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    Business

    Built on Passion

    We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor sports industry. Some of them have failed, some of them skyrocket into the stratosphere of success, all of them have a story to tell. This podcast focuses on a different kind of adventure.

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    Latest Episodes:
    #240 Colleen Kavanagh // Zego Foods - The Highest Quality Foods With The Most Transparency. Mar 15, 2021
    Show notes

    Matt sits down with Zego Foods founder Colleen Kavanagh. Zego Foods is a healthy food company making delicious high-quality foods and snacks but that really only scratches the surface of what they are. They are at the forefront of a food health standards revolution and are leading the way to ensure that people are getting the cleanest and safest foods possible.

    Buckle up, because we’re about to take a peek behind the curtain of food standards. Colleen has been working in the food/health industry for her entire career, starting on the policy level. Throughout her years of experience, she realized that there was a serious disconnect between how healthy food is produced and the standards designed to ensure they were high quality. She slowly went deeper into the industry until she decided to create a vehicle for change, Zego Foods, where she’s in the driver seat and blazing the trail for food standards and transparency in a very serious way. This issue of lack of transparency with food safety standards is what drives Zego Foods and although they do make some tasty and highly nutritious products are more of a catalyst for change than simply a snack brand.

    In this episode of ReddyYeti | Built On Passion Colleen Kavanagh shares the truth behind food quality standards and how Zego Foods is about to change what it means to make healthy food.


    #239 Luke McMillan // Sea Sense Flip Flops - Raising The Bar For Companies That Give Back. Mar 02, 2021
    Show notes

    This podcast episode was originally recorded on December 28th, 2020. In an effort to support the launch of Sea Sense Flip Flop’s recently launched Kickstarter and their overall mission and message we have decided to recast their recently launched episode.

    Matt sits down with Sea Sense Flip Flops founder Luke McMillan. Sea Sense Flip Flops makes vegan, beautifully made eco-friendly flip flops however, there is much much more behind Sea Sense than just fantastic sandals.

    Luke really makes sea sense stand apart and where the really awesome piece of his business comes in is the socio-economic and environmentally sustainable piece of Sea Sense. Sea Sense is working with various grassroots NGO’s to create a system designed to turn plastics into a commodity to incentivize people to help collect plastics on beaches and near waterways to prevent them from getting into our oceans. A big piece of Luke’s plan is to keep things on a grassroots level to make sure that everyone is involved in the mission equally and without vanity and he’s actually willing to go through great lengths to make that so.

    In this episode, Luke dives into how he developed a product to help push forward his social and environmentally driven mission (Think Tom’s but, better), what it’s like managing relationships with NGO’s and grassroots organizations, building a community around a global issue, and how to cultivate it in a way that shares the spotlight.


    #238 Shannon Kenner // Waxhead Sun Defense - Uncompromising Sun Protection. No Exceptions Feb 22, 2021
    Show notes

    Matt sits down with Waxhead co-founder Shannon Kenner. Waxhead makes natural sunscreen and skincare products that are made ethically, sustainably, and are non-toxic.

    Shannon and his Kari are completely dedicated to educating the public about what healthy sunscreen really looks like. Their story of kickstarting Waxhead started with the notion that they wanted to start a B2C company after each having a robust career in B2B marketing. After a series of the right dominos falling at the right time, they ended up exploring and digging deeper and deeper into finding sunscreen that wasn’t pumped with chemicals and struggled to find something that they were satisfied with. They quickly realized there was a solution to filling this serious gap in sun protection, so they rolled up their sleeves and starter building what they now call Waxhead.

    In this episode of The ReddyYeti Podcast Shannon drops some serious sunscreen science facts on us and frames exactly why he started Waxhead and where they fit in the tapestry of the skincare and sun protection industry.


    #237 Lance Capel // Let’s Go Chia - Creating A Better Way To Consume Chia Seeds. Feb 16, 2021
    Show notes

    Matt sits down with Let’s Go Chia co-founder Lance Capel. Let’s Go Chia turns the popular superfood we know as chia seeds and turns it into a much better form of consumption. By powdering this neat little seed, and adding some supporting ingredients like turmeric, Lance, and Kelli Chapel have created a better way to get your chia fix.

    Lance and Kelli originally made their blend of Let’s Go Chia for themselves but figured it could be a fun project to turn it into something real. It really didn’t take long for them to dive into Let’s Go Chia on a more serious note and with way more gumption. It’s rare that we get a chance to talk with a brand this fresh out of the gate and it seems like Let’s Go Chia has hit the mark with every step they take. Not only are they occupying a new product space but, they're taking a popular and globally celebrated superfood and adding a new spin to it.

    In this episode of The ReddyYeti Podcast Lance shares with us how they developed their product and how they grew in popularity so quickly. We also chat about how they are getting the word out and some interesting and exciting new products they’re already working on.


    #236 Brad Keyes // Carbo Rocket - Simple, great tasting endurance fuel. Founder Brad Keyes Sharing His Story. Feb 09, 2021
    Show notes

    Matt sits down with Carbo Rocket founder Brad Keyes. CarboRocket has become a household name in the west coast cycling world as one of the best options for endurance fuel to keep you going during long rides and races. Though Brad's been making this proprietary mix since the late 2000s it wasn’t until recently that Carbo Rocket has really taken off.

    The remarkable thing about Carbo Rocket is that Brad never really intended for it to become a full-blown business. Keyes originally created Carbo Rocket for himself. After experiencing nausea time and time again during rides, he eventually got fed up and started as a way to keep him properly fueled to experience and craft his own endurance mix. With the help of some friends, he landed a bullseye that started getting the attention of the riding community.

    In this episode of the ReddyYeti podcast, Brad walks us through some of the trials and tribulations of what it took to build Carbo Rocket and push through some plateaus to find success.


    #235 Liz Merritt // Healthy Roots Hemp - Hemp Powered Natural Health Supplements & Preventive Medicine. Founder Liz Merritt Sharing Her Story. Feb 02, 2021
    Show notes

    Matt sits down with Healthy Roots Hemp founder Liz Merritt. Healthy Roots Hemp is dedicated to making CBD wellness products in almost any format you can possibly think of, ranging from classic tinctures to even cbd dog treats to keep your anxious pup a little more chill. They even have a provisional patent on their formulation method of their CBD products.

    Liz got her start in the cannabis industry right as it started to boom in the late 2000s. She got her start working for a family-owned cannabis cultivation company and got a hands-on look at how to successfully grow cannabis and hemp. Despite the pushback, she got from being a woman in a male-dominated industry she thrived and learned the in’s and outs of how to successfully run a cultivation operation. It wasn’t until she was met with some unfortunate news that brought her gaze to the medicinal side of hemp, CBD. Being that CBD is a brand new industry Liz felt it needed more credibility and scientific backing. So she took her prior knowledge and experience, got back in the lab, and started slowly building what we now know as Healthy Roots Hemp.

    In this episode, Liz shares some insight on how she got started on her entrepreneurial path, navigating a newly emerging industry, and some logistics on creating a wide breadth of products. She also describes some of the challenges of being a woman in the CBD and cannabis industry and actually helped blazed the trail to make it more accessible for women, even before actually starting Healthy Roots Hemp.


    #234 Daniel Scott // FeetUp - Adding A Different Perspective on Yoga & Movement. Director of Community Daniel Scott Sharing His Story Jan 26, 2021
    Show notes

    Matt sits down with FeetUp Director of Community Daniel Scott. The FeetUp trainer is a device designed to help people practice and work on inverted movements in their yoga practice but, its usefulness drastically goes beyond its original intent.

    Building a community is a learned skill, especially when introducing a niche product but, when driven by pure joy and excitement it’s a piece of cake. Daniel Scott is, what he would call, a movement enthusiast, and absolutely reflects on how he got involved with FeetUp. His is a story of ‘one thing led to another’ in the most unyielding way, whether it was him leaving the rat race of NYC to travel and find peace of mind, or randomly bumping into the founder of FeetUp. For what he’s interested in and passionate about, it’s clear that this is a man who is dedicated to sharing what he loves with the world and FeetUp was the conduit for this.

    In this episode, Daniel shares his approach to cultivate and build a community, what yoga and movement mean to him, and helps map out what yoga is and how it’s often misunderstood.


    #233 - Matthew Dello Buono // ReddyYeti - New Host, Better Format, Same Podcast You Know & Love. Jan 19, 2021
    Show notes

    Matt sits down with a tasty beverage and a microphone. In this episode of the ReddyYeti Podcast we officially (sort of) say hello to our new host Matthew Dello Buono and talk about some exciting things happening with The ReddyYeti Podcast


    #232 GoSun - Pioneers of Fuel Free Cooking. Founder Patrick Sherwin Sharing His Story Jan 12, 2021
    Show notes

    This podcast episode was originally recorded on June 18th, 2018 We've cleaned up the audio a bit and hope that you enjoy the episode with founder Patrick Sherwin talking about how and why he started GoSun.

    Josh sits down with GoSun founder Patrick Sherwin. GoSun makes solar-powered stoves that operate without any type of fuel, just the power of the sun! Sherwin is no stranger to the power of solar technology. Having spent an impressive amount of time in the solar industry, it wasn’t until a previous career path would push him towards the idea of letting the sun cook your food. GoSun is not only a pioneer of this breakthrough solar cooking technology but is also pursuing products in addition to their solar kitchen technology. Join us as we dive into the inspirational spark behind GoSun and see what other products are in the pipeline for the culinary powerhouse!


    #231 Bogobrush - Combating Single-Use Plastics By Making Superior Products. Co-Founder Heather McDougall Sharing Her Story. Jan 05, 2021
    Show notes

    Matt sits down with Bogobrush co-founder Heather McDougall. Bogobrush makes eco-friendly toothbrushes designed to help cut down on everyday single-use plastic consumption.

    Heather had a pretty interesting layup to starting Bogobrush which is technically a family business, with her brother, John, being a co-founder. Heather and her brother wanted to position Bogobrush as a company that can directly do some good in fighting single-use plastics but, they also wanted to work in a philanthropic side as well, something Heather is particularly well versed in.

    In this episode, we chat about the logistics of making a product that you pretty much always need to keep up with hygiene (at least we hope) and a lot of the innovations the McDougalls made to make their products as eco-friendly as possible. We also got a chance to talk about burnout and mental health, keeping healthy relationships, and what that means in regards to building and running a business.


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