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    Business

    Career Relaunch®

    Hear inspiring stories of career reinvention from professionals around the world who changed course to pursue more meaningful work. Hosted by career consultant Joseph Liu, with listeners in 170+ countries.

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    Latest Episodes:
    Redefining Your Identity with Kat Boogaard- CR10 Dec 01, 2016
    Show notes

    What does it take to leave an office job behind to become an independent Freelancer Writer? In this episode of Career Relaunch, Kat Boogaard, a former Marketing Assistant for the Green Bay Convention & Visitors Bureau turned Freelance Writer shares her thoughts on not allowing yourself to be defined solely by your job and managing the people who critique your career choices. I also share some thoughts on more meaningful ways to respond to the question, “What do you do?” Key Takeaways Taking charge of your own career future and doing something really scary can also be really exciting. Taking the decision to leave your full-time job is often the most challenging part of the career change process. Keeping your eye on what you’re working toward and celebrating the small wins can help keep you on track. What you do professionally in your career does not define you. You have an identity outside of your day job. Don’t limit your response to the question “What do you do?” to simply your job title. When you share more about yourself, others get a more complete picture of who you are. Tweetables to Share No two career paths are the same. You have to rely on your own instincts. Kat Boogaard Tweet This What you do is NOT who you are. You have an identity outside your day job. Kat Boogaard Tweet This Respond to the question 'What do you do?' with more than your job title. Joseph Liu Tweet This Resources Mentioned Visit blog Lemonade Linings & subscribe to Kat’s newsletter to receive her articles on career, lifestyle, and personal development topics. Joseph’s TEDx Talk, Reshaping the Story of Your Career on the question, “What do you do.” Dr. Suess Quote on Being Who You Are (although this has also been attributed to others) Free Tool: Expand Your Identity During this episode’s Mental Fuel segment, I talked about other things you can say when asked, “What do you do?” For some help in doing this, you can download your “Expand Your Identity” Worksheet Register free below to access this resource and gain access to my entire Career Resource Hub. If you’re already a member, simply login to access this resource. Register free to access resource Log in if you wish to renew an existing subscription. Receive Joseph’s career newsletter About Kat Boogaard, Freelance Writer at Lemonade Linings After working full-time in the “real world” as a Marketing Assistant, Kat made the decision to leave her steady job and pursue a career as a freelance writer. Now, she spends her days crafting content—mainly related to career and self-development. Her work and career advice has been published by the likes of The Muse, Forbes, Inc, Mashable, and LifeHacker. You can check out her articles on her blog, Lemonade Linings. Did You Enjoy This Episode? Please Let Us Know! Tweet: If you enjoyed this episode and have a few seconds to spare, Tweet to let me and Kat know!Tweet a thank you! Review: I’d also love for you to leave a positive review and rating for the podcast on iTunes, which helps my show reach more people who want to relaunch their careers. Subscribe: Be sure to subscribe to Career Relaunch podcast on iTunes, Stitcher, Android, or Google Play (it’s free) so you don’t miss out on the latest episodes. Full instructions. Stay in touch: Follow Career Relaunch on Twitter, Facebook, and Instagram. You can also follow host Joseph on Twitter and Facebook. Comments, Suggestions, or Questions? If you have any lingering thoughts, questions, or topics you would like covered on future episodes, record a voicemail for me right here. I LOVE hearing from listeners!Leave Joseph a VoicemailYou can also leave a comment below. Thanks! Episode Interview Transcript Teaser (first ~15s): Truly, nobody out there cares about your career the way that you do, remembering that it’s what you do and not who you are. You do still have an identity and a personality outside of what you spend eight hours a day doing. I think that’s an important thing to remember. Joseph: Kat, thanks so much for joining me today. Kat: Thanks for having me. It’s great to be here. Joseph: I’d love to start by, first of all, just understanding what you’re focused on right now in your life and your career. Kat: I own my own business as a freelance writer. I do a lot of different content creation for different brands and online publications. Really, the majority of my focus lately has just been on both running and growing my business, which has turned out to be a delicate balance between the two things. Mainly, my work is online rather than print these days, so I do a lot for The Muse. I do actually a lot of career advice. Joseph: Did you know that you wanted to be a freelance writer, or did you think about working for a publication? How did you wrestle with that decision? Kat: That was an interesting thing for me because I live in an area where writing isn’t really a big career field. I live in Wisconsin, not New York City or Chicago or San Francisco, so I guess I didn’t always know that I wanted to be a freelance writer. I always knew that I wanted writing to be a part of whatever career field I was in, but I didn’t really explore the whole freelance side of things until a ways into my traditional career. Joseph: Can you take us back to what you were doing before you were doing freelance writing? Kat: I worked in marketing. I was a marketing assistant for my local Convention and Visitors Bureau. It’s just this mouthful to say we market and travel to our local area in an effort to bring tourist dollars into the local economy. Marketing travel was a pretty fun gig, but I guess I never really felt that fulfilled or challenged by what I was doing. A lot of the work was administrative, which I don’t want to say that I was above because I was still a young, entry-level employee, but it just wasn’t really work that my heart was in. That was when I knew I needed to explore some different opportunities. Joseph: How did you know that your heart wasn’t in it? Kat: That’s an interesting question, and that was something I wrestled with myself because I’m kind of a creature habit. I’m somebody who likes stability and routine, so I probably could’ve dealt with that for years because it was predictable, and it was safe, but after a while, I realized that I didn’t really enjoy the work. I just felt comforted by the monotony of it all. Work is such a big part of my life, and I don’t want to sound like a typical entitled millennial, but I feel like I deserve to enjoy at least the majority of that piece of my life, and so that was when I really knew that maybe I needed to try something different. Joseph: I found you by reading a fantastic article you wrote, Kat, for The Daily Muse called ‘Four Lessons I Learned from Quitting My Job with no Backup Plan.’ Can you take us to the moment when you decided to leave that job to pursue freelance writing? How did you go about that process of quitting? Kat: It’s funny to even hear ‘a moment of quitting’ because for me, it was just like this months and months long process. It was something that I really kind of wrestled with for a long time because I went back and forth between thinking, ‘This is something that I really want to do. I have to do this. I have to quit in order to freelance,’ to, ‘Are you crazy? What kind of person would do that? You have a stable, full-time job with health benefits. Why would you ever leave?’ I went through that kind of internal conflict for a few months and brought the conversation to my loved ones who were very encouraging. Eventually, I reached the decision that this was something that I wanted to do, and now is the perfect time to try to do it, so I made the decision to put in my two-weeks’ notice and say goodbye to my full-time job. Joseph: One of the things that you talked about in your article was that you don’t need the approval of others. Can you describe what it was like to share your news with others? Kat: Honestly I got a lot of, ‘You’re doing what? You have a full-time job. What are you thinking?’ That was really hard for me because I’m somebody who has the tendency to really seek the approval of others. I like being told when I’m doing things right or when I’m doing things well. It’s just very reassuring to me. Anybody that really plants a lot of self-doubt in your head, if everybody else thinks it’s crazy, is it really crazy? That was really a tough thing for me. Joseph: How did you manage those skeptics who were questioning your decision? Kat: That was a challenge, because honestly, I didn’t really want to get into a long dialogue with them about it because I realized it wasn’t necessary for me to change their mind. In the long run, why did that really matter what they thought about my career choice or the changes that I was making? I really learned to take a lot of it with a grain of salt. I tried to really consciously not let a lot of that get to me or tear me down. I also recognized that these people were probably really coming from a well-meaning place. They were genuinely concerned or confused or just intrigued by what I was doing. They weren’t trying to be malicious or condescending or to tear me down. If you can recognize pure intentions and always consciously remind yourself that these people are coming from a good place and then take everything they say with a grain of salt, because in the end, it really has no impact in what you’re doing, that makes hearing all of that over and over again a lot easier. Joseph: So you’ve dealt with the skeptics, you’ve decided to launch off on your own, can you take us through what it was like on those first few weeks when you’ve moved from working for a stable organization to being out completely on your own? Kat: Even though I know people who run small businesses and I had some great resources there, there really was no rulebook or step-by-step process for how I could pull this whole thing off. I felt like I was standing at the bottom of this giant mountain looking up, which was really kind of terrifying, but it was also really exciting because I finally was really enjoying what I was doing, and I was excited about where I was heading, and there’s just a lot of pride in what I do. Joseph: You talked about that in your article that scary is exciting. What did you mean by that? Kat: I remember putting in the article even that there’s a good reason that people pay money to walk through a haunted house or to go see a horror film or something like that because scary is scary, but there’s also a big thrill to it. It gets your adrenaline going. I think one of the things that makes it so exciting is the thrill of the unknown. I think knowing that I was really taking the reins and I was being proactive taking charge of my own career future, that was really exciting to me even though I didn’t have a crystal ball that could tell me what was going to happen. Scary was exciting. It was scary, but it was also exciting. It was just this really weird rollercoaster ride of emotions. Joseph: What was the hardest part about changing careers for you, Kat? Kat: The hardest piece of the puzzle for me was actually taking the leap. Leaving my full-time job was a decision that I wrestled with honestly for months. Finally making that clear-cut choice of, ‘Yes, I’m doing this. I’m out the door,’ coming to that conclusion was definitely the most difficult piece for me, because I think for a long time, I kept trying to find these loopholes where I could make both things work for me. When I eventually realized that that was just never going to happen, making that final decision of what my next step was was the biggest challenge. Joseph: What do you think has been the most surprising part of changing careers for you? Kat: How fulfilling it is. You read all these articles and you hear all of this career advice about when you’re doing something that you love and you’re doing work that you really fulfills you, it changes your whole life. I was kind of one of those people. I’m one of those people that writes that advice now for a living, but I was kind of one of those people that would roll my eyes at that and say, ‘A job’s a job. Work is work,’ but it really does. Your work doesn’t define you, and it’s not your whole life, but it’s such a big piece of the puzzle that when that’s not really working for you, it has such a huge impact on all other areas of your life. Once I was in a career field and doing something that I really enjoyed and really made me excited to sit down at my computer every day, it just felt like all these other pieces of my life fell into place. I guess it surprises me how big of an impact it had on my life overall and not just on my career. Joseph: Can you take us through what some of those changes were outside of your career that you were experiencing? Kat: I think the ‘Sunday’s scary’ is a term now that’s been really popular in social media. Like I said, it wasn’t that I hated my job or my career. I didn’t loathe it, but I didn’t love it either, and so that had kind of a big impact on my energy level outside of the office. I come home from work, and I just want to sit on the couch and veg out for the rest of the day because I felt so blah from how I spent my entire day, and that had a big impact on my relationships, like I said, my energy. It’s just I wasn’t feeling like myself anymore. I didn’t have the same energy or zest for life that I have when I feel really excited by what I’m doing every day. Joseph: Do you feel like other people who maybe aren’t pursuing their passions, do you feel like they understand what it’s like to have these other things now going for you in your life, or do you feel like you have to experience it by going through it to understand how much of a positive impact it can have on the rest of your life? Kat: For me, it was definitely something that I needed to experience. Like I said, I had heard a lot about it. Going through it firsthand definitely illustrates how big of an impact your work has on your life. Joseph: What have you learned about yourself through this process? Kat: Probably that I’m a lot stronger than I thought I was. I think when I came out of college and had a full time job and stuff, rejection or even edits or criticism and stuff, those were everything that I focused on. It’s a normal thing to do. You can hear 10 great things about yourself and one small piece of constructive criticism, and you’re going to obsess over that one thing. Now, running my own business and writing for a living, that’s pretty much my every day: getting rejection emails from people who don’t want to work for me, revisions from editors, people telling you places I can improve. Even when I was trying to build my business, like I said, getting ‘thanks but no thanks’ emails from all these people that I wanted to work with but didn’t want to work with me. I think a few years ago, that really would’ve torn me down and put me in a pretty bad place. Now, I’ve learned to really move on, so I think I have a lot more internal strength than I ever thought I did, which is a big thing I’ve learned about myself. Joseph: Do you have any suggestions for people who are dealing with rejection? Because I’ll tell you what, as a small business owner myself, I hear you completely that it’s important to somehow remain a little bit detached from your outcomes because some things work out, some things don’t work out, but overtime—I don’t know about you, but—it does get to you sometimes, and it does wear you out. How do you manage that? How do you manage the rejection or how do you manage the people who say no? Kat: That’s still something that I struggle with. I don’t want to sound, by any means, like if you get slapped in the face enough times, eventually, it doesn’t hurt because it always stings a little bit, especially if it’s something that you’re really excited about, and the other part is not as excited about it. Keep your eye on the big picture and what you’re reall…

    Full show notes at the publisher

    Giving Yourself Room to Explore with Audrey Lemargue- CR09 Nov 17, 2016
    Show notes

    What does it take to leave your international corporate job behind to return to school and pursue your true passions? In this episode of Career Relaunch, Audrey Lemargue, a former Cosmetics Export Manager turned Naturopath shares her thoughts on the importance of career exploration, respecting your emotions, and trusting your career instincts. During the Mental Fuel segment, I share thoughts on the upside of “career dabbling.” Key Takeaways Give yourself the time and room to explore. With patience, the answers will come to you, and you may just stumble upon something perfect. Never neglect anyone you meet. You never know what you can learn from people you cross paths with. Discovering your true passions is like falling in love. It feels fresh and exciting, but also very familiar. Tweetables to Share It didn't matter what people thought because I knew this career move was right for me. Audrey Lemargue Tweet This Trust your gut instincts. If it doesn't feel right, it's because it isn't. Audrey Lemargue Tweet This When you give yourself permission to explore, you can plant seeds that may grow in the future. Joseph Liu Tweet This Resources Mentioned Visit Iswari to learn more about the superfood products Audrey manages. She mentioned Buddha’s Awakening, which is the product Joseph sampled and now adds to his breakfast every day! You can also find Iswari on Facebook. Watch Steve Jobs’ 2005 Stanford Commencement Address. Watch the video of Dr Irène Grosjean that convinced Audrey she should pursue a a career in naturopathic medicine. Free Tool: Define Your Commitments During this episode’s Mental Fuel segment, I talked about the upside of “career dabbling” and taking the initiative to explore your interests outside your day job. To help brainstorm ways to do this, download my “Test the Waters” Worksheet. Register free below to access this resource and gain access to my entire Career Resource Hub. If you’re already a member, simply login to access this resource. Register free to access resource Log in if you wish to renew an existing subscription. Receive Joseph’s career newsletter About Audrey Lemargue, Naturopath in Training, Iswari Superfoods Marketer After working in the Perfume and Cosmetics industry traveling the world for nearly 15 years, Audrey Lemargue decided to take a break to find her true calling. After several months of reflection time where she tried to get in touch with her creative side, she had an epiphany one day after watching an interview of this amazing 86 year old French Naturopath. The inspiration was so deep that she started researching courses to become a Naturopath herself. Now, Audrey’s a student at the College of Naturopathic Medicine in London, set to finish her program Dec 2017. She also works in Sales and Marketing position for Iwari, a superfood company that recently expanded to the UK. She was recently featured in the Sept 2016 edition of Healthy Living Magazine. Did You Enjoy This Episode? Please Let Us Know! Tweet: If you enjoyed this episode and have a few seconds to spare, Tweet to let me and Audrey know!Tweet a thank you! Review: I’d also love for you to leave a positive review and rating for the podcast on iTunes, which helps my show reach more people who want to relaunch their careers. Subscribe: Be sure to subscribe to Career Relaunch podcast on iTunes, Stitcher, Android, or Google Play (it’s free) so you don’t miss out on the latest episodes. Full instructions. Stay in touch: Follow Career Relaunch on Twitter, Facebook, and Instagram. You can also follow host Joseph on Twitter and Facebook. Comments, Suggestions, or Questions? If you have any lingering thoughts, questions, or topics you would like covered on future episodes, record a voicemail for me right here. I LOVE hearing from listeners!Leave Joseph a VoicemailYou can also leave a comment below. Thanks! Episode Interview Transcript Teaser (first ~15s): Trust your gut feeling and follow your instinct. If it doesn’t feel right, it’s because it isn’t. Give yourself the time to actually figure it out. The answer will come eventually if you keep your mind open. Joseph: Hey, Audrey. Welcome to Career Relaunch. I’m really looking forward to hearing more about your current focus on naturopathic medicine and mostly how you found this true calling. Just to kick things off, can you tell me a little bit about what’s keeping you busy right now? Audrey: Thank you for having me first of all. At the moment, I’m starting to become a naturopathic nutritionist, and I’m also working part-time for a superfood company. That’s keeping me very busy. Joseph: What does a naturopathic nutritionist do? Audrey: It’s a holistic way to approach nutritionism and to treat people, to treat people in a natural way. Basically, Hippocrates said, ‘Let food be your first remedy,’ and that’s what we’re doing as nutritionists. Joseph: How we met was very random. I was at a Planet Organic in London, and you were sampling this really interesting stuff that I’d never seen before, which is this raw superfood breakfast powder. I was wondering if you could tell us a little bit about, first of all, what you do at Iswari. After that, we can go into what you were doing before. Audrey: Iswari is a superfood company that is originally started in Portugal and Ireland six year ago, and they do superfoods. Among them, the Buddha’s Awakening, which is quite a fantastic product, they’ve been on the market for six years, and they’re now starting to explore the UK market, and I’m the person that they chose to do that for them. Joseph: I want to hear a little bit more about Iswari at the end of the this conversation, but before we do that, can you tell people what you were doing before you got involved with naturopathic nutrition and superfoods and Iswari? Because I was really surprised to hear that you’d actually spent 15 years in the perfume and cosmetics industry before moving into this line of work. Audrey: I was working as an expert manager for a perfume company based in France, and I was in charge of the Americas. I was traveling a lot through the Americas for this company. It was very exciting but also a very hectic time of my life. Joseph: When did it occur to you that you wanted to make a change? Audrey: I think I wanted to make a change years before that, but it takes time to sink in. First of all, because I didn’t feel completely in-tune with what I was doing in terms of what I was selling and the type of business it was although it was a very nice industry. The other thing is, as you grow older, the traveling, although it’s still very exciting and you’re still meeting very interesting people, becomes also very tiring, and you want to get grounded with your family and your personal life, and it’s not always compatible. Joseph: You mentioned that it took you several years between the time you realized that maybe this isn’t right for you, and the time when you took off. What was happening for you during those few years? Audrey: There’s a lot of questioning going on. ‘Am I in the right place? Should I be doing something that makes me happier on a daily basis that I’m happy to wake up to and go to work for in the morning and that I feel passionate about?’ I couldn’t find the passion anymore, I would say, after the first 10 years. When I say 15 years, it probably took me about 5 years to take the leap of faith and change the career. Joseph: What made that tough? Audrey: Fear. Fear is the first thing that makes it tough because it’s hard to actually start something that you don’t know at all and also because you don’t know what you want to do. It took me time to realize what it was that made me feel happy and passionate. Joseph: Can you just give us a little insight into how you figured that out? One of the things that I hear from a lot of people who aren’t happy in their current roles is, ‘I know I don’t want to do this, but I actually don’t know what I’d want to do instead.’ Did you do anything in particular to help you put the pieces of that puzzle together? Audrey: First of all, I actually took the time, and I quit my job. I needed the time to think. I needed the time to actually process what it was that I wanted to do. This is the hardest question to answer, so I actually explored more of my creative side. I started taking piano lessons. I took acting lessons. These helped me to disconnect with the corporate world completely and open my mind to other things. Joseph: I see, so you were just pursuing things that interested you. Would it be safe to say you didn’t know if those are necessarily going to transpire into another career? Audrey: It didn’t make me interested to the point that I was going to take another career and think, ‘I’m going to become a musician,’ or, ‘I’m going to become an actress or something like that. That was something that I knew I enjoyed doing, but it was not going to push me to the point where I was going to start over from scratch in those fields. It was a very good way to spend time. Also because when you quit a job and you quit a career and you destroy everything you built in a way to rebuild something new, there’s a time where you go through thinking, ‘This is crazy. I’m going to need money at some point, and I need to find a job that actually will pay my bills. I might go back to what I knew,’ so you’re a bit depressed. To get over that depression, you need to put yourself out there and keep going and searching. As some point, for me, what happened is that I was exploring a lot of things, and something, one day, just on the internet, something so simple—and thanks to Iswari actually because I knew about Iswari as a company before I started working for them—they had this interview of this naturopath, a French lady, 86 years old. That was a revelation to me because she was such an inspiration of how she led her life, what she was doing in terms of treating people, how she did it. After that, after watching that video of this interview of this lady, I was researching how to become a naturopath, how to become a nutritionist, and everything fell into place so fast after that. It was like a matter of days. Joseph: How did you know that this particular interest was more than just an interest like the piano or like acting? What made this different? Audrey: It’s like falling in love for the first time again. It was a bit like that, love at the first sight feeling. It was really that straightforward. Joseph: You felt an emotion. That’s how you knew? Audrey: Exactly. That was very strong emotion that drove me and pushed me to do whatever I needed to do. It was interesting because it was completely different from what I had been doing before in the past, very new but also very familiar at the same time. Joseph: How did people react to the fact that you decided to quit even though you didn’t know exactly what you wanted to do next. Audrey: I had two sides of people around me: one side that really understood that I needed to combine not only my personal life but also what was going inside me as not being completely satisfied with the current situation in my work and the other side that was thinking, ‘Maybe I should’ve kept going,’ and a lot of people actually stay in their jobs for ears without really enjoying it. Joseph: How did you deal with that? How did you deal with people who told you, ‘Audrey, you’re crazy for leaving that behind’? Audrey: It is hard because inside of you, you’re a bit torn between the convention, the conformity, and the craziness of actually having the guts to quit your job and pursue something different that you don’t know what it is yet. At the beginning, it was hard to convince people that I was doing the right thing, but then, as time went by, it became clearer that I didn’t want to go back. As soon as I actually realized that I wanted to become a nutritionist and naturopath, it was very easy. All of a sudden, I had an answer for everything, and it didn’t matter what people thought about what I was doing anymore because I knew this was the right thing for me. Joseph: Did you go ahead and apply for the College of Naturopathic Medicine in London? Audrey: I applied for the college, and luckily, they were starting the summer school the week after. Joseph: Wow, lucky. Audrey: It was like, when things are right, they fall into place quite easily. Joseph: When you were thinking about returning to school—I talk to a lot of people, and they’re thinking about making a career change, and it requires them going back to get a Master’s degree or to get a Doctoral degree—how did you make the decision that it was worth it for you to invest the time and the money to go back to school? Audrey: For me, it was like, ‘This is what I needed to do, and it doesn’t matter that it’s going to take another three or four years for me to get there because the journey will be so much fun.’ This is how I thought about it, because going back to school implies a lot of studying, a lot of researching, especially in the field where I’m going because I do a lot of research-based assignments. I’m now reading research papers from medical doctors and from medical journals, which is quite heavy. It is different from the business and corporate world. However, I’ve learned so much. It opened my mind to so many other things, and I’m thinking to myself, I knew so little, and I still know so still, and I want to keep learning more and more all through my life. It’s a pleasure really. It’s more like something that I enjoy doing. It’s funny how when I left college, when I graduated from business school, I was so happy and relieved it was over probably because from the beginning, it wasn’t my real calling. Now, I don’t want it to end because every new lecture I get or every subject we approach is a door open to something that fascinates me. Joseph: That’s really interesting, the tension between feeling relieved when something is over versus feeling excited and energized. Was there anything tough about making the transition from being a high-powered corporate employee to someone who is back in school? Audrey: All of a sudden, I felt that I was doing what I was meant to be doing all my life. It was actually very exciting. It was nice to also put myself in a different position where I was taking a seat back and observing and learning and not being the one who’s teaching and managing people and telling them what to do and how to do it. Because it’s a completely different field and we’re talking about medicine, because the first years is really studying biomedicine, I was very handled by the lecturers and the knowledge I was getting from them. That inspired me so much that, at this point right now, I want to keep studying and studying more and learning from others. Joseph: Knowing what you know now, is there some sort of advice you would offer to yourself when you were back in the corporate world, not quite ready to leave yet? Audrey: Trust your gut feeling and follow your instinct. If it doesn’t feel right, it’s because it isn’t. Give yourself the time to actually figure it out. The answer will come eventually if you keep your mind open. I would give myself that trust and that confidence. Joseph: Do you think you could’ve done this exploration while holding down the full-time job in the corporate world? Audrey: I don’t believe so because while you’re working in the corporate world, it takes all your thoughts. If you want to do your job properly, which I was committed to do, it would have been difficult to leave space to wonder and think about what would have been the right thing for me. I needed actually that free time, that free space that’s time where you’re actually thinking to yourself, ‘What am I going to do with my day today?’ and let things come into you. That’s, I think, something that is sometimes difficult in the corporate world, especially if you’re highly invested in what you’re doing. Joseph: I can definitely relate to that. I…

    Full show notes at the publisher

    Finding Your Flow with Zai Divecha- CR08 Nov 03, 2016
    Show notes

    What’s it like going from working in Silicon Valley to starting your own welding business? In this episode of Career Relaunch, Zai Divecha, a former software marketer turned metalworker and designer shares her thoughts on what it’s like to be “in flow,” how to prepare for a career change, and the benefits of connecting with liked-minded people. I also share some thoughts on the difference between doing energy generating vs. energy depleting work. Key Career Insights When you’re doing fulfilling work, a “flow state” can emerge, where you lose track of time, reach a state of extreme concentration, and you can actually enjoy thinking about your work at all moments of the day, both the weekdays and weekends. The emotional highs of running your own business gives you the fuel to navigate some of the inevitable lows. The fear of the unknown can actually help to force you to really hustle and quickly get the right pieces in place to create the career you want for yourself. There’s a difference between doing energy generating and energy depleting work. Taking stock of which type of work comprises your days can give you an indication of whether you’re in the right role or not. Tweetables to Share Whenever you have one foot out the door, but you're not through the door yet, it's hard. Zai Divecha Tweet This The more I've shared what I'm struggling with, the more support I've gotten from people. Zai Divecha Tweet This When you're doing work you enjoy, it fills you with #energy. Joseph Liu Tweet This Resources Mentioned We talked about “Flow” during this episode. Learn about Psychologist Mihaly Csiksgentmihalyi, who created the psychological concept of Flow. Check out Mihaly Csikszentmihalyi’s: Flow, the secret to happiness TED Talk Mihaly’s book Flow: The Psychology of Happiness. And here’s a good summary of Flow, The Psychology of Optimal Experience in Hasty Reader. Free Tool: Reenergizing Your Work Days During this episode’s Mental Fuel segment, I talked about the importance of doing energising work. For some help in identifying some ways to do this, you can download a free “Reenergising Your Work Days” Worksheet. Register free below to access this resource and gain access to my entire Career Resource Hub. If you’re already a member, simply login to access this resource. Register free to access resource Log in if you wish to renew an existing subscription. Receive Joseph’s career newsletter About Zai Divecha, Metalworker & Designer Photos: Ellen Wildhagen, kindredweddings.co Zai Divecha is a metalworker and designer who learned to weld at the age of 14. She first worked in the tech industry at Box before deciding to return to her metalworking roots in 2014, when she founded Elektra Steel. She now spends her days creating handcrafted steel art and home goods. You can check out more of her impressive welding on Facebook, Instagram, and Twitter. And to learn more about her story, check out this interview she did in July 2016 after being selected as “Featured Designer of the Week” by Deck Studios in London. Did You Enjoy This Episode? Please Let Us Know! Tweet: If you enjoyed this episode and have a few seconds to spare, Tweet to let me and Zai know!Tweet a thank you! Review: I’d also love for you to leave a positive review and rating for the podcast on iTunes, which helps my show reach more people who want to relaunch their careers. Subscribe: Be sure to subscribe to Career Relaunch podcast on iTunes, Stitcher, Android, or Google Play (it’s free) so you don’t miss out on the latest episodes. Full instructions. Stay in touch: Follow Career Relaunch on Twitter, Facebook, and Instagram. You can also follow host Joseph on Twitter and Facebook. Comments, Suggestions, or Questions? If you have any lingering thoughts, questions, or topics you would like covered on future episodes, record a voicemail for me right here. I LOVE hearing from listeners!Leave Joseph a VoicemailYou can also leave a comment below. Thanks! Episode Interview Transcript Teaser (first ~15s): The most surprising part is that I think about my work all the time now, and I love it. I love the fact that I wake up thinking about this. I think about it on the weekends. I work on the weekends. It feels like such a gift to be able to think about what I love most. Joseph: Hello, Zai, and thank you so much for taking a break from your metalworking to join us here on Career Relaunch. Zai: Thanks so much for having me. Joseph: I am so excited to have you on the show. When I heard about you, I just had to hear more about your story. I got so many questions to ask you. I don’t even know how we’re going to fit it all in, but can you just start by, first of all, explaining what it is that you do? Zai: I am a metalworker and a designer, and my background is in TIG welding, which is a specialized form of welding that allows you to weld different kinds of materials and of many different thicknesses. In the past, I’ve done some furniture, some lighting. I’ve done a number of welded, faceted, geometric stainless steel vases and planters and bowls and things like that. Right now, I’m working on a line of geometric wall hangings that are tiled mosaic pieces of steel. Joseph: How long does it take you to do one of these? Zai: The design takes either several hours or several weeks, depending on how many design revisions the client asked me to do. The actual cutting, sanding, finishing, staining, waxing, mounting, welding, grinding, all of that, takes about a week. Joseph: How long have you been doing this? Zai: I’ve been welding since I was 14 but as a hobby in my free time. I went to an amazing high school in San Francisco that taught metalworking, glass, jewelry, architecture, woodworking, and electronics, and every student had to rotate through all the shops to get a little taste of each one. I absolutely fell in love with metalworking as soon as I tried it. It was just a hobby until fairly recently. About a year and a half ago, I decided to quit my job to do it as a career, which is totally different than doing it as a hobby obviously. Joseph: Zai, so you’re working on metalworking right now, but just a couple of years ago, you were doing something very different. Could you take me back to the type of work you were doing before you got into welding and metalworking? Zai: I was on the marketing team at an enterprise offer company called Box. I was in charge of customer marketing, using customer stories to showcase the power of what Box can do for companies in a variety of industries. Literally no overlap with what I’m doing now. I loved Box. I loved the product. I still use it today for all of my work. I love the company. The people were amazing. It was a great community. It was comfortable. It was stable. The one thing that really got to me though was that I realized that I was never in flow state. I was constantly toggling going between working on a PowerPoint here and doing this quick email, and someone would come over and ask me a question, and I dash to a meeting, and then I pick up loose threads on this project, and I get interrupted. Flow state is that mental state in which you’re really in the zone, like you’re immersed and you’re engaged or highly focused. It’s often a joyful feeling. Most people experience flow at some point in their life, whether it’s in their gardening or engineers I talk to feel like sometimes they get in flow when they’re really in the zone working through a challenging problem. I definitely feel it when I’m working with my hands, whether I’m knitting or cooking or drawing, painting, welding, making jewelry. I’ve always done stuff with my hands in my free time since I was a little kid, and that’s when I feel the most engaged and focused. I was thinking like, ‘I wonder if I could create a job for myself where I’m in flow for, if not the day, at least some part of the week would be really, really nice.’ Joseph: I know you mentioned that you started welding when you were 14. Did you ever consider just jumping right into it? If not, what stopped you from doing that? Zai: Great question. In high school, I had many people ask me, ‘Are you going to apply to art school? You should definitely go to art school,’ because I was already making furniture and art, and I already knew that I loved it more than anything. At the time, I had this naïve impression of what it would mean to be an artist and the kind of life that would involve, and I felt like, ‘I have so many other interests. I have so many other ways that I want to use my brain. Creating art is just one part of how I like to use my brain.’ I didn’t think it would be satisfying. I went to a liberal arts college. I went to Yale. I studied completely other things in college and in grad school. It wasn’t until pretty recently that I had this somewhat obvious epiphany that being an artist or making something physically with my hands also involves a whole business side of it that I did not even realize. I didn’t realize until I worked at Box that I actually really enjoyed thinking about business strategy, that I would enjoy the marketing, that I would enjoy the sales, I would love figuring out how to run a sustainable business. Once I realized that there’s that whole side of it, I was like, ‘Maybe this actually would really satisfy my brain in a lot of ways. I would get the creative engagement of working with my hands and designing something aesthetic and visual, but I would also get to switch gears and figure out my marketing strategy, update my social media stuff, figure out what my sales channels are, working with clients, all of that stuff. Joseph: Can you take me back to the moment right before you made the decision to leave Box and start your own metalworking business? What was going on for you at that time? Zai: I knew I wanted to leave. I knew I wanted to work for myself. I knew that I wanted to be creative, but I didn’t have an exact plan. I spent about a year getting all my ducks in a row. I talked to every metalworker that I could get my hands on to ask some questions about their career, how they got started, whether they thought I needed any professional training. Did I need to go to school for this? Should I train under someone else? Should I start my own business? Should I just dive in? Then also about what their sales strategy was, what their business goals are, what the hardest parts were, what the most rewarding parts were. I tracked down every welding instructor that I’ve had to get their advice. I got introductions to metalworkers in LA and visited a number of shops down there. I read books on how to start your own business. There was an epiphany moment of like, I don’t think I want to be doing marketing at a tech company for the rest of my life, but then the transition spread over at least a year. Joseph: During that year, you mentioned flow state before and that you were feeling out of flow when you’re doing your previous work. What was that year like for you to continue to be working in a job where you felt like you were out of flow? Zai: It’s really hard. Whenever you have one foot out the door but you’re not through the doorway yet, it’s hard because you’re focused on the next thing, you’re excited about the next thing, but you still have responsibilities to your current situation. I think that’s whenever you leave a job. The way that I looked at it was like, ‘I’m at this company. I’m committed to seeing this through.’ I wasn’t leaving because I was unhappy. I was leaving to pursue my passion. It was something that a lot of people, I think, were excited for me, and so I think it made the transition a little bit easier because I could just be really honest with people. I can say, ‘I love this job, and I love what I’m doing here, but I think I could be really fulfilled if I could do this other thing that’s totally unrelated.’ Joseph: Obviously, you had this passion for welding and metalworking, and yet you were continuing to explore and think about whether or not this was going to be the right thing for you to pursue. Was there something in particular that held you back from making the leap sooner? The reason why I ask is because I talk to a lot of people who have this sort of dormant interest or this passion that they’ve been wanting to pursue, but they can’t quite bring themselves to do it. I’m just curious what held you back from making the leap sooner? Zai: I think a couple of things. One was that I don’t think I would’ve known that I wanted to do this without having worked at Box. There are couple of parts that my experience at Box helped to directly lead me to this. One of them was the interest in marketing and sales. I had only worked at non-profits before this, and so I’d actually never worked at a for-profit until Box. I don’t think I would’ve thought that I had it in me to be an entrepreneur or a small business owner without having grown up in that kind of business setting. The other experience at Box that I had that helped motivate me to do this was that I ran our company’s cycling team. I started our cycling team to participate in AIDS/Lifecycle, which is a seven-day fundraiser bike ride from San Francisco to LA. It happens every June. It’s 545 miles. We raise money for the San Francisco AIDS foundation in the LA LGBT Center. The part that was a really important feedback for me was that the fervor with which I dealt with even the most tedious logistical details in running this team made me realize that I am so happy and work so much harder when it’s my own vision. I was coordinating corporate sponsorships. I was hosting events. We’re doing fundraisers. I was organizing training rides, overnight weekend trips, and dealing with all the minutia of getting 26 people prepared to bike and camp for seven days in a row. Once we’re back, I was like, ‘Wow, I am working really hard, and I wish that I have felt this sense of fervor for what I’m actually getting paid to do.’ That’s when I was like, ‘Maybe I should work for myself.’ Joseph: I know you mentioned you went to Yale for college, and then I know that you went to the Yale School of Public Health for grad school. How did people react to your decision to pursue what you’re doing right now? I guess what’s behind my question is I also went to a school. I went to Northwestern, and there’s a certain amount of expectation about what your career should look like after you finish those types of pre-professional programs. I’m just wondering if you ran into any sort of skeptics or critics along the way. Zai: Absolutely, at every turn, people are like, ‘You’re going to quit your job to do what? What’s your plan?’ I explained that I tracked down mentors and did inferential interviews and read books on starting a business, that I was really doing my homework and putting together a plan. There’s one more thing that helped with the skeptics. I showed them pictures of things that I’d made, and that often helped change people’s mind faster than anything else because they would say, ‘Oh, wow! That’s actually really good. I would totally buy that.’ I’m like, ‘Okay, good. I’m putting you on my future newsletter list.’ Joseph: Do you feel like people were questioning the type of work that you wanted to go into or were they questioning how good you’re going to be at it? What do you think was behind why people were skeptical? Zai: It was a total mix. I think they’re skeptical that I could turn this into a sustainable business. They were skeptical that I was going to a career that was very non-traditional. I recently went to my five-year Yale reunion, and I was sort of nervous going into it. I was like, oh my god, I have this Master’s degree that I’m not using at all, and nothing that I’m doing is related to what I was doing in college. Meanwhile, most of my friends, many of them are already practicing lawyers. Many of them are medical residents already. They’re already doctors. I’ve learned that some p…

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    Reflecting on Wealth with Byron Trzeciak- CR07 Oct 22, 2016
    Show notes

    What does having “wealth” mean to you? Do you think of material possessions and money? Or do you think about less tangible things you value? In this episode of Career Relaunch, Byron Trzeciak, a former Security Analyst turned Online Marketing Agency Founder shares his thoughts on why money isn’t everything, the importance of being able to control your time, and the toll your job can take on you when you’re doing unfulfilling work. I also share some thoughts on what it means to be truly “wealthy.” Key Career Insights Reaching a career goal doesn’t always lead to career satisfaction. In fact, it can make you question whether that goal was a truly meaningful one to word toward in the first place. When money’s the main reason you’re happy staying in your job, it can lead to a vicious cycle of rewarding yourself for doing work you don’t enjoy then continuing to do that work so you can reward yourself. Material wealth (assets, money, stuff) is distinct from personal wealth (happiness, flexibility, freedom). Which matters the most to you? Tweetables to Share When people are passionate about their work, Monday's actually their best day! Byron Trzeciak Tweet This Point yourself in the direction of having a rewarding life--we only get one shot at it. Byron Trzeciak Tweet This Does the kind of wealth you've been building match up with what you truly value? Joseph Liu Tweet This Resources Byron’s Medium Article, The Day I Earned a Six Figure Salary Was the Day I Quit My Job. Sept 2016 NY Times Article on Hal Hershfield’s (UCLA Anderson School of Management) research on how people perceive the value of time vs. money. Tim Ferriss’ Book, 4 Hour Workweek. My Huffington Article on 4 Ways Self Employment Changed How I Define Wealth. Pat Flynn’s Smart Passive Income Podcast and his About Page. You might also enjoy my Fast Company article about how 3 people redefined what wealth meant to them in their careers. Free Tool: Redefining What Wealth Means to You During this episode’s Mental Fuel segment, I talked about the importance of defining what wealth means to you. For some help in doing this, you can download my “Redefining Wealth” Worksheet. Register free below to access this resource and gain access to my entire Career Resource Hub. If you’re already a member, simply login to access this resource. Register free to access resource Log in if you wish to renew an existing subscription. Receive Joseph’s career newsletter About Byron Trzeciak Byron Trzeciak is Director and Founder of a conversion-focused digital marketing agency called PixelRush based in Melbourne, Australia. He builds profitable online businesses by turning clicks into customers, empowering businesses to gain 4x return from their online marketing investment across a variety of digital channels & media. He’s also passionate about inspiring others to build a life they’ll love by creating flexible lifestyles & career paths using online income. You can follow him on LinkedIn and Twitter. To learn more about online marketing and SEO, be sure to check out his PixelRush blog. I read this article they wrote about WordPress vs. Squarespace. I can definitely attest to their arguments for going with WordPress (what I use!), and I think you’ll find many of their articles useful. You can also listen to Byron’s podcast on Did You Enjoy This Episode? Please Let Us Know! Tweet: If you enjoyed this episode and have a few seconds to spare, Tweet to let Byron and me know!Tweet a thank you! Review: I’d also love for you to leave a positive review and rating for the podcast on iTunes, which helps my show reach more people who want to relaunch their careers. Subscribe: Be sure to subscribe to Career Relaunch podcast on iTunes, Stitcher, Android, or Google Play (it’s free) so you don’t miss out on the latest episodes. Full instructions. Stay in touch: Follow Career Relaunch on Twitter, Facebook, and Instagram. You can also follow host Joseph on Twitter and Facebook. Comments, Suggestions, or Questions? If you have any lingering thoughts, questions, or topics you would like covered on future episodes, record a voicemail for me right here. I LOVE hearing from listeners!Leave Joseph a VoicemailYou can also leave a comment below. Thanks! Episode Interview Transcript Teaser (first ~15s): By reaching that salary, you can buy something else that may make you happy, but in reality, that’s often not the case. It needs to be something more than money as a motivator, I believe, if you’re going to feel genuinely happy about what you do. Joseph: Hello, Byron. Thanks so much for being on Career Relaunch. I’m really excited to say that you’re our very first guest from Australia. Byron: Beautiful. Thanks for having me, Joseph. It’s great. We can make the connection from so far away. Joseph: Technology is amazing these days. Definitely. Welcome to the show, and thanks for taking time to speak with me. I know it’s getting late in the evening over there for you. I was wondering if you could just start us off by telling us a little bit more about what you’re focused on in your life and career. Byron: Right now, I’m focused on my own business, which is called PixelRush. We’re a conversion-focused, digital-marketing agency, and our main aim is to help businesses build profitable online businesses or online marketing strategies. We’re really focused on getting a good, quality return for the businesses that we work with. Joseph: I definitely want to hear more about PixelRush, and I know that you do a lot of work in the space of SEO and conversion. Maybe we can come back to that topic, but what I would really love to talk with you about is your career and your life and how you came to found PixelRush. I was wondering if you could just take us back in time a little bit. I first discovered you from the medium article that you wrote in June of 2016, which I thought had a great title, which was ‘The Day I Earned a Six-Figure Salary was the Day I Quit My Job.’ It definitely jumped out at me, and I’d highly recommend this article to listeners out there. We’ll include a link in the show notes. You started off that article, Byron, which kind of made me chuckle, you said, ‘Two years ago on January 6, 2014, I quit my job.’ What was going on for you at the end of 2013? Byron: Back at this particular time, Joseph, I was working for a very large bank. I’ve been employed to work in a brand new team, which was basically a global security operation center which we were there to identify and manage security incidents. Anyone that’s out there in security will know something about it and knows what businesses we’re up against now with hackers and that sort of thing. It’s a very challenging role, and it caused me a number of issues back then. Joseph: What were some of the issues that you were wrestling with as a security analyst? Byron: We were forced to become more of an audit checkbox machine, the tick-box mentality where we were doing things because it satisfied audit requirements rather than actually give us the chance to identify the types of attacks and respond to them in a way that we would like to. You had a very capable team. I worked with some incredibly smart individuals within that team, but it just wasn’t something that we were able to transition into effective processes for the business. It was a struggle to have that innovation and do things at a high level. That opportunity to succeed and to put your best forward was a real struggle. Joseph: What was ultimately the biggest issue that made you start to think that it was time to move on? Byron: I started off very passionately. I’ve always been very passionate about IT security. At the time, I was doing a lot of self-education and really trying to up-skill so that I could move into high roles in the future and progress my career, and you basically continue to come back and see the lack of progress. For example, we used to have a meeting every Monday, and it was just a shift changeover which was between 3:00 and 3:30. We’d basically come back and discuss the same issues that we discussed the week before, and there was never any progress. I’d term it a little bit like ‘Groundhog Day’ if you’ve ever seen that movie with Bill Murray. It was like you were coming back and nothing had changed. The weeks went on, and all of a sudden, you’re getting older and you’re seeing the days pass by, and you’re kind of wondering, ‘Why am I turning up here when I’m not really making an impact?’ Joseph: How long did you feel like this before you decided you wanted to make a change? Byron: I would say probably the 12 months before actually quitting is where I really started to struggle and really started to question whether this was where I wanted to go with my life or whether there was something else out there, smarter ways or more enjoyable ways to play out the rest of my career, I suppose. Joseph: One of the things you mentioned in your article, Byron, was that your job was taking its toll on you. I was just curious if you could explain to us what kind of a toll was it taking on you in your life and your career. Byron: It’s probably not something that I fully realized until after I’d left. I think even within the article, I talk about a feeling of depression but yet not really wanting to admit that to myself at the time, thinking that I’m probably a stronger person than what I thought I was. All of a sudden, you just feel negative and dark throughout the day and that whole feeling comes through the door with you when you get home and you see your wife and so forth. Rather than saying, ‘How are you?’ or sitting down for a cup of coffee with each other, you tend to be discussing some of your frustrations from work. All of that bubbles up into your home life as well, and it took me a while before I got pointed back in the right direction. Joseph: One of the things that you talked about in your article was that, when you earned your six-figure salary, which I know is this sort of alluring goal for many of us, and I’ve definitely been there when I was in the corporate world. I actually remember the moment that happened to me. It kind of feels good, but at the same time, you realize it doesn’t really drive happiness. What did you mean in the article when you were talking about the idea of money not being everything and how earning the six-figure salary was the trigger to you deciding to leave your job? Byron: It’s something that I had from quite a young age. I think it gets instilled from your parents as well who typically come from more asset-focused mindset and earn a big salary, buy a house, get a car, get married, have kids, that kind of traditional conforming mentality. I think it came from that, and I continued to strive for it. I think you’d go through this cycle where you would start a new job, and it would be great because it was new and fresh and something different for you. I find with any new job, there’s always a degree of learning involved, and when you’re learning, I think that’s when the mind is most interested in what it’s doing. Then you get to that point where you typically want to innovate and improve upon the things that you’ve been given, and I think that’s probably where a lot of businesses struggle: allowing people to innovate and to improve on things within the business. When that didn’t happen, it came back to me saying, ‘Maybe if I got more money or I got a bigger salary, that would fix these feelings and these frustrations that I was having,’ so you continue to change jobs and then push for a higher salary. By reaching that salary, you can buy something else that may make you happy, but in reality, that’s often not the case, and it needs to be something more than money as a motivator, I believe, if you’re going to feel genuinely happy about what you do. Joseph: It was interesting, because in your article, you also talked about that you reached this goal or at least the financial monetary goal, but you weren’t happy when you got there. Can you just explain what that was like for you? Byron: It was a strange feeling. I mean I sort of explained to my wife how, on the weekends, you’d get to the weekend, and maybe you had a significant amount. We had a good salary. She had a good salary as well. The week was such a struggle though. You were struggling every day of the week. You’d get to Monday, and you’d have those Monday blues. A lot of people have that. They get up Mondays, and they hate that day. They hate the morning. They hate the feeling of it, but you get to Friday, and it’s this feeling of elation, and music sounds better and everything sounds great on a Friday afternoon. Then you’d get to the weekends, and you take your pay packet, and you probably go and buy something new and say, ‘Here’s a reward for you getting through the week.’ Basically, you’d find that you were kind of in this rut. The more you earn, the more you spent, and you tried to find something as a treat for getting through another week of your life and your career. You sort of realize after a while that this money that I’m earning isn’t making me feel great. I’m still waking up with those Monday blues regardless how much I earn. I think after a while, we kind of all accept that Monday should be the worst day of the week, but when you talk to people that are successful and they love what they do and they’re very passionate about what they do, a lot of the time Saturday and Sunday or Friday evening is the worst day of the week, and Monday is actually their best day because they get to go back and do what it is they love and they enjoy, and it doesn’t feel like work to them anymore. I think that’s really important. When you’re looking at money for happiness, just realize, how do you feel when you get up each day, and come Monday, are you excited for your week or are you looking for that weekend treat to congratulate yourself for getting through another week of your career? Think that’s an important mindset to think about. Joseph: That’s very interesting. I hadn’t thought about it like that. It’s almost like you’re dangling your own carrots in front of you just to keep yourself going. Byron: That’s it, yeah. Joseph: Interesting behavior if you think about it. It’s like you’re conditioning yourself to be okay with your situation. Byron: I don’t know how I thought about that one day, but I’m just like, ‘Is this what I’m doing?’ and, ‘Is this what I’m trying to do to keep myself happy with where I’m going in life?’ Joseph: One other thing you mentioned, Byron, which I thought was interesting was you talked about legacy in your article. First of all, what the legacy of your life was going to be, and then what it would be like if you lived an ‘unfulfilled’ life. What was making you start to wrestle with that particular question? Byron: At the time, I remember saying to a lot of my colleagues that I was working with and saying, ‘Say you got terminally ill and the doctor said to you, “You’re going to have X amount of time to live,” would you still continue to turn up to this job?’ The majority of responses I got were, ‘There’s no way I’d come in,’ ‘I’d probably travel the world,’ or, ‘I would go and do that one thing that I love so much in life but never have the opportunity to go and do it.’ I think death, as morbid as it sounds, has a way of putting things into perspective and has a way of encouraging you to take action. Life has a start and a finish, and when you’re 90 years old and you’re looking back on your life, you want to make sure that you’re not saying, ‘I wish I’d done that,’ or, ‘I wish I’d done this,’ or, ‘I wish I’d spent more time with family,’ or these sort of things. I think it’s important to think about what those later years of life are going to be like and be happy that you pointed yourself in the direction that you felt was going to give you the best experiences and the most rewarding life, because we do only get one shot at it, and we’ve got to g…

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    Managing Emotions of Change with Noz Nozawa- CR06 Oct 15, 2016
    Show notes

    How do you manage the ups & downs of starting your own business? In this episode of Career Relaunch, Noz Nozawa, a former Tech Marketer turned Interior Designer shares her thoughts on the emotional impact of running your own business, how your perceptions of self worth can get intertwined with your work, and the importance of support networks. I also share some thoughts on where you can create some support structures in your own career. Key Career Insights Formal training can be valuable, but not always necessary—research and explore your options and listen to your instincts when preparing to make the leap. Your road to success may not resemble anyone else’s. If you experience a loss of momentum and confidence, consider seeking knowledge from outside of your immediate professional network to connect with others who have had the same difficulties. Surround yourself with people who support and inspire you—or both!—to avoid feeling isolated. Tweetables to Share You don't need just one passion. You can have many, and honor them all at the same time. Noz Nozawa Tweet This Don't forget to look beyond your immediate network for advice & mentorship. Noz Nozawa Tweet This Surround yourself with people who share your ambitions. Joseph Liu Tweet This Resources Mentioned Connect yourself to other entrepreneurs and join our community on the Career Relaunch Facebook Page. I mentioned this “five people” quote by Jim Rohn during today’s Mental Fuel segment. Here’s an article touching on the idea of how interpersonal relationships shape success, which I alluded to during today’s Mental Fuel: Why the Five People Around You Are Crucial to Your Success. Free Tool: Network Builder During this episode’s Mental Fuel segment, I talked about the importance of building a support network. For some help in doing this, you can download my “NETWORK BUILDER” Worksheet. Register free below to access this resource and gain access to my entire Career Resource Hub. If you’re already a member, simply login to access this resource. Register free to access resource Log in if you wish to renew an existing subscription. Receive Joseph’s career newsletter About Noz Nozawa, Interior Designer Photo credit: Colin Price Photography Ever since she was a little girl, Noz Nozawa wanted to be an interior designer. Or an architect. Whatever job would let her work on houses all day. But her father encouraged her to focus on business instead. So she graduated from college, landed a great job at Clorox, and hopped over to the tech industry in 2011. But in 2014, she couldn’t ignore her “calling” anymore – so she “retired” from her successful marketing career to follow her passion for interior design. Despite not having formal training, she launched her own business right out the gate. Two very challenging, roller coaster sink-or-swim self-employed years later, her little business is growing and thriving, and she’s never looked back. She now runs Noz Design, a full-service residential interior design firm based in San Francisco, serving clients from coast to coast. With a focus on eclectically modern spaces, Noz Design creates well-appointed homes that not only reflect their dwellers’ lifestyles and tastes, but also maximize a space’s functionality and a project’s budget. Follow Noz on Instagram and Twitter. Did You Enjoy This Episode? Please Let Us Know! Tweet: If you enjoyed this episode and have a few seconds to spare, Tweet to let me and Noz know!!Tweet a thank you! Review: I’d also love for you to leave a positive review and rating for the podcast on iTunes, which helps my show reach more people who want to relaunch their careers. Subscribe: Be sure to subscribe to Career Relaunch podcast on iTunes, Stitcher, Android, or Google Play (it’s free) so you don’t miss out on the latest episodes. Full instructions. Stay in touch: Follow Career Relaunch on Twitter, Facebook, and Instagram. You can also follow host Joseph on Twitter and Facebook. Comments, Suggestions, or Questions? If you have any lingering thoughts, questions, or topics you would like covered on future episodes, record a voicemail for me right here. I LOVE hearing from listeners!Leave Joseph a VoicemailYou can also leave a comment below. Thanks! Episode Interview Transcript Teaser (first ~15s): I didn’t realize how much a part of my self-confidence being self-sufficient financially was for me. For the first time in my entire adult life, I relied on another person to pay for my life. Joseph: Hello, Noz. Good to talk with you again, and thanks so much for joining us today. Noz: Thanks so much for having me on. I’m super excited for all of your questions. Joseph: Can you first start off by telling us what you’re focused on right now in your career and your life? Noz: Absolutely. Right now, I am focused on growing my little business. This summer, I’ll be taking classes and getting really good at AutoCAD. I’m also, this summer, going to be looking for an intern. That’ll be my first person that works with me. I’m also potentially considering another side project where I would be restoring junked up ratty, old chairs and giving them new life in really bold and surprising fabrics to represent how you really don’t have to be beholden to any particular type of style. Joseph: Very cool. It sounds like your business is going well, and you’re doing a little bit of hiring, and you’ve even got some side projects going. It sounds like you’ve got a lot going on. I was wondering if you could take us back to the time before you launched Noz Design. What were you up to and what were you working on? Noz: Before the interior design business came about, I actually was in a completely different space of internet tech marketing. I went to school for business, focused in marketing—that was undergrad—and came out of that in a marketing career. I went from consumer packaged goods to the tech industry. I made the transition several years ago and thought that was it. I felt like the culture was faster-paced. People were more willing to take risks and make mistakes, but it was probably just over two years ago that I started to get really itchy and realize that I wasn’t still fulfilled. There was just so much more that I wanted to do, and I kept rationalizing why I didn’t need to be in interior design in order to love it and have a passion. My career pays for my passion. This way, I can afford to shop for new décor and renovate and whatever. The first moment when I realized that this full-time career on marketing is not where it’s at was when I got caught at work doing an interior design concept for a friend of mine instead of the thing I was supposed to be doing. It just all became exceedingly clear from there that I needed to do something more than I was doing. Joseph: One of the things that struck me, Noz, when we were speaking a few months ago, was that you actually knew from the point you were really young that you wanted to go into interior design. Is that right? Noz: Yeah, I was obsessed. There were so many times when I was younger and so much less afraid of needing to make money or needing to be realistic or whatever else it is, before all of that came in to cloud my vision, I knew. When I was five years old, I would play with Legos, and the only thing that I would ever make was houses. I only made houses, and I put little wall partitions in. I became very adamant about the proper way to construct Lego walls so that they wouldn’t fall down. I would get really upset that there weren’t thinner pieces so that I could make more realistic chairs and toilets. It was out of control. My dad was a general contractor and a real estate broker, so he kind of owned a full vertical of property development in Los Angeles. Even he saw it, but he was actually the person to discourage it Joseph: Why did he discourage it? Noz: My dad was born super poor to Japanese immigrants in 1922, and they went through the Great Depression, and they went through World War II, and the family was interned, where we lost everything. They had to build the businesses back up after that. With all the struggle that my dad and his family went through when he was a kid, I think the last thing he wanted was for me to sign up for a life of struggle. To him, an easy life, a good life, meant having a career where you didn’t work very hard. You didn’t stress too much about anything because you always had a pay check coming. That took shape in the form of a marketing career for me, and that was something that I did to make him proud and feel safe. Joseph: How much were you thinking about interior design when you’re working in those offices doing marketing? Noz: All the time. Joseph: How did you deal with that? Noz: In my apartments, I would just spend a lot of time thinking about how to decorate, redecorate, paint, repaint, furnish, whatever, any home that I lived in at the time. I spent a lot of time reading magazines and convincing myself that I didn’t have to follow my passion for interior design in order to have it and maintain it and cherish it. I also told myself that I had other passions, which is true. I do believe, now, you don’t need to have just one life passion. I think people can have multiple passions and honor those all at the same time. It was easy enough to tell myself, ‘Interior design is my passion at home or on the side. That’s what I do on weekends.’ I would peak around inside of open houses on Sundays in really fancy parts of San Francisco. I could do that, but I could also really care about and enjoy and be passionate about my marketing career. That’s what I told myself until I couldn’t anymore. Joseph: When you couldn’t anymore, can you take us through the decision-making process you went through there, the one where you ultimately decided you couldn’t juggle the two anymore and you had to either leap in or not pursue it at all? Noz: My brain was in such tumult at that time. For one, I discovered I didn’t really like having a boss, which was funny for me to have discovered. I’m pretty insubordinate and very overly independent and still not able to put the pieces together for so long. ‘What I need to do is go into the interior design career. I need to go back to school,’ is one of the paths that I had gone down at some point, or, ‘I need to figure out how I can start entry-level at a firm that will hire me for my raw talent and passion, and then eventually, I can make that into an interior design.’ I don’t know why it didn’t occur to me for so long, ‘You don’t do well with bosses. You should maybe start your own business,’ but eventually, I go there. That was one of the things: realizing I’m terrible with orders, I’m terrible with having a boss. I think the other biggest thing was that I started to realize that I cared more about actually doing something with interior design, I cared more about thinking about it than I cared about the marketing stuff that I was doing. I was most recently, before I set out to do this, working at a tech startup that was actually in interior design, architecture, etc. It was Houzz. Their whole business model is about bringing technology, social media, and online powerhouse tools to the residential building and home improvement industry. On the regular, I was directly adjacent to helping figure out tools or marketing opportunities or educational opportunities for interior designers, architects, general contractors, tile installers, pillow makers. All the people that I would be working with as an interior designer, I already got to work with them. I got about as close as I think I could have in a marketing career to this industry. When that wasn’t enough, and it increasingly was not enough, that was when I was like, ‘Let me just be honest with myself here. I don’t want to work with interior designers. I want to be an interior designer.’ Joseph: One of the things you mentioned was the formalized training. I hear this question a lot from people who are trying to make a switch into a new career that builds on one of their passions, ‘I’ve got to go back to school for it,’ or, ‘I don’t know if I have enough time or money to do the formalized training.’ You chose not to pursue the formalized training route. How did you think through that, whether or not you needed that in order to make the leap? Noz: I actually continued to think about it and doubt whether I needed to go back for formal training even after I made the leap. At the time, when I was making the leap, what I had decided was I have met so many interior designers through my job at Houzz, so many of whom never did go to school for it and were able to find workarounds or believed fully that they didn’t need it. I care about home. I care about my clients living a good life at home and raising families in good homes. Knowing that I didn’t have that much interest in pursuing a lot of commercial work, it became clear, ‘I don’t need a certificate of interior design, I don’t need an education or membership in X, Y, Z interior design societies in order to be able to do the kind of interior design that I wanted.’ But then, even after, I didn’t have a whole lot of business going on certainly after I took the leap, so I had some time, and I very, very seriously considered going to an extension university program to take classes in interior design in order to earn up to what is called a Certificate of Interior Design. Then again, I reached out to someone that I saw on LinkedIn who had taken that program and then owned her own interior design business and asked her what she thought of it, and she did not have the most glowing of reviews. I’m not one of those people who needs to have some kind of proof of achievement at the end of a journey to feel like I’ve gone on that journey and earned my way through it. I’m totally not against taking classes, but when I decided for me, ‘I don’t need a certificate to feel like I’m an interior designer,’ that was the point at which I was like, ‘I’m totally fine just taking one of the classes in things I’m interested in.’ Joseph: Going back to one of the other things you mentioned, you mentioned your father had some influence on some of your career decisions earlier on. How did you share the news with him or other people in your life about the fact that you’re going to be leaving your traditional job behind to launch your own interior design business? Noz: My dad specifically actually passed away right before I graduated college, but I already had my job offer with Clorox over on the other side of the bay. It’s what brought me to San Francisco. I took that job. I continued forward with it and stuck with it to honor his memory because it was something that made him really proud. He really wanted me to do it, but he was a business owner his whole life, so if I think about what his reaction would have been—I had a really great career where I ended proving that I could do this, and certainly I could go back to it if I needed to, but—aside from him wanting me to have an easier life, I don’t think he would have ever wanted me to follow a life without passion. With everybody else, I was super concerned, certainly with my mother and my fiancé’s mother, about what they would think, what are these life decisions her son is about to make with this girl who’s being irresponsible? That’s everything that went through my brain. Ultimately, it was so funny. We broke the news to her in person, and she just smiles and she goes, ‘You know what’s so funny? When I saw that you’re quitting your job, I told Bob, “She can start her own business now.”’ I guess that was her whole instinct about me, and I’d never mentioned it. I’d never ever said anything about wanting to start my own business. My mom had the exact same reaction. My dad was, at some point, very, very stressed, and she had said to him, ‘You should just go take a job somewhere. Why do you work for yourself? Why do you run this business? It just causes you so much stres…

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    Creating a Unique Portfolio Career with David Gulbransen- CR05 Oct 07, 2016
    Show notes

    What’s it like to take evening classes while working full time to expand your career options? In this episode of Career Relaunch, David Gulbransen, a former Software Startup Founder & IT Consultant turned Intellectual Property Attorney & Director of IT shares his thoughts on attending law school while holding down a full-time job, managing failure, and creating a diverse, portfolio career. I also share some thoughts on the importance of investing in yourself. Key Career Insights Returning to school to pursue an additional degree is a major investment of time, money, and energy. However, it absolutely can be worth that investment, especially when it opens up new opportunities to diversify your career and feed all your interests. Experimenting and exploring many options can help you gain clarity about what your true passions are. If you have a unique product, service, or technique you’re developing, you should take the time up front to connect with an IP lawyer to consider securing a trademark or patent. Investing in yourself to learn a new skill can be an incredibly powerful catalyst to creating change in your career. Tweetables to Share I recommend everyone fail. It's okay. Life goes on, and you can try something else. David Gulbransen Tweet This I took a big leap of faith to pursue a law degree knowing I didn't want to practice most types of law! David Gulbransen Tweet This I’ve always had to invest in myself to unlock the next stage in my career. Joseph Liu Tweet This Resources Mentioned David talked about the importance of Patents & Trademarks, especially if you’re a small business owner developing an idea, product, or service. Here’s more information about Trademarks from Trademark Direct, a service I’ve used myself. You can also do a quick Trademark search yourself on Trademarkia to see if the name you’re considering is available. The US Patent & Trademark Office has some pretty good articles on Intellectual Property, where you can read about Patents, Trademarks, Servicemarks, and Copyrights. Free Tool: Investing in Yourself During this episode’s Mental Fuel segment, I talked about the importance of investing in yourself. For some help in doing this, you can download my “Investing in Yourself” Worksheet. Register free below to access this resource and gain access to my entire Career Resource Hub. If you’re already a member, simply login to access this resource. Register free to access resource Log in if you wish to renew an existing subscription. Receive Joseph’s career newsletter About David Gulbransen, Intellectual Property Attorney David Gulbransen is a author, attorney and “IT” guy based in Chicago, Illinois. In his law practice he focuses on intellectual property issues (copyright, trademark) as well as information technology and business law, primarily with startups and small business entities. He’s also the Director of IT at the University of Chicago Law School. David had over a decade of experience in information technology and software development and is a published author with over half-dozen technical books under his name. Currently, he contributes a regular technology column to the Chicago Daily Law Bulletin. Did You Enjoy This Episode? Please Let Us Know! Tweet: If you enjoyed this episode and have a few seconds to spare, Tweet to let me and David know!Tweet a thank you! Review: I’d also love for you to leave a positive review and rating for the podcast on iTunes, which helps my show reach more people who want to relaunch their careers. Subscribe: Be sure to subscribe to Career Relaunch podcast on iTunes, Stitcher, Android, or Google Play (it’s free) so you don’t miss out on the latest episodes. Full instructions. Stay in touch: Follow Career Relaunch on Twitter, Facebook, and Instagram. You can also follow host Joseph on Twitter and Facebook. Comments, Suggestions, or Questions? If you have any lingering thoughts, questions, or topics you would like covered on future episodes, record a voicemail for me right here. I LOVE hearing from listeners!Leave Joseph a VoicemailYou can also leave a comment below. Thanks! Episode Interview Transcript Teaser (first ~15s): It was just a very unique opportunity that presented itself, a natural and very good fit for my particular experience, sort of an alignment of the stars if you will. Joseph: Hello, David. Thanks so much for joining us today on Career Relaunch. I am really looking forward to hearing all about your career story. David: Great, I’m happy to be here. Joseph: I’d love to start off by, first of all, having you just tell us a little bit more about your law practice and also the work you do at the University of Chicago Law School. David: My law practice is primarily concentrated in intellectual property. I practice part-time because I am also at the University of Chicago Law School. My role there is as the Chief Information Officer, so I’m in charge of the IT for the school, both from a policy perspective and overseeing the technical staff here at the school. Joseph: I see. On the intellectual property side, do you work with any particular type of clients or any particular type of business? David: I tend to focus on small businesses and startups. I have a background in computer science and a lot of experience with startups actually before I became an attorney. I really like working with small business owners or people who are in the very early stages of startup venture, trying to get things off the ground, don’t necessarily have a lot of money or funding but still have legal questions and legal issues that they need to address to make sure that they’re in the best position possible down the road when they do start either growing their business or receiving funding to grow their business. Joseph: I definitely want to come back to that because I think there’s a lot of interesting tips and lessons that we can definitely learn from you. I’m actually most interested, since we are here to talk about career, in hearing a little bit more about your career trajectory, because obviously, having a law practice and being the director of IT are two very different things. You got the true portfolio career. I’d love to go back in time and just have you take us through how you got to where you are right now. Can you explain to us what you were doing before you became an attorney, when you were involved in web development? David: I graduated from college with a degree in Computer Science, and so after that, I needed a job, and it was in the mid ‘90s. It was a very good time in the US in the tech industry, and so I actually went to San Francisco and worked for a startup there. After that startup was acquired, I launched another startup. I was mostly doing technical development work, XML, Java development. I really enjoyed working in the startup environment. I enjoyed the culture, the pace. Everything about it was really great, but I realized that the things that I was interested in relating to startups were less development, less technical and more the business side of the house, more financing, management, growing the business, attracting investment, that sort of thing. Joseph: So what happened after that? Did you continue to do what you were doing or did you make a move into the business side of things? David: I started to make a move more into the business side of things with my own startup, which was an XML development company. I enjoyed having my own startup, but I really liked the people that I met at other startups and talking to them and wanted to figure out what way I could work with other entrepreneurs in a way that I could add value to the businesses that they were creating, which led be to a decision point where I thought about pursuing an MBA, and I thought about pursuing a JD. My wife was an attorney. We sat down, and we had this discussion. Basically, it came down to the single question of, what can you do with one degree that you can’t do with the other? Although the education track is somewhat different for the two obviously, with an MBA, you could do everything that you could with a JD, except practice law, and the converse is not true. With the JD, you could do everything you could do with an MBA, but you also have the option of practicing law. I’ve always been interested in intellectual property, especially as it relates to software development and tech companies. Obviously, with any kind of tech startup, there’s a large intellectual property component, and so that led me back to law school. I decided to go ahead and pursue my JD with a certification in intellectual property. Joseph: What was that process like, David, as you were thinking about the prospect of going back to law school, having already worked for so many years? What was that like for you? David: It was daunting really. I mean I was a non-traditional returning student, so I was older than most of my classmates. I had a job at the time. I was working at the University of Chicago Booth School of Business in the IT department as the director there, and so I had to return in an evening weekend program, which is a little bit longer than a traditional law school program. Going to school period is a challenging thing. It takes a lot of time and energy. Doing that on top of working a full-time job was really daunting. Joseph: How different was the type of work you were needing to do in law school versus the type of work you were doing before? Obviously, you were a student, which is different, but I would imagine the way you use your brain is radically different. David: It really is. It’s kind of cliché, but the saying is that law school doesn’t teach you the law. It teaches you how to think like a lawyer. Like most clichés, there’s an underlying element of truth to it, and it’s a very different skillset that you’re applying. There’s a similarity in that a lot of law, at least in practice, is problem solving, and a lot of IT is problem solving, and so there is some overlap I find there to approaching how to solve a problem, but that’s really where the similarity ends. Joseph: I see. During that process, did you ever have one of those moments where you just thought, ‘Am I on the right track here?’ David: Sure, there were plenty of times when I thought, ‘Why am I doing this?’ Joseph: I can imagine. David: ‘Can I sustain this?’ going to work from 9:00 to 5:00 and then a half-hour break and then classes until 9:00 p.m. four nights a week. There were definitely times when I questioned whether I was doing the right thing or not or whether or not I could keep up with it. I think what really kept me going was my wife was very supportive. She had gone through a similar program. Not only did she understand the perspective of what I was going through as a law student because she had done it before, but she understood the additional challenge of being a non-traditional evening weekend law student, which is different than the challenges that a full-time law student faces. Joseph: Could you also just take us through or give us a glimpse into what it was like to be a slightly older student in law school? Because I know some people I talk to, they realize that they need to go back to school to get to where they want to go, but the idea of going back as an older student is one that they struggle to reconcile. Could you just give us a glimpse into what that was like for you? David: Actually, I liked it for a couple of reasons. One, most of my peers when I was in law school had full-time jobs, had families, and so they understood sacrifices that we were all making to be there, and they understood the difficulty of managing the workload from your primary day job in addition to the workload for school. I think you get a lot of support from your fellow students, which is nice. The other thing that I think is a little bit different is I knew I wanted to be there to pursue a JD. I wasn’t there because of family pressure to continue in the family business. I wasn’t there because I had just graduated from college and didn’t know what else to do. I had a much better focus, I think, than I would’ve had when I was younger. Joseph: You had a lot of experience before in the IT industry. What happened to that part of yourself when you made the shift toward pursuing law? David: I focused my classes on intellectual property, on trade secrets, copyright law, patent law, and in those courses, I think having a technical background definitely helped and contributed to the subject matter because so much of the tech industry has intellectual property as a major component, and so it was definitely helpful to have that background. I found that in those intellectual property classes, the majority of students had some kind of technical background. It wasn’t necessarily computer science, but it may be that they were electrical engineers, mechanical engineers, or chemists, biologists, people that were coming from some kind of science, technical background because that’s a big help when you’re pursuing a career in intellectual property law. Joseph: What’s interesting, as I’m listening to your story here, David, is that you seemed to have this very strong clarity. I know you mentioned there were some doubts along the way, but you seemed very certain of where you’re headed and what you wanted to do. How did you get that clarity? Because I talk to a lot of people, when they’re thinking about making a change, one of the biggest fears is knowing whether or not that’s the right move and the fear that they’re going to end up in a situation that maybe isn’t any better than where they were before. How did you amass that or cultivate that clarity? David: Part of that is that I frequently experiment with other things. I pursue lots of hobbies in my spare time, and so I explored different options along the way. In addition to my background in computer science, I have a background in theater. Joseph: I saw that. You deal with the green computer science and theater. David: My undergraduate degree added scenic design. I was a designer, not an actor. I pursued that for a while. I actually, for a while after college, had my own production company that did video production. I explored that career option. It didn’t work out. It turned out not to be for me. At least for me, I had to go through a period of trying different things and not being afraid to fail. It’s hard. I think everybody is afraid to fail, and I was certainly afraid to fail, but I did fail. I had startups that didn’t pan out. That teaches you some valuable lessons, I think, about your interests, where they lie, what you’re capable of, and I hate to say I recommend everyone to fail—it sounds weird to say that—but I do because I think that one of the best lesson that I learned from failing in a startup environment is the lesson that it’s okay, and life goes on. You can pick yourself up, dust yourself off, and try something else. The world doesn’t stop, and it’s not the end of everything if you do fail. Life is full of second chances, and so if you try something, and it doesn’t work out and it fails, try to look at it, learn the lessons from that failure, and then take those lessons into the next thing that you try. Joseph: As you think about this transition, David, what do you think was the hardest part of making the shift from one industry into another? David: The hardest thing for me personally was that I wasn’t actually sure if I wanted to practice law. I had a very clear vision of what I wanted to do with my law degree – advising startups and dealing with intellectual property. The absolute thing that I did not want to do, which I saw some of my peers having to do, is end up doing insurance defense of get trapped into a large firm where, all day long, you’re reviewing documents and supervising other people reviewing documents. Those are things that I definitely knew I didn’t want to do, and frankly, that’s the majority of stuff out there prac…

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    Being Open to Opportunities with Polly Aspinall- CR04 Sep 29, 2016
    Show notes

    What’s it like to leave your stable agency job behind to become a creative freelancer? In this episode of Career Relaunch, Polly Aspinall, a former Creative, Producer and Account Director at London-based agency turned freelance Set Designer shares her thoughts on the importance of creating connections with a diverse set of people and allowing yourself to be open to new ideas. I also share some thoughts on being open to opportunities, even when they’re not exactly perfect. Key Takeaways The best things happen in your career when you stop saying “no” all the time and instead start saying “yes” to new opportunities. Meeting up with everyone you can allows you to expand your network, to make connections with people who may just turn out to be surprisingly helpful. Sometimes, saying yes to imperfect opportunities can open up new doors and uncover unique career ideas that never crossed your mind Tweetables to Share The more open you are to opportunities, the more likely good things will happen to you. Polly Aspinall Tweet This The best things happen in your career & life when you say YES. Polly Aspinall Tweet This Sometimes, taking a job that's not 100% right can still be useful & informative. Joseph Liu Tweet This Resources Mentioned Polly referred to an “Opportunity Mindset,” where you say yes to things and remain open to new ideas. Here are a couple articles on this topic: Entrepreneur article on Recognizing Opportunity is the First Step to an Entrepreneurial Mindset Inc article on How to Change Your Mindset to See Problems as Opportunities. Free Tool: Saying Yes to Opportunity During this episode’s Mental Fuel segment, I talked about being open to opportunities that aren’t 100% perfect. For some help in doing this, you can download my “Saying Yes to Opportunity” Worksheet. Register free below to access this resource and gain access to my entire Career Resource Hub. If you’re already a member, simply login to access this resource. Register free to access resource Log in if you wish to renew an existing subscription. Receive Joseph’s career newsletter About Polly Aspinall, Set Designer Polly Aspinall spent nearly 8 years working in a hybrid marketing role as a creative, producer, and account director for brands such as Johnnie Walker, the BBC, ASOS, Smirnoff and H&M. After taking a course at Central Saint Martins, part of the University of the Arts London (UAL), Polly recently made the move into set design, prop-master, and junior art director for film and tv, including projects for Episodes and a new TV Show by the makers of Inbetweeners. She also does freelance set design for window dressing, photoshoots, and interior designs. If you’re interested in exploring a career in the creative arts, check out UAL’s full list of courses and short courses. Did You Enjoy This Episode? Please Let Us Know! Tweet: If you enjoyed this episode and have a few seconds to spare, Tweet to let me and Polly know!Tweet a thank you! Review: I’d also love for you to leave a positive review and rating for the podcast on iTunes, which helps my show reach more people who want to relaunch their careers. Subscribe: Be sure to subscribe to Career Relaunch podcast on iTunes, Stitcher, Android, or Google Play (it’s free) so you don’t miss out on the latest episodes. Full instructions. Stay in touch: Follow Career Relaunch on Twitter, Facebook, and Instagram. You can also follow host Joseph on Twitter and Facebook. Comments, Suggestions, or Questions? If you have any lingering thoughts, questions, or topics you would like covered on future episodes, record a voicemail for me right here. I LOVE hearing from listeners!Leave Joseph a VoicemailYou can also leave a comment below. Thanks! Episode Interview Transcript Teaser (first ~15s): The more open you are to opportunities, the more likely things will happen to you. When you’ve been stuck in the same role or the same industry for a long time, you tend to sort of be very comfortable, so you say no to lots of things, and actually, the best things happen when you say yes. Joseph: Hey, Polly. I know you had a really busy few weeks, filming until midnight on most days, so thanks so much for making time to join us here on Career Relaunch. Polly: No problem. Happy to be here. Joseph: Can you start off by telling us a little bit more about the work you do as a set designer? Polly: Of course. I have just started off in a lot of set design, and I’m currently working on a TV show. Basically, what I do day-to-day is anything from going out and buying props. I can be given the color scheme and the design of a room, and then I have to go off and find the perfect vase for example that will fit or the tea towel that one of the actors would use in that kitchen. Other times, I can be making things. Just this week, I made 100 fake hamsters for a scene that is coming up. Joseph: A hundred fake hamster. Hang on a second. How does one go about making a fake hamster? Polly: Obviously, they have to look like they were moving and have to look semi-realistic even if they’ll only be in scene for sort of 10 seconds on camera. I needed to make 10 hamsters that would move and 90 that would just sit and look like hamsters. I bought a whole load of cat toys, and then I bought some plastic eggs and some fake fur and basically covered 100 plastic eggs in fake fur and then attached some to cat toys so they move. They were surprisingly realistic actually. Joseph: Wow. Are there guides to making fake animals or do you have to improvise and come up with this yourself? Polly: No, and actually that’s the really good point about the job. I would say that the main thing about the job is that it’s all about problem solving. You will be given a problem like, ‘We need 100 hamsters, and we need them in a week,’ and you have to work out what the quickest, cheapest, and most realistic way of creating things is. It comes down to things like making fake wine and find a liquid that looks most like wine that obviously won’t mean that the actors are drinking alcohol whilst they’re acting. There’s all kinds of things like that where you really have to use your brain to creatively problem solve, which I absolutely love. Joseph: What’s the strangest thing you’ve been asked to do as a set designer? Polly: A few weeks ago, I had to make fake ashes, as in human ashes. There’s a scene where, sadly, one of the characters’ fathers has died, and they are presented with the bag of ashes to sprinkle somewhere. They throw them up in the air, and then they blow back into the actor’s face, so we have to use something that is safe to breathe in. It has to be something that’s not too disgusting or gritty that might hurt the actor. There’s a particular type of earth that the theater industry used to use to make ashes, and it’s now been proven to be carcinogenic, so I again had to go off and problem solve about how to do this. I ended up dying a whole load of baby powder, talcum powder, and I dyed it gray. Then you have to let it dry, and I had to measure out exactly the amount that a human man makes. Now, we are the proud owners of 2.5 kilograms of fake human ashes. Joseph: Wow, very interesting and stuff that I have never really thought about. I feel like we could spend this whole time just talking about all the different stuff that you make. Set design is very interesting, but we are definitely here to talk about you career, so let’s come back to the set design—because I’d love to hear a little bit more about your current projects—at the end. When you and I first crossed paths, you were doing very different work. At the time, you were working as a creative producer and account director at a marketing and advertising agency in London. Can you take us back to what you were doing before you got involved in set design? Polly: I used to work at a lovely, little agency. It was an integrated agency where we did a bit of everything from strategy to events to publishing. We even created and developed a few mobile phone apps. I’d actually been there for seven years, and being such a small company, I’d done a bit of everything. I dealt with clients on a daily basis. I wrote strategies. I came up with the ideas for campaigns, and then I actually produced them. It was a background that taught me to do a lot of different things and to be very chameleon-like and to sort of become an expert in something very quickly, but it was very much focused on the world of marketing and advertising. Clients were alcohol brands, so I spent a lot of time talking about nightlife and cocktails and things, which is really, really interesting, but I got to a point where maybe it was starting to not challenge me as much. Joseph: Can you tell us a little bit about how you started to realize that you weren’t being challenged and you weren’t growing or that you were stagnating? Polly: I did architecture at university. When I left university, I was searching around for what I wanted to do, and I found this amazing agency. I kind of never looked back because it took me low end, and I learnt so much, and I loved the people. I found that I was quite good at what I was doing, which is kind of intoxicating, but I think I looked up after probably about four or five years and thought, ‘This is great, but actually, if I had sat down and thought, “What do I really want to do?” would this be it?’ I think I started thinking back to my more creative, more design roots, and more about creating spaces and places. I really started to hanker after that. I realized that the world of marketing and advertising, although I loved it, it probably wasn’t my first love as it was. I think I really felt this need to try something different. Joseph: You mentioned something there: being good at it was sort of intoxicating. Obviously, you were good at your role. Can you take us through what it was like to walk away from something that you knew you were pretty good at but maybe wasn’t something that your heart was in? Polly: It was about this time last year that I handed in my notice, but it took me a good six months to come to conclusion that I should. I have to say it’s pretty terrifying because you’re walking away from a place you love, the people you love. A lot of my friends in different industries complain about their jobs a lot and are day-to-day quite unhappy in their work, and I had never once been unhappy in my old job. I was very lucky. Compared to most people, a lot of my friends said, ‘Why are you doing this? You already have the perfect job,’ and it was sort of the perfect job. Also, not to mention, walking away from being paid quite well into an unknown abyss of being very junior again. It was really scary. Telling my boss who had been my mentor as well is also somewhat terrifying. Joseph: Do you remember the moment when you finalized your decision that ‘now is the time to go’? Polly: I found a course at Central Saint Martins, which was actually in set design. It was a week-long course, and it didn’t cost a huge amount. I took a week as holiday and did the course, and I said to myself, ‘By the end of this week, I will know if I really love this and if I should do it or if actually I hate it.’ It’s going to be a whole load of drudgery to get there. I did the course and absolutely loved it, so on the Friday night, I just thought, ‘Monday morning, I’m going to do it.’ I was pretty emotional the weekend actually. I may sound like such a baby, but I spent the whole weekend on and off crying. It’s like going through a breakup. Joseph: Oh, wow. What do you think was making it so emotional? Polly: I think because my old agency was such a small team, and I’ve been with them for such a long time, it’s like a family. Because the world of set design is entirely freelance, it’s not like I was leaving to go to a permanent job. You leave to basically put yourself out there. It was also probably quite terrifying. Joseph: So you make the decision, you resign, what were the next few weeks like for you? Can you just take us through your new life and how you started to build your new life as an independent freelance set designer? Polly: When I handed in my notice, I had a three-month notice period. Then after that, basically because of staffing and capacity issues at work, they actually asked me if I could stay for another couple of months until Christmas and go down to two or three days a week on which the other days, I could do set design work. Actually, that was sort of the perfect launch pad for me because it gave me half a week to go off and meet people, do work experience. I basically started by making this huge list of people I knew, people I knew who knew other people. I stalked a lot of people. I would watch TV shows, find out TV shows I loved, find out who the designer was, and then basically send them an email and say, ‘Hi, I’m now free,’ and I did a lot of free work experience for people. I basically said yes to everything. I worked on theater things. I went in to watch a TV show being filmed for a couple of weeks. Basically, by Christmas, I got a whole load of experience and a whole load of meetings with various people under my belt, which set me up really nicely for the moment that I left work permanently. That’s what I was doing – making lots of contacts. Joseph: What do you think was the toughest part of recreating your life as a set designer? Polly: As a freelancer, you are continually looking for the next job. Therefore, it really relies on you being very, very proactive and also very good at networking. Networking was never ever something I ever prided myself on. I think I’m naturally quite shy. I define putting myself out there and meeting new people quite terrifying. Obviously at the beginning, it was all that. I didn’t know any of these people, and I have to just put myself out there. I think as well, combined with that, there’s the moments when you write a really well-crafted email or you call someone or you have a coffee with someone, and then you never hear back from them again, and you chase them a few times. I realize now that that happens. You have to send 20 emails to get one response. Coming from a world where I spoke to clients all the time and clients have to call you back, that was probably one of the toughest parts – the rejection combined with constant, relentless networking on your own behalf. Joseph: I think when a lot of people talk about networking, they’re thinking about going to an event with a nametag that says, ‘Hi, my name is…’ with the wine glass in one hand and you’re shaking hands with the other, which can be really terrifying for people. How did you get through that period? Because it sounds like you don’t love networking, yet at the same time, you were doing it. What kept you going? Polly: For every few rejections, I would get a real breakthrough. One memorable breakthrough was I went to go and see an incredible exhibition at the V&A, and I came out and I just saw the design was wonderful. I researched the guy that had designed it, and he’s won awards for films, and he was this complete hero and sort of idol of a man. I write to his agent, and I actually met up with him for coffee. I’m now in quite regular email contact with him. If I was going to aspire to be anyone and realistically never get there, he would be the person. I think victory is like that. It really kept me going through the rejections, I guess. Joseph: Is there anything in particular that you’ve learned about networking that you think would be valuable for someone to hear if they are struggling with trying to figure out how to get started with networking? Polly: Meet up with everyone that you can in the sense of, sometimes, a friend would say to me, ‘You should meet this person,’ and at the time, I think, ‘Are they really relevant? They’re in theater,’ or, ‘They have nothing to do with a lot of set design,’ but actually I think, everyone you meet has interesting story. You never know wh…

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    Creating Steady Progress with Anne Tumlinson- CR03 Sep 22, 2016
    Show notes

    What does it take to leave your stable corporate job behind to launch your own business and venture? In this episode of Career Relaunch, Anne Tumlinson, a former Senior Vice President at a Consulting Firm turned Business Owner shares her thoughts on how to recognize when it’s time to change careers, the importance of daily discipline, and embracing the ups AND downs of your career journey. I also share some thoughts on how you can start gaining some traction with your own goals. 3 Key Takeaways Making progress toward your career goals is not about talent. It’s about commitment and hard work. Just because something is hard doesn’t mean you’re never going to succeed. Sticking with a disciplined, daily routine of action will help you make the most progress toward achieving your career goals. Tweetables to Share Just because something's hard, doesn’t mean you’re a failure. Anne Tumlinson Tweet This Time, effort, commitment & consistency matter more than talent. Anne Tumlinson Tweet This Sometimes, it comes down to finding just 1 person who says 'yes.' Joseph Liu Tweet This Resources Mentioned Visit daughterhood.org & subscribe to Anne’s newsletter and get involved in the conversation of caring for your aging parents at Daughterhood’s Facebook page Daughterhood Circles Joseph’s TEDx Talk, Reshaping the Story of Your Career Elizabeth Gilbert Mastin Kipp, The Daily Love Tony Robbins on the secret to happiness Anne mentioned capturing notes. Here are the apps I use to capture notes and tasks: Evernote, Trello, and Wunderlist Jim Collins, Author of Great by Choice on the 20 Mile March Jacob Riis Quote on Stone Cutter Free Tool: Define Your Commitments During this episode’s Mental Fuel segment, I talked about how defining your daily commitments can help you make steady progress toward your goals. For some help in doing this, you can download my “Defining Your Commitments” Worksheet Register free below to access this resource and gain access to my entire Career Resource Hub. If you’re already a member, simply login to access this resource. Register free to access resource Log in if you wish to renew an existing subscription. Receive Joseph’s career newsletter About Anne Tumlinson, Founder of Daughterhood Anne is a self-described public policy geek who has spent the last 25 years working to improve how older adults receive the services and care they need. Anne has testified before Congress, and appeared before the Long-Term Care Commission and the Bipartisan Policy Center. Now she’s turning that expertise into creative and accessible content for women caring for their parents. In 2015, she launched daughterhood.org in order to to help women get smarter about their ageing parents. In 2016, she launched Daughterhood Circles, meet-ups bringing caregivers into the reform conversation, enhancing their understanding of systems of care, and building a community around common caregiving experiences through. If you want to learn more about caring for your ageing parents, be sure to get involved with a local Daughterhood Circle near you. Did You Enjoy This Episode? Please Let Us Know! Tweet: If you enjoyed this episode and have a few seconds to spare, Tweet to let me and Anne know!Tweet a thank you! Review: I’d also love for you to leave a positive review and rating for the podcast on iTunes, which helps my show reach more people who want to relaunch their careers. Subscribe: Be sure to subscribe to Career Relaunch podcast on iTunes, Stitcher, Android, or Google Play (it’s free) so you don’t miss out on the latest episodes. Full instructions. Stay in touch: Follow Career Relaunch on Twitter, Facebook, and Instagram. You can also follow host Joseph on Twitter and Facebook. Comments, Suggestions, or Questions? If you have any lingering thoughts, questions, or topics you would like covered on future episodes, record a voicemail for me right here. I LOVE hearing from listeners!Leave Joseph a VoicemailYou can also leave a comment below. Thanks! Episode Interview Transcript Teaser (first ~15s): Just because it’s hard doesn’t mean you’re a failure. It doesn’t mean that it’s not going to bear fruit. It is really okay for something to take time and effort. It’s so much less about talent than it is about commitment and consistency. Joseph: Anne, thanks so much for being on the Career Relaunch Podcast. I’m super excited to have you on as one of the first guests. I would love to start by having you tell us a little bit more about what you’re working on right now in your life and career just to get us kicked off and understand what you’re up to. Anne: Sure, thanks. I’m thrilled to be on the podcast with you. To participate in it as you launch all of these new initiatives is really fun for me. When I watched you give your TEDx Talk, all of those points in your career that you’re talking about, I was there. I saw it happen in real life. The last year, 2015, was a year of taking my day-to-day work life and really structuring it in an even more disciplined way that’s going to take the concept that we invented last year and propel it forward in 2016. Joseph: I definitely want to hear all about Daughterhood. I know that’s something that you’ve launched just recently, and this is all about bringing caregivers together and helping people understand the various systems of care and building a community around common caregiving experiences, which is really interesting. Before we get to that, I would love to hear a little bit more about how you got to this moment of working on Daughterhood and if you could take us back to a few of the turning points in your career that led you here. Anne: My whole career has been focused on this role of being an analyst, a consultant, a researcher, a policy wonk in Washington DC, working on healthcare and aging issues. I love that, and I’ve always loved it. It’s a great career, but there were a couple of moments over the last 10 years where I had this experience. I don’t know how to describe it except as like the word ‘tug.’ You feel something tug at you. It happened for the first time when I was writing something for a client. I got this feedback. They said, ‘You write like a journalist.’ That’s so unusual, and I thought to myself, ‘Wow, I really love writing, but I’ve never written for anybody other than a corporate client.’ I’ve never written anything other than memos and reports and analyses. I just felt this tug, like that’s something I really would like to try. Joseph: Did you feel like you were a good writer before that? Anne: No, and that’s the crazy thing. Had anybody told me in high school or college that I would be writing as the primary part of my job one day, I would have said, ‘You’re crazy. I’m not a good writer. I don’t even get good grades in English.’ I never really saw myself that way. Also, it kind of came around the same time that I was asked to participate in this forum. Again, usually, the things I produce feed in are for the expert community. Instead, I was asked to come and speak to a group of women who were taking care of their parents or were being cared for. You toss back a few drinks and talk about these issues that come up around aging, caring for aging parents, being an aging woman in the society, and I was asked to a speaker, not as an analyst but as somebody who knows a lot about this topic. It brings a level of heart to it. That was a pivotal moment because the tug was so strong, I thought, ‘I want to do this.’ Joseph: How much time passed before you actually decided to make the shift? Anne: A lot. That was probably 2008. This is the thing about those tugs: you can ignore them for a long time. It’s so easy to stay in what you’re comfortable with and what you’re already doing. I would say to people, ‘I really want to write a book. I really want to write a book for consumers,’ and I talked a lot about it. Joseph: So you were actually thinking about doing it? Anne: I was thinking about it, but I really could not, for the life of me, get from that idea that I wanted to do that. Joseph: What do you think kept you from doing it? Anne: I had no idea. That movement from a job in which I receive a salary that comes into my bank account every two weeks to I’m writing a book is a big leap. I tried to do it sort of as like, ‘I’m going to get up every morning at 5:00 a.m. and start writing a book,’ and I would start writing. Here’s what I learned: I had very little patience or tolerance for that process of writing and scrapping and practicing. I wanted it to come out perfect the first time. I would sit down, and would it be hard and frustrating. I failed. It was hard, so I failed, so never mind. Joseph: Then that activity would just go away? Anne: Yes. Life is also happening at the same time. I have young children, I do have a job with responsibilities, and then I got divorced. I think I’ve said this too before. There’s nothing like a divorce to really quickly help you understand where all of your biggest fears and self-doubts are. It’s very traumatic and a big thing to go through. Joseph: Was that when you started to realize you wanted to make the shift? Anne: No. I actually was doubling down on my expert career at that point. That was 2011. Basically, the trajectory here was, 2009, I was like, ‘I’m going to write a book. I’m going to do it from between 5:00 and 7:00 a.m. every morning, and I’m going to get it done in a year.’ Then in 2011, my marriage fell apart, and I have to support myself solely. I’m doubling down on being an important professional person with a big title and a pay check and a consulting firm behind my name. Part of what I was doing during that time was really, I didn’t realize it was seeding the ground for the big change I’d make in 2014 because I was learning about content development, content marketing, and I started doing a lot more writing and a lot more speaking in that context. Joseph: Can you take us to the moment when you decided to leave that behind and launch Daughterhood? Anne: In the fall of 2013—this is funny how quickly this thing’s going to happen—I am 100% invested in this particular job at this moment in time. When it’s happening to you, you do not realize what a blessing it is, but the organization in which I was working was also undergoing all of these changes, and these changes were not consistent with where I wanted to go creatively with the product that I was in charge of. I had been in the organization 14 years, and the direction of the organization was going in and the direction that I wanted to go in became intolerable for me very, very quickly. It was like the perfect storm because I basically had this dream, it was lying dormant, I had been developing my skills, and now suddenly, I had this combustible moment. I’m not a big woo-woo person here, but really, it’s amazing the way in which, when that happens, you get support somehow. I think it’s because deep down inside, you’re reaching out into the world and really unconsciously asking for it, because as soon as I had that combustible moment, it was actually in a meeting presenting my vision and realizing, your stomach just sort of dropping out of the bottom, ‘This isn’t where this organization wants to go.’ That combustible moment, about a week later, you called me, and you said, ‘I’m launching this thing, and I’m working with people who want to make a career change.’ Do you remember that? Joseph: I do remember that, yes. Serendipity. Anne: I was like, ‘Wow, what a coincidence.’ About a week after that, I had a meeting with a really great colleague of mine who said, ‘It’s funny. I’m looking for somebody to help me with something.’ Joseph: Why do you think that happened, that things started to come together? Was that just the universe kind of coming together? You mentioned you’re not a woo-woo person. What do you think made it work out for you to have these support mechanisms come your way? Anne: I guess maybe I’m a little woo-woo. I didn’t used to be, but it was too freakishly coincidental. I just want to clarify something I think is so important right here, because sometimes you hear a lot of people who go out into the world and create new things talk about this experience of having things move into place to help shine the light on the path right in front of them, but that is all it does. It only shines light on the path right in front of you. It doesn’t make it easy. Despite the fact that you called in, despite the fact that I went out for sushi with my friend Gretchen, who needed help managing a big project that was right up alley, and she needed it to be on an independent basis, and it was a perfect bridge, nevertheless, 99% of my emotional experience during this time was fear. Joseph: It sounds like some of the pieces were coming together, but most of the time, this thing was really scary. What was the hardest part of making this transition then? Anne: I see this all the time now when I look at my friends who are employed. This is not to denigrate being employed by an organization—hopefully soon, people will be employed by me—but it’s very hard to believe in yourself because you’re not really being tested to believe in yourself. When I made this transition, it put in to stark relief, the degree to which I had really very little confidence in myself. I spent these first few months really doubting and questioning myself. I mean it was waking up in the middle of the night and thinking, ‘Who do you think you are?’ Joseph: Like the impostor syndrome sort of thing. Anne: ‘You are only as good as the organization that you were attached to. That was your identity.’ It’s an identity shift. You’re going from being identified with an organization that provides you all kinds of cover, no matter how dysfunctional it might be, and most organizations have dysfunction. You have that devil you know, and then you’re out on your own, creating your own income, and the rubber really is hitting the road, and you have to trust that you have what it takes. Here’s the thing, and now it’s funny: I feel like I crossed over to the other side, and I often now am in the position of counseling friends of mine who are really talented, brilliant, amazing people, and I’m always shocked at how uncertain they are about making the same transition. I feel like, ‘I wish you could just see this the way I see it. You are going to be more than fine.’ Joseph: I hear that so often from people when they’re looking from inside an organization and they want to launch off and do their own thing, that we are really afraid of it, which I was too when I was in that situation. It’s really terrifying. Do you feel like people have to go through it to believe that it actually does work out? What do you tell the people when they are on that cusp? Anne: I do think there’s a certain amount of going through it, and it’s really normal to be scared and nervous, but what I tell people is that it really does help to have a coach or a counselor. The reason is because you are believing things about yourself, and you taught me this: there’s that voice in your head that is trying to protect you, but it’s very loud. It’s not reasonable to expect that you will be able to combat that voice by yourself, and that’s where you really need another person, a coach, or you need a community, interacting with, engaged, and talking to people who can be your voice of reason as you did with me many times, like, ‘You seem to have a lot of evidence for why this won’t work. Let’s talk about the evidence for why it would.’ Joseph: So having somebody provide a different perspective to get you out of your head. Anne: Yeah, because I think there were a few really pivotal moments where I really was losing faith or confidence, and there was no particularly good reason for it except that it’s just really hard to describe how unsettling it could be to go from a 25-year career where you’re getting a pay check every two weeks to one in which you’re no…

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    Understanding Your Values with Aniefre Essien- CR02 Sep 15, 2016
    Show notes

    What does it take to leave your corporate marketing job behind to create your own app? In this episode of Career Relaunch, Aniefre Essien, a former Consumer Goods Brand Marketer turned music streaming app Founder shares his thoughts the importance of conviction and being authentic to who you are. I also share some thoughts on how you can define what matters to you. Key Takeaways Find what’s meaningful in your life, and determine the mark you want to leave on the world. Clarify your values to evaluate which actions and decisions serve you, make you happy, and lead to fulfillment. Give yourself permission to pursue what you really want. You will be more at peace with yourself and your career path. Tweetables to Share I wasn’t going to find happiness chasing that next promotion. Aniefre Essien Tweet This Having supportive people in your life is instrumental to taking a career leap. Aniefre Essien Tweet This Which career choice will allow you to be the person you want to be? Joseph Liu Tweet This Free Tool: Clarify Your Values During this episode’s Mental Fuel segment, I talked about the importance of clarifying what matters to you in your life & career. To help define your values, you can download my “Values Questionnaire” Worksheet Register free below to access this resource and gain access to my entire Career Resource Hub. If you’re already a member, simply login to access this resource. Register free to access resource Log in if you wish to renew an existing subscription. Receive Joseph’s career newsletter About Aniefre Essien, Founder & CEO, Vaytus Media Aniefre Essien has more than a decade of marketing experience, across a wide range of industries including Food & Wine, Home Cleaning, and Social Media. After spending years honing his craft at major corporations, Aniefre decided to leave the perceived security of the corporate world to launch his own start-up. He is the Founder/CEO of Vaytus Media LLC, a media streaming platform that enables convenient discovery of premium independent music. Vaytus is a new, independent music streaming app, with hand selected, curated content from artists who create for the love of music. “Vayt-us” means elevate us, and is built on the premise that good music makes life better. At Vaytus, we’re a bunch of musicians and music lovers that know that the best, most honest music is being made by indie musicians not heard on the radio—so we built an alternative. The app is in testing now, and will be released soon. People can pre-register for an account at vaytus.com and follow Vaytus on Facebook. Did You Enjoy This Episode? Please Let Us Know! Tweet: If you enjoyed this episode and have a few seconds to spare, Tweet to let me and Aniefre know.Tweet a thank you! Review: I’d also love for you to leave a positive review and rating for the podcast on iTunes, which helps my show reach more people who want to relaunch their careers. Subscribe: Be sure to subscribe to Career Relaunch podcast on iTunes, Stitcher, Android, or Google Play (it’s free) so you don’t miss out on the latest episodes. Full instructions. Stay in touch: Follow Career Relaunch on Twitter, Facebook, and Instagram. You can also follow host Joseph on Twitter and Facebook. Comments, Suggestions, or Questions? If you have any lingering thoughts, questions, or topics you would like covered on future episodes, record a voicemail for me right here. I LOVE hearing from listeners!Leave Joseph a VoicemailYou can also leave a comment below. Thanks! Episode Interview Transcript Teaser (first ~15s): No matter what you do, you will never make 100% of the people happy. There’s always going to be someone that’s going to disagree with every decision you make, so then it’s about understanding what really matters for you and then making that decision and being comfortable with it. Joseph: Aniefre, welcome to the show. Thanks so much for making the time to speak with me today because I know you’ve been a busy guy lately. I know you’ve just moved from Los Angeles to Jacksonville, Florida. You’ve just given a talk at the University of Michigan Ross School of Business, where we both did our MBAs, on managing risk in your career, which I definitely want to come back to. First, could you start by briefly telling us a little bit about Vaytus, the independent music streaming app company you founded, and what you’ve been working on there lately? Aniefre: Absolutely. First and foremost, thanks for having me, Joseph. It’s always good to talk with you, and I’m happy to share what we have going on with Vaytus. Joseph: Thank you. Aniefre: Vaytus, it’s a made up word that stands for ‘elevate us’ kind of smashed together. The basic premise is that music makes life better. For a while, I was one of those people who subscribed to the fact that good music was dead, and if I wanted to hear good music, I have to listen to old stuff. Then, I got turned on to the underground scene or the independent music scene. I found there was really great music that’s being made by amazing artists all over the country who decided, ‘I’m going to make art based upon what I like.’ The idea of Vaytus is there are millions upon millions of people across United States and even more across the globe who love great, independent music, and they want this type of content I’m calling theistically authentic. I have a team of curators who are industry professionals. Some of them are DJs, some are artists, and they go and they curate great music across different genres, and we pool it together into our player. So instead of a listener having to go and search all over the internet trying to find great music, they can come to Vaytus, and it’s kind of like a curated watering hole for great music that you’d never hear in the mainstream. Joseph: What are you guys working on there right now? Aniefre: We’ve just finished the first version of the app, and it’s in alpha testing. Joseph: Congratulations. Aniefre: I appreciate it. I’m kind of working around the clock right now because I’m totally obsessed with this thing. I’m getting emails and texts at different times of the day and night with people who are experiencing and playing with the app and want to provide feedback. We’re trying to make sure we catch all of the bugs that may be there so we can release a pretty quality beta release here for the general public. Joseph: You’ve not always been in the start-up world, right? Aniefre: No. Joseph: I got to tell people – I got an email from you recently that was two sentences. I don’t know if you remember this, but it said, ‘I left the corporate world for good this time.’ Can you just share what was going on for you and your career before you launched Vaytus? Aniefre: There was kind of a false start in this leaving of the corporate world. I went and got my MBA, and when I graduated, I took a job. I primarily took a job to make a good living while Vaytus incubated and was being developed by the long. Then, I left the corporate world and went to do Vaytus full-time. We needed to go back to step one. We needed to scrap what we had been doing and rebuild from the ground up. I needed to then go back to making a living, so I took another job going back into the corporate world, and that definitely was like eating spinach for a child. I knew that the time had come and gone. I went into the corporate world originally to learn some things, and it has a lot of value working for major corporations, and I learned a lot there, but I had a pretty good sense – I was 80-90% sure that I shouldn’t be trying to build a career there, but there’s something to the stability of direct-deposited pay checks. So I went in, I worked with integrity, and I felt like I brought value, but I just really dreaded going to work. It wasn’t just Mondays. It was Tuesday, Wednesday, Thursday, Friday. I went in to work one day, and I was like, ‘This can’t go on any longer.’ That’s when I decided to go ahead and put in my resignation and take the leap. Joseph: When you say, ‘This couldn’t go on any longer,’ what are you talking about in terms of the things that were just eating away at you? Aniefre: It’s about the work. There are three potential paths. We can go X, Y, and Z. You go and you do your due diligence, you do your analysis, you run your numbers, you talk with your cross-functional team, and you figure out, ‘Given our particular strategic goals and given our strengths and weaknesses, the category and dynamics, etc., we probably should do X or even X or Y,’ but ultimately, somebody in the bigger chair had a lot of passion for doing Z, so you find a way to try and deny gravity, deny that water is wet, deny that fire is hot so that you can do Z – I’m not that personality type. Why did I spend a month working with my team to try and figure out what we should do to get the optimal result if, at the end of the day, we’re just going to do Z? There are certain personality types who are fit for that. I’m just not one of them. Joseph: When you had your original stint in the corporate world, how many years was that before you launched off and worked on Vaytus? Aniefre: All in, I’ve done 10 years in the corporate world as a marketer. I worked for bear companies. I worked at major CPG companies. I’ve worked in the wine industry. Joseph: You mentioned the steady pay check earlier. What was that like, that moment when you decided to leave that behind and pursue Vaytus? Aniefre: It’s definitely difficult because you have the perpetual tension between long term versus short term. I think most people get caught up in the short-term practical compromises that one needs to make to live in the society versus what’s really going to be meaningful to their life and what type of mark they want to leave in the world. It definitely was really difficult to figure out how to make that jump and have the conviction, especially—I don’t want to turn this to a sad story, but—I’m not a rich kid, and so there’s not some rich uncle or a trust fund mother who’s sitting behind me and saying, ‘Okay, chase your dreams. I’ll be able to float all your bills.’ Joseph: ‘I’ll catch you if you fall,’ right? Aniefre: Taking that leap required some soul searching, and to be honest, it’s really helpful to have really strong supportive people in my life, from my girlfriend to my family members to my close personal friends or I count as chosen family. That really was instrumental in my going in and deciding to take that leap – knowing that there would be people there to help in some way if I needed it. Joseph: In your talk at the University of Michigan, you talked about five principles, and one of them that stood out to me was take the calculated leap. How did you manage the personal risk in your own life, in your own career, making this leap into the unknown? Aniefre: You referenced the five principles, and I will just rattle them off really quickly from the talk that I gave. First, you need to know yourself. Second, you need to have conviction. Third, you need to be more curious than afraid. Fourth, you need to take the calculated leap. Fifth, you need to enjoy the journey. If you go back to the first principle that I believe anyone can use to leverage managing risk in their career, it’s understanding who you are and what you are and what you’re not. I’ve always maintained that I’m somebody who is in this world, not of this world. I’ve never really bought into ‘I need to go get a job and a title from some Fortune 500 company, and I need to be the VP of whatever to find value in my life.’ I’m opposite of that. I’m into authentic human connection. I tend to be the type of person who is more concerned with what’s going on with the least fortunate in society as opposed to the most fortunate in society and trying to be a part of that elite crowd. Understanding that those are the things that ultimately matter to me in life, making the choice to go ahead and take that leap and to leave it behind wasn’t that tough because I felt like I was sacrificing who I was and my integrity every day, going in and trying to find ways to agree with something I fundamentally didn’t believe in. I’ve had to sacrifice my personal integrity to do it. That was just a price that was entirely too high. When I looked at the mark I wanted to leave in the world and the life that I wanted to lead in general, going back to knowing myself and what really mattered to me, I knew that I needed to just go ahead and take that leap because I wasn’t going to be happy. I wasn’t going to find happiness chasing the next promotion. Joseph: You and I both spent quite a bit of time in the corporate world. If you’re like me, you run across other people in the corporate world who are thinking about launching something or they’re not happy with their jobs, but then they stick with it for months or years. Having gone through this yourself, what do you think keeps people from making this sort of leaps, even if it means being able to pursue something that will be a lot more meaningful to them? Aniefre: I would say the concise answer as to why people stay is they become beholden to the material benefits. People like to have disposable income, especially at the levels in which you and I worked in Corporate America. It’s a pretty good salary, and so the lifestyle you’re able to lead from a material standpoint is a pretty comfortable lifestyle. I think that’s why people stay. Then, I think the other piece is fear of the unknown. I like to invest in myself, and I have a large amount of confidence in myself and my abilities, and so going back to those five principles, it’s understanding who I was, then I put conviction around it by saying, ‘This is who I am, but I need to align my actions and behavior around it.’ Then, I really came to understand what it took to create, grow, and sustain a company, not just to have a job function but to holistically build a company, pull a team together, pool resources together, and then lay out a growth plan and be able to manage and lead that. It became less of a black box. It became less mysterious, which then took away a lot of that fear that I think most people are talking about, like, ‘I hate this, but what else will I do?’ People don’t know what to do. It’s kind of abstract. ‘I would like to start a company,’ or ‘I would like to do this, but I don’t know exactly how to do it,’ and so they end up trapped. Joseph: You mentioned money. Has there been anything surprising to you about the experience of letting go of your cushy corporate income? Aniefre: To be blunt, I think where I’m at advantage is having grown up with very low income. I always say that my floor is a lot lower than most people, and so what I can be comfortable with is a lot lower than most people. So it wasn’t necessarily a surprise. I mean it is nice. It is nice to have that direct deposit every two weeks, but ultimately, it got to the point to where the price was too high. I think early on in my career when I was within Corporate America and I was learning, that compensated for what I’d call the cubicle life. When it got to a point to where there was diminishing returns in terms of my learning curve and what then remained was an increase in scope of responsibility, I wasn’t really interested in what came with the increased scope of responsibility. So then, it was time to go. Joseph: Did you run across any skeptics along the way in terms of, ‘What are you doing?’ or, ‘Why are you leaving this cushy job behind?’ Did you run to any sorts of people like that? Aniefre: I did. I think one of another area in which I’m really blessed though is the people who are closest to me have a really keen understanding of who I am and what I value. They were able to see the toll it started to take on my once the learning curve started to diminish and I slowly have to deal more with the politics and jockeying for increased scope of leadership. They were all very supportive in terms of people in my inner circle. The fo…

    Full show notes at the publisher

    Pursuing Work You Enjoy with Kelly Cara- CR01 Sep 08, 2016
    Show notes

    Welcome to the debut episode of Career Relaunch! What does it take to leave a comfortable, stable job behind to pursue your lifelong dream? In this very first episode of Career Relaunch, Kelly Cara, a former Educational Researcher turned Health-Supportive Chef & Lifestyle Wellness Educator shares her perspectives on giving yourself permission to do work you enjoy, taking the brave steps to start that journey, and understanding the tradeoffs involved when you leave stability behind. I also share highlights from my own career reinvention story then share thoughts on how you can start reinventing yourself. Key Takeaways Acknowledging you’re not satisfied with your day-job is the first step toward moving onto something more fulfilling and meaningful. Career change doesn’t happen overnight. It happens by taking small, manageable steps toward the life you want, then being brave enough to leave the status quo behind and take the plunge to make it happen. Initiating a change is the hardest part of change, but sometimes, you just have to force yourself to start somewhere. Tweetables to Share When I gave myself permission to do what I wanted to do, it was a big moment of relief. Kelly Cara Tweet This If you've been thinking about a change, you eventually have to DO something to make it happen. Kelly Cara Tweet This Things don’t have to go perfectly. What’s important is that you just start somewhere. Joseph Liu Tweet This Free Tool: Define Your Starting Point During this episode’s Mental Fuel segment, I talked about how starting somewhere, even if imperfect, is important to creating the career change you desire. To help you begin, you can download my “Defining Your Starting Point” Worksheet Register free below to access this resource and gain access to my entire Career Resource Hub. If you’re already a member, simply login to access this resource. Register free to access resource Log in if you wish to renew an existing subscription. Receive Joseph’s career newsletter About Kelly Cara, Health-Supportive Chef & Lifestyle Wellness Educator Kelly Cara is a certified health-supportive chef and Complete Health Improvement Program (CHIP) facilitator. After completing a master’s degree in experimental psychology, Kelly worked for several years in a behavioral health facility and then for a higher education institution as a researcher. Through those career experiences, Kelly discovered a passion for educating others about health, wellness, and how to live one’s most vibrant life through research-supported nutritional and lifestyle modifications. She and her husband recently started their own business, V-Life, to turn that passion into a viable career. Learn more about her culinary adventures at Natural Epicurean. If you’re based in Austin and interested in living a healthier lifestyle, check out Kelly’s Website, Facebook Page, and her Austin CHIP Meetup page. If you’ve been pondering a culinary career yourself, check out Natural Epicurean’s Plant-Based Culinary School. They also offer a Career Changers and Entrepreneurs Scholarship, which you can learn more about here. Finally, if you want to learn more about food virtually, Natural Epicurean has recently launched an exciting new online learning platform. So be sure to check that out too. Did You Enjoy This Episode? Please Let Us Know! Tweet: If you enjoyed this episode and have a few seconds to spare, Tweet to let me and Kelly know.Tweet a thank you! Review: I’d also love for you to leave a positive review and rating for the podcast on iTunes, which helps my show reach more people who want to relaunch their careers. Subscribe: Be sure to subscribe to Career Relaunch podcast on iTunes, Stitcher, Android, or Google Play (it’s free) so you don’t miss out on the latest episodes. Full instructions. Stay in touch: Follow Career Relaunch on Twitter, Facebook, and Instagram. You can also follow host Joseph on Twitter and Facebook. Comments, Suggestions, or Questions? If you have any lingering thoughts, questions, or topics you would like covered on future episodes, record a voicemail for me right here. I LOVE hearing from listeners!Leave Joseph a VoicemailYou can also leave a comment below. Thanks! Episode Interview Transcript Teaser (first ~15s): I’d been in a place that wasn’t getting me closer to my life goals, that when I finally gave myself permission to go and do what it was that I wanted to do, that relief was definitely a sense of saying, ‘I’m not sure where it’s going to lead me, but it’s going to be okay.’ Joseph: Kelly, thanks so much for joining me today. I’m super excited to talk to you. Thanks for being willing to share your story here on Career Relaunch. Kelly: Absolutely. Thanks for having me. Joseph: What’s keeping you busy right now in Austin? Kelly: A lot of things going on. I’m working full-time as a manager of an up-and-coming, rapidly growing bakery here in Austin. It’s all vegan and gluten-free. Joseph: What’s the name of the bakery? Kelly: The name of the bakery is Better Bites Bakery here in Austin. That’s paying the bills, and it’s given me a lot of good experience in my new career area. I’ve also got a lot of side projects more related to wellness education and nutrition. That’s really my focus, so I’m keeping busy with a lot of that. Not a lot of free time right now, but recipe development, teaching a little bit at a culinary school down here called Natural Epicurean, also getting my own business started. Joseph: Very cool. You have also been working as a vegan baker. Is that right? Kelly: Yes, the bakery that I work in now, I started as a full-time lead baker over there. We’re now fully vegan, and I transitioned from the lead baker position into the management position in May of 2015. Joseph: I definitely want to hear more about your journeys as a vegan baker, but before we get to that, I would love to just go back in time a little bit. When you and I reconnected, 2013 I think, you were back in our hometown of Springfield, Missouri, right? Kelly: Yup. Joseph: Just so people know, you and I have known each other since 1990. Then I left Springfield in 1996 for college, and then I know you went off to the Peace Corps. Then after 17 years, we reconnected. I was wondering if you could just take us back to the moment before you were doing the vegan bakery and the culinary school. What were you up to at the time? Kelly: I was working full-time as the Assessment Research Coordinator for Missouri State University. What that means is I had a Master’s degree in Experimental Psychology, and I was teaching Statistics at the university just per course. Then I got this full-time position in the Assessment Office, doing a lot of research around educational benchmarks, anything related to student learning, student motivation. We’re looking at GPAs and test scores and doing all kinds of research like that. The reason I even got into that field was that I was interested in wellness – specifically mindfulness, being able to live your best life by paying attention to the world around you, paying attention to how you feel, paying attention to the people around you. The research I was doing at the university wasn’t about that, so I was starting to feel some job dissatisfaction. My job paid well, and it had really nice benefits. I was in my hometown with my family, and my husband’s family were all there. We had a good apartment. Life wasn’t bad by any means, but I just did not enjoy going in to work every day because it wasn’t focused on anything that I was really that passionate about or interested in. The skills I was using were valuable, but the topics themselves were not really that interesting to me. Joseph: This is going to sound like a strange question, but how did you know you weren’t happy? Kelly: I kind of came in in the morning, I did my work, and I left, and I tried not to think about it when I left. I think that’s a good clue. Joseph: It’s a good sign. Kelly: I’d heard somebody somewhere say, you should try to live your passion, and if you’re able to get paid for what you love doing, then you’re a lucky person. I thought the things that I do in my free time, on my own time, have nothing to do with what I’m doing at work, and I’m really interested in these other things. These other things feel much more engaging and fulfilling for me, and I’m not getting that at work. Those were all telltale signs that I wasn’t enjoying it. I also wasn’t always taking good care of my health, and so during the first three years of that job, I didn’t feel vibrant. Joseph: Why was that? Kelly: It was a desk job, and I’d had pretty active jobs prior to that, being in Peace Corps, and I worked at a psychiatric hospital where I was up on my feet a lot, moving around, working with people. This was a desk job where I was sitting in an office with no windows in the attic floor of an old administrative building. I felt like my legs would ache as I was sitting there. I was getting vitamin D deficiency. I wasn’t in the sun. I started going to yoga like crazy. I was actually coping with some of these work stresses with copious amounts of hot yoga. I thought, again, another telltale sign that something’s not working for me in my eight hours a day at work. Joseph: How did that balance play out for you between what you’re doing at work, which wasn’t very enjoyable, and then all this stuff on your evenings and weekends, which you found a lot more enjoyable? Kelly: It wasn’t enough to offset it, and I think that’s ultimately what led to the decision to make the career change: I wanted to do recipe testing and development, I wanted to start my own business, and I had written down all these ideas, waking up at 2:00 in the morning and thinking we’ve got to help people and let them know practical ways to make lifestyle changes. I’m writing all these ideas down but not having real time to dedicate to it. It was enough to kind of keep my non-work life interesting, but it wasn’t enough to be really fulfilling. I saw a lot of potential in the direction that I wanted to go, and I wasn’t able to pursue that with the amount of time or attention that I wanted to pursue it. Joseph: When did you realize it needed to be more than this ‘middle of the night’ stuff? Kelly: I don’t know what inspired this, but one day, I was sitting around in the evening with my husband. I was really feeling dissatisfied, and I asked myself the question—maybe we were having a conversation about it, maybe the lottery was on the TV or something—I was like, ‘What would I do with my life if I had a million dollars and could just stop and do whatever I wanted?’ The immediate response to that was go to culinary school, which was a surprise to me. I’m vegan, and a big part of food in our household is about nutrition and what food can actually do to help heal you and to energize you and equip you for life. I was thinking, ‘Man, I’d love to go to culinary school. I wonder if there’s a vegan culinary school out there.’ I get on the computer and I look, and lo and behold, here’s Natural Epicurean Academy of Culinary Arts in Austin, Texas, 10 hours south from where we lived in Springfield. I think just knowing that that place existed was enough for me to say, ‘This is something that I actually really want to do. How can I make this happen? Is it possible for me to do this?’ This would mean moving to Austin, at least for the six-month program. It would mean completely shifting careers from researcher at a higher education institution to a culinary world. How do you explain that to anybody? Joseph: Totally different. Kelly: Knowing that my ultimate goal was to be helping people reach healthier, more well-balanced lives through nutrition and a variety of things, culinary was just going to be one piece of that. Just knowing that that resource was out there really made me start thinking about the possibility of change. Joseph: What did you do next once you knew this was out there? Because this seems like a pretty big leap. Comfortable job, near your family, decent income, stable lifestyle, and then this leap into something totally different. What did you do the next day once you started to realize you wanted to pursue this? Kelly: That night, I actually filled out a form on their website that was like, ‘Are you interested in learning more about the school?’ I filled it out, and for the next two years, I got emails from them saying, ‘When are you going to come to our school?’ Because of that, I constantly had this connection with them, and I was starting to have a dialogue with them: ‘Here’s my situation. I don’t know that I can leave right now, but I’m thinking about it. We’re going to have to save up some money if we’re going to do this.’ ‘You don’t understand. My husband just started teaching, and now, we’re both going to have to uproot and move, or I’m going to have to find an apartment for six months. That seems kind of odd.’ I mean there was a lot to work through. Twenty-twelve was when I first had that experience, and then 2014 was when I actually started in the school. It was filling out a form. I guess really just taking the first step by asking that question: What would it mean for me to come and attend your school? Are people like me doing this? Is this something that you could see as being possible if I don’t want to leave my job and Springfield? I just had to start asking some questions. Joseph: Can you take us to that day when you made the move out? What was that day like? I want to just imagine. That would just be full of excitement and nervousness. I’m just curious what that was like for you – that day when you moved to Texas. Kelly: I was over the nerves by that point. I was very excited and relieved actually. I don’t want to say like a burden had been lifted because that probably happened the day I turned in my resignation for my position, but there was a sense of that too – this relief and a little bit of sadness leaving my apartment back home. We lived there for three or four years, and so there were some familiar things I’d grown up in Springfield. I had never lived somewhere else in the United States. I had lived other places overseas. I am an adventurer and I do like to go travel to new places, but picking up and moving someplace else, I guess there was a little bit of this unknown. You’re just driving toward it physically, going to this place that I’ve never lived before. I’d say a lot of excitement. I did have a lot of peace of mind though. By that time, I’d worked through a lot of the nervousness and the doubt. I was feeling pretty hopeful and excited to start my new culinary school. I mean it was a dream. That was something that I’d been wanting to do for two years, and four days later, I was going to be in my first class. It was exciting. Joseph: Very interesting. There’s one word you used in there that I’d love to go back to. What you said was ‘relief.’ What was the relief about? Kelly: I think the relief was about finally doing it. I’d been wanting to do it for so long, and I’d been in a place that wasn’t getting me closer to my life goals for so long that when I finally gave myself permission to go and do what it was that I wanted to do, even if it meant telling people. I had a hard time telling people, ‘I’m quitting my job to go to culinary school in Austin. Devin doesn’t have a job. I don’t have a job. I don’t know what’s going to happen. I’m just going to go.’ People can look at you like you’re crazy, but that relief was definitely a sense of saying, ‘It doesn’t matter. I’m doing it anyway. I’m going to find out what’s going to happen,’ and, ‘I know enough about myself that I’m not going to be a failure. I’m not sure where’s going to leave me, but it’s going to be okay.’ I finally allowed myself to acknowledge that. That was definitely a moment of relief. Joseph: How much did it affect you when people gave you those strange looks? You got something so stable right now, and now you’re going in…

    Full show notes at the publisher

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