CES Tech Talk

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SAG-AFTRA Strike’s Impact on AI and Hollywood’s Future Mar 11, 2024

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AI's influence in creative work led to a recent strike by the actors union SAG AFTRA, emphasizing the critical need for protections and fair compensation. Hear the behind-the-scenes negotiations and the breakthroughs that will change the future of entertainment.

General Mills + Technology = Revolutionized Food Mar 04, 2024

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It's not just about iconic Cheerios and Lucky Charms anymore. Dive into this eye-opening conversation from CES 2024 to discover how General Mills is transforming consumer experiences and shaping the future of food with AI, regenerative agriculture, and strategic partnerships.

Inside Roku's Playbook: From Emmy Victory to Shoppable Ads Feb 26, 2024

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Roku is creating content that doesn’t feel like advertising by adding more engageable streaming content, curated sports hubs, shopability, and the launch of Roku City. Roku's VP of Global Advertising Sales and Partnerships Kristina Shepard explains more in this week's CES Tech Talk.

A few key takeaways: (please put bullet points in front of each of the below paragraphs)

Roku aims to turn its massive reach (76 million+ households) into performance, driving business outcomes for marketers
They're creating binge-worthy "shoulder content" like their new food destination "All Things Food" to surround hit shows
Shoppable ads are removing friction, letting viewers purchase products directly from creative, leading to 10x more conversions from the remote versus other shoppable formats

Precision Marketing: Data, AI and The Human Connection Feb 19, 2024

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Dive into insights from SVP of Kroger Precision Marketing, Cara Pratt, on how advertising, technology, and organizational design are shaping the future of targeted marketing. What's the real secret behind Kroger's mission to provide a curated experience for customers? Find out how they're not just selling groceries – they're creating a deeply connected, human-centered experience for their customers.

Beyond the Field and Court: NBA All-Star and NFL All-Pro Take on Hollywood Feb 12, 2024

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We caught up with Blake Griffin and Ryan Kalil, the masterminds behind Mortal Media, while at CES 2024. Their unique backgrounds as professional athletes give them a competitive edge when building their entertainment projects. A couple highlights: They partnered with Billy Crudup on the Apple TV series Hello Tomorrow and revived a cult classic with White Men Can't Jump on Hulu. Now they've got some animation collaborations in the works, integrating AI and machine learning to animate new worlds.

Future-Proofing Diversity, Equity, and Inclusion with AI Feb 05, 2024

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Discover the impact of AI on diversity and inclusion efforts in the business world, as Omnicom's Chief Equity and Impact Officer, Emily Graham, shares her insights. Listen in to hear how Omnicom is training AI for good in this thought-provoking CES 2024 interview.

NBCUniversal Talks the Future of TV Jan 29, 2024

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NBCUniversal is disrupting the streaming industry, aiming to bridge the gap between linear TV and digital platforms, while navigating the ever-changing landscape of advertising and technology. Hear Mark Marshall, Global Advertising Chairman, discuss how the streaming landscape is evolving and how advertisers are changing alongside it.

The Future of Audio: iHeartMedia's Vision for 2024 Jan 22, 2024

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Explore the world of audio with Gayle Troberman, CMO of iHeartMedia, in this CES 2024 interview. We unpack the influence of audio as a mass reach medium and the innovative role of AI in content production and audience targeting. Hear how iHeartMedia's access strategy is reshaping the advertising scene and discover the trends shaping the future of podcasting.

Day 3 of CES 2024: Tech Trends Jan 22, 2024

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Technology is solving problems. Hear from top editors about the tech trends that will drive change and impact lives for the better.

Day 2 of CES 2024: AI, Cybersecurity, Privacy Policy Jan 11, 2024

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Artificial intelligence is leading the discussion across CES, with a focus on the technology's increasingly vast potential. But what does this rapidly advancing tech mean for cybersecurity and privacy? Explore the latest solutions for countering cyber intrusions through progress in privacy, cybersecurity and AI development.

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