In this episode we attempt to make a connection to Rap Hip Hop and our desire to become Entrepreneurs. We give light to a possible reason why we mimic the people we look up to and attempt to buy what they buy, live how they live and ultimately try to live beyond our means to our own detriment. We would love to hear from you on our social media pages @BusinessBrosPod on Twitter or @SiasFirst on Facebook.
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Gangsta Rap and Entrepreneurs
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https://youtu.be/BPNCbRcQDlw
When I was a kid, I listened to EZ-E, Snoop Dogg, 2Pac, Bone Thugs, Biggie, Jay-Z, Eminem etc.
We loved the fame, the fortune, the cars, the houses, the fans, the parties etc.
We would sing their songs, dress like them, buy fake rims, and spent our youth time and money trying to be them.
We were all groupies in one way or another because marketing got smart and used our attention to do more than sell albums.
They sold clothes, jewelry, shoes, cars, grills.
Music never disappeared, we all know that no matter how old we are or what we listen to, we love our “old school”
The artists got older and they have exited the party life and grew up.
Over time they got older.
With age, they diversified their profits and began to do what every profitable individual does, the invested.
Some invested in music, others in brands, car dealerships, commercial and residential real estate, tech companies etc. If they wanted to maintain their lifestyles they needed to become entrepreneurs.
As we, the normal people, aged, we too had families and responsibilities that video games, partying, and the hip hop culture took a back seat and we went to work.
But we remembered the good old days.
We wonder what those atrisit are up to these days and low and behold, we see former gangsta rap & hip hop superstars as business owners
They have the fame, the fortune, the cars, the houses, the fans, the parties etc. just like before but they did it another way.
And this one we can replicate all we have to do is…. HOLD THAT THOUGHT
We only see the successful ones. We only see them at fancy events like red carpets, taking selfies with fans, random sightings at the airports and their 1M views on social.
We fall prey to the the easy button “All I have to do is go viral”.
Like it's the lottery winning ticket to “doing whatever I want.”
What you don’t see is all the time spent perfecting a beat, or recording, or writing, or meetings, tapings, product meetings, design meetings, legal, accounting marketing, sales, social and web and on, and on, and on.
We are about to make the same mistake twice.
Don’t fall prey to keeping up with the gangstas
We are to Kardashian when we should be more 2 Broke Girls
We work too hard to throw money away following the same trends over and over
If that stuff makes you happy, then get that stuff but make sure you get it with money that your money earned for you not with the money you worked for.
There's a big difference between you buying a thing and you buying a luxury.
Rich people buy luxuries while poor people but fancy things.
It’s because rich people’s money buys them things and you work for your things.
You want to be like the type of person you admire?
Learn to earn a profit (Entrepreneur), then learn make that money work for you (Investor).
Understand that simple pattern and you are a winner at this game of money.
Seriously it’s that easy!
T
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