Call to Action

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Are You Making These Landing Page Mistakes? Oct 07, 2015

Show notes

Diving into the world of landing page optimization can seem a little bit overwhelming. There is a lot of conflicting advice surrounding your design, your CTA button, your copy. So it may just be easier to throw a page up and cross your fingers for those conversions.

But hold up.

There are still some basic landing page mistakes that every marketer should know to avoid... so why are they so common? That's why in this episode of the Call to Action podcast, we speak to Casey Ark about the most common landing page mistakes that his agency faces, and how to solve them.

How One Agency Drove 200% More Sales with Their Facebook Ads Sep 30, 2015

Show notes

For many, Facebook advertising is an untamable beast.

Not only is it super competitive and constantly evolving, but it can also be flat our intimidating. With all those switches and levers, it can be hard to laser in on the tactics you need to optimize your advertising campaigns.

But in this episode of the Call to Action podcast, we'll deconstruct a proven strategy that Matchnode, a Chicago agency, used to dramatically increase the ROI of their client’s marketing campaign.

Hiten Shah on the Marriage of Data and Content Sep 23, 2015

Show notes

When you work on a marketing team, the right hand doesn't always know what the left is doing. The analytics people work on their stuff, the content people work on theirs. But could they tell you what the other is working on, and why it's important?

Not always. Which is a shame, because analytics and content marketing aren't as far apart on the marketing spectrum as you might think. Or at least they shouldn't be.

In this episode of the Call to Action podcast, Hiten Shah co-founder of Kissmetrics and Crazy Egg (to name a few), makes the case for why more content folks should spend more time thinking about data, and vice versa.

What Happened When Buffer Stopped Publishing For 30 Days? Sep 09, 2015

Show notes

Marketers are constantly revisiting the timing of their editorial calendars. But the content marketers at Buffer got tired of the same old "What's the ideal frequency?" question, and decided to ask something much more controversial:

What would happen if we were to stop posting altogether?

That question lead to a somewhat nerve-wracking 30-day publishing experiment. In this episode of the Call to Action podcast, Buffer's Content Crafter Kevan Lee gives us all the dirty details.

You'll learn:

Just how much traffic Buffer lost during the experiment.
The platforms Buffer used to republish content, and which ones brought them the biggest wins.
Some good one-liners to feed family and friends when they ask you what you actually do at work all day.

HubSpot's Ginny Soskey on Their Epic Blog Publishing Experiment Sep 02, 2015

Show notes

So many marketers have speculated about whether they should be publishing longer posts or just more frequently. Which will result in more traffic? More leads? HubSpot took it upon themselves to find out once and for all with an epic publishing experiment that took place over the course of six months.

In this episode of the Call to Action podcast, HubSpot's Marketing Blog Editor Ginny Soskey gives us the skinny on their results.

You'll hear:

How a late night Twitter conversation between HubSpot and Moz writers inspired the experiment.
Which type of post surprised Ginny by being a poor performer.
How their findings have changed the way that Ginny manages the editorial calendar and the content HubSpot creates.

How Wistia Gets Bums in Seats Using Video Aug 26, 2015

Show notes

Planning a conference can be intimidating. Venues? Expensive. High-profile speakers? Often busy and hard to get hold of. Plans going awry the day of? Stressful. But delighting your audience with an actionable live event? Priceless.

This episode of the Call to Action podcast is all about using video to create exceptional marketing experiences around your events.

Unbounce's Dan Levy caught up with Wistia's Director of Business Development Kristen Craft to chat about how video can be the catalyst that pushes prospective attendees from "maybe" to "I want to go to there."

Why Social Media Marketers Get No Respect Aug 12, 2015

Show notes

Some people think that social media marketers get to play around on Facebook all day and call it a job. And with some of them making cringe-inducing mistakes, social media marketers have to be more alert than ever.

In this episode of the Call to Action podcast, Unbounce's Community Manager Hayley Mullen shares how to steer clear of social disaster by avoiding six super common mistakes - and why social media has become further away from PR and closer to PPC marketing. And at the top of the show, we catch up with Unbounce's German Community Manager Ben Harmanus about how our community is growing in Deutschland.

Why Marketers Need to Be More Like Tour Guides Jul 29, 2015

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In this episode of Call to Action, Unbounce's Art Director Denis Suhopoljac shares how marketers and designers can work together to create landing pages that actually serve your campaign goal. Then, we talk to full-stack marketer Vincent Barr about what exactly a wayfinding convention is and how it can help you guide your visitor toward your call to action.

When Marketing Automation Isn't Enough Jul 15, 2015

Show notes

Marketing automation helps you create hyper-targeted campaigns, but it can also have unforeseen benefits. In this episode of the Call to Action podcast, Marketing Automation Specialist Yash Chaurasia shares how Unbounce's search for a marketing automation platform has lead to better communication and more collaboration across departments.

Still, marketing automation software isn't the magic bullet that some make it out to be. Hana Abaza, VP of Marketing at Uberflip, explains why a fool with a tool is still a fool - and why those who just "set it and forget it" are likely limiting the success of their campaigns.

Turn Content Into Customers Jul 08, 2015

Show notes

Having awesome content isn't the be-all and end-all of a successful content marketing strategy. If you're not being deliberate about how you send your readers down your marketing funnel, you're not going to see results.

In this episode of the Call to Action podcast, Oli Gardner, co-founder of Unbounce, recalls how the company used an ebook to pull in leads before the product was even ready.

Then, Unbounce's Dan Levy and Michael Karp of Copytactics discuss tactical ways that you can put your content to work and gain qualified leads in the process.

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