Business of Architecture Podcast

Latest Episodes:

254: Leading and Motivating a Team Jun 29, 2018

Show notes

Today, we speak with Alan McLenaghan, the CEO of SageGlass. SageGlass makes high performance, dynamic glass.

After earning a PhD in Polymer Physics from Strathclyde University, Alan McLenaghan rose through the ranks of several organizations which led him to his current position as CEO of SageGlass.

In today's interview, you'll discover how to inspire and lead a team, one of the keys of growing a successful, collaborative firm.

Get access to the 4-part firm profit map here: http://freearchitectgift.com

253: Pricing Your Services with Blair Enns Jun 21, 2018

Show notes

Today we speak with the author of 2 books, The Win Without Pitching Manifesto, and his latest book, Pricing Creativity.

He's one of the world's leading experts on pricing for creative professionals. His name is Blair Enns, and in our conversation today you'll discover:

Why you shouldn't send a written proposal (and what to do instead)
What Blair means when he says you should price the client and not the job
Blair's 6 rules for pricing services

Get access to the 4-part firm profit map here: http://freearchitectgift.com

252: Creating a Business Development Plan with Arianna Leopard Jun 14, 2018

Show notes

Today we welcome Arianna Leopard back to the show. Arianna is the Director of Marketing and Public Relations at SB Architects, a firm with offices in Miami, San Francisco, and Shenzhen, China. In today's episode, you'll discover:

How to create a business development plan that includes strategy as well as tactics
The difference between getting published in the press and true public relations
How marketing relates to business development

Get access to the 4-part firm profit map here: http://freearchitectgift.com

251: How to be Super Productive with Eric Reinholdt Jun 07, 2018

Show notes

Today I welcome back Eric Reinholdt to the Business of Architecture. Eric Reinholdt is the owner of 30x40 Design Workshop, based out of Mount Desert, Maine. His design focuses on simple, modern residential architecture.

In addition to being an architect, Eric is one of the top architect content creators on Youtube. Practically every single week since 2013, Eric Reinholdt has produced and released a video on Youtube dealing with design and architecture.

The topics of his videos range from design critiques, to book and product reviews, to behind the scenes video blogs of his life and studio.

In today's episode, you'll discover how Eric manages his time to get the most important, strategic tasks done.

You'll discover why Eric is focused on building assets over time, instead of just responding to the day to day fires.

You'll also hear about why Eric vetted potential architecture clients, and how he decides which projects he'll take on, and which ones aren't a fit.

Probably my biggest takeaway from this episode is Eric's focus on taking the actions and being intentional about his day to choose the kind of life he wants to live.

Get access to the 4-part firm profit map here: http://freearchitectgift.com

250: YouTube for Architects with Eric Reinholdt Jun 01, 2018

Show notes

Today I welcome Eric Reinholdt to the Business of Architecture. Eric Reinholdt is the owner of 30x40 Design Workshop, based out of Mount Desert, Maine. His design focuses on simple, modern residential architecture.

In addition to being an architect, Eric is one of the top architect content creators on Youtube. You may ask what a content creator is? Practically every single week since 2013, Eric Reinholdt has produced and released a video on Youtube.

The topics of his videos range from design critiques, to book and product reviews, to behind the scenes video blogs of his life and studio.

In today's show, Eric reveals what it took to build his Youtube subscriber base to over 100k subscribers, giving him an income stream outside of traditional architecture, and bringing him project inquiries from around the world.

You'll also discover:

How to create engaging video content that gets shared
How Youtube helps to grow Eric's business
How he's able to share his design expertise in an engaging way with the world

Get access to the 4-part firm profit map here: http://freearchitectgift.com

249: Winning Cultural Projects with Oliver Cooke May 25, 2018

Show notes

Today, Rion Willard takes the mic and interviews architect Oliver Cooke. Oliver Cooke is the co-founder of Cooke Fawcett, a UK-based firm focused on cultural buildings.

Get access to the 4-part firm profit map here: http://freearchitectgift.com.

248: Getting Clients Consistently with Tom Poland May 16, 2018

Show notes

Have you ever been frustrated by the feast or famine cycle of not enough work or too much work? What if there was a way that you could control the number of meetings you have with qualified people who are predisposed to working with you?

Tom Poland is the creator of "Leadsology" the science of being in demand, and he has developed a process that does exactly that.

In today's episode, you'll discover:

The 4 "R's" of an effective client conversation
The hurdles that you need to help a potential client overcome before they'll move ahead
And 4 attributes your potential clients must have before you ever speak with them.

Get access to the 4-part firm profit map here: http://freearchitectgift.com.

247: Videography for Architects with Jeff Durkin May 11, 2018

Show notes

Today we have world-class videographer Jeff Durkin with us to talk about using the power of video as a tool for persuasion and storytelling. Jeff studied architecture at the University of California Berkeley, worked for 10 years in the architecture industry and then transitioned to videography in 2008. He quickly found a niche using his understanding of space and the built environment to create architecturally rich videos highlighting cutting-edge architecture and redevelopment projects.

Jeff has created many of the architecture industry's most recognized mini-documentaries and films, including many projects for San Diego Architect Developer Jonathan Segal and recently the firm Brooks + Scarpa.

If you're currently in the industry but thinking about a change, you'll discover in the video one of the many avenues you can use with your design background.

Video marketing is the wave of the future, and I'm excited to have Jeff Durkin back here on the show to talk to us about everything from his journey, how he chooses his clients, to how much a typical video engagement costs.

Get access to the 4-part firm profit map here: http://freearchitectgift.com.

246: Free Up Your Time with Connor Gillivan May 02, 2018

Show notes

In today's episode, FreeeUp.com co-founder Connor Gillivan discusses how architecture and design firm owners can outsource to free up time and be more efficient.

You'll discover:

3 keys to not making a mistake when you hire your next team member
6 things you can outsource as an architect to save yourself time
What to consider when hiring a virtual or executive assistant

Get access to the 4-part firm profit map here: http://freearchitectgift.com.

245: Hire the Best with Mel Price Apr 26, 2018

Show notes

Today we speak with architect Mel Price. Mel is a partner in the firm Work Program Architects based out of Norfolk, VA. She's an incredible leader committed to radical transparency in the firm and with her partner Thom White, she's built a thriving and financially successful office with a spectacular team.

In today's interview, Mel talks about how she's contributed to building a firm that helps her team members grow to their potential, and how she's created a team culture that includes full financial transparency.

Get access to the 4-part firm profit map here: http://freearchitectgift.com.

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