Let’s fake some pictures. They’re actually trying to get seen with their performance. I tell the kids, listen, you know, we’ve got you out of this injury here, but now we’ve got to look at how do we prevent injuries from going back and also how do we optimize performance. So we’ll have them coming in regularly. Sometimes it’s weekly for their whole high school career where they’re getting laser and adjustment. And our metrics to see how they’re improving could be what’s the velocity can throw a ball at. And I tell the doctor who will come in and say, hey, you know, I don’t have any pain, but my velocity has dropped two or three miles an hour or a sprint.…

Full show notes at the publisher

Conscious Health Practitioners with Dr Therese Perdedjian DC – Chiro Hustle Podcast 520 Dec 25, 2023

Show notes

Dr. Therese Perdedjian, Chiropractor is drawn to the healing arts, ancient wisdom, Vedic mathematics, scientific knowledge, and combines them in her teachings. Her teachings acknowledge that thoughts and environment simultaneously interact resulting in a current reality. Completing both her undergraduate and masters in Chiropractic at Macquarie University and Doula and childbirth and parent educator at the Australian Doula College and Business degree at Newcastle University. Dr Therese Combined all her knowledge and founded Conscious Health Practitioners to help chiropractors bridge the gap between a clinician and running a profitable practice. Her programs include Patient Management Accelerator, Personal Momentum Accelerator, and Childbirth education for practitioners, and childbirth education for male practitioners. In the past, Dr Therese has organized several chiropractic mission trips to Armenia and currently leads BGI seminars in Australasia. TRANSCRIPT JAMES CHESTER (HOST): You’ve made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiro Practic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Well, that’s hustle. LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 520 of the Chiro Hustle podcast. I’m your producer, Luke Millet, and here’s your host, James Chester. JAMES CHESTER (HOST): So, today we have the opportunity of interviewing Dr. Tress Padigian. And if you want to hear about conscious health practitioners, stay tuned. Welcome back. This is another episode of the Chiro Hustle podcast. Today we have Tress Padigian on, coming in from Australia. And I think this is going to be super dynamic. There’s going to be a lot of stories that we discuss. One of the main takeaways I want everybody to learn today from our conversation is chiropractic and community. Maybe not just chiropractic community, but maybe the community of where you reside. I think there’s a lot of things that we’re going to discuss today that’s going to really open a lot of people’s eyes, ears, and hearts to where the profession is today, where it’s going. But before we do all that, I want everybody to know the big why. Why do we do what we do over here at Chiro Hustle? And by the way, this is episode 520. So I’ve been saying this for quite some time. We protect freedom of speech. We’ve never censored anyone. I think that that’s a highly valuable aspect of the Chiro Hustle podcast. Number two, we believe in family health freedom and medical freedom. We believe everybody should have freedom of choice. So valuable. Doesn’t matter where you live. Doesn’t matter what your color, creed, or religious backgrounds are. It’s really important. You should have the say as to how you take care of you and your family. Then we do protect BJ Palmer’s sacred trust. If you don’t know what that is, go and search for BJ Palmer’s last words. You’re going to learn so much more about Chiropractic than you ever could have guessed that existed out there. Then we do support subluxation based Chiropractic, innate intelligence, and universal intelligence. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And with that being said, Dr. Tress, welcome to the show. DR THERESE PERDEDJIAN DC (GUEST): James, thank you so much for having me. And thank you for all you do. Thank you. JAMES CHESTER (HOST): Well, I appreciate the acknowledgement that the reason I’ll just tell everybody, just the reason I started this was to tell Chiropractic stories. It was never to make me the focal point. So a lot of times people start podcasts because they want to share their importance with the world. I wanted to share something that was important with the world. DR THERESE PERDEDJIAN DC (GUEST): Chiropractic it is. JAMES CHESTER (HOST): Yeah, and I think it needs more heroism and needs more heroes in it and it needs people to do it for the right reasons. And I believe that that’s the message behind our show and the ethos in the programming is I get to tell your story. And I know that this is possibly a reintroduction to people in your life, your friends, family colleagues, patients, practice members, people in your community, and they’re going to say, whoa, so that’s who she is. So without any further, let’s tell your chiropractic story. And how did you get into this beautiful profession? DR THERESE PERDEDJIAN DC (GUEST): My chiropractic story. Would you believe I had no idea what chiropractors did, James? JAMES CHESTER (HOST): I would believe it. DR THERESE PERDEDJIAN DC (GUEST): Yeah, no idea. And had a friend at the time and I said, what does your dad do? She said he’s a chiropractor. Why don’t you book yourself in and say? And I went, OK. And so I actually booked myself in, like really just booked myself in. And I went to my initial consult and it was so amazing because like he’s just sitting there and you know, we’re discussing my health, we’re discussing my body. He’s saying these things, he’s like, oh, you’ve got to sweet tooth. I’m like, how does he know I have like the biggest sweet tooth in history? Like, how does he know? And he’s like, oh, you know, your digestive systems like this. I’m like, how does he know? And then he’s like, oh, you’d be quite sensitive skin. And I’m like, I’m sitting there. And I’m like, wow, this guy’s a real doctor. Like, that’s what was going through my head, my really young mind, right? Anyway, and then right then and there. So then he gives me my first ever adjustment. Now, this man was a master at what he did. OK? And I’m so blessed to have had this experience. I get in, so lying. And then he puts this gentle touch on my neck. And then I have this realization. OK? I have this realization that I’m responsible for my body. I’m responsible for my thoughts and I’m responsible for my life. So I get up. I’ve got this silly, like the most ridiculous smile on my face. Like, I’m just something in me just changed. It woke up, I tell you. And it felt like I was walking on water. And I was like, this is a gift. You’re passing it on. Like, I just had this clean message that this is a gift that you’re passing it on. And yeah, then I was like, where do you learn this? And so he says, palm a college, right? So I’m in Australia. And I’m like, oh, oh. So I’m like, oh, I have to make my way to the United States. Because I didn’t think you’d learn it anywhere else, right? Anyway. And then I did a research. I found out that there’s universities in Australia that taught it. But I remember thinking, why didn’t my mom tell me about chiropractic? Like, why didn’t my dad tell me, like, how come no one goes to a chiropractor? Like, hello. So that was my chiropractic story. And then I never went back, by the way, for another adjustment. Like, I did not needed no clear plan. I went straight into university. And what was interesting was, can I share this bit? What was interesting was, I wanted to hear scientifically the wisdom that I experienced in my body. Like, I needed to actually understand. And I thought I was going to go and listen to the healing arts, right? And I wanted to learn everything that I could of, you know, all the natural stuff that the body did. And chiropractic school has its education, which I think is awesome, because it allows us to be clinically trained. And however, I was still looking for something. I was like, I needed. So I went and did a lot more further education. If anyone ever came out, I would go and listen, because I was just grasping on that to really understand what did I experience? Like, what happened? What woke up within me? And yeah. And then I got that. I got that when Sue Brown came out. And that was really, really cool. So then, you know, I went on that trajectory. JAMES CHESTER (HOST): So the BJ Palmer once said, once you get the big idea, all those follows. And I think that first adjustment might have been your big idea. And you mentioned Sue Brown. Let’s talk BGI for a little bit, because I think it’s something that makes you unique in this world. And I don’t really know a whole lot about it, except for there’s some ancient wisdom with the geometry of our bodies. And chiropractors can help take disconnect out of the field of somebody’s body when it comes to this energetic work and reconnect people. Is that right? DR THERESE PERDEDJIAN DC (GUEST): Correct. I’m like, it’s such a big thing. So I’m like, yeah. Can we take it back? Can I just take it back a little bit? And it’s like, look at the word chiropractic. It’s actually a loose term, right? It can be anything from the earth to like such a physical thing to anything of like the spiritual realm, OK? Like anything in between that, right? It’s a spectrum. Most things are a spectrum, right? So it’s this big spectrum. And for me, I felt like I had experienced all that in one in this one most beautiful adjustment. And this practitioner was an SOT practitioner, right? So in my head, I’m like, SOT, that’s it. Chiropractic, I’m solid kind of thing. But what I really enjoyed, so one of the things with biometric integration is it’s looking at bio living things. The geometry we talk about is the sacrogeometry, which then is actually acknowledging that, you know what? There’s all these patterns that are repeating. And on a macroscopic or a microscopic level, we know this. The patterns that we do day to day, or whatever it is, or the patterns we see in the body, how we act, the behaviors we do, the relationships that we have, those sort of patterns. And then integration is seeing everything as a whole. So there’s this big interconnectedness. And when we’re adjusting someone, how is it that we can see the potential and this interconnectedness so they can actually see the potential in themselves? And so I think that that for me was so profound. But before when you were sharing the idea of a subluxation, Sue had her definition of, she’s got some really awesome papers out there. And one is subluxation, the potential energy theory of subluxation. And when she talks about that, she acknowledges that, yes, we’re a biomechanical being, you know, we’re experiencing life in this physical body. We’ve got our emotions. She also then goes into the electromagnetic field. And I’m like, that is really, really cool. Because how many other people actually talk about the electromagnetic field? Not many. And also, I also see the adjustment, James, as a metaphor to actually describe the things that we can’t describe, if that makes sense. Like the things that are not palpable with our touch, but are palpable on other sensory perceptions. So. JAMES CHESTER (HOST): Yeah. Yeah. Based on what you’re sharing with me, I’ll just give you my first BGI experience. Go for it. It was probably in 2017. I was down in New Mexico. Mm-hmm. And I was adjusted, and somebody did the BGI work to me. I don’t know how you, what you phraseology use about it. But somebody did the BGI. They applied the concepts, James. They applied the concepts of BGI to me. It was the first time I ever cried from an adjustment. SPEAKER_03: Mm-hmm. JAMES CHESTER (HOST): And I was weeping, like emotionally weeping because of what had been the layer. I mean, they explained to me, it was like they removed a layer. But we could go deeper. And I was like, well, that was pretty intense. But I think that they did a great service to me because ever since then. I never went back to that place. SPEAKER_03: Mm-hmm. JAMES CHESTER (HOST): I never went back to that. Place that when they applied BGI to me. SPEAKER_03: Mm-hmm. I applied the concepts. JAMES CHESTER (HOST): The concepts. I never, but I never went back. I never went back. And actually I healed a lot from it. I don’t share a lot of personal stuff on the show, but it was about abandonment. My dad left me when I was five. I really don’t tell these stories. My father left me when I was five years old. And I always had this abandonment tendency inside of me. And ever since then, I never looked back at that. It really made me feel that part of my life. Started to get some healing. And I think that I learned that day that chiropractic can be ausius or it can be energetic. And I think that what I learned that day was really what chiropractors say that they do. They help with three things, thoughts, traumas, and toxins. And I think the greatest subluxation to most people is energetic. And then they get tension patterns. As you said, they get patterns, but sometimes it becomes tension patterns. And then they get wound up and that sucks and that’s painful. So a lot of times people don’t know how to unmanifest what they cling to. And somebody else that’s really good at this stuff needs to help decode that and allow the body to remove that mental subluxation or the spiritual subluxation or the generational trauma, you know, the stuff that’s like embedded inside of us, the identity subluxation. And I think that when a chiropractor applies it the right way, it could be a GONSTED move. It could be a TRT instrument. It could be a diversified. It could be the flying sevens for all I care. But when somebody gets the chance to like actually receive care, it changes the whole dynamic of the person that’s the receiver. Period. Just like yours. It sent you to chiropractic school. DR THERESE PERDEDJIAN DC (GUEST): Keep talking, James. Yes. I tell you, it’s interesting, I think if someone comes and I’d never ever see them, but then they’re inspired and they go on their trajectory of what it is, I’m like, my job done. Period. I’d rather see someone once, only ever once in my life that meant I did my job, then continually seeing them. JAMES CHESTER (HOST): Well, chiropractic is business also. Sid Williams would always say you need to have your business hand over here and your adjusting hand over here. And I think that if anybody knows who said Williams is he was the founder of Life University, Life College of Chiropractic down in Marietta, Georgia, which is now the largest chiropractic college on planters. So kudos to Sid for creating that movement for chiropractic to protect the sacred trust and pass the torch to the future. So I think that he did a great job. But when you think about chiropractic becoming business, what would you recommend to practitioners to build a practice? DR THERESE PERDEDJIAN DC (GUEST): This is, you know, I actually grew up in a family business. JAMES CHESTER (HOST): I did not know that. DR THERESE PERDEDJIAN DC (GUEST): Yeah, so at a young age, all I ever did was family business and my first degree was actually a business degree and I made it in marketing because I thought I was going to go and open up all these franchises, you know, it’s going to be all that. And then I had my first year of adjustment. So what was interesting was, so I’m just sharing this so I can get on to, I can pre-facing my, what you call it, my hands. What you call it, my answer. When I got into chiropractic, I went, I need to know how a chiropractic business functions. So I was a CA for five years and this, the practitioner was amazing. She would send me everywhere for CA training. Like I went to the States three times as a chiropractic student to actually learn CA training. And then I would do, then I did, you know, practitioner training. So I knew how to handle the front end of the management side. And then when I became a clinician, then I had to figure out how to actually, you know, do all the clinical side. And what set me up was actually really understanding how important the front…

Full show notes at the publisher

Conscious Health Practitioners with Dr Therese Perdedjian DC - Chiro Hustle Podcast 520 Dec 25, 2023

Show notes

Completing both her undergraduate and masters in Chiropractic at Macquarie University and Doula and childbirth and parent educator at the Australian Doula College and Business degree at Newcastle University. Dr Therese Combined all her knowledge and founded Conscious Health Practitioners to help chiropractors bridge the gap between a clinician and running a profitable practice. Her programs include Patient Management Accelerator, Personal Momentum Accelerator, and Childbirth education for practitioners, and childbirth education for male practitioners.

In the past, Dr Therese has organised several chiropractic mission trips to Armenia and currently leads BGI seminars in Australasia.

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What To Do in a Chiropractic Crisis with Dr Eric Crane DC – Chiro Hustle Podcast 519 Dec 21, 2023

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Dr. Eric Crane, DC is a Chiropractor in Mustang, OK and has over 8 years of experience in the healthcare field. He graduated from Logan College of Chiropractic in 2014. Dr. Crane chose Mustang, Oklahoma to open a chiropractic clinic because it was a Christian community that is family-oriented and growing. Dr. Crane is from a farm and ranch in Kansas and Mustang felt like home. TRANSCRIPT JAMES CHESTER (HOST): You’ve made it to Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by: Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle. LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 519 of the Chiro Hustle Podcast. I’m your producer, Luke Mallett, and here’s your host, James Chester. JAMES CHESTER (HOST): So today we had the opportunity of interviewing Dr. Eric Crane. If you want to hear a story about what to do in a Chiropractic crisis, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. Today, we’ve got Eric Crane for the third time, back in the saddle again. Mustang, Mustang, it’s Oklahoma, right? DR ERIC CRANE DC (GUEST): That’s right. Mustang, Chiropractic, Mustang, Oklahoma. JAMES CHESTER (HOST): And before we jump into this episode and get on page talking about the third interview with you, I just want to let people know that they go, why? Why do we do what we do? First Amendment is very important to us, freedom of speech. We’ve never censored anyone. So I think that that’s really important on these types of platforms is to support people with freedom of speech. Then we do support family health, freedom of medical freedom. We believe people should have the choice of what they do for them and their families’ health and their future. And then we also protect BJ Palmer Sacred Trust. If you don’t know what that means, go to your favorite search engine and look for BJ Palmer’s last words or BJ Palmer Sacred Trust. You’re going to learn so much more about Chiropractic than you previously did. We also support Subluxation-based Chiropractic. The Lexicon and the philosophy of Chiropractic is highly valuable to the people at large. They still don’t know that Chiropractic is the answer for them. And then lastly, we believe in inate intelligence and universal intelligence. And we believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And with that being said, Dr. Eric Crane, welcome. DR ERIC CRANE DC (GUEST): Just making a little note here of some stuff we’re going to talk about. We were chatting earlier about what we’re going to talk about today. And I think we came up with a pretty good plan. But I was talking to you about some of the things I’ve been going through and stuff like that. And you said I’ve seen a little more calm in my last two. And I told you this because I went through the five stages that are, you know, the five stages of grief, basically. And I’m at acceptance finally. So I’ve finally just kind of decided what’s going to be is going to be, let’s just make the most of it. You know, let’s not worry about what people say. Let’s worry about what we do. And I could tell people that it might be going through hard times right now, whether that’s in their practice or financially or with their family at home, you know, you’re not going to fix any problem by stuffing it in the closet. When I, for instance, sell a phone roller to someone, which I don’t really do a lot of anymore, I just told them to buy it on Amazon. I tell them, put this where you’ll see it every night where you sit down. Like, do you sit in front of your TV like most people do in your bed? Put that thing right there in your field of vision. So you’ll get up and use it for a couple minutes a night to help maintain your adjustments between your visits to CME. And most of them really get it, you know, like when we put, when we put things out of sight, they are out of mind. So I’ve been bringing everything that’s important to me and my practice and the girls that work for me and my pet and all this stuff, I bring it all out in front of me. I put everything on countertops. I don’t put things in drawers. I want to see where things are at. Because I don’t want to compartmentalize the important things in life. And I think all too often we get in the habit of doing that, you know? JAMES CHESTER (HOST): Well, you know, one of the things I say to people is look in obvious places. And so many times people want to overthink things or they want too much information that they don’t actually go through and utilize the thing that they’re looking for in the first place. And they get stuck down some rabbit trail where they lose focus. DR ERIC CRANE DC (GUEST): Very easy to do, especially with all the information in the world at your fingertips. And we’re stuck in the internet ghettos of Facebook and Instagram and Twitter when I can remember a time when the internet was a lot more expansive and there was a lot more sources of information. And, you know, the totalitarianism, the fascists out there would say, well, a lot of that was misinformation, no it wasn’t. And who decides what’s misinformation? You know, the AMA decided that chiropractic was misinformation a long time ago. That was a long and costly battle that we as chiropractors fought. And we don’t. We take it for granted, frankly. And you know, show me a successful chiropractor and there’s probably 25 to 100 in this wake that failed. And it’s because they weren’t prepared from the get go to accept the ups and the downs of practice and running your own business. They were just hitting the books and learning a bunch of information, balling it back out on a test and then smack. Okay, you’re a chiropractor. Now you’re in the real world. Go be somebody and they slam the door behind you and they’re turning around and going back to all these students that are, you know, eight out of 10 trimesters in to go on through a very expensive program. So, you know, basically I’m agreeing with you in a long-winded way that you’ve got to have some mocks and you’ve got to have it in your gut. JAMES CHESTER (HOST) You’ve got to be a fighter and you’ve got to get up with a purpose every day to go help people because this is, I tell people, probably too often, this is not an easy job. DR ERIC CRANE DC (GUEST): You know, chiropractic isn’t just, oh, I’m just going to go mess around and work today. I work a couple, three hour shifts a day and I’m seeing about 40 to 50 people on average, sometimes up to 70, sometimes as well as 20 or 30, but pretty much about 40 or 50 people every time I go to work. So I mean, you can do the mouth on that. It’s seeing about 150, 200 a week and, you know, you’re so retired. You’re out of it. You’ve had a couple of problem patients. People telling you what to do one day. One day that people can’t get enough of you telling them what to do. So you get wore out and kind of sick of your own voice for a while. So it’s nice when we can talk to people like you and other people in the chiropractic community that, you know, you don’t have to live on an island. There are a lot of people out there that are doing the same things. You have the same challenges that you, and you should talk to them. I mean, I personally, I’m kind of notorious for not getting along with some other chiropractors, but that’s really their issue in not mine because I’m one of the friendliest people in the world. You might be my friend, I’ll be your friend. But if you’re going to run me into the ground, I’m probably never going to be your friend. I’m not going to talk to you or address you, that’s just how I am. So I think our whole profession could use a kumbai yaw moment, but I don’t think it will ever happen. I’ve talked to the guys that run big practice management groups. One group’s mad of another group in Oklahoma. One state group hates the other state group, and there’s bad blood in there that goes back decades before I ever started. And I went to one of the guys, I won’t say who it is. A lot of people know who it is. I went to him and I said, why don’t we just get together with this other group and make one big power group so we can have a big lobby so we can do something and get something done instead of infighting. And he’s like, oh no, we never do that. And this guy’s message is all kumbai yaw, all of everybody, all everything. So some people will talk a really good game about truthier principles and all this stuff. And then when they, as soon as the doors closed, Brian, it’s, oh, F that guy, I don’t like that person, or we can never work with that guy. He’s this and that and the other. So there’s a real mixed message you go on in that aspect of our rule for sure. JAMES CHESTER (HOST): So you’re talking earlier about you’ve been going through stuff as professional and I know that one of the things we wanted to really key in on today was what to do if you do get faced with a crisis in your practice, like what have you done to, you know, I guess reestablish your positioning and to fight. DR ERIC CRANE DC (GUEST): Well, that’s all that is the advice is to fight, not fight like be nasty and curse and screaming and go after people and whatever, but you have to fight. Everybody in the world will tell you, just leave it alone, leave it alone and go away. Just lay low for two weeks, not with somebody advice I got, just disappear for a while, go somewhere and get out, get away. Yeah, that might work for a weekend, but when you come back, that problem is still going to be there for you. And you know, all problems are different, of course, but let’s just say, for instance, somebody leaves you a bad review and it’s not just a bad review. It’s something that’s obviously not true, fraudulent, maybe nasty, accusing you of doing something you didn’t do. That’s definitely the time that I say, dull leave it alone. I mean, when I went viral in 2019 and got 250 Google reviews of two weeks and they weren’t good, they were just people dog filing from all over the country that had never seen me, but I got exposed on the news and everything. And it was just like a bonfire, you know, it’s like one thing goes up and another thing catches and now you got this huge fire going on. So this exec from that worked with Coca-Cola contacted me and he was saying, just leave it alone, don’t do anything, no, no, no. It was the worst possible advice because this just kept filing up. So I was sitting at home one night and I was looking at this one particular review where this guy said I did something very uncouth to his grandmother in my office that was just, it was beyond ridiculous. JAMES CHESTER (HOST) So I just looked him up on Facebook. DR ERIC CRANE DC (GUEST): He had the same picture on Facebook that he had on Google. So I looked up the place on his Facebook page, I had where he worked too. So naturally I just left his work in one star review and I said, I don’t care if this review stays here for the rest of my life because you’re an employee named Javier that thinks it’s funny to write XYZ on a chiropractor in Oklahoma’s page. So it’s Hammurabi’s law, it’s an eye for an eye and I’ll delete mine when he deletes his. 10 to 15 minutes later, his review was gone. And that was like, being light bulb, I was like, oh my God. I started doing that more and more and I found several of them I could fix like that, most of them I couldn’t. But there was a pattern, there was a pattern. I would call up some of these workplaces and go, hey, is such and such an employee there? Oh buddy, I wish I could help you. But I fired that bee a long time ago or whatever it was. And the one guy in particular stands out to me because he set up, she’s probably sitting at home unemployed in her basement right now, taking it out on other people. So I’m sorry I can’t help you, but if I could, I would. I think you just did help me. Then I start seeing projection everywhere. You see it everywhere after a while. Somebody’s being mean to someone else or miserable or unhappy or hateful or cursing on whatever it is. The problem is with them and they are outwardly reflecting their own feelings of inadequacy or whatever onto you or your business or your family or they’re spreading rumors about you. You do have to stand up for your core principles. You do have to do what’s right because like Jim said in the beginning, we believe in freedom of choice with this stuff for health information for where do you go to get help when something is wrong. You don’t want to go to your local urgent care and get a handful of pills. You need local chiropractors, physical therapists, natural health people, okay, we’re some massage therapists, roll first, energy workers. If you’re getting something out of it, it’s working. Like I’m not having the discussion anymore about, oh, let’s plaque her ear, witchcraft or whatever. The strongest drug one can take is the placebo that works. That’s not doing anything negative to the person. A lot of that starts right here between the ears with most people. That’s kind of the conclusion I’ve come to in the last year or so. More over than, oh my backwards, oh this, oh that. This one way the other day was going into. She’s just bound up tight like this. I just told her, why are you so rigid? She’s like, I don’t know. I don’t know this. I don’t know if she’s panicked so I’m kind of going to get her. Then she said something about her mother. I said, what’s your mother got to do with this? She goes, I don’t know. She just never liked me. She didn’t do this. I said, you know what? I think your back pain is partially coming from these negative emotions you have towards your mother. JAMES CHESTER (HOST) She started just bawling, dude. Bawling. DR ERIC CRANE DC (GUEST): I’m like, shit, I shouldn’t have said that. But I did mean it and I did say it and I sat there and I held her hand and told she quick crying and I said, I didn’t mean to upset you with that. She goes, no, you’re right. I don’t know why I’m carrying this. And I said, you know, the hardest thing to deal with is when a family member is toxic and you have to remove it from your life or your own benefit and happiness. But it sounds like maybe you should give that a trial of separation to your mother, tell your body quits, retaliate, and you can get against you because all that energy that you’re taking in of your bad feelings about yourself is bouncing around inside of you. It has nowhere to go. It’s the paperclip analogy with chiropractic, how the energy goes in a circle. JAMES CHESTER (HOST) Then that paperclips out. DR ERIC CRANE DC (GUEST): There goes the energy. Now you’re hurt. Now your subluxated. JAMES CHESTER (HOST): Safety pin cycle. DR ERIC CRANE DC (GUEST): Your safe excuse me. JAMES CHESTER (HOST) Safety paperclip safety pin. Thank you. You’ve made it to Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by: Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle. DR ERIC CRANE DC (GUEST): At that moment, like I said, I felt a little bit ashamed that I made her cry, but…

Full show notes at the publisher

What To Do in a Chiropractic Crisis with Dr Eric Crane DC - Chiro Hustle Podcast 519 Dec 21, 2023

Show notes

-------------

...

This episode was brought to you by ChiroHD, More than an EHR - Simple. Clean. Modern.

...

Special thanks to our parters and sponsors who tirelessly work in service of and aim in supporting this wonderful profession in a way that honors the principles and philosophy of chiropractic...

Visit https://www.chirohustle.com/sponsors/ to learn more about the amazing features and benefits that any one of these powerful organizations are capable of bringing to your practice.

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Make the Chiropractic Message Simple with Dr Thomas Wetzen DC - Chiro Hustle Podcast 518 Dec 18, 2023

Show notes

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...

This episode was brought to you by ChiroHD, More than an EHR - Simple. Clean. Modern.

...

Special thanks to our parters and sponsors who tirelessly work in service of and aim in supporting this wonderful profession in a way that honors the principles and philosophy of chiropractic...

Visit https://www.chirohustle.com/sponsors/ to learn more about the amazing features and benefits that any one of these powerful organizations are capable of bringing to your practice.

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Make the Chiropractic Message Simple with Dr Thomas Wetzen DC – Chiro Hustle Podcast 518 Dec 18, 2023

Show notes

Upon graduation from Life University, Dr. Wetzen practiced for several years in South Carolina. While in South Carolina, Dr. Wetzen earned his CCSP (Certified Chiropractic Sports Practitioner), participated in the Wrangler Rodeo Association, and served as team doctor for two high schools and the 1996 Russian Olympic team. He also was a member of the South Carolina Chiropractic Association’s education and convention committees. Dr. Wetzen moved to Fall Church, Virginia in 1997 and has been practicing in Virginia since. He is President and Owner of Family & Sports Chiropractic in Falls Church. He served as the Northern Virginia Representative for the Virginia Society of Chiropractors (VSC), then Vice President and President. The VSC awarded Dr. Wetzen its BJ Palmer Development Award in 2001 for his work adjusting rescue workers and troops at the Pentagon following 9-11 and named him its Chiropractor of the Year in 2009. After the Virginia Chiropractic Association (VCA) and VSC unified in the fall of 2009, Dr. Wetzen became the first openly elected President of the newly joined group in 2011 and the UVCA named Dr. Wetzen Chiropractor of the Year in 2015. TRANSCRIPT JAMES CHESTER (HOST): You’ve made it to Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s Hustle. LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 518 of the Chiro Hustle podcast. I’m your producer, Luke Millett, and here’s your host, James Chester. JAMES CHESTER (HOST): Today, we have the opportunity of interviewing Dr. Thomas Wetson. And if you want to make the message of chiropractic simple, it will sell itself. For this episode, stay tuned. Welcome back. This is another episode of the Chiro Hustle podcast. It’s 518 today, and I got Thomas Wetson on with me today. Super excited to do this episode. I know we’re going to talk a lot about chiropractic. We’re going to talk about his career. We’re going to talk about some leadership trends. And I think that there’s going to be some great takeaways today. So if you’re watching this, make sure you get your pen and paper out to take some notes because you might want it. But before we jump into this episode, I’m going to let everybody know the why. Why do we do what we do over here at Chiro Hustle? Well, a first couple of things are super fundamental, first amendment, freedom of speech. We’ve never censored anyone on the show. I think that that’s really important in today’s era. And we also protect family, freedom of medical health, freedom, because we let people speak their truth about why they do what they do. And on top of that, we are very philosophically sound as the show. We do all of our work to protect B.J. Palmer Sacred Trust. So if you don’t know what that is, go to your favorite search engine today and find out what B.J. Palmer’s last words are, you’re going to learn a whole lot more about chiropractic than you previously knew. And then as we go down the road, we do support subluxation based chiropractic, and intelligence and universal intelligence. We believe that man or woman, the physical when they get adjusted, it connects them to man or woman, the spiritual. And with that being said, Dr. Tom, welcome to the show. DR THOMAS WETZEN DC (GUEST): Well, thank you, James. That was a great intro. And I appreciate what you’re doing with the podcast and everything we discussed earlier that you’re doing for the profession. So thank you for that. Thank you for having me. JAMES CHESTER (HOST): Yeah. And just because what we’ve done and produced so much content, I love the chiropractic story more than anything. You could probably pick up on that with our pre interview chat. But this is a good opportunity for you to reintroduce yourself to your friends and family and patients, practice members, colleagues, people that went to high school with you, they’re going to see this and they’re going to be like, Oh, so that’s what he’s up to today. DR THOMAS WETZEN DC (GUEST): They might not recognize me. I used to have hair. JAMES CHESTER (HOST): So let’s just share with everybody your chiropractic story and how you got to where you are today. DR THOMAS WETZEN DC (GUEST): Well, my chiropractic story is somewhat unique. Well, not unique up is what I meant to say. I went to undergraduate school and kind of in the back of my mind, I had thought about being a chiropractor. My father saw a chiropractor, my older sister saw a chiropractor, my mother occasionally went to the chiropractor, but I personally had never been to a chiropractor. I got interested in it and I went to Central Michigan University to play football. And they at the time were one of the first schools in the country to have certification as an athletic trainer. So always being an athlete and being involved in athletics and never wanting to go the route of drugs and surgery and covering up symptoms with drugs. There was an appeal there and I got injured when I was playing football. I had a whiplash type injury. And the team doctor told me I had a concussion. So I went for about two, almost two and a half months of having migraines on a daily basis, had challenges even getting out of bed to go down to eat, forced myself to go see the team doctor and the team trainer. I’d get a little massage, a little bit of electrical muscle stimulation. They write me a prescription, which thankfully I never took. And that would make me feel better for about 15 or 20 minutes. But I was really, really struggling with not being able to attend class. I missed some of my midterms as a result of this. And I just knew there had to be something else. And thankfully one of my classmates who was there getting his prerequisites for chiropractic college said, you’ve got to come see my chiropractor. I was open to anything at that point. Because as I said, it was a struggle just to go down two floors to the cafeteria to eat. All I wanted to do was lie in bed, stay in the dark. And when I got my first adjustment, it changed my life. I knew that not only what I experienced, but just what he was telling me chiropractic wasn’t why he did what he did. I knew I wasn’t going to be an athletic trainer. I knew I was going to be a chiropractor. So that’s how I got into chiropractic. And I can honestly say that I have been so fortunate throughout my career to beat and work with some of the greatest people that this profession has to offer. So every day, I am grateful for the people I come across and the people I’ve had the opportunity to beat, to work with them more importantly to be able to call their friends. JAMES CHESTER (HOST): Yeah, and I know you graduated from Life University, but how long have you been as a practicing chiropractor? A long time. DR THOMAS WETZEN DC (GUEST): You are correct. I graduated from Life University, but I actually started at Sherman. So I went to Sherman before they had accreditation. So that will give you an idea how long I have been there. I graduate, I transfer to Life University. I graduated in 1989. So two months ago, that was 34 years before. JAMES CHESTER (HOST): That’s a lot of service, man. And throughout that service lifestyle, now you’re doing leadership position within the chiropractic Congress. I have. Talk about that a little bit because I think that makes it super unique and where you’re at today. DR THOMAS WETZEN DC (GUEST): Well, as we talked on a pre-interview, I had the opportunity to beat you in St. Louis in our annual Chiro Congress convention. And for those who don’t know, Chiro Commerce used to be referred to as Coxa, Congress of Chiropractic State Associations. So I have always been involved in the state associations and the national associations because the doctor I worked for when I got out of school basically made it an ultimatum. It wasn’t a choice. He said, I had to be a member of a state, the state association. I had to be a member of a national association. So I said, okay, that’s what I’m going to do. And some of probably a lot of your listeners know is Dr. Tom Clapp, who unfortunately we lost. He used to say all the time, just show up. And that’s what I kept doing. I just kept showing up because I would go to meetings or I would go to conventions or events and I would hear the people that would complain and it just bothered me that all they wanted to do was complain and they didn’t want to jump in and do something to change it. So I just kept showing up. I was fortunate enough to be elected president of the Unified Virginia Chiropractic Association. After we unified the two state associations, I was the first president that was elected. In that position, I had the opportunity to attend the Chiro Congress convention, which again, at that time was Coxa. And when I got there, it was just similar to my first adjustment. I felt so at home because these were the people that were not only motivated and enthusiastic about chiropractic in the profession, but these were the people that were stepping up and doing what needed to be doing with their state associations, but also wanting to make a mark and do something for the profession on a national level. So again, I just kept showing up a couple of times. They told me to stop showing up, but I didn’t listen. And I just kept showing up. And I’m glad I did because I’ve gotten the opportunity to meet some of the most amazing people in the world. And possibly I would have met them at another time, but I’m just glad I had the opportunity to meet them the way I did. JAMES CHESTER (HOST): Well, I’m just going to go back a couple things you said. Sure. I got in a chiropractor because of a football injury. Okay. And I was playing high school football and I hurt my shoulder and my athletic trainer at Davenport Central, where I ride across street from Palmer College, suggested that I go over to Palmer College and get some x-rays on my shoulder. Well, at 16, I’m a minor. So they actually asked my mom if they could do x-rays on my spine too to see if I had any subluxations. So my mom green-lighted it. And that was when I first got adjusted to is from a football injury. So pretty interesting stuff, man. And then, oh, go ahead. None: Sorry. DR THOMAS WETZEN DC (GUEST): No, finish your story. JAMES CHESTER (HOST): Oh, and then, you know, you went on to talk about just keep showing up. And there’s a famous thing that people have been saying for a long time that 9-10s of it’s just showing up. DR THOMAS WETZEN DC (GUEST): Yep. So all I was going to add is when I mentioned about the teen doctor wanted to, he just wrote me a prescription. There was something then that my innate was telling me that just didn’t seem like the solution. And I’m glad I never took the medication because two months later, they took it off the market due to all the side effects and complications. JAMES CHESTER (HOST): Yeah. So I got in my haircut yesterday and I got in a conversation with a gal because I told her, I was like, do you know who Joe Rogan is? She said, yeah. And I go, well, that’s me for chiropractic. So she started like asking me all these questions about side effects to things. And I said, hey, look, I’m not a doctor, but I would never call those side effects. I’d call them direct effects. Yeah. And she’s like, wow, that changes the conversation. DR THOMAS WETZEN DC (GUEST): Sure does. I like that. Do I steal that from you? JAMES CHESTER (HOST): Of course, of course. And we’ve been conditioned to think that side effects are like, you know, it’s an easy out. But when you say this is a direct influence from something, like it changed the conversation. And I think we just need to like say, call for what it is sometimes. None: Sure. DR THOMAS WETZEN DC (GUEST): And when you look at the third leading cause of preventable death in this country is direct effects. JAMES CHESTER (HOST): Yeah, direct effects. So let’s change the conversation just a little bit and talk more about business. Cause that’s something I’m really like, I find a lot of value in for our listeners is when we can talk about marketing. Sure. What have been some things that worked for you throughout your career and what are some things that you would never do again? DR THOMAS WETZEN DC (GUEST): Is it okay if they’re one in the same? JAMES CHESTER (HOST): That’s perfect. DR THOMAS WETZEN DC (GUEST): What worked for me early on was just to get out and meet people, get out into the community and meet people. So that meant doing spinal screenings anywhere I could do them. I did them in churches. I did them at fairs at local fairs at county fairs, getting any opportunity I could get to get out and speak. I did fairs at churches at schools. I did I had when I was in South Carolina prior to moving to Virginia. When I was practicing there, I had several members of my practice who were ministers. So I had the opportunity to go and speak in their churches and just having that one on one relationship and the ability to have a conversation and dialogue with people instead of like a true marketing campaign is just telling people this is what you should do. Taking those relationships probably been the most effective thing for me. At the same time, since I’ve been doing this for a long time, the idea of getting out and doing screenings on a weekend after I’m taking care of practice members all week, not what I really want to be doing these days. So doing more talks, really trying to focus on where I do talks so that I can share chiropractic with people, keep it somewhat intimate. But then again, I’ve done talks to upwards of 100 people or more. So that’s not necessarily intimate, but it offers me the opportunity to ask questions and again, dialogue more so than just talk to people or talk to people. JAMES CHESTER (HOST): Less Brown is one of my favorite people that I’ve ever listened to for motivation and something he always says is you got to be hungry. And it sounds like you’ve always been hungry and you’re willing to go out there and to do what it takes to become successful. DR THOMAS WETZEN DC (GUEST): Well, I don’t know. What’s the other choice? JAMES CHESTER (HOST): Exactly. And that’s something to be admired about the people that we get a chance to have on our show because there are some statistics that will tell you that chiropractic has a fail rate of 50%. So a big reason that after five years of practice, they’re saying that 50% of practitioners don’t practice chiropractic anymore. I don’t know what they’re doing. I don’t know where they’re going. I don’t know what their situations are, but it’s really impressive when people can just say do the simple things and go out there, build a community, build relationships, and the rest is a positive influence in your community with the positive practice. And I think that that’s a really great takeaway for people that will listen to this episode is to say, look, I didn’t have to spend a lot of money. I didn’t have to do a huge campaign. I just had to go meet people where they were. And I guess my follow up to what you shared with me is you said that you like to do a lot of speaking. Yeah. Where did you learn how to be a dynamic presenter? DR THOMAS WETZEN DC (GUEST): I don’t know that I am a dynamic presenter. I’d like to think that I am. JAMES CHESTER (HOST): But who are some of your like influences who helped you? DR THOMAS WETZEN DC (GUEST): I will tell you honestly, too, that I learned through trial and error. I started doing spinal care workshops in my office and I just foun…

Full show notes at the publisher

Chiropractic Marketing is an Act of Kindness with Dr Sebastian Bonnin DC – Chiro Hustle Podcast 517 Dec 14, 2023

Show notes

2001 Life Univ grad. Locally (Puerto Rico) recognized as Chiropractor of the Year in 2010 by the Dr’s Choice Awards- Natural Awakenings and internationally Life Univ recognized me as one of the doctors responsible for developing chiropractic in Spanish-speaking countries specifically, Argentina and Brazil. Over 283,000 adjustments given, over 2500 talks given, and led 21 chiropracTIC mission trips all over the world. Currently leveraging the franchise model to expand chiropractic in Puerto Rico. Fun facts: I surf, downhill mountain bike, kite surf, and play padel tennis. Now helping/coaching doctors who are in their BUILD AND SCALE phase of their career build a remarkable practice as part of a remarkable life and not in spite of it. My life’s mission: Express the fullness of my light, Enjoy God’s blessings, and Help others do the same. TRANSCRIPT JAMES CHESTER (HOST): You’ve made it to the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number-one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle! LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 517 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester. JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Sebastian Bonin. And if you want to hear a story of how marketing is an act of kindness, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. Today we’re international. Well, America, but it’s Puerto Rico. So it’s really an honor to have Dr. Sebastian Bonin on with me today. We’re going to jump right into talking chiropractic business. We’re going to talk about the challenges and the successes within the chiropractic profession and where we see things going. But before we get into this episode, I just wanted to let everyone know the big why or why did we do what we do over here at Chiro Hustle. Well, first amendment is something that we stand for. That’s freedom of speech. We’ve never censored anyone, which I think is very powerful. We let everybody have a platform to speak their truth. We also believe in medical freedom and family health freedom. Those are things that everybody should take very serious for them, everyone in their lives, including themselves. We also protect the sacred trust. That’s BJ Palmer’s last words. If you guys want to know more about that, go and do a quick search. Find out what BJ Palmer’s sacred trust is. And you’re going to learn so much more about chiropractic than you ever knew before. We also support subluxation based chiropractic, innate intelligence and universal intelligence. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And with that being said, Dr. Sebastian, welcome to the show. DR SEBASTIAN BONNIN DC (GUEST): Oh, man. Oh, I got the good ones, bro. Yes, connecting man to physical with man to spiritual 100%. I’m the scientist keeps validating that. Hey, I’m great, man. Just having the hottest day in Puerto Rico in years. So just enjoying really looking forward for a conversation today. See where it goes. JAMES CHESTER (HOST): Yeah. So chiropractic is a big idea. And I know that this show supports the chiropractic profession when it comes to sharing this story, documenting the story. I call it building this tapestry of chiropractic together. And I think it’s really powerful after 1200 interviews, you know, your episode actually 517, but I’ve been to so many events where I’ll interview 10 people a day. And that’s where I was like, this is called Chiro hustle, man. This is what we do. And at any level, your story matters. And I’m sure that there’s friends, family, colleagues, new patients that are going to listen to this old patients that will listen to this and they’ll say, yeah, I didn’t know that about that guy. So why don’t we reintroduce you? Tell us your chiropractic story. How did you get into the beautiful profession? DR SEBASTIAN BONNIN DC (GUEST): Absolutely, man. I was 17 years old or 16 years old. And all my life, I’ve just been surfing all my life, surfing just in the beach, this water sports, just getting pounded at the beach, pounded at the with the waves and skiing and a very physical and active youth. So of course, I didn’t know about chiropractic. I was amazingly self-located all that time. Didn’t know it. All I knew was I couldn’t stand up for long periods of time without starting to get at this comfort in my low back. And in school, I’ve always had, I was very anxious in school, like very high energy, like totally jittery. And finally, one day I had an accident surfing. There’s no accidents had to happen, of course. And I fell, I hit my head, kind of like, I’m like, oh, it feels so good, but I know I’m under water. I need to get up there. I’m like, oh, but I feel so good. I want to sleep. Oh, but you need to get up there. So basically, I was not unconscious underwater. I finally came out almost drowned, but the impact just completely wrecked my neck. And then I felt like this hot fluid come from the back to the front. It was blood. I felt it was blood. So I’m like, oh my God, I don’t want to pass out here. And I was really far out in the sea. So I met it, went to school the next day. And my friend sees me. I’m like, hey, what’s up? How you guys doing? And she’s like, hey, what happened to your neck? And I told her story. She said, you got to go to my dad. You’re most probably subluxated. I’m like, what? He’s like, yeah, you got to go to a chiropractor. I’m like, all right, so I’ll go. So I went. And after the evaluation, 16 years old, no neck curve, almost no lumbar curve already. That L5 disc was showing signs of degeneration. And sure enough, it was like, all right, let’s get this done. I received my first adjustment, James. And it was like, oh, OK, whatever, I feel that you lose her, went home, went to sleep. And I remember that first night, I went to bed. I woke up and eight hours passed. And I did not move. Like I literally died in eight hours. I went out. And the body heals while it sleeps and runs. So I went to school and I felt my energies were organized. And I saw that happen 100% of the time with autistic children, for example, who after getting, starting to get adjusted, they’ll be more organized. They’ll still express their personality through their condition. But it will be organized. And they will smile and eye contact, right? And then I went surfing. And I literally felt that I was driving a Volkswagen from the 1980s. And I was immediately on a freaking Ferrari. And it was just I just felt my body real different. I’m like, man, I’m not doing anything else other than getting adjusted. So I went back and I’m like, dude, what is this? What’s happening to me? What’s going on? And he told me the chiropractic story. The body heals itself. And I’m like, yeah, I know. And that’s the role of your nerve system. And I’m like, yeah, that’s the computer of the… And it’s like, yeah, well, you have an intelligence that expresses through that nerve system. I’m like, yeah, yeah. Yeah, the body’s incredible. The body’s amazing. It’s super intelligent. And he’s like, yeah. And he’s like, well, you’re spine houses that nerve system. I’m like, yeah, you’re right. Well, if the spine is in line, your nerve system is free, you function well. Your spine is not in line. Are you so on your x-ray? The x-ray is your nerve system can work properly. It’s not it’s interfere. So the innate intelligence of your body cannot express through that physical body as it was intended and designed to do. I’m like, yeah, I know. And he’s like, well, that’s what I do. I’m like, wait, what? So there’s a profession that thinks like me. JAMES CHESTER (HOST): I’m like, so arrogant, right? I was like, yeah, you can say that. DR SEBASTIAN BONNIN DC (GUEST): I’m like, so you help people. So with your hands, you don’t have to inject anybody because I wanted to be a pediatric. I love children. So I wanted to be a pediatric doctor, but I didn’t want to inject anybody because I’m a… I don’t like needles. I really don’t like needles. So that was my… How can I be a pediatrician? If I don’t like to inject… That was my rough, right? So he said, yeah, so it’s always my… With your hands, that’s it. So you help people heal with your hands. Yes. And there’s a profession like a science that is like, yes, I’m like, that’s it. That’s what I want to do. That’s it. I love that. What do you study? Is that the closest one to Puerto Rico? Is that the best one? Then all right, I’m done. So my senior year, I already knew I was going to be in Puerto Rico two years in the University of Puerto Rico, then I was going to go to Life University, finish my undergrad, did the doctorate, and came back. And in those four years of… It was six years. The profession is eight years, but you can do it in six, six and a half. I did it in six. And man, I did like, what was like 15, 16 mission trips that we did and just visiting every possible doctor that you could imagine, upper cervical, just like really like, like I use my student money to build my chiropractic. I didn’t buy crazy cars. I didn’t buy a crazy furniture or I didn’t have a sound system. We didn’t have TV, cable. Man, we were just… I remember I was the only student who had a titron in our apartment. We’re like, okay, let’s see if this pattern work really is true. Oh my God. Yeah, it’s a pattern. Oh, shit. Like, wow. Okay, let me adjust you. Oh, shit. I think I’m so excited. You hold on. Just playing with that and that’s basically what I did through my chiropractic years. I just focused on becoming the best possible chiropractor I could be. I knew that the university was just training me to just get a license. I had amazing mentors, very different. I like whoever mastered philosophy, I followed that, but usually they mastered philosophy, but then they suck at the business and they’re bankrupt. They never like really could transfer that philosophy into what I consider success, which was a high volume practice. That was my vision of success. You’ve got to be careful how you define success, right? So it’s my vision. So I’m not saying that high volume is the standard for success. I don’t know what it is for you. Whatever you’re listening, you got to design and define that for yourself. For me, it was just how can I see the most people that have the most fun? That was my mantra. I got to be success and fun can compete with each other. So that’s also how I ended up getting a coach and teaching and learning the systems and then dancing and doing all that. Then they asked me to be speaker because I love to speak and then just keep expanding. Then I all finished when I heard my back and that’s when I started then to transition to becoming then the CEO of my office and then the hurricane hit. So everything went to a halt. We lost everything. I kept my team. So the rainy day fun really got empty real quick, but we kept the team even though we were averaging 120K a month, having the best year to 5K a month. And that was tough times when we can do a whole episode on that story. It’s not the same when you’re really down and then you just go further down. You don’t know. You don’t have that contrast versus when you’re up here and then you’re down to where you’ve never been before because you’re not only down financially, you’re only down mentally and emotionally and you can sense like, wait, why am I going angry to bed? This is so not me. And you know how it is? Like those two the most important moments in my days when I wake up and before I go to sleep, it’s sacred times, man. It’s intentional. You have to, I don’t know you, but me, I have to wake up and just be. And feel and do the things that I got to do in my morning to prepare for my day so that I can at the end of the day, do an inventory and then go to sleep. Happy joyful for what happened today and then excited for what’s coming tomorrow. And that’s intentional, man. That’s not like, so imagine just going through all that hurricane stuff and not feeling none of that mojo. And it’s bad. You know, you want to know how I came out? Came out of it from a freaking spinal screening. I did. I hated them and but I had to do it. It was, you know, I remember going to bed saying, all right, that’s it. Last night I’m going angry. That’s last. I’m going to allow myself to be pissed off angry and frustrated for the next five minutes. I’m going to go full out these five minutes. And then after those five minutes, that’s it. Throw everything changes and I went to sleep and then, you know, nothing really changed. I just went to the office of my shorts and t-shirts sweating, mosquitoes biting everywhere. There’s no light and electricity. And then it was like, man, in a just thought flash, right? Go to the supermarket. That’s where the people are. And I’m like, oh, man. Oh, are you kidding me? I got to do a spinal screening. No, you got to be kidding, man, because in, in, I don’t like the word celebrity, but people consider me that here in Puerto Rico. I mean, TV every week, just sharing the chiropractic message and story and social media. And I’m just like really heavy and I take that very seriously. And, you know, like being a spinal screen is like, what are you doing here? Like, what are you standing there? Like, right? It was a very humbling moment, but, you know, you got to do what you got to do, man. That’s, that’s it. It’s not about you. It’s about those people that don’t know you exist. And that’s what we say. Marketing is an act of kindness, you know, marketing is a message that saves lives that is a solution. I’m not saying it’s the only solution. I’m saying it’s a solution is a truth is a truth chiropractic is a truth. The more science goes into it, the more chiropractic gets validated. So man, it’s just I’m going to share with you my line. Are you ready? I’m ready. All right. So it was this. Imagine the smallest supermarket that the aisle is you can only fit me and then half of me. I’m not big bro. Like that thing is not for obese. No, these people can fit there. No, these people go ever go there. They can’t like that shopping carts this small. So there’s only three shopping carts. So as I’m handing them the shopping cart, I will be like, Hey, the soup of the days lentil soup and the special of the days, the chiropractic evaluation in my office. I’m Dr. Sebastian Bonnet on the chiropractors. See you outside if you’re interested. That’s it. JAMES CHESTER (HOST): That was it, man, that was it. DR SEBASTIAN BONNIN DC (GUEST): Ten people came up from those four hours. Still those 10 people are coming into the office all these years later. And that I just told you a really long story, really short. It was so tough. But that started to turn things in turning the energy around. And from there, it’s just been such an awesome journey, man. JAMES CHESTER (HOST): And now you’re using this model of what you figured out and how you went and built the practice. And now you’re teaching other people how to do that. DR SEBASTIAN BONNIN DC (GUEST): Yeah, because I was I was already, we were already coaching the Hispanic doctors. So when all this hurricane situation was happening, that’s where I met Dr. Steven Franson. And I’m like, man, listen, I’m ready to scale my vision and really scale my influence and my impact. I really want to transform healthcare in Puerto Rico. I mean, we live on an island where the message hits the coast and bounces back, hit the…

Full show notes at the publisher

Chiropractic Marketing is and Act of Kindness with Dr Sebastian Bonnin DC - Chiro Hustle Podcast 517 Dec 14, 2023

Show notes

Fun facts: I surf, downhill mountain bike, kite surf, and play padel tennis. Now helping/coaching doctors who are in their BUILD AND SCALE phase of their career build a remarkable practice as part of a remarkable life and not in spite of it. My life’s mission: Express the fullness of my light, Enjoy God’s blessings, and Help others do the same.

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This episode was brought to you by ChiroHD, More than an EHR - Simple. Clean. Modern.

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Special thanks to our parters and sponsors who tirelessly work in service of and aim in supporting this wonderful profession in a way that honors the principles and philosophy of chiropractic...

Visit https://www.chirohustle.com/sponsors/ to learn more about the amazing features and benefits that any one of these powerful organizations are capable of bringing to your practice.

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Give Away Your Best Stuff with Danny Ozment - Chiro Hustle Podcast 516 Dec 11, 2023

Show notes

Danny Ozment is founder of Emerald City Productions, a podcast production company that has produced many of the top business podcasts in the world. Given that 93% of podcast listeners listen to more than half or all of an episode, it is clear that podcasting will be one of the key marketing channels of the future.

Right now, Danny is wearing out his Walt Disney World annual pass with his wife and 2 kids. When he’s not on Pirates of the Caribbean, he spends his days on mission helping podcasters change the world one download at a time. The free tips he provides at dannyozment.com, guarantee you’ll launch and grow a podcast that will impact the world.

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This episode was brought to you by ChiroHD, More than an EHR - Simple. Clean. Modern.

...

Special thanks to our parters and sponsors who tirelessly work in service of and aim in supporting this wonderful profession in a way that honors the principles and philosophy of chiropractic...

Visit https://www.chirohustle.com/sponsors/ to learn more about the amazing features and benefits that any one of these powerful organizations are capable of bringing to your practice.

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https://www.chirohustle.com/R3COVR

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