Casual Fridays Podcast

Latest Episodes:

Shopping custom audiences on Facebook Ads; Facebook's attempt to replace NextDoor and Wix; Video and Photo editing tools; plus much more! Oct 29, 2020

Show notes

In this episode, Tyler shares with you some updates to Facebook's Ads Manager that is welcoming news for e-commerce marketers and brands, some new products that Facebook is working on that could be bad news for NextDoor and Wix, and more. He also answers listener questions on photo and video editing tools, pricing for ad management, and a tool for scheduling meetings. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

What Facebook's Messenger API means for brands; say goodbye to the 20% rule; Snapchat launches Sounds; Yelp's algorithm; plus much more! Oct 22, 2020

Show notes

In this episode, Tyler shares with you what Facebook's Messenger API means for brands and businesses, how an update to Facebook Ads is long overdue, breaks down a recent Pew Research Center study on Twitter, and more. He also answers listener questions on Yelp's algorithm, live events, and content calendars. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

How Casual Fridays Is Surviving COVID-19 Oct 16, 2020

Show notes

This year has wreaked havoc on so many businesses, Casual Fridays included. If you've been a longtime listener of the podcast, you know that a large chunk of our business came from the hospitality and tourism industry. In today's episode, Tyler reflects on the past year and what he did at Casual Fridays to survive this nightmare.

Plus, some thoughts on TikTok's growth, Facebook updates, and more.

Everything You Need To Know About Starting a Business (Legally) Oct 08, 2020

Show notes

Are you interested in starting a new business? Or working for yourself?

If so, you'll want to check out this podcast interview we had with Aiden Durham from 180 Law Co. LLC, also known as prominent YouTuber All Up In Yo Business.

I met Aiden on a whim when I was doing some research on some investments I was doing, and I came across her YouTube channel and I was impressed. I knew I had to introduce her to my audience. Especially with this pandemic of COVID-19 that we're all dealing with.

Listen, I get it. Now more than ever is the time. The time for you to break free and start that business of yours. However, before jumping into the deep end of the pool, I want you to get a (legal) lesson from Aiden. So sit back, buckle up, let's do this!

TikTok for Brands: How the San Diego Zoo is Growing an Audience Oct 02, 2020

Show notes

While 2020 is widely known as the year of COVID-19 and much other craziness, TikTok has exploded on the scene.

Before COVID-19 taking over the year, I had the pleasure of sitting down with Jenn Beeing from the San Diego Zoological Society. She shared all the things the San Diego Zoo and the San Diego Safari Park were doing with this emerging platform.

While this interview was recorded way back in March, again apologies for the delay, there still is tons of great information if for you to take in if you're a prominent brand or business or even a local business.

Check it out!

Yes, I'm alive! Special Episode. Sep 24, 2020

Show notes

I know this podcast feed has been silent since the middle of March, right when COVID-19 hit, but we are alive and well. And we're back at it. This is a special announcement from Tyler Anderson to address the lapse of podcast episodes, COVID-19, and more.

SPECIAL EPISODE: Coronavirus Disease 2019 (COVID-19) - Tips and Suggestions for Local Businesses and Events Mar 12, 2020

Show notes

For complete information on the Coronavirus Disease 2019 (COVID-19) please refer to https://coronavirus.gov.

Mitch Jackson, an award-winning California trial attorney, joins Tyler Anderson for this special podcast episode. In this episode, Mitch shares 34-years of legal and business experience to help local businesses make good, smart decisions when faced with unexpected events like the Coronavirus disease.

Items discussed during this podcast reflect the personal views and opinions of Mitch Jackson and Tyler Anderson, no professional legal advice is given. If you are seeking legal advice, do your own due diligence as laws vary state to state.

How To Place Instagram Stories Ads For Your Business Mar 11, 2020

Show notes

Would you like to know how to place Instagram Stories Ads for your business?

If you're running Facebook Ads and you select automatic placements within Facebook's ads manager, you may already be running Stories ads without even knowing it.

But, are automatic placements the best type of Stories ads you should be running for your business?

This week on the Casual Fridays Podcast we dive into Instagram Stories Ads, the various ways in which you can place them, and best practices to get the most out of your Instagram Stories Ads.

How to Optimize Design For Conversions Feb 10, 2020

Show notes

Would you say when it comes to your website, landing pages, and social media graphics, you've optimized their design for conversions? Odds are you haven't. And if you think you have, you probably haven't.

All too often, brands and businesses over-think and over-complicate their designs to what they want and feel is "on-brand" and sacrifice a positive visual experience for their target audiences. As a result, this leads to high bounce rates on websites, under-performing ad campaigns, and ultimately lower conversions.

This week on the podcast, we talk with conversion obsessed design expert, Joana Galvão, who shares with us about her branding triad, the most significant mistakes brands are making with design, and what elements are a must in designs that convert.

How To Get Your Customers To Do All of Your Marketing Jan 31, 2020

Show notes

Wouldn't it be great if you only had to do a limited amount of marketing because your customers did all of it for you? Of course, it would.

While it didn't happen overnight, through a fans-first mentality, the Savannah Bananas are doing just that. This college summer baseball team (almost ten leagues removed from MLB) has crushed it by not putting their baseball team first, but their fan experience instead. As a result, they have year-over-year sellouts, a loyal fan base, and have become one of the hottest stories in sports entertainment.

So sit back, buckle up, and listen to Jesse Cole, owner of the Savanah Bananas, share this epic story.