CES Tech Talk

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All Screens, One Audience: The Modern Consumer May 21, 2024

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Consumers today are accessing content across a wide variety of devices and platforms - from smart TVs to tablets and everything in between. This fragmentation presents both challenges and opportunities for brands looking to effectively reach target audiences. We learn valuable insights on how Comscore is helping marketers maximize impact by identifying cross-platform consumers and coordinating messaging to them across screens.

In this episode:

Explore the latest cross-platform consumer consumption trends.
Learn how to maximize ad reach across screens for a more impactful advertising strategy.
Uncover the pivotal role of AI in shaping innovative advertising strategies for the future.
Discover the untapped opportunities in gaming for marketers to connect with a vast, engaged audience.
Master the art of building trust in digital ad measurement for more reliable and effective campaigns.

With the Death of the Dongle, TV is Getting an Upgrade May 14, 2024

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How does Vizio keep TV tech entertaining as there are more alternatives than ever helping consumers find a favorite show? The Vizio Group VP of Advertising and Data Sales tells all on how the latest Vizio tech keeps viewers engaged with AI-enabled curated content experiences. Doom scrolling is being made a thing of the past as Vizio machine learning creates a panel of suggested content and ads that speak directly to the consumer.

In this episode:

Discover the cutting-edge features of Vizio smart TVs unveiled at CES 2024, revolutionizing the TV viewing experience.
Unlock the potential of AI optimization in smart televisions, shaping the future of targeted advertising and personalized content delivery.
Gain insights into Vizio's branded content studio strategies for seamless content integration and audience engagement.
Delve into the future of TV viewing experience to stay ahead in the ever-evolving television industry.

Shaping the Standards of Tomorrow May 07, 2024

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How does a 130-year-old company shape the future? By shaping the standards of tomorrow. Hear Dr. David Steel, Executive Director of UL Standards and Engagement, break down what UL does to ensure new innovations - from electric vehicles to autonomous tech - meet critical safety standards before coming to market. As David explains, UL brings together over 4,000 volunteers across industries and academia to build consensus around developing voluntary safety protocols, which prevents regulators from outright banning new technologies and stifling innovation.

In this episode:

Learn how UL traces its safety mission back to 1894 and the early days of electricity.
Hear how UL standards help "unlock the promise of innovation safely."
Discover why diversity and inclusive language matter in upholding universal safety.
Find out how David's work with the Paralympics also drives UL's mission.

Road Trip Revolution: The Shift to Driverless Cars Apr 30, 2024

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Did you know that your future car might become your second living space? Discover the future of transportation where your vehicle transforms into a personalized entertainment hub while merging safety, sustainability, and urban planning. As autonomous driving systems redefine mobility, automotive leaders like Panasonic are shaping this landscape. Listen in as the Panasonic Automotive Systems of America CTO talks about unexpected challenges and the pivotal role of software in realizing this transformative vision.

In this episode:

Discover the cutting-edge advancements shaping the future of autonomous driving systems.
Explore the crucial role of integrating safety-critical components in vehicles for enhanced security and reliability.
Uncover the potential of augmented reality HUDs (Heads Up Display) in revolutionizing the driving experience and safety measures.
Gain insights into the evolving landscape of automotive technology and its impact on sustainability.
Understand the transition towards software-driven development and its implications for the automotive industry.

The Power of Internet Anonymity: How Reddit Fosters Connection Apr 23, 2024

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How much human connection can be created between anonymous users on the web? An entire community’s worth as it turns out. Listen in to hear the Reddit VP of Large Customer Sales discuss how an entire world is communicating on Reddit and fostering genuine connection and engagement.

In this episode:

Discover the power of Reddit's community-driven platform for authentic brand engagement.
Explore how anonymity on Reddit fosters positive user interactions and valuable connections.
Learn about Reddit's self-regulation through the upvoting system and its impact on content visibility.
Uncover the latest privacy-focused advertising trends on Reddit and their potential for reaching niche audiences.
Understand the human connection and problem-solving dynamics that thrive on Reddit's platform.

Your Shopping Experience is about to Get Seriously Smart Apr 15, 2024

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With their expansive reach, engaging over 95% of households in the US and Canada, Instacart’s VP of Ad Product discusses their latest innovations. Hear about their new AI-powered smart carts, their partnership with Google Shopping, and how they are elevating both the online and in-store shopping experience.

In this episode:

Discover Instacart's innovative advertising strategies for increased consumer engagement and brand impact.
Explore the expanded advertising capabilities that are taking Instacart to the next level in consumer experience.
Uncover the importance of a seamless consumer experience and its impact on brand loyalty and engagement.
Gain insights into Instacart's IPO and the future of innovation in the retail industry.

Shop 'til You Virtually Drop: The Future of Retail Apr 08, 2024

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When Taylor Swift asks for her own virtual Christmas Tree Farm, you make her one. Learn how this CEO is revolutionizing online shopping with immersive 3D experiences just like that one. Imagine browsing through a virtual store where you can change the color scheme of furniture, explore a whimsical rendition of a flagship store, and even interact with real people represented as avatars. And the best part? This isn't just VR or AR - it's all accessible on your mobile device. Find out how Obsess is bringing gaming into shopping and creating personalized experiences that might just change the future of online retail.

In this episode:

Explore immersive technology for an unforgettable online shopping experience.
Step into virtual stores to deepen brand engagement and connection.
Experience 3D environments for visually stunning online shopping.
Discover AI integration for personalized and tailored content.
Uncover the future of e-commerce through innovative tools and strategies.

Brand Safety During Olympics and U.S. Election Apr 01, 2024

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Discover how a global media measurement and optimization platform is using AI to ensure brand safety in the midst of high-energy periods like the Olympics and the US election. The CMO of Integral Ad Science talks about how AI is breaking down streaming services on a frame-by-frame basis to provide comprehensive brand safety, and why responsible media is becoming a massive topic of discussion.

High-Tech Farming Grows with AI, EVs, & Self-Driving Tractors Mar 25, 2024

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Farming can be a constant struggle in trying to find effective solutions to enhance efficiency and sustainability. Traditional farming methods can’t cut it in today's fast-paced world. Kubota agrees and thinks it's time to explore sustainable agriculture technology solutions that can improve effectiveness of farming practices and enhance productive growth. Listen in to learn more!

Key takeaways include:

Kubota's commitment to leveraging tech like automation, AI, and data analysis to boost efficiency and sustainability in agriculture
The capabilities of Kubota's electric vehicle concept vehicle to autonomously handle various farming tasks through independent motor control
The importance of an incremental approach to inventing a sci-fi farming future, focusing on solving immediate customer needs

Pinterest Chief Defines the Visual Curation Mission Mar 18, 2024

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Join us as we uncover how Pinterest is revolutionizing user experience with personalized discovery. Explore how their use of human experts in developing AI models fosters inclusivity, celebrating diversity in body types, skin tones, and beyond. We also learn more about Pinterest's mission, emphasizing mental health and promoting positivity online.

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