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    Business

    Business on the Brink

    For many companies, there’s a definitive moment that could determine success or failure. What do you do when you find yourself at The Brink?

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    Latest Episodes:
    The Brink Plays Games With Sega Jun 24, 2019
    Show notes

    It was once a powerful video game company that many thought would challenge Nintendo for dominance. So what happened to Sega to make it fall so far?

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    See omnystudio.com/listener for privacy information.


    The Brink Looks at Disney's Folly Jun 17, 2019
    Show notes

    After establishing an animation studio, Walt Disney faced a new challenge: how to stay relevant in a world where short-form animation was getting less profitable? His solution was to do something his contemporaries said would be impossible -- make the world's first feature-length animated film.

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    The Founding of the Mouse House Jun 10, 2019
    Show notes

    The Brink looks at how Walt Disney, through inspiration, determination and just plain stubbornness was able to found an animation studio despite numerous challenges.

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    The Brink Calls an Uber Jun 03, 2019
    Show notes

    The ride hailing service was on the verge of heading to the scrap heap in the wake of some seriously questionable decisions and toxic corporate culture. This is the story of how things got so bad and how new corporate leadership is working on a major course correction.

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    The Brink Enjoys a Clearly Canadian Beverage May 28, 2019
    Show notes

    Between soda pop and sparkling water, there was Clearly Canadian, a collection of fruit-flavored drinks that created a new market. But it's one thing to invent a new category and another entirely to hold onto market share.

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    Can You Picture That? Kodak on the Brink. May 20, 2019
    Show notes

    Kodak was the leader in consumer photography for decades, but the rise of digital cameras would shake the company to its core. This is the story of how the company that invented digital cameras was almost destroyed by them.

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    How Marvel Survived Certain Doom May 13, 2019
    Show notes

    As the popularity of comic books waned, Marvel was in trouble. The company might have gone out of business entirely. But the efforts of some dedicated employees along with a big boost from Disney would change things forever.

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    The Brink Marvels at, uh, Marvel May 06, 2019
    Show notes

    Today, Marvel is known for breaking global box office records with blockbuster films. But this multibillion dollar company first got its start from much more humble beginnings. How did Marvel establish itself?

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    When Startups Go Wrong: The Origin of Theranos Apr 29, 2019
    Show notes

    In 2003, a Stanford drop-out named Elizabeth Holmes started a company with a grand vision of disrupting the clinical diagnostic industry. She sold the idea of democratized healthcare results to investors. Now she just had to make the tech work.

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    Nintendo Plays its Cards Right Apr 22, 2019
    Show notes

    What started out as a company that made playing cards grew into a global powerhouse in video games. But along the way, this same company made a lot of mistakes, from taxi services to "love hotels." This is Nintendo!

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