Casual Fridays Podcast

Latest Episodes:

215: Content Marketing: How To Grow Your Business With Events Sep 28, 2018

Show notes

Have you ever investigated how to grow your business with events or by public speaking? If not, you most certainly should.

While blogging, social media, ebooks, and white papers are very popular content marketing strategies, one of the most powerful (yet overlooked) strategies is hosting and putting on your own events.

This week on the podcast, I pull back the curtains and share with you the story of Social Media Day San Diego and how this event plays into the content marketing strategy of our agency, Casual Fridays. In this episode, you'll discover my inspiration to create the event, why you should consider a live event as part of your content marketing strategy, the challenges of a live event, how-to pull off a live event, and much more. Also, this is officially the last podcast ever of the Social Media Social Hour. Next week, we rebrand! Same great content, just a new name.

Let's do this!

How to set up a chatbot and brands that are winning with them Jul 06, 2018

Show notes

Are you curious how to set up a chatbot?

Are you looking for inspiration and examples of brands that are crushing it when it comes to chatbot campaigns?

In the past year, chatbots on platforms like Facebook Messenger have exploded. With messenger platforms seeing substantial growth, the implementation of chatbots is only going to rise.

This week on the podcast, Natasha Takahashi joins me, and we discuss what chatbots are, what businesses need to know to set up a chatbot, and what brands are crushing it with the use of chatbots.

Let's do this!

The Power of Story with Zach King Jun 25, 2018

Show notes

Does your brand deliver when it comes to storytelling? Be real for a minute. Do you? This week on the podcast, we dip into the Social Media Day San Diego vault and tap into this captivating talk given by Zack King in 2014. Even though it's over four years

How To Connect With Generation Z: What Brands Need To Know Jun 13, 2018

Show notes

Would you like to learn how to connect with Generation Z?

Is your customer base between the ages of six and twenty-two?

Weather Generation Z is part of your target demographic or not, the reality is someday they will be. This generation is the first generation that has grown up with modern technology and the rules to market them are different.

This week on the podcast, Madison Bergman joins me, and we discuss what brands need to know to connect with Generation Z.

Let's do this!

How To Get More Views on Your Instagram Stories May 26, 2018

Show notes

Would you like to get more views on your Instagram Stories?

Are you even consistently using the Stories format on Instagram?

The Stories format is exploding across social media. Combined across multiple social networks, over 1 Billion people create Stories daily, with Instagram being the most popular with over 300 million daily active users.

This week on the podcast, I'm digging into Instagram Stories and specifically going to give you five ways you can drive engagement and get more views on your Instagram Stories.

Let's do this!

How To Implement A Strategic Content Marketing Plan May 18, 2018

Show notes

Would you say you're applying a strategic content marketing plan for your business?

Do you struggle to create traffic-driving, high-quality content?

This week on the podcast, I'm joined by Tyler Hakes, Strategy Director and Principal at Optimist, and his nearly ten years of experience helping start-ups, agencies and corporate clients with their strategic content marketing and search engine optimization. During the show, Tyler explains to us the importance of developing a robust strategy and establishing purpose when creating lead-generating content. In this episode, we'll deep-dive into strategic content marketing, the importance of tailoring your content to your target channels, and the ever-changing world of SEO.

Let's do this!

209: How To Market Your Business With Chatbots May 11, 2018

Show notes

Have you looked into how to market your business with chatbots or messenger apps?

Do you currently utilize messenger apps to streamline communication with your customers?

This week on the podcast, I'm joined by Mikael Yang, Facebook Messenger and chatbot expert, to discuss the changing world of digital communications and why businesses need to begin incorporating messenger apps and chatbots into both their marketing and client services-related strategies. In this episode, we'll discuss what chatbots are, how email is passing the crown to messenger apps, and how both can help you generate more leads in today's digital world.

Let's do this...

The Keys To Managing Your Local Listings and Online Reputation May 04, 2018

Show notes

Are you properly managing your local listings and online reputation for your business?

Is your business the first result that pops up in an online search?

This week on the podcast, I'm joined by Rev Ciancio, burger enthusiast and digital knowledge management expert, as he shows us the keys to managing your local listings and online reputation. You don't want to miss this as we'll dive into how critical it is for businesses to ensure that their digital listings are consistently monitored and optimized. In this episode, we'll discuss what digital knowledge management is, how to optimize a company's local listing and reputation management, and how the world of online search is changing.

Let's do this...

Creating Content Your Audience Cares About Apr 28, 2018

Show notes

Are you creating content your audience cares about?

Do you waste time focusing solely on your brand or do you implement a social first strategy?

This week on the podcast, I'm joined by Mike Brown, founder of The Brainzooming Group and expert on creating content your audience cares about, as he shares his best practices on captivating audiences and implementing a social first strategy. In this episode we'll discuss what a social first strategy is, how to implement it, and how it will enable you to focus on creating awesome, tailored content that will hook your audiences.

Let's do this...

Writing Copy that Sells: How to Write Emotional and Powerful Copy Mar 22, 2018

Show notes

Would you say you're good at writing copy that sells?

Do you struggle to create compelling posts due to an inability to craft powerful copy?

This week on the podcast, I'm joined by Rosie Di Lecce, a word wizard and owner of Write with Rosie, as we discuss how to write emotional and powerful messages that captivate an audience. In this episode we'll discuss the steps to writing copy that sells, how to engage in powerful copywriting and authentically embrace one's voice, how to emotionally connect with your audience, and so much more.

Let's do this...

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