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    Business

    Casual Fridays Podcast

    Looking to get on the social media marketing fast track? The Casual Fridays Podcast is your go-to podcast for what’s working today in digital and social media marketing. Each week, Tyler Anderson gets up close and personal with top brands and leading experts to discuss the latest in social media, content marketing, and more. Discover what’s working and what’s not working across Facebook Marketing, Instagram Marketing, YouTube Marketing, and more. Learn actionable strategies and tactics that you can implement today. Casual Fridays is a digital and social media marketing agency that supports exciting brands in hospitality, tourism, and entertainment.

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    Latest Episodes:
    How-To Create a User-Generated Content Strategy Jan 26, 2021
    Show notes

    Are you one of the 63% of marketers who feel pressure to produce greater amounts of content at a higher frequency? Would you like to have tons of trustworthy content at your fingertips that is more authentic, drives engagement, and influences purchasing decisions? This week on the podcast, Tyler shares with you how to create a user-generated content (UGC) strategy that influences your customers to create user-generated content about your products and services.

    Download the UGC Strategy Workbook.

    The Casual Fridays Podcast is sponsored by Tack. Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com


    Facebook's updating the look of Pages, say goodbye to the Like button; The future of Influencer Marketing; Social Media usage updates, Plus much more! Jan 19, 2021
    Show notes

    In this episode, Tyler shares with you about the new update to Facebook Pages. Plus, he touches on the rise in Influencer marketing and what it may look like in the future, plus much more. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

    Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays

    Are you tapping into the power of user-generated content? Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com


    The Future of Facebook Ads: What Apple's iOS 14 update means for marketers Jan 12, 2021
    Show notes

    In this episode, Tyler's joined by Amanda Robinson (aka @TheDigitalGal), and they discuss the future of Facebook Ads as a result of Apple's iOS 14 update. Have a question for a future podcast episode? Drop Tyler a DM on Instagram @tylerjanderson.

    Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20%! Start a 14-day free trial here: https://leadpages.com/casualfridays

    Need help with managing your social media? Use the tool Casual Fridays uses: AgoraPulse! Podcast listeners can get 1 free month - sign up for a free trial below, then when you're ready, subscribe to any monthly plan and use promo code "casual1free" to get your first month free. Sign up here: https://www.agorapulse.com/casualfridays


    Clubhouse: What Marketers and Brands Need To Know Jan 05, 2021
    Show notes

    In this episode, Tyler's joined by Brian Fanzo (aka @iSocialFanz) and discuss the emergence of the new social app, Clubhouse. Brian and Tyler go over everything you need to know about this addictive, audio-only social app. On Clubhouse? Be sure to follow @tylerjanderson and @iSocialFanz. Have a question for a future podcast episode? Drop Tyler a DM on Instagram @tylerjanderson.

    Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20%! Start a 14-day free trial here: https://leadpages.com/casualfridays


    How-To Improve Your Marketing with Improv Dec 28, 2020
    Show notes

    Did you know improv can help you with creativity, brainstorming, building teamwork, and more? In this episode, Tyler is joined by Chris Trew from Hell Yes Creative to discuss how improv can help any person and organization. Chris has over 14 years of experience performing comedy and improve and has collaborated with top brands such as the New Orleans Pelicans.

    The Casual Fridays Podcast is sponsored by LeadPages. Save 20% on your first purchase with LeadPages. Sign-up for a 14 day free trial at https://leadpages.com/casualfridays.com


    How To Create a Website and Landing Pages That Convert Dec 08, 2020
    Show notes

    In this episode, Tyler's joined by LeadPages brand evangelist Bob Sparkins. Bob shares with you how to build a website on a budget, necessary elements of a website and landing pages, plus some common mistakes to avoid. Have a question for a future episode? Be sure to connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

    Casual Fridays Podcast Listeners can save 20% on LeadPages - Start a FREE TRIAL today! https://leadpages.com/casualfridays


    Brands should NOT be ignoring Instagram Reels; FAQs are coming to Instagram; The return of Twitter verification, Plus Much More! Nov 29, 2020
    Show notes

    In this episode, Tyler shares with you why brands should not ignore Instagram Reels and provides seven types of Reels brands can create. Plus, he gives you all the details of FAQ's that are coming to Instagram, the return of Twitter verifications, and Snapchat's announcement of Spotlight. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!


    5 Ways to Build Brand Authority; Twitter Introduces Fleets; The Impact of CPRA and What It Means for Marketers, Plus Much More! Nov 21, 2020
    Show notes

    In this episode, Tyler shares with you five ways to build brand authority for your business. Plus, he gives you all the details of Twitter's Fleets, tells you the impact of the California Privacy Rights Act (CPRA) and what it means for marketers, and much more. He also answers listener questions on how to connect with Facebook support, tips on creating a privacy policy and terms of service for a website, and tools to go live on Facebook. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!


    How to retarget people who engage with your Instagram Account; Instagram redesigns its home screen; Thoughts on Parler, plus much more! Nov 14, 2020
    Show notes

    In this episode, Tyler shares with you how to retarget people who engage with your Instagram account, updates you on Instagram's redesign, gives you his thoughts on Parler, and much more. He also answers listener questions on his favorite books, video equipment he recommends, and tools to get that perfect Instagram grid. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!


    Everything you need to know about TikTok for Business; TripAdvisor rolls out new tools for Restaurants and Hotels; Facebook Earnings Results plus much more! Nov 07, 2020
    Show notes

    In this episode, Tyler shares with you everything you need to know about getting started with TikTok for Business, some new products By TripAdvisor for restaurants and hotels, and more. He also answers listener questions on LinkedIn and handling challenging clients. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!


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