Business on the Brink

Latest Episodes:

Old Spice: Not Your Grandfather's Marketing Feb 04, 2019

Show notes

The Old Spice brand was in danger of forever being associated with the idea of smelling like your grandpa. So how did an innovative ad campaign turn things around? I'm on a horse!

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Reservations About AirBnB Jan 28, 2019

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The hospitality industry hasn't exactly been hospitable toward the upstart AirBnB, which aims to disrupt the hotel industry. This is the story of how the business went from concept to worldwide phenomenon.

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Lego: Not Another Brick in the Wall (Street) Jan 21, 2019

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Before there were motion pictures, video games and countless licensed minifigs populating shelves across the world, there was a little toy company and a little wooden duck. We explore how Lego built a business brick by brick.

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How to Win: Consulting the Oracle Jan 14, 2019

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Oracle was founded by three people but most of us only know about Larry Ellison. How did this college dropout become a billionaire while taking aim at the largest software company in the world?

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Amazon: From Bookseller to Billionaire Jan 07, 2019

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When Jeff Bezos launched Amazon, one thing was certain: there was no way that business was going to make it. Now he's the richest man on Earth. How did that happen?

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Delta Pulls Out of a Dive Dec 31, 2018

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From crop dusting to first class, we look at how a little company out of Macon, Georgia became one of the largest airlines in the world.

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Miracle at Macy's Dec 24, 2018

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Macy's and Christmas go together like Santa and the end of the Thanksgiving Day Parade. But about 20 years ago, the company was in danger of falling apart. How did Macy's recover?

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Wrapping Up Toys R Us Dec 17, 2018

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We don't want to grow up, but when Toys R Us declared bankruptcy we matured really quickly. How did this company synonymous with toy stores lose its way?

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Pebble Hits a Boulder Dec 10, 2018

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A geeky smart watch company launched three of the five most successful Kickstarter campaigns in crowdfunding history. So how did Pebble lose its way to go out of business?

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The Brink Takes a Bite Out of Apple Dec 03, 2018

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In a controversial decision, the CEO of Apple forced Steve Jobs out of the company he founded. Then everything fell apart. How did Jobs make a triumphant return to the company that had pushed him away?

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