Car Dealership Guy Podcast

CDG Recruiting ➤ https://www.cdgrecruiting.com/

Lonny Soza Socials:

LinkedIn ➤ https://www.linkedin.com/in/lonny-soza-a36b2a8/

My Socials:

Instagram ➤ instagram.com/cardealershipguy/

TikTok ➤ tiktok.com/@guydealership

Facebook ➤ facebook.com/profile.php?id=100077402857683

Everything else ➤ dealershipguy.com

#AutomotiveLeadership #WorkEthicCulture #ProfitabilityStrategies

How Cavender Built a Scalable Dealer Group: The Framework for Success | Rob Cavender & Eric Barbosa, Cavender Auto Group Feb 04, 2025

Show notes

Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Rob Cavender, COO of Cavender Auto Group, and Eric Barbosa, VP of Variable Operations, to discuss how they create and execute a blueprint for success in retail automotive, how they’re training salespeople to become General Managers, the growing pains of scaling a dealer group, and the secrets they've uncovered along the way—plus much more.

This episode is brought to you by:

1. IkonTechnologies - Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership’s success by visiting @ https://hubs.la/Q02WVYbV0

2. Richtech Robotics - Titan is the autonomous parts delivery system that keeps techs in bays, helping you reach new heights of productivity. By eliminating wasted trips to the parts counter, Titan boosts fixed ops efficiency by up to 12%, accelerating service times and streamlining operations. Let Titan handle the heavy lifting – reducing injuries, cutting downtime, and raising your dealership’s profitability. For a limited time, Richtech Robotics is offering a FREE 2-week pilot – just cover shipping.Visit @ https://www.richtechrobotics.com/cdg to book your trial now.

3. CDG Recruiting - Building on the success of my industry job board, I’m launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you’re ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com/

🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes:

Subscribe on Apple: https://carguymedia.com/apple_bites

Subscribe on Spotify: https://carguymedia.com/spotify_bites

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Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/

Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com

Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu

Topics:

00:18 – How do authenticity and vulnerability shape leadership?

00:54 – Why are podcasts such a powerful tool?

01:54 – What has Eric Barbosa’s career journey been like?

03:47 – How has Rob’s family legacy influenced business growth?

07:25 – What lessons can be learned from running a family business?

17:00 – What strategies improve the customer experience?

29:39 – How is AI transforming customer engagement?

30:54 – How can AI redefine sales metrics?

41:58 – How do values-based leadership and emotional intelligence drive success?

Check out Car Dealership Guy’s stuff:

CDG Recruiting ➤ https://www.cdgrecruiting.com/

My Socials:

Instagram ➤ instagram.com/cardealershipguy/

TikTok ➤ tiktok.com/@guydealership

Facebook ➤ facebook.com/profile.php?id=100077402857683

Everything else ➤ dealershipguy.com

How to Run a Dealership Like a $10B Company: Secrets of a Lithia Motors GM | Ric Saatzer, General Manager of BMW of Minnetonka Jan 30, 2025

Show notes

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Ric Saatzer, General Manager of BMW of Minnetonka where we discuss: How to run a dealership like a $10B Company, How Lean Six Sigma has transformed his business, The role of a GM to build a winning culture of detail, and more secrets of a Lithia Motors General Manager.

This episode of the Car Dealership Guy Podcast is brought to you by:

1. Mia - Your 24/7 AI receptionist who speaks like a human, not a robot. No more "press 1" - just natural conversations for sales, service, and support. She handles everything from car shopping to appointment scheduling in multiple languages, while integrating with your systems. Never miss another lead. Learn more @ https://www.mia.inc/

2. CDG Recruiting - Building on the success of my industry job board, I’m launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you’re ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com/

3. OPENLANE - The world’s leading online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more @ https://www.openlane.com/

🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes:

Subscribe on Apple: https://carguymedia.com/apple_bites

Subscribe on Spotify: https://carguymedia.com/spotify_bites

Subscribe on YouTube: https://carguymedia.com/youtube_bites

Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/

Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com

Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu

Topics:

00:19 What was Ric's early career journey like?

01:28 How did Ric transition to a service advisor role?

03:30 How did positive influences impact Ric's career?

05:27 What challenges do service advisors face?

07:12 How did Ric's career progress into leadership roles?

09:05 What are the differences between public and private dealerships?

18:51 How does Lean Six Sigma contribute to process improvement?

26:18 What insights can be gained from business acquisitions?

Check out Car Dealership Guy’s stuff:

CDG Recruiting ➤ https://www.cdgrecruiting.com/

My Socials:

Instagram ➤ instagram.com/cardealershipguy/

TikTok ➤ tiktok.com/@guydealership

Facebook ➤ facebook.com/profile.php?id=100077402857683

Everything else ➤ dealershipguy.com

#AutomotiveIndustry #CareerJourney #DealershipManagement

A $250M Vision to Transform the Auto Retail Landscape | Brian MacDonald, CEO of CDK Global Jan 28, 2025

Show notes

Welcome to the Car Dealership Guy Podcast. In this episode, I’m joined by Brian MacDonald, CEO of CDK Global. We explore why he’s betting $250M on a major shift in automotive retail, the winners and losers as service department trends evolve, and his prediction for a wave of dealership acquisitions this year—and much more.

This episode of the Car Dealership Guy Podcast is brought to you by:

1. Richtech Robotics - Titan is the autonomous parts delivery system that keeps techs in bays, helping you reach new heights of productivity. By eliminating wasted trips to the parts counter, Titan boosts fixed ops efficiency by up to 12%, accelerating service times and streamlining operations. Let Titan handle the heavy lifting – reducing injuries, cutting downtime, and raising your dealership’s profitability. For a limited time, Richtech Robotics is offering a FREE 2-week pilot – just cover shipping. Visit @ richtechrobotics.com/cdg to book your trial now.

2. Kenect - The platform auto dealers are using to gather reviews, generate leads, and improve their online reputation, all powered by AI. – Visit @ https://www.kenect.com/

🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes:

Subscribe on Apple: https://carguymedia.com/apple_bites

Subscribe on Spotify: https://carguymedia.com/spotify_bites

Subscribe on YouTube: https://carguymedia.com/youtube_bites

Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/

Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com

Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu

Topics:

00:00: Intro

00:57 How can dealers harness the power of social media?

02:25 How did CDK handle its cyberattack and recovery?

03:34 How is the automotive industry shifting towards electrification?

04:49 What trends are driving dealer consolidation?

05:31 What is the current economic outlook, and how is it affecting consumer behavior?

08:18 How is CDK demonstrating its commitment to innovation?

09:18 What role does AI play in dealership operations?

16:05 How can the car-buying experience be improved?

24:31 What challenges and innovations exist in F&I?

Check out Car Dealership Guy’s stuff:

CDG Recruiting ➤ https://www.cdgrecruiting.com/

My Socials:

Instagram ➤ instagram.com/cardealershipguy/

TikTok ➤ tiktok.com/@guydealership

Facebook ➤ facebook.com/profile.php?id=100077402857683

Everything else ➤ dealershipguy.com

#AutoIndustryInsights #CybersecurityChallenges #FutureOfAutomotive

Owning 11 Dealerships Was Just the Start: The Dealer-Built Solution Generating $55M/Year | Sam Mahrouq, CEO of Ikon Technologies Jan 23, 2025

Show notes

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Sam Mahrouq, CEO of Ikon Technologies where we discuss: Scaling his auto group to 11 dealerships and millions in sales, How an "ah ha" moment at the dealership led him to found a $55M revenue tech company and much more.

This episode of the Car Dealership Guy Podcast is brought to you by:

1. Uber for Business - With Central, you can request a ride on behalf of your customers even if they don’t have the Uber app. If you’re ready to reduce the costs associated with maintaining shuttles and limit the liability of loaner vehicles, it's time to partner with Uber. Visit @ t.uber.com/CDGauto today

2. Lotlinx - Get the best possible market advantage on every vehicle transaction. Optimize operations and boost profits using artificial intelligence (AI) and machine learning. Learn more @ https://lotlinx.com/

3. Ikon Technologies - Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no\-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership’s success by visiting https://hubs.la/Q02WVYbV0

🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes:

Subscribe on Apple: https://carguymedia.com/apple_bites

Subscribe on Spotify: https://carguymedia.com/spotify_bites

Subscribe on YouTube: https://carguymedia.com/youtube_bites

Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/

Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com

Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu

Topics:

00:00: Intro

01:22: What is the story behind the ranch?

03:50: What was Sam's early life and entrepreneurial beginning like?

07:07: How did Sam's automotive journey unfold?

09:34: How did Sam scale his dealerships?

13:28: What led to the launch of Ikon Technologies?

21:05: What is Icon's white label solution?

37:52: What future innovations and AI integrations are planned?

39:38: What are the closing thoughts and personal insights from Sam?

Check out Car Dealership Guy’s stuff:

CDG Recruiting ➤ https://www.cdgrecruiting.com/

My Socials:

Instagram ➤ instagram.com/cardealershipguy/

TikTok ➤ tiktok.com/@guydealership

Facebook ➤ facebook.com/profile.php?id=100077402857683

Everything else ➤ dealershipguy.com

#EntrepreneurshipJourney #CarDealershipBusiness #EffectiveTeamManagement

Why Dealers Are Losing 70% of Trade-Ins—and How They’re Fighting Back | Brian Kramer, EVP at Cars Commerce Jan 21, 2025

Show notes

Welcome to the Car Dealership Guy Podcast. In this episode, I’m speaking with Brian Kramer, EVP at Cars Commerce, where we discuss: why dealers are losing 70% of trade-ins for every new car they sell, the future of data ownership for dealers, how Brian and his team are working to tackle—and beat—online vehicle price manipulation, and much more.

This episode of the Car Dealership Guy Podcast is brought to you by:

1. Dealer Pay - Designed to increase productivity and customer retention, offering a dealer-specific payment acceptance solution backed by over 25 years of experience as a trusted payments partner for dealerships across the United States. To learn more, contact Julie @ julie@dealer-pay.com or call 636-442-4901.

2. Pacer - Transform your dealership with Pacer, the all-in-one platform designed to optimize inventory, speed up sales, and boost profitability—all powered by real-time data and analytics. Don’t miss out: Be one of the first 50 dealers to join the waitlist by the end of NADA and unlock free shipping for an entire year. Terms and conditions apply. Visit pacer.co/free

See Brian Kramer at NADA 2025, send him a DM on LinkedIn to schedule a meeting: https://www.linkedin.com/in/bkramer1/

And don’t miss Cars Commerce at the big show, booth #1426, schedule a live demo here: https://www.carscommerce.inc/nada/

Check out the 2024 Auto Market Year-In-Review report, packed with data and insights on the trends and shifts in the auto industry in 2024 here: https://www.carscommerce.inc/insights-report/

🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes:

Subscribe on Apple: https://carguymedia.com/apple_bites

Subscribe on Spotify: https://carguymedia.com/spotify_bites

Subscribe on YouTube: https://carguymedia.com/youtube_bites

Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/

Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com

Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu

Topics:

00:00: Intro

01:21: What problems come up when buying cars?

01:47: What do dealers complain about at auctions?

02:26: How do CarMax and buying cars in bulk change the market?

04:01: What are the main ways to set prices and compete?

05:03: How do customers’ experiences and dealers' actions connect?

10:26: What rules are hard to follow, and what can be done?

16:33: How can negative value in trade-in cars be fixed?

17:17: What’s happening now in buying used cars?

20:16: What problems do dealers have, and what can help?

Check out Car Dealership Guy’s stuff:

CDG Recruiting ➤ https://www.cdgrecruiting.com/

My Socials:

Instagram ➤ instagram.com/cardealershipguy/

TikTok ➤ tiktok.com/@guydealership

Facebook ➤ facebook.com/profile.php?id=100077402857683

Everything else ➤ dealershipguy.com

This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

#DealershipStrategies #DataDrivenDecisions #TransparentPricing

The Most Important Metric You’re Not Tracking in Car Sales | Industry Spotlight Jan 19, 2025

Show notes

Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market. Today, Sam sits down with David Steinberg, CEO and Founder of Foureyes.

This episode of the Car Dealership Guy Podcast is brought to you by Foureyes:

Foureyes - No one buys a car because AI bombards them about test drives. They buy when they find the right match on your lot. That's why Foureyes built inventory-based text messaging -- to match your buyers to your vehicles. It sends updates about price changes, new arrivals, and suggested alternatives for vehicles your prospects want. Foureyes' AI even answers those nitty-gritty questions about trim levels, engine specs, heated seats, and more. Try it for free or Book time with us at NADA (booth #3563)! https://calendly.com/foureyesevents/nada-2025?month=2025-01

Try Foureyes free for 30 days: https://lps.foureyes.io/pe-texting-demo?utm_source=cdg&utm_medium=podcast&utm_campaign=cdg_podcast_25q1

Arizona dealer data laws discussed in the episode: https://lps.foureyes.io/data-rights-resources?utm_source=cdg&utm_medium=podcast&utm_campaign=cdg_podcast_25q1

🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes:

Subscribe on Apple: https://carguymedia.com/apple_bites

Subscribe on Spotify: https://carguymedia.com/spotify_bites

Subscribe on YouTube: https://carguymedia.com/youtube_bites

Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/

Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com

Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu

Topics:

00:00: Intro

00:05 – Who is David Steinberg, and what is Foureyes?

00:36 – What are the biggest challenges in automotive sales reporting?

01:36 – Why are the sales process and AI so important in the automotive industry?

03:48 – What is match rate, and how does it impact sales performance?

06:03 – How can AI improve sales outcomes for dealerships?

08:45 – In what ways does AI streamline dealership operations?

10:20 – How does AI enhance customer engagement in automotive sales?

12:05 – What are the biggest challenges in improving sales conversions?

22:24 – How do data ownership and privacy issues affect the automotive industry?

Check out Car Dealership Guy’s stuff:

CDG Recruiting ➤ https://www.cdgrecruiting.com/

My Socials:

Instagram ➤ instagram.com/cardealershipguy/

TikTok ➤ tiktok.com/@guydealership

Facebook ➤ facebook.com/profile.php?id=100077402857683

Everything else ➤ dealershipguy.com

This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

#AutomotiveSalesInnovation #AIinDealerships #CustomerMatchRate

The 2025 Wholesale Car Market Explained – Key Insights and What’s Ahead | Peter Kelly, CEO of OPENLANE Jan 16, 2025

Show notes

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Peter Kelly, CEO of OPENLANE where we discuss a breakdown on how the wholesale car market finished off 2025, how volume trends are bucking expectations, and the key trends and challenges facing the segment in 2025.

This episode of the Car Dealership Guy Podcast is brought to you by:

1. OPENLANE - The world’s leading online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more @ https://www.openlane.com/

2. Uber for Business - With Central, you can request a ride on behalf of your customers even if they don’t have the Uber app. If you’re ready to reduce the costs associated with maintaining shuttles and limit the liability of loaner vehicles, it's time to partner with Uber. Visit @ t.uber.com/CDGauto today

3. Dealer-Pay - Designed to increase productivity and customer retention, offering a dealer-specific payment acceptance solution backed by over 25 years of experience as a trusted payments partner for dealerships across the United States. To learn more, contact Julie @ julie@dealer-pay.com or call 636-442-4901.

🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes:

Subscribe on Apple: https://carguymedia.com/apple_bites

Subscribe on Spotify: https://carguymedia.com/spotify_bites

Subscribe on YouTube: https://carguymedia.com/youtube_bites

Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/

Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com

Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu

Topics:

00:13 How last year’s predictions played out

02:14 OPENLANE’s 2024 milestones

03:15 Leadership lessons from the rebrand

06:21 Advice for dealers in 2025

12:40 Trends impacting dealers next year

16:37 Tools with the biggest impact

19:52 OPENLANE’s focus at NADA

Check out Car Dealership Guy’s stuff:

CDG Recruiting ➤ https://www.cdgrecruiting.com/

My Socials:

Instagram ➤ instagram.com/cardealershipguy/

TikTok ➤ tiktok.com/@guydealership

Facebook ➤ facebook.com/profile.php?id=100077402857683

Everything else ➤ dealershipguy.com

This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

#AutomotiveIndustryTrends #DigitalMarketplace #LeadershipInsights

Life As A Master Auto Technician: Myths, Misconceptions & Compensation Revealed | Bryan Collins, Shop Foreman at Braman Miami Jan 14, 2025

Show notes

Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Bryan Collins, Shop Foreman at Braman Miami, to discuss life as a Master Technician, his journey rising through the ranks of a dealership shop, strategies for retaining technician talent, the real pay ranges technicians can achieve and much more.

This episode of the Car Dealership Guy Podcast is brought to you by:

1. Ikon Technologies - Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership’s success by visiting @ https://hubs.la/Q02WVYbV0

2. OPENLANE - The world’s leading online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more @ https://www.openlane.com/

🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes:

Subscribe on Apple: https://carguymedia.com/apple_bites

Subscribe on Spotify: https://carguymedia.com/spotify_bites

Subscribe on YouTube: https://carguymedia.com/youtube_bites

Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/

Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com

Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu

Topics:

03:13: What is the BMW STEP Program about?

05:24: What are the differences between Independent and OEM Certifications?

10:06: What does the future hold for automotive careers?

14:00: How do compensation and career growth relate in the automotive industry?

20:31: How does shop culture impact teamwork?

21:34: How can teamwork be incentivized in the workplace?

23:33: What role does leadership play in successful operations?

25:02: What are the pathways to becoming a Service Director?

34:47: What are the challenges and solutions in the automotive industry?

Check out Car Dealership Guy’s stuff:

CDG Recruiting ➤ https://www.cdgrecruiting.com/

My Socials:

Instagram ➤ instagram.com/cardealershipguy/

TikTok ➤ tiktok.com/@guydealership

Facebook ➤ facebook.com/profile.php?id=100077402857683

Everything else ➤ dealershipguy.com

This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

#AutomotiveCareerJourney #DealerTrainingPrograms #PerformanceBasedPaySystems

How Healey Brothers Auto Transformed Salesmen Into Social Media Powerhouses | Industry Spotlight Jan 12, 2025

Show notes

This episode of the Car Dealership Guy Podcast is brought to you by Dealers United:

Dealers United – Specializing in Social, SEM, and SEO, Dealers United is the premier digital marketing partner for car dealerships looking to dominate digital and drive more car sales. Learn more @ https://www.dealersunited.com/?utm_source=cardealershipguy&utm_medium=affiliate&utm_campaign=industry-spotlight-podcast-jan25

🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes:

Subscribe on Apple: https://carguymedia.com/apple_bites

Subscribe on Spotify: https://carguymedia.com/spotify_bites

Subscribe on YouTube: https://carguymedia.com/youtube_bites

Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/

Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com

Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu

Topics:

00:00: Intro

00:39 Who are the Healey Brothers Auto Group?

02:12 How does Healey Brothers Auto Group engage with the community and contribute to charity?

03:53 How does the company differentiate its brand and maintain customer loyalty?

04:53 Why is the human touch important in car sales?

06:06 How does the company leverage social media and technology?

08:20 What are internal influencers, and how do they contribute to marketing strategies?

11:23 What challenges and successes has the company experienced in social media campaigns?

20:54 How are ad formats and strategies evolving in the industry?

24:57 Why are authenticity and standards important in marketing?

Check out Car Dealership Guy’s stuff:

CDG Recruiting ➤ https://www.cdgrecruiting.com/

My Socials:

Instagram ➤ instagram.com/cardealershipguy/

TikTok ➤ tiktok.com/@guydealership