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    Business

    Built on Passion

    We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor sports industry. Some of them have failed, some of them skyrocket into the stratosphere of success, all of them have a story to tell. This podcast focuses on a different kind of adventure.

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    Latest Episodes:
    #190 Wuru Wool - Thoughtfully Designed & True-To-Comfort Active Clothing. Founder Matt Disney Sharing His Story. Mar 17, 2020
    Show notes

    Josh sits down with Wuru Wool founder Matt Disney. Wuru Wool is a premium merino wool apparel brand that was born while Disney was abroad and happened to stumble upon a merino wool blister prevention project. Really… it was that simple! BUT, the crazy part was how quickly the transition came from finding the hard facts on merino wool superiority, to fabricating a product, and ultimately having enough people hounding him for more and MORE merino apparel (the people know what they want, damn it!). Despite an incredibly simple concept, Matt and his team were able make such a sought after product! Take a seat, tune in, and check out the story behind Wuru Wool.


    #189 Coalition Snow - The World’s Only Feminist Ski Company. Founder Jennifer Gurecki Sharing Her Story. Mar 10, 2020
    Show notes

    Josh sits down with Coalition Snow founder Jennifer Gurecki. Coalition Snow is a Ski and Snowboard brand making top quality planks and boards for women. This happens to be Gurecki’s second time on the show and it’s no question that Coalition Snow has been on a serious upswing since we’ve had her on the show. Coalition Snow’s rise upward only gave her more momentum to create her recently launched Sisu Magazine AND a podcast of her own, Juicy Bits, where she captures and unravels women's experiences and captivating thoughts that are sparked on the trail and chairlift. We’re PSYCHED to have her back on the show and to get a chance to catch up with Coalition Snow founder, Jennifer Guereck


    #188 Unit 1 - Ski Helmets With Built In Headphones. Co-Founder Juan Garcia Mansilla Sharing His Story. Mar 03, 2020
    Show notes

    Josh sits down with Unit 1 co-founder Juan Garcia Mansilla. Unit 1 makes helmets that have detachable headphones built in, allowing you to listen to music and communicate with your friends on the mountain via their walkie-talkie app. We’ve all been there. You want to ride with the perfect soundtrack but, you’re not thrilled with the song that’s bumping so you have to stop, and shed your snow armor so you can get to your phone/ipod. For Juan Garcia and his co-founders, this wasn’t something you simply ‘deal with’ and after being frustrated and disappointed with some of the solutions on the market they did what everyone says they’re going to do but, no one has the guts to do. Roll up their sleeves, dig deep, and solve a problem that so many other people have experienced. Though they are still a fairly young company we are THRILLED to welcome Unit 1 to the industry and are absolutely enthralled by the story of how they got started. Tune in, you won’t regret it!


    #187 Phoozy - The Ultimate Mobile Device Protection From Extreme Conditions. Co-Founder Kevin Conway Sharing His Story. Feb 25, 2020
    Show notes

    Josh sits down with Phoozy co-founder Kevin Conway. Phoozy makes protection for your mobile devices that was designed to withstand just about anything nature can throw at them. Conway and his partner, Josh Inglis started this up so that they could help empower outdoor enthusiasts to use technology to enhance their outdoor experience without having to worry whether or not it’s going to last through extreme cold, keeping it from overheating in the summer, protecting it from impact damage, or even sinking to the bottom of the ocean. “When you’re outside there’s never a good place to put your phone.” Besides being an incredible point, that idea is all Conway needed to get the inspiration to get to work and start building Phoozy and creating one of the best mobile protection options for outdoorsy people.


    #186 Go Sili - Taking Down Plastic One Silicone Straw At A Time. Co-Founder Stacey Feeley Sharing Her Story. Feb 18, 2020
    Show notes

    Josh sits down with Go Sili co-founder Stacey Feeley. Go Sili makes reusable, non-toxic, silicone based products as alternatives to plasticware. They aim to change the way consumers are using various consumer goods specifically in the table top industry. Though this is clearly an incredible win for reducing waste, Feeley and her co-founder Giuliana Schwab originally got their spark of inspiration to start Go Sili to have a non-toxic option for their newborns. This unconventional foray into entrepreneurship has created a movement that is not only helping out the environment, but also making a safer (and a lot of ways more convenient) utensile option that will last you a lifetime.


    #185 FLŌA - Base Layers Built For Performance. Founder Fergie Miller Sharing His Story Feb 11, 2020
    Show notes

    Josh sits down with FLŌA founder Fergie Miller. FLŌA is an activewear brand that gets its name from the norse word for flow and, it’s something that they try to embody with their base layers. Their designs may look sleek but, are technically driven and function focus, which is no surprise considering founder Fergie Miller, is a long time skier and absolutely dedicated to the sport. Miller, originally got bit by the snow bug after learning to ski while growing up in Japan and continued to travel and join the ski racing world. Jump a few years forward and he has started up a ski camp with a number of locations around the world. You’d think after selling a successfully started global ski camp, he’d be finished and ready to slow down. Nope! This is where FLŌA comes flying in and though they are relatively new they are feverishly ready to dig deep into the outdoor sport industry.


    #184 Green Goo - Plant-Based First Aid & Medicinal Body Care. Co-Founder Jodi Scott Sharing Her Story. Feb 04, 2020
    Show notes

    Josh sits down with Green Goo co-founder Jodi Scott. Green goo is a plant-based medicinal body care company. Whether it’s first aid,, skin care, or self-care, Green Goo uses all natural ingredients that are effective and more importantly non-toxic. Jodi and her SisterJen, were both in a medical/health related field. Jen was an herbalist and midwife, Jodi, headed down the pre-med path. Two different approaches to health and medicine, yet they both came to the same conclusion; first aid is extremely complicated and most products out there have many chemicals and different ingredients that aren’t necessarily good for you or the environment. The realization sparked the very beginning of what Green Goo is today and, this, is their journey in starting it.


    #183 TripOutside - Epic Outdoor Tours Just One Click Away. Co-Founder Reet Singh Sharing His Story. Jan 28, 2020
    Show notes

    Josh sits down with TripOutside co-founder Reet Singh. TripOutside is a travel site created for outdoor enthusiasts who want to get outside, but don’t know where to start and make it super easy to book outdoor adventures. As an added bonus, they mindfully focus on excursions that have as little effect on the environment as possible. Having been longtime travel enthusiasts Reet, and his partner Julie, have found themselves being bogged down in the planning process and longed for something easier. It wasn’t long before they found themselves ditching the corporate world to kickstart a rapidly growing travel company!


    #182 4FRNT - Pioneers Of Ski Design For Freestyle Skiing. Founder Matt Sterbenz Sharing His Story Jan 21, 2020
    Show notes

    This podcast episode was originally recorded on Feb 19, 2018. Since 4 FRNT Skis is a part of our current Ski + Snowboard giveaway we wanted to bring this episode back from the archives. We've cleaned up the audio a bit and hope that you enjoy the episode with co-founder Matt Sterbenz talking about his journey in building 4 FRNT Skis.

    Josh sits down with 4FRNT founder Matt Sterbenz. 4FRNT skis is a brand that has become iconic within the skiing industry, helping pave the way for freestyle skiing. Having been involved in skiing since high school, Matt Sterbenz has become a prominent figure in helping that transition from the traditional Euro ski racing identity of skiing to a looser ‘freer’ semblance of skiing where style is valued over speed. Join us as we take a look at 4FRNT under a microscope with founder Matt Sterbenz recalling how 4FRNT truly took form, freestyle skiing was created, and Jason Levinthal’s influence on how Matt built 4FRNT.


    #181 Tru Flask - Top Notch Insulated Bottles, Tumblers, Coolers. Co-Founder Lad Makinde Sharing His Story. Jan 14, 2020
    Show notes

    Josh sits down with Tru Flask co-founder Lad Makinde. Tru Flask is a brand that makes insulated bottles, tumblers, and coolers designed to keep your food or drinks the right temperature for way longer. Tru Flask originally started as co-founder Caleb’s passion project. He grew up outdoors and learned to love it wanting to work in the industry and continue to spread his love for all things outside and, that’s exactly what Tru Flask is really about. This underdog outdoor brand may seem like a behemoth on the outside but, is surprisingly run with a relatively small team! So how exactly did the build it? That’s exactly what we’re going to find out on this episode of the ReddyYeti Podcast


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