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    Business

    Business, Bourbon & Cigars

    Business Bourbon & Cigars isn’t just another business podcast. It’s where ambitious entrepreneurs come to hear from proven leaders who’ve faced the toughest challenges and found strategies that work. Hosted by Scott Joseph, founder of Me Plus Ultra, each episode offers no-nonsense insights into scaling businesses, refining leadership, and building a life of purpose, backed by real-world examples and actionable advice.

    Scott’s solo episodes give you the behind-the-scenes strategies he’s used to grow and pivot his businesses, ideas that are also being put into practice by high-performing members of the Me Plus Ultra mastermind group. From mastering self-awareness to transforming business models, Scott shares the tactics that have led to measurable success and personal fulfillment.

    But it’s not just about Scott’s journey. In our interview episodes, you’ll hear from top entrepreneurs and industry leaders who’ve shaped their own success. Think of it like getting access to the playbooks of those who’ve truly made it, leaders like Claudio Gambin, financial strategist, and Jay Tepley, business transformation expert. These guests don’t just talk theory, they share the practical tools, mindset shifts, and real-life examples that helped them overcome setbacks and scale their businesses.

    Each episode is designed to give you something you can apply to your own business immediately. Whether you’re at a crossroads, looking to innovate, or want to rethink your leadership approach, you’ll find guidance that cuts through the fluff and addresses real pain points.

    And while the podcast name Business Bourbon & Cigars might evoke a certain image of success, it’s more than just a theme, it’s about taking the time to savor growth. In business, as in life, we’re all looking for ways to enjoy the journey, to take the time to reflect, and to make better, more intentional decisions. No matter how you choose to unwind, the show’s spirit remains the same: it’s about unlocking growth, both professionally and personally.

    What can you expect to learn?

    Practical growth strategies that are actually working today, from high-level business owners and entrepreneurs.

    Actionable leadership advice for those ready to lead with clarity, accountability, and authenticity.

    Real-life stories from guests who’ve faced adversity and used it as a springboard for innovation and lasting success.

    Tangible steps you can implement in your own life and business to elevate your impact, grow your network, and break through the noise.

    Business Bourbon & Cigars is not for the faint of heart. It’s for those who know that growth isn’t just about doing more, it’s about becoming more. If you’re tired of surface-level advice and want real strategies from people who have walked the path, subscribe now.

    Why listen to this podcast?

    Hear specific strategies from experts like Claudio Gambin (who’s helped countless clients master wealth-building strategies) and Jay Tepley (who’s led transformative retreats that have changed the lives of entrepreneurs).

    Get insights on how to scale smarter, innovate faster, and lead with greater focus and confidence.

    Walk away from each episode with actionable insights you can immediately apply to your own business.

    If you’re ready to challenge your thinking, elevate your business, and grow as a leader, Business Bourbon & Cigars is the podcast you’ve been looking for.

    Advertise

    Copyright: © Copyright 2025 Scott Joseph

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Legal Foundations for Small Business Success with Matthew Fornaro Dec 12, 2024
    Show notes

    Why is collaboration between you, your attorney, and your accountant essential for business success?

    Matthew Fornaro is a business attorney who knows the entrepreneurial journey firsthand. He helps entrepreneurs succeed with strong legal strategies and practical advice.


    Join Scott and Matthew as they explore:


    * The importance of creating a written business plan to set a strong foundation.


    * How attorneys and accountants can work together to reduce tax liabilities and ensure compliance.


    * Common mistakes small business owners make when starting out.


    * The dangers of poorly structured franchise agreements.


    * Why revisiting contracts regularly is essential for long-term success.


    * The benefits of proactive legal and financial planning to avoid costly surprises.


    * How fractional services like part-time CFOs or attorneys can be cost-effective for small businesses.


    Chapters for this episode:


    (03:14) Becoming a Small Business Attorney

    (07:53) Key Legal Pitfalls Small Businesses Face

    (12:43) Collaboration Between Attorneys and Accountants

    (20:01) Managing Intellectual Property

    (24:54) Lessons from Franchise Agreements Gone Wrong

    (41:30) Preventing Litigation with Strong Contracts


    Thanks to Matthew Fornaro for being on Business, Bourbon & Cigars.


    Visit Matthew’s website: www.FornaroLegal.com


    Learn more about Matthew: https://www.linkedin.com/company/matthew-fornaro-p.a./about/


    BUSINESS, BOURBON & CIGARS


    Be sure to subscribe so you don’t miss any episodes.


    * Apple Podcasts: https://apple.co/3SN2fHn

    * Spotify: https://spoti.fi/49EwtTo

    * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts


    Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.


    Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.


    ME PLUS ULTRA


    Transform your business and redefine your world with Me Plus Ultra-virtual masterminds and leadership retreats: https://MePlusUltra.com


    Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra-virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.


    * Me Plus Ultra Instagram: https://www.facebook.com/MePlusUltra/

    * Me Plus Ultra Facebook page: https://www.instagram.com/me_plus_ultra/

    * Me Plus Ultra Facebook group: https://www.facebook.com/groups/1011061052968028/

    * Me Plus Ultra X/Twitter: https://twitter.com/Me_Plus_Ultra/


    SCOTT JOSEPH


    * Scott Joseph LinkedIn: https://www.linkedin.com/in/ScottJoseph

    * Scott Joseph X/Twitter: https://twitter.com/ScottTJoseph1

    * Scott Joseph Instagram: https://www.instagram.com/scotttjoseph/

    * Scott Joseph Facebook: https://www.facebook.com/ScottTJoseph/


    This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com


    Fractional CFOs: The Key to Business Growth with Stewart Ervin Dec 05, 2024
    Show notes

    What are the six key plays for achieving a healthy, profitable business?

    Today’s guest is Stewart Ervin, the founder of Bracket Management and a seasoned fractional CFO who loves helping businesses thrive. With a knack for turning chaos into clarity, Stewart has spent his career empowering leaders to grow their companies and create lasting value.


    Join Scott and Stewart as they explore:


    * What a fractional CFO is and how they differ from traditional CFOs.


    * The benefits of a 30-day forecast for business owners.


    * How incremental improvements in pricing, costs, and new business drive value.


    * Insights into Stewart's six plays framework for healthy businesses.


    * Real-life examples of successful turnarounds and value creation.


    * Common pitfalls businesses face when scaling.


    Chapters for this episode:


    (03:00) Stewart’s Journey to Founding Bracket Management

    (08:15) The Role and Benefits of a Fractional CFO

    (15:45) Six Key Plays for Business Success

    (23:30) Real-Life Turnaround Stories

    (31:00) Delegation and Leadership Challenges

    (37:45) The Importance of Forecasting


    Thanks to Stewart Ervin for being on Business, Bourbon & Cigars.


    Connect with Stewart on LinkedIn: https://www.linkedin.com/in/stewartervin/

    Learn more about Bracket Management: https://www.bracketmgmt.com/


    BUSINESS, BOURBON & CIGARS


    Be sure to subscribe so you don’t miss any episodes.


    * Apple Podcasts: https://apple.co/3SN2fHn

    * Spotify: https://spoti.fi/49EwtTo

    * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts


    Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.


    Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.


    ME PLUS ULTRA


    Transform your business and redefine your world with Me Plus Ultra-virtual masterminds and leadership retreats: https://MePlusUltra.com


    Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra-virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.


    * Me Plus Ultra Instagram: https://www.facebook.com/MePlusUltra/

    * Me Plus Ultra Facebook page: https://www.instagram.com/me_plus_ultra/

    * Me Plus Ultra Facebook group: https://www.facebook.com/groups/1011061052968028/

    * Me Plus Ultra X/Twitter: https://twitter.com/Me_Plus_Ultra/


    SCOTT JOSEPH


    * Scott Joseph LinkedIn: https://www.linkedin.com/in/ScottJoseph

    * Scott Joseph X/Twitter: https://twitter.com/ScottTJoseph1

    * Scott Joseph Instagram: https://www.instagram.com/scotttjoseph/

    * Scott Joseph Facebook: https://www.facebook.com/ScottTJoseph/


    This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com


    Mastering Multifamily: Veena Jetti’s Blueprint for Real Estate Success Nov 28, 2024
    Show notes

    What steps could you take to start building generational wealth today?

    In this episode, Scott talks with a powerhouse real estate investor with over $1 billion in multifamily transactions. Veena Jetti shares her journey of breaking into the male-dominated industry, building generational wealth, and empowering others through her community-focused initiatives.

    Today’s guest, Veena Jetti, is a dynamic real estate investor and the founding partner of Vive Funds. With her sharp expertise, she’s leading the charge in the multifamily investment space, all while smashing stereotypes and inspiring others to chase big dreams.


    Join Scott and Veena as they explore:


    * The importance of overcoming limiting beliefs in pursuing big goals.


    * How Veena broke into the multifamily real estate space.


    * Why certain states like Texas and Florida are ideal for real estate investment.


    * Strategies for building generational wealth, starting with “front-loading your sacrifice.”


    * How societal norms create unique challenges for women in business and how to overcome them.


    * Why Veena prioritizes integrity, diversity, and abundance in her business values.


    Chapters for this episode:


    (03:36) Veena’s Journey to Real Estate Success

    (10:12) Challenges in Real Estate Investing

    (17:37) Building Investor Trust and Community

    (26:52) Diversity, Integrity, and Abundance in Business

    (32:40) Women in Leadership

    (41:21) Balancing Career and Family

    (56:37) Building Generational Wealth


    Thanks to Veena Jetti for being on Business, Bourbon & Cigars.


    Connect with Veena on LinkedIn: https://www.linkedin.com/in/veenajetti

    Learn more about Veena: https://veenajetti.com/


    Join Veena’s Multi Mastermind: https://getmultimastermind.com/


    BUSINESS, BOURBON & CIGARS


    Be sure to subscribe so you don’t miss any episodes.


    * Apple Podcasts: https://apple.co/3SN2fHn

    * Spotify: https://spoti.fi/49EwtTo

    * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts


    Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.


    Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.


    ME PLUS ULTRA


    Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com


    Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.


    * Me Plus Ultra Instagram: https://www.facebook.com/MePlusUltra/

    * Me Plus Ultra Facebook page: https://www.instagram.com/me_plus_ultra/

    * Me Plus Ultra Facebook group: https://www.facebook.com/groups/1011061052968028/

    * Me Plus Ultra X/Twitter: https://twitter.com/Me_Plus_Ultra/


    SCOTT JOSEPH


    * Scott Joseph LinkedIn: https://www.linkedin.com/in/ScottJoseph

    * Scott Joseph X/Twitter: https://twitter.com/ScottTJoseph1

    * Scott Joseph Instagram: https://www.instagram.com/scotttjoseph/

    * Scott Joseph Facebook: https://www.facebook.com/ScottTJoseph/


    This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com


    Unleashing Transformative Innovation with West Stringfellow Nov 21, 2024
    Show notes

    How can companies effectively leverage AI to drive digital transformation and enhance client experience?

    West Stringfellow is a product and technology visionary with a knack for driving innovation and a track record that includes top roles at Amazon, PayPal, Visa, and Target. He's also the founder of HowDo, a company dedicated to coaching and consulting businesses on how to leverage data and technology for growth.

    Join Scott and West as they explore:

    * Getting everyone to agree on the current state of the business, which is crucial for successful innovation.

    * Creating a safe space for vulnerability and failure, which is essential for fostering innovation.


    * Communicating wins and celebrating progress throughout the innovation process.


    * The concept of zero-to-one innovation.


    * How companies can leverage AI to drive digital transformation.


    * Establishing a robust data strategy for implementing AI.


    * Building an AI-ready team.


    * How education will soon focus on empowering individuals to use AI effectively.


    Chapters for this episode:


    (03:39) West's Journey of Data and Innovation

    (07:32) Achieving Transformative Innovation

    (10:40) The Power of an Innovative Culture

    (17:56) Zero-to-One Innovation

    (21:31) Leveraging AI for Digital Transformation

    (27:59) Data Strategy in AI Implementation

    (39:20) Innovation for Meaningful Impact

    (47:47) The Future of Education and AI


    Thanks to West Stringfellow for being on Business, Bourbon & Cigars.


    Connect with West on LinkedIn: https://www.linkedin.com/in/weststringfellow/


    Learn more about HowDo and get free training from some of the world’s top companies: https://howdo.com/


    BUSINESS, BOURBON & CIGARS


    Be sure to subscribe so you don’t miss any episodes.


    * Apple Podcasts: https://apple.co/3SN2fHn

    * Spotify: https://spoti.fi/49EwtTo

    * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts


    Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.


    Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.


    ME PLUS ULTRA


    Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com


    Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.


    * Me Plus Ultra Instagram: https://www.facebook.com/MePlusUltra/

    * Me Plus Ultra Facebook page: https://www.instagram.com/me_plus_ultra/

    * Me Plus Ultra Facebook group: https://www.facebook.com/groups/1011061052968028/

    * Me Plus Ultra X/Twitter: https://twitter.com/Me_Plus_Ultra/


    SCOTT JOSEPH


    * Scott Joseph LinkedIn: https://www.linkedin.com/in/ScottJoseph

    * Scott Joseph X/Twitter: https://twitter.com/ScottTJoseph1

    * Scott Joseph Instagram: https://www.instagram.com/scotttjoseph/

    * Scott Joseph Facebook: https://www.facebook.com/ScottTJoseph/


    This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com


    The Entrepreneur's Roadmap to a Lucrative Exit with Wayne Zell Nov 14, 2024
    Show notes

    How can business owners plan and execute a successful business exit?

    This episode offers expert insights on planning for a lucrative business exit, including building a strong succession plan, identifying and filling value gaps, and protecting your business during economic downturns. Wayne Zell, a seasoned business transaction expert, shares invaluable advice and real-world examples, emphasizing the importance of starting early and having the right team in place.


    Meet Wayne Zell, a CPA and attorney who has been the mastermind behind hundreds of successful business transactions, saving his clients millions of dollars and guiding them towards a smooth and profitable exit.


    Join Scott and Wayne as they explore:


    * The importance of planning your business exit from the very beginning.


    * Understanding the role of a revocable trust in protecting your assets.


    * Exploring the benefits and implications of a dynasty trust for wealth preservation.


    * Building a solid management succession plan to ensure business continuity.


    * Steps to ensure your employees are taken care of during and after a business sale.


    * Common red flags and mistakes to avoid when preparing to exit your business.


    * The emotional and psychological aspects of exiting a business for entrepreneurs.


    Chapters for this episode:


    (07:10) Wayne Zell's Journey to Becoming a Business Expert

    (08:54) The Importance of Exit Planning

    (15:28) Revocable Trusts and Dynasty Trusts

    (29:32) Increasing Business Value for Sale

    (34:13) Exiting in a Potential Downturn

    (36:35) Protecting Employees During a Sale

    (42:54) Exiting a Business: High Net Worth vs. Smaller Business Owners

    (48:26) Red Flags and Mistakes to Avoid


    Thanks to Wayne Zell for being on Business, Bourbon & Cigars.


    Connect with Wayne on LinkedIn: https://www.linkedin.com/in/wayne-zell-5aa1147/


    Get Wayne’s book: Your Multimillion-Dollar Exit: The Entrepreneur's Business Success(ion) Planner: A Blueprint for Wealth Guide: https://www.amazon.com/dp/B0C2F2R753


    Schedule a free business exit assessment with Wayne: https://www.aspiretoexit.com/get-started


    BUSINESS, BOURBON & CIGARS


    Be sure to subscribe so you don’t miss any episodes.


    * Apple Podcasts: https://apple.co/3SN2fHn

    * Spotify: https://spoti.fi/49EwtTo

    * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts


    Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.


    Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.


    ME PLUS ULTRA


    Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com


    Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.


    * Me Plus Ultra Instagram: https://www.facebook.com/MePlusUltra/

    * Me Plus Ultra Facebook page: https://www.instagram.com/me_plus_ultra/

    * Me Plus Ultra Facebook group: https://www.facebook.com/groups/1011061052968028/

    * Me Plus Ultra X/Twitter: https://twitter.com/Me_Plus_Ultra/


    SCOTT JOSEPH


    * Scott Joseph LinkedIn: https://www.linkedin.com/in/ScottJoseph

    * Scott Joseph X/Twitter: https://twitter.com/ScottTJoseph1

    * Scott Joseph Instagram: https://www.instagram.com/scotttjoseph/

    * Scott Joseph Facebook: https://www.facebook.com/ScottTJoseph/


    This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com


    Storytelling, AI, & Data-Driven Decisions with Jason Sherman Nov 07, 2024
    Show notes

    How can entrepreneurs use AI and tech-driven platforms to solve real world problems?

    Have you ever met a tech startup expert who also dabbles in filmmaking, music, and writing? Meet Jason Sherman, the award-winning filmmaker turned tech entrepreneur who's here to inspire you to embrace innovation and achieve your most audacious goals. Jason is also the CEO of Vengo AI and the Spinnr app.


    Join Scott and Jason as they explore:


    * The power of artificial intelligence and tech-driven platforms in changing the way we interact, solve problems, and create value.


    * The importance of iteration, adaptation, and customer feedback in building successful products.


    * Using data in making informed business decisions.


    * The value of mentors and advisors in guiding entrepreneurs.


    * The importance of crafting a compelling story when pitching to investors.


    * Successfully attracting the right investors.


    Chapters for this episode:


    (03:00) From Filmmaking to Tech Startup Expert

    (11:00) The Power of AI in Business

    (17:30) The Future of AI

    (28:30) Advice for Entrepreneurs

    (37:30) Building Deeper Client Relationships with AI

    (46:30) Attracting the Right Investors

    (50:30) The Importance of Persistence


    Thanks to Jason Sherman for being on Business, Bourbon & Cigars.


    Connect with Jason on LinkedIn: https://www.linkedin.com/in/jasonsherman76/

    Learn more about Vengo AI and boosting your sales: https://vengoai.com

    Learn more about the Spinnr app: https://spinnr.app/


    BUSINESS, BOURBON & CIGARS


    Be sure to subscribe so you don’t miss any episodes.


    * Apple Podcasts: https://apple.co/3SN2fHn

    * Spotify: https://spoti.fi/49EwtTo

    * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts


    Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.


    Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.


    ME PLUS ULTRA


    Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com


    Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.


    * Me Plus Ultra Instagram: https://www.facebook.com/MePlusUltra/

    * Me Plus Ultra Facebook page: https://www.instagram.com/me_plus_ultra/

    * Me Plus Ultra Facebook group: https://www.facebook.com/groups/1011061052968028/

    * Me Plus Ultra X/Twitter: https://twitter.com/Me_Plus_Ultra/


    SCOTT JOSEPH


    * Scott Joseph LinkedIn: https://www.linkedin.com/in/ScottJoseph

    * Scott Joseph X/Twitter: https://twitter.com/ScottTJoseph1

    * Scott Joseph Instagram: https://www.instagram.com/scotttjoseph/

    * Scott Joseph Facebook: https://www.facebook.com/ScottTJoseph/


    This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com


    Building a Culture of Innovation with Nick Jain Oct 31, 2024
    Show notes

    Why do some companies continuously innovate while others struggle to keep up? Also, as an entrepreneur, how can you foster innovation within your business?

    Nick Jain, CEO of IdeaScale, is a leading innovator and business leader with a passion for helping organizations build a culture of innovation. With experience working with clients like NASA, Comcast, and Doctors Without Borders, Nick brings a wealth of knowledge to the table.


    Join Scott and Nick as they explore:


    * The three types of innovation: doing something better, doing it in a dramatically different way, and orthogonal innovation.


    * Building a culture of innovation in a company.


    * The challenges large organizations face in fostering innovation.


    * The importance of an idea meritocracy, where the best ideas win regardless of their source.


    * Practical strategies for implementing and incentivizing innovation.


    * Measuring the success of innovation efforts.


    * The impact of innovation on employee engagement and company culture.


    Chapters for this episode:


    03:59 Nick Jain's Journey to IdeaScale

    11:50 The Three Types of Innovation

    18:26 Why Big Companies Struggle with Innovation

    25:28 Building a Culture of Innovation

    33:56 Idea Meritocracy and Continuous Improvement

    39:02 Understanding Finance in Innovation

    43:38 Practical Steps to Improve Innovation


    Thanks to Nick Jain for being on Business, Bourbon & Cigars.


    Connect with Nick on LinkedIn: https://www.linkedin.com/in/nickjain


    Learn about IdeaScale: https://ideascale.com/


    BUSINESS, BOURBON & CIGARS


    Be sure to subscribe so you don’t miss any episodes.


    * Apple Podcasts: https://apple.co/3SN2fHn

    * Spotify: https://spoti.fi/49EwtTo

    * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts


    Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.


    Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.


    ME PLUS ULTRA


    Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com


    Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.


    * Me Plus Ultra Instagram: https://www.facebook.com/MePlusUltra/

    * Me Plus Ultra Facebook page: https://www.instagram.com/me_plus_ultra/

    * Me Plus Ultra Facebook group: https://www.facebook.com/groups/1011061052968028/

    * Me Plus Ultra X/Twitter: https://twitter.com/Me_Plus_Ultra/


    SCOTT JOSEPH


    * Scott Joseph LinkedIn: https://www.linkedin.com/in/ScottJoseph

    * Scott Joseph X/Twitter: https://twitter.com/ScottTJoseph1

    * Scott Joseph Instagram: https://www.instagram.com/scotttjoseph/

    * Scott Joseph Facebook: https://www.facebook.com/ScottTJoseph/


    This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com


    Monetizing Your Products: A Deep Dive into Pricing Strategies with James D. Wilton Oct 24, 2024
    Show notes

    As an entrepreneur, are you leaving money on the table?

    In this episode, Scott sits down with James D. Wilton to discuss strategies for monetizing products and services. James shares insights on company objectives, pricing models, and the importance of perceived value.


    James D. Wilton is a pricing expert and the founder of Monovate. He has over 12 years of experience helping companies implement creative pricing strategies.


    Explored in this episode:


    * Pricing strategies should be guided by company objectives.


    * Communicating your product's value is key to capturing revenue.


    * Companies often underprice their products.


    * Founder-based pricing is common in startups.


    * Good, better, best pricing models are the most common in B2B SaaS.


    * Modular pricing models are more common in mature companies.


    * Companies should raise prices by appealing to fairness.


    * Usage-based pricing is trendy but not right for every business.


    * Generative AI is changing the world of pricing.


    Chapters for this episode:


    (03:12) James's Background and Entry into Pricing Strategy

    (07:01) Common Pricing Mistakes of Startups

    (14:17) Tailoring Pricing Strategies to Company Objectives

    (19:20) Determining Customers' Willingness to Pay

    (27:59) Packaging Strategies: Good, Better, Best, and Modular

    (31:34) Raising Prices Without Alienating Customers

    (40:38) Usage-Based Pricing and Its Challenges

    (54:20) Balancing Revenue and Profitability


    Thanks to James D. Wilton for being on Business, Bourbon & Cigars.


    Connect with James on LinkedIn: https://www.linkedin.com/in/jamesdwilton

    Learn more about turning payments into power via Monavate: https://www.monavate.com/


    BUSINESS, BOURBON & CIGARS


    Be sure to subscribe so you don’t miss any episodes.


    * Apple Podcasts: https://apple.co/3SN2fHn

    * Spotify: https://spoti.fi/49EwtTo

    * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts


    Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.


    Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.


    ME PLUS ULTRA


    Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com


    Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.


    * Me Plus Ultra Instagram: https://www.facebook.com/MePlusUltra/

    * Me Plus Ultra Facebook page: https://www.instagram.com/me_plus_ultra/

    * Me Plus Ultra Facebook group: https://www.facebook.com/groups/1011061052968028/

    * Me Plus Ultra X/Twitter: https://twitter.com/Me_Plus_Ultra/


    SCOTT JOSEPH


    * Scott Joseph LinkedIn: https://www.linkedin.com/in/ScottJoseph

    * Scott Joseph X/Twitter: https://twitter.com/ScottTJoseph1

    * Scott Joseph Instagram: https://www.instagram.com/scotttjoseph/

    * Scott Joseph Facebook: https://www.facebook.com/ScottTJoseph/


    This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com


    Recruitment Gone Right: Strategies for Nailing Hiring with Jen Thornton Oct 17, 2024
    Show notes

    What role does a company's culture play in talent acquisition and retention? Also, what strategies can leaders use to build trust in a fast-growing company?

    Today’s guest is Jen Thornton, a talent strategy wizard with over 20 years of experience in leadership development and organizational growth. She’s not your typical HR professional; Jennifer has a knack for aligning business goals with the right talent, helping companies thrive in competitive environments.


    Join Scott and Jen as they explore:


    * The importance of aligning talent strategy with business objectives.


    * How to avoid the "talent cliff" in fast-growing companies.


    * Using fractional hires to fill high-level roles affordably.


    * The addiction to being right and its impact on leadership.


    * Strategies for building trust in teams during periods of change.


    * Effective communication methods to streamline business operations.


    * The evolution of company culture as businesses scale.


    * The significance of clear and concise communication in leadership.


    * Using a talent strategy to drive measurable business outcomes.


    Chapters for this episode:


    02:30 - Diving into Talent Strategy

    08:00 - Understanding the Talent Cliff

    15:00 - Developing a Culture that Scales

    22:00 - Smart Hiring: Fractional and Full-time Solutions

    28:30 - Leadership Challenges and Overcoming Bias

    34:00 - The Future of Communication in Business

    40:00 - Evolving Company Culture During Growth


    Thanks to Jen Thornton for being on Business, Bourbon & Cigars.


    Connect with Jen on LinkedIn: https://www.linkedin.com/in/jenniferrthornton/

    Learn more about Jen via 304 Coaching: https://304coaching.com/about/


    BUSINESS, BOURBON & CIGARS


    Be sure to subscribe so you don’t miss any episodes.


    * Apple Podcasts: https://apple.co/3SN2fHn

    * Spotify: https://spoti.fi/49EwtTo

    * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts


    Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.


    Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.


    ME PLUS ULTRA


    Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com


    Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.


    * Me Plus Ultra Instagram: https://www.facebook.com/MePlusUltra/

    * Me Plus Ultra Facebook page: https://www.instagram.com/me_plus_ultra/

    * Me Plus Ultra Facebook group: https://www.facebook.com/groups/1011061052968028/

    * Me Plus Ultra X/Twitter: https://twitter.com/Me_Plus_Ultra/


    SCOTT JOSEPH


    * Scott Joseph LinkedIn: https://www.linkedin.com/in/ScottJoseph

    * Scott Joseph X/Twitter: https://twitter.com/ScottTJoseph1

    * Scott Joseph Instagram: https://www.instagram.com/scotttjoseph/

    * Scott Joseph Facebook: https://www.facebook.com/ScottTJoseph/


    This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com


    Transforming Middle Schoolers into Business Leaders with John Rock Foster Oct 10, 2024
    Show notes

    How can teaching business and economics to middle schoolers prepare them for real-world challenges?

    Today’s guest is John Rock Foster, the founder of Middle School MBA, where he’s revolutionizing the way kids learn about business, economics, and entrepreneurship. With a background in engineering and corporate strategy, he now dedicates his time to empowering young minds through fun, real-world business lessons.

    Join Scott and John as they explore:

    * The Middle School MBA program teaches students real-world skills, such as negotiation, through hands-on activities.

    * The importance of making complex topics like economics engaging and understandable for young students.

    * John’s curriculum helps students understand the world of commerce and transactions.


    * The role of teachers in customizing the curriculum to their students’ needs.


    * Why learning to handle failure is a crucial part of the program.


    * The program teaches life skills beyond business, including communication and relationship-building.


    * John shares how parents see a change in their relationships with their kids through the program.


    * The importance of introducing business education early, even as young as fourth grade.


    Chapters for this episode:


    02:30 - John Foster’s Background and the Start of Middle School MBA

    07:45 - Why Teaching Business to Middle Schoolers is Important

    15:45 - Real-Life Skills Kids Gain from Business Education

    25:00 - Failure and Negotiation Lessons

    30:15 - The Role of Teachers in Delivering Business Curriculum

    38:00 - Impact of Business Education on Families


    Thanks to John Rock Foster for being on Business, Bourbon & Cigars.


    Learn about Middle School MBA: https://www.middleschoolmba.com/

    Connect with John on LinkedIn: https://www.linkedin.com/in/john-rock-foster-12813341/


    BUSINESS, BOURBON & CIGARS


    Be sure to subscribe so you don’t miss any episodes.


    * Apple Podcasts: https://apple.co/3SN2fHn

    * Spotify: https://spoti.fi/49EwtTo

    * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts


    Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.


    Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.


    ME PLUS ULTRA


    Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com


    Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.


    * Me Plus Ultra Instagram: https://www.facebook.com/MePlusUltra/

    * Me Plus Ultra Facebook page: https://www.instagram.com/me_plus_ultra/

    * Me Plus Ultra Facebook group: https://www.facebook.com/groups/1011061052968028/

    * Me Plus Ultra X/Twitter: https://twitter.com/Me_Plus_Ultra/


    SCOTT JOSEPH


    * Scott Joseph LinkedIn: https://www.linkedin.com/in/ScottJoseph

    * Scott Joseph X/Twitter: https://twitter.com/ScottTJoseph1

    * Scott Joseph Instagram: https://www.instagram.com/scotttjoseph/

    * Scott Joseph Facebook: https://www.facebook.com/ScottTJoseph/


    This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com


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