Built on Passion

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#250 SylvanSport // Tom Dempsey - Making Outdoor Adventures Way More Accessible Jun 01, 2021

Show notes

Matt sits down with SylvanSport founder Tom Dempsey. SylvanSport makes camping gear designed to make your time spent outdoors way more enjoyable.

Their SylvanSport Go, the crown jewel of their products, is a redesign of a pop-up camper from the perspective of a kayaker, skier, mountain biker. Tom dreamed and built it from the ground up himself, with the goal to develop a product that could transport gear and be towed for any vehicle. What makes this so interesting is that he hated trailers. This gave him the foresight to build something that anyone can get behind. Tom’s knack for product design has helped him create a company that is pushing boundaries from a technology standpoint but, it’s his passion for the outdoors that keeps him pushing forward and more importantly creating a company that can be a force of good for the outdoor industry.

In this episode of ReddyYeti | Built On Passion Tom Dempsey shares his perspective on building a company that is extremely product-driven, how he stays hungry to keep creating, and the importance of community and the people SylvanSport serves.

#249 Grayl // Travis Merrigan - World’s Best Adventure Travel Purifier May 25, 2021

Show notes

Matt sits down with Grayl founder Travis Merrigan. Grayl makes extremely simple and highly effective water purification devices to help provide clean, safe, drinking water to people in need while helping them to cut down on their plastic use.

Grayl is the perfect example of a company that exists FAR beyond its product. On the surface, their product still is a one of a kind water filtration device. It’s a one-pump water bottle design and It’s one of the few that actively filters out viruses as well as particulate matter and bacteria; There’s something to be said about that alone. However, beyond an efficient and effective design, Grayl’s bigger message is doing good, helping people, and driving to make the world a better place any way they can. When it comes to environmental awareness Grayl’s ability to walk the walk is vastly more important than just ‘talking the talk’.

In this episode of ReddyYeti | Built On Passion Travis Merrigan dives into what Grayl is and is meant to be, how a company’s message and actions should exist beyond their product, and how putting together the right team is everything.

#248 Campo Design // Jon Neff - An Entirely New Take On Tents May 17, 2021

Show notes

Matt sits down with Campo Design founder Jon Neff. Campo Designs is a brand new company pioneering a completely new camping tent design. The Escape M4 is a tent that has a fully adjustable canopy that can be as open or closed as you want it to be.

Campo Designs’ Escape M4 Tent was originally designed by Ru Hartwell but the idea was quickly adopted by Jon. The Escape M4 is an incredible example of a product being born from the simple question ‘what if?’ Simply put, Ru wanted a way to be able to gaze at the stars and not feel so closed off when camping and there wasn’t anything that fit his needs. Not too long after he put together the first iteration of the Escape M4, Jon was introduced to Ru and his tent and quickly jumped on board to further refine the idea. Despite COVID-19 making some challenging roadblocks Campo Designs has been hitting the pavement hard and coming out of the gates swinging.

In this episode of ReddyYeti | Built On Passion Jon Neff shares how the Escape M4 was developed, what his journey has been like building the brand, and how he worked together with his user base to make the best tent possible.

#247 Steeped Coffee // Nate Appel - Pioneering A Game Changing Brewing Method For Coffee May 10, 2021

Show notes

Matt sits down with Steeped Coffee Director of Marketing Nate Appel. Steeped Coffee has pioneered a new method of coffee brewing that makes high-end coffee accessible, requiring no gear that doesn’t compromise on taste for convenience.

Steeped Coffee exists to fix the disconnect between premium special coffee requiring a ton of specialized gear and convenient pod machines leaving a wake of single-use plastic waste. In essence, their method makes brewing coffee similar to how you would brew tea but, the convenience is only one piece of the equation. The packaging of Steeped Coffee is fully compostable and they are constantly looking for ways to minimize environmental impact. The idea has been such a success that it’s even been welcomed by the artisanal coffee community with open arms!

In this episode of ReddyYeti | Built On Passion, Director of Marketing Nate Appel shares how Steeped Coffee got its start and how Steeped is making premium on-the-go coffee ultra-accessible without the cost of single-use plastic.

#246 Crossrope // Srjan Popovic - Bringing Jump Rope Training Into The 21st Century May 04, 2021

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#245 Terra FRMA // Allison Barnard - A More Practical Disaster Preparedness Kit For What Matters Most Apr 14, 2021

Show notes

Matt sits down with Terra FRMA founder Allison Barnard. Terra FRMA is an emergency preparedness company dedicated to creating products to give you the mental and emotional tools to overcome natural disasters.

Allison is what she would call a serial entrepreneur and, I don’t think anyone would argue otherwise. It’s safe to say that when Allison comes up with a good idea, she follows through, and that is very much the case for how she started Terra FRMA. Disaster is something that touched her personally and was ultimately the catalyst for her creating Terra FRMA’s disaster deck but, for her it wasn’t simply a matter of creating a product to address her experience. She took it all the way, as far as talking to countless disaster experts, making sure the most common natural disasters were addressed fully and completely. One of the more remarkable things that Terra FRMA covers is how to handle these traumatic situations on a physiological and emotional level. That’s something that was extremely important to Allison when creating the grab & Go Kit and something that she didn’t find ANY other disaster resource really included. In fact, it was exactly that missing component that made her say ‘Yeah, I can do this better’ and start Terra FRMA.

In this episode of Built On Passion Allison Barnard shares why she started Terra FRMA, some of the obstacles she faced and how she overcame them, and how she added a new element to what it means to be prepared for a disaster.

#243 OM Organic Mushroom Superfood // Dr. Sandra Carter - Making The Case For Mushroom-Based Preventative Medicine Apr 12, 2021

Show notes

Matt sits down with OM founder Dr. Sandra Carter. OM makes mushroom superfood supplements designed to help with full-body nutrition and improve brain function.

Dr. Sandra Carter has had an exceptionally robust career in the health and wellness industry, in a myriad of different capacities. Despite her interdisciplinary knowledge of health and wellness, it was a personal experience that drew her towards the power of mushrooms and ultimately led her to use her expertise to evangelize their benefits. Not only has she helped launch an extremely successful brand that is widely recognized, but she also has helped create a very impressive mushroom cultivation operation and help other supplement and food companies alike get their hands on OM’s high-quality crop. Ultimately, Dr. Carter’s mission is to help people improve their health and wellness through the nutritional benefits of mushrooms, and OM is her vehicle to do so!.

In this episode of ReddyYeti | Built On Passion Dr. Carter shares how, after a colorful career in health and wellness she honed in on bringing mushrooms as a superfood into the mainstream, some of the benefits of mushrooms, and how OM developed their products.

#244 Worn // Bryan Marville - Rethinking Performance Socks Apr 08, 2021

Show notes

Matt sits down with Worn founder Bryan Marville. Worn is a performance sock brand that’s pioneered its own proprietary fabric blend to conquer some of the common complaints.

I’m sure it’s safe to say we’ve all had a favorite pair of socks’ that became a saggy, loose, uncomfortable disappointment. When it comes to athletic performance this isn’t something you’d take lightly. Your feet are a complex part of your body, and if not taken care of properly can cause a lot of ailments. Worn founder Bryan Marville recognized this as something that needed to be addressed. In Fact, it was enough to get him to jump from his career in marketing to kick-starting a company dedicated to bridging the complexities and nuances of performance footwear with the only buffer between your shoes and your feet. For a long time socks become a forgotten factor while performance shoes and boots get all the glory. Worn aims to create socks that are just as advanced in foot protection as the high-end footwear you find on the market today.

In this episode of ReddyYeti | Built On Passion, Bryan Marville shares a bit about how he developed Worn’s proprietary Arrowool, some challenges that come with being a young company, and how he transitioned from being immersed in the marketing world to developing a product-driven brand.

#242 Wisdom Superfood // Sean K Fay - Mushroom Powered Whole-Nutrition Mar 30, 2021

Show notes

Matt sits down with Wisdom Superfood founder Sean K Fay. Wisdom Superfood makes highly nutritious supplements from mushrooms designed to give you whole nutrition for a healthy body and mind.

Sean’s foray into starting Wisdom Superfood is best explained through his own story, and of course from the beginning. His beginning is likely unlike any you’ve heard mainly because he got his start in infomercials and could be seen as a relatively big player in making some household names mainstream. Sean has been a long-time producer and through his journey, he slowly got more and more focused on his health. What’s most interesting is Sean has had a really robust experience in infomercial marketing and has been attacking digital marketing with the same vigor he’s held consistently throughout his career. One thing is for certain, is Sean knows the ins and outs of getting a product he’s passionate about to an audience and knows how to turn labor into love.

In this episode of ReddyYeti | Built On Passion Sean K Fay shares his extraordinary colorful story on how he became interested in health and nutrition, the nuances of marketing a product, and how to educate your audience on a product or concept that they might not know about.

#241 Armadillo Merino® // Andy Caughey - The Most Versatile Fabric For The Most Extreme Environments Mar 22, 2021

Show notes

Matt sits down with Armadillo Merino® founder Andy Caughey. Armadillo Merino® makes merino clothing and base layers but, their focus is way different than anything you’ve likely come across. They focus on functionality but, not just comfort and temperature control. They take things even further by delivering a product that can keep you protected in extreme conditions.

Andy has been in the merino game for a long time so it’s safe to say he’s no stranger to the magic that is merino wool. He got the inspiration to start Armadillo Merino® after hearing countless heartbreaking stories of people in extreme conditions having their synthetic next-to-skin clothing melted to their skin under extreme heat. In his eyes, there was a simple solution to that in merino wool. While synthetic fabrics can be good in certain situations, merino’s natural qualities make it one of the absolute best choices under almost any circumstances

In this episode of ReddyYeti | Built On Passion Andy expands on how and why he started Armadillo Merino®, some of the deeper beneficial qualities of merino wool, and how he shares his passion for merino wool as a material with the world.

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