Casual Fridays Podcast

Latest Episodes:

Sales And Marketing Strategy: What Marketers Need To Know [Updated 2018] Mar 17, 2018

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Are you satisfied with your sales and marketing strategy?

Do you rely on exclusively on referrals for the growth of your business?

This week on the podcast, I'm joined by Chris Palmisano, VP of Sales & Marketing at Khorus Software, and we talk all about sales and marketing strategy. In this episode you'll learn what a "sales stack" is, why having a CRM in place is critical in today's market, and how to get your marketing and sales team working on collaboration. Plus, much more.

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Facebook Ads for Lead Generation [Updated 2018] Mar 08, 2018

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Are you getting results with your Facebook Ads for lead generation?

Have you been placing Facebook Ads and simply not getting results?

This week on the podcast, I'm joined by Logan Mayville, a Facebook Ads Lead Generation expert, and we discuss Facebook Ads strategies that work for both B2B and B2C businesses. In this episode you'll learn why you should avoid simply adding "noise" in the Facebook ad feed, how-to provide value for people when using Facebook ads, and much more.

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Social Media Marketing Strategies That Work Right Now Feb 23, 2018

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Are you struggling to find social media marketing strategies that work for your business?

With the recent algorithm changes that are occurring across social media causing you to re-think your entire social media marketing strategy?

This week on the podcast, I'm joined by Ryan Peña, and we discuss social media marketing strategies that work for both B2B and B2C businesses. In this episode you'll learn how to adjust your social media strategy with the recent update Facebook made to their algorithm, how you can still achieve success organically on Facebook, the importance of having public captions in your videos, and much more.

Full show notes available at http://casualfridays.com/203

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Inside The Social Media Lab: Social Media Marketing Tests and Results Feb 15, 2018

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Are you running social media marketing tests to optimize your businesses performance?

Are you tired of wasting time and money on strategies and tactics that don't work?

This week on the podcast, I'm joined by Lisa Kalner Williams of AgoraPulse, and we discuss their new podcast, The Social Media Lab - and we'll cover a bunch of social media marketing tests that they've ran and go over the results. In this episode you'll learn how and why the Social Media Lab thoroughly analyzes their content before publishing, if third party tools hurt your social media performance, and much more.

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201: How-to Build Relationships That Convert Your Community Into Customers Feb 08, 2018

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Is your website generating enough leads for your business?

Is your website allowing you to convert your community into customers?

This week on the podcast, I'm joined by, Lindsey Morando, Global Community Director at Hello Bar, and we discuss how-to build relationships that convert your community into customers. In this episode you'll learn how-to convert traffic on your website that is not getting converted, how user behavior plays a major role in converting traffic, why a page takeover opt-in may be better than a pop-up, and tons of other converting nuggets.

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Influencer Marketing Contracts: 21 Clauses That Should Be In Every Contract Feb 01, 2018

Show notes

Are you hiring influencers or providing them with free product in exchange for publicity about your business?

Are you looking to tap into influencer marketing campaigns even more in 2018?

As influencer marketing gets more and more common among brands and businesses, it's absolutely critical that you have influencer marketing contracts in place and even more important that your contracts are buttoned-up to protect your business. In this episode, I'm joined by Mitch Jackson, of Streaming.Lawyer, and he provides 21 clauses that should be in every influencer marketing contract.

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The 10X Marketing Formula: The Blueprint To Getting Results Jan 27, 2018

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Is your content standing out and driving results for your business?

Are you creating content that differentiates from your competition?

This week on the podcast, we discuss the 10X marketing formula with Garrett Moon, of CoSchedule. This episode is jam packed with tons of great strategies, tactics, and tips that Garrett and his team have used to drive an email list with over 200,000 subscribers and rank as a top 25 product in the SaaS 1000 list. By listening to this episode, you'll learn how the 10x Marketing Formula can help surpass traditional marketing techniques you may be using.

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Growth Hacking: How to Run Structured Growth Tests Oct 20, 2017

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Would you like to grow your social media following, email list, or website traffic? Of course, we all would.

This week on the podcast, we dive into growth hacking. I'm joined by Derric Haynie of Vulpine Interactive, and we specifically go into how to run structured growth tests. In this episode you'll learn what "growth hacking" is and how you can utilize it to strategically advance your business.

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Instagram Takeovers: How To Run Successful Campaigns Oct 14, 2017

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Would you like to grow your Instagram following, drive more engagement, and have more authentic content for your Instagram account?

Have you considered an Instagram Takeover as part of your social media marketing strategy?

This week on the podcast, I dive into Instagram Takeovers, and specifically how to run successful campaigns. In this episode you'll learn what Instagram takeovers are, why you should consider them as part of your social media marketing strategy, who to target, and how to run successful campaigns.

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How To Build Brand Authority With Podcasting Oct 06, 2017

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Have you ever thought about starting a podcast?

Are you looking for other ways to create content to demonstrate thought leadership and build brand authority?

This week on the podcast, I dive into how to build brand authority with podcasting. Yes, podcasting. In this episode you'll learn my personal podcasting journey and how my podcast has helped grow Casual Fridays, why you should start a podcast, my podcasting schedule and workflow, and much more.

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