Built to Win

Latest Episodes:

The Future of Direct Selling Dec 16, 2025

Show notes

In this encore episode of Built to Win, Dave Fleming sits down with Neora co-founder and president Amber Olson Rourke to unpack the evolving landscape of direct selling, the entrepreneurial mindset, and what it takes to thrive in today's competitive environment. Drawing from over two decades of experience, including more than 14 years of leadership at Neora, Amber shares personal stories, candid reflections, and strategic perspectives on building a purpose-driven company.

If you enjoyed this episode, we invite you to share it with someone who needs to hear this message. We also appreciate you leaving a review, so others know what they can gain from listening to the Built to Win podcast.

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Bridging Self-Help and Direct Selling Nov 25, 2025

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In this episode of Built to Win, host Dave Fleming welcomes Nicole Weigle — a licensed psychotherapist, trauma specialist, and top-performing area marketing director at Neora — to talk about personal growth, resilience, and the unexpected intersections between therapy and direct selling. Nicole shares her journey in finding renewed purpose through Neora's products and community and reflects on how personal development, especially through books like The Slight Edge, helped her bridge clinical expertise with entrepreneurial empowerment, transforming her approach to healing and leadership.

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Made for More Nov 11, 2025

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In this episode of Built to Win, Lisa Theoharides shares her entrepreneurial journey from dental hygienist to successful business owner and direct selling leader with Neora. She shares the early influences of her entrepreneurial parents, her experience launching retail stores and a direct sales division, and the pivotal moment her sister introduced her to Neora. Lisa discusses the emotional resilience required to navigate personal loss, the empowering nature of direct selling, and her passion for helping others discover their potential.

Follow Built to Win and our hosts on social to get exclusive bonus content: https://linkin.bio/builttowinpodcast/

The Power of Authenticity Oct 28, 2025

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In this episode of Built to Win, Neora's Dave Fleming sits down with Katy Ursta — bestselling author, podcast host, and brand-building expert — to talk about how authenticity and connection drive success in today's direct selling landscape. After losing a 12-year business when her company suddenly shut down, Katy shares how she rebuilt her career with integrity and intention, outlining what she looks for in a company, the values that matter most, and why simplicity and transparency are the keys to longevity. She also dives into the changing world of social media, explaining how genuine engagement — not virality — fuels real growth, and why authenticity remains the most valuable currency in business.

Follow Built to Win and our host on social to get exclusive bonus content: https://linkin.bio/builttowinpodcast/

Making Time for Success Oct 14, 2025

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Join Dave Fleming as he sits down with Julie Amburgey, a newly promoted National Marketing Director at Neora and longtime owner of a family-run HVAC business in Georgetown, Kentucky. Julie shares how she went from answering phones at her father's HVAC company to becoming its leader, and then tells how she applied that entrepreneurial experience to direct selling when she discovered Neora. Julie also discusses her initial hesitation toward direct selling, how Neora's integrity and supportive leadership changed her perspective, and how the business helped her fund her sons' college education without debt.

Follow Built to Win and our hosts on social to get exclusive bonus content: https://linkin.bio/builttowinpodcast/

Why Connection Still Wins in Direct Selling Sep 30, 2025

Show notes

Join Brett Duncan — co-founder of The Juice and president of Strategic Choice Partners — and Neora's Dave Fleming for a candid, wide-ranging conversation on entrepreneurship, innovation, and the evolving identity of the direct selling industry. Drawing from decades of experience, Brett shares insights on what it means to build a business with intention, how to navigate technological shifts like AI and social commerce, and the importance of staying rooted in authentic storytelling. If you enjoyed this episode, we invite you to share it with someone who needs to hear this message. We also appreciate you leaving a review, so others know what they can gain from listening to the Built to Win podcast.

Follow Built to Win and our hosts on social to get exclusive bonus content: https://linkin.bio/builttowinpodcast/

To learn more about Neora, visit neora.com

Social Media, Storytelling, and the Future of Direct Selling Sep 16, 2025

Show notes

Join Neora's Dave Fleming as he sits down with Samantha Hind — founder of Auxano Global and author of Show Up Anyway — for a candid conversation on the evolving landscape of direct selling. Dave and Sam dive into the power of authentic storytelling, the role of social media in business growth, and why simplicity and human connection are more vital than ever. Get ready for a master class in success filled with practical strategies, heartfelt anecdotes, and a clear-eyed look at industry trends.

Follow Built to Win and our hosts on social to get exclusive bonus content: https://linkin.bio/builttowinpodcast/

To learn more about Neora, visit neora.com

From Skeptic to Success Story Sep 02, 2025

Show notes

After spending 18 years in a nursing career, Mandy Drozda didn't expect to become a thriving entrepreneur. But in this episode, the National Marketing Director explains how discovering Neora turned her from a skeptic into a true believer — in both herself and in direct sales. She explains the important role personal development has played in her success and how she now applies The Slight Edge in every area of her life.

Follow Built to Win and our hosts on social to get exclusive bonus content: https://linkin.bio/builttowinpodcast/

Digging the Well of Residual Success Aug 19, 2025

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From running brick-and-mortar businesses to thriving in direct sales, Vikki and John Downey's story is about decades of entrepreneurial pivots. In the episode, the seasoned entrepreneurs and national marketing directors at Neora sit down with Dave Fleming to talk about how they moved from traditional business models to one driven by residual income, how the direct sales industry introduced them to personal growth, and what they find most rewarding about working in this space. They'll also talk about Dig the Well, their podcast on entrepreneurship, personal growth, and overcoming business challenges.

Follow Built to Win and our hosts on social to get exclusive bonus content: https://linkin.bio/builttowinpodcast/

To learn more about Neora, visit neora.com

Explore the Future of Direct Selling Aug 05, 2025

Show notes

Join Dave Fleming as he sits down with Neora co-founder and president Amber Olson Rourke to unpack the evolving landscape of direct selling, the entrepreneurial mindset, and what it takes to thrive in today's competitive environment. Drawing from over two decades of experience, including more than 14 years of leadership at Neora, Amber shares personal stories, candid reflections, and strategic perspectives on building a purpose-driven company.

Follow Built to Win and our hosts on social to get exclusive bonus content: https://linkin.bio/builttowinpodcast/

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