Build Your Copywriting Business

Latest Episodes:

From Pastry Chef to Dutch Copywriter - Steffan's Story (Episode 152) Oct 11, 2023

Show notes

Depending on what’s going on in your life, and what you need in the moment, copywriting offers a ton of flexibility. And Comprehensive Copywriting Academy Student, Steffan, is a prime example of how to take full advantage of all the different possibilities!

After years of working as a pastry chef, Steffan had to rethink his career when the pandemic hit the industry hard. He joined the CCA in 2021–fast forward two years and he has landed a full-time on staff position writing copy for an insurance company in the Netherlands! Listen in to hear some of the benefits of working in-house and his wise words of advice for anyone just starting out.

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Is Manifesting a Copywriting Career Bogus? (Episode 151) Oct 04, 2023

Show notes

The concept of the law of attraction is that you can manifest your deepest desires into being with merely the power of thought. So does that mean you can think your way into a 6-figure copywriting career? Sadly just sitting and waiting for it to happen isn’t quite how it works–but you do have to believe that it is possible for you.

If you’ve ever been guilty of saying things like “Sure, it worked for them, but it wouldn’t work for me!” or “I don’t think I can do it”, this skepticism could be holding you back from achieving your goals. Join Nicki and Kate as they dive into the world of manifestation and explain why you have a lot more agency than you might think…

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CCA Student Testimonials

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A Day in the Life of a Copywriter (Episode 150) Sep 27, 2023

Show notes

One of the selling points of a career in copywriting is the flexibility of how you structure your work. But if you’re not yet making your living as a full-time copywriter, you might be wondering how a copywriter actually spends their time.

While this is going to look completely different from one person to another (especially as there are different routes like freelancing or working on-staff), there will still be some commonalities. In this episode, Nicki and Kate talk us through the details of a day in the life of a copywriter and how best to use your time when you’re feeling more or less creative!

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Laser Coaching: How Can I Work Remotely from Anywhere in the World? Sep 22, 2023

Show notes

Working from anywhere in the world is an aspiration shared by many copywriters. Now, more than ever, clients don’t care where you are. They just care about the work you deliver.

Working with remote clients, whether they’re in a different state or another country, can be a bigger challenge than expected. In this Laser Coaching sessions, Comprehensive Copywriting Student Melody is seeking advice from Nicki and Kate about how to set herself, and her clients, up for success!

Listen in to find out how to do it right.

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The Worst Advice for New Freelancers (And What to Do Instead) (Episode 149) Sep 20, 2023

Show notes

No one’s born knowing how to freelance–just like no one’s born knowing how to write copy. So if you’re told to hold your nose and jump into freelancing without a schedule for finding clients or how you’re going to work, you’re probably not going to build the career you want.

If you are going to take the leap into freelancing, you need to make sure that there is a net (and maybe a backup net!) in place. Join Nicki and Kate as they highlight the importance of planning and developing the necessary skills when entering the world of freelancing.

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Mentioned on this Episode

Ep. 73: Bridging the Gap from Quitting a Job to Full Time Freelance

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Copywriting Replaced This Teacher's Income—And She Works Less Hours - Jess's Story (Episode 148) Sep 13, 2023

Show notes

Feeling unfulfilled and burnt out from teaching, Jess Frischolz took the brave step to hand in her resignation just over a year ago. Within just one month of working as a copywriter, she was earning the same money and working fewer hours!

On this episode, Nicki and Kate speak with CCA student Jess about her inspiring transition from teaching to copywriting. Listen in to hear how she persevered through repeated rejections to land her dream job, and how she is embracing the newfound freedom in her life.

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Visit Jess’s Portfolio

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Laser Coaching: Identifying the Deep Benefit for Artwork Sep 08, 2023

Show notes

The benefit to the consumer is the number one thing a copywriter has to keep in mind while writing. For some things, like artwork, it can feel a little bit less concrete.

CCA student Shelby is looking to write copy for art and creative writing clients, but is having trouble identifying what the deep benefit is. In today’s Laser Coaching session, Nicki and Kate discuss how each individual project requires a different approach to highlight its unique benefit.

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How to Avoid Freak Outs & Solve Any Challenge (Episode 147) Sep 06, 2023

Show notes

As much as we love building our own businesses and being in charge, it’s not always going to be smooth sailing. It’s still real life, and challenges will probably come up. When things do go wrong, the tendency is often to panic and freak out.

In today’s episode, we are giving you a set of tools to figure out what the problems are in your business (or any area of life!) and exactly how to solve them. Worried about how many hours you’re working? Stressed about not meeting your financial goals? Tune in to hear how this problem-solving framework can get you right back on track.

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Face Your Freelance Finance Fears - with Crystalynn Shelton (CPA) (Episode 146) Aug 30, 2023

Show notes

As copywriters, we’re in control of the words but when it comes to the numbers, things can get a little intimidating. Like anything, numbers become less scary and hold less power over you when you face them head first—and then you can use that information to build an even more lucrative copywriting business!

Nicki and Kate are joined by Certified Public Accountant, small business advisor, and QuickBooks Top 100 ProAdvisor Crystalynn Shelton, who shares what numbers you need to know as a copywriter—and when you should start working with a pro who can do it for you.

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Mentioned on this Episode

Listen to her podcast: https://www.crystalynnshelton.com/podcasts
Website: https://www.crystalynnshelton.com/
Facebook: https://www.facebook.com/crystalynn.shelton.5/
LinkedIn: https://www.linkedin.com/in/crystalynn-shelton-cpa-09436995/
Instagram: @crystalynnshelton

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Laser Coaching: Turn an Informational Interview Into Work Aug 25, 2023

Show notes

Today we are taking an inside look at a Laser Coaching session with Comprehensive Copywriting Academy student, Gabe. Gabe has an upcoming informal meeting with an agency owner, and is interested to know how he can turn this into an opportunity for potential work.

In this episode of the Build Your Copywriting Business podcast, Nicki and Kate offer Gabe advice on how to approach this in-person pitch to maximize his chances of being hired.

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