Build Your Copywriting Business

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Should You Offer Discounts or Sales on Your Copywriting Services? (Episode 179) Apr 17, 2024

Show notes

As consumers, we are surrounded by discounts tempting us to make all kinds of purchases. So as a copywriter, it’s natural to ask yourself, “Should I offer discounts to customers?” Spoiler alert: Not a smart move. While discounts and sales might seem like a quick fix, they’re not a great way to start landing more clients.

The good news is, there *are* ways to make yourself more marketable to potential clients. Listen in to find out the dangers of discounting your rates and how to effectively encourage potential clients to take action!

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Mentioned on this Episode

How to Set Your Copywriting Rates

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Combatting Anxiety-Inducing "What Ifs" with This Tactic (Episode 178) Apr 10, 2024

Show notes

It’s a question that pops into most aspiring—and even established—copywriters’ minds at some point: “What if I fail?” Our brains LOVE to catastrophize and fear the worst (just another great perk of being a human…). But if you notice yourself descending into a spiral of negative thoughts, the good news is that one simple method can combat all of your panic-inducing “what if” scenarios.

If you’re the type of person who tends to give yourself a hard time over every little setback (yes, we’re looking at you, high achievers!), you’ll definitely want to listen in to today’s episode. Join Nicki and Kate as they unveil a powerful tactic to reboot your confidence and remind you that, yes, you *can* do this!

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Mentioned on this Episode

Why Some Copywriters Fail

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Reframing Your Copywriting Goals to Align with Your Values - with Jessica Lackey (Episode 177) Apr 03, 2024

Show notes

As the owner of a freelance business, you *want* to keep growing but it can be hard to know where to go next in a way that stays true to your vision. And most importantly, how do you get there without burning out? As the leader, you’re steering the ship of your business solo, and it can feel lonely without anyone to help you make sense of what’s next.

Instead of following someone else’s roadmap or throwing more shiny objects at the problem, it’s time to craft your own path to success. Meet Jessica Lackey, a strategy and operations advisor who combines her wealth of experience working within a huge range of businesses—from global brands to solopreneurs—with a human-centered approach, to help entrepreneurs grow and scale sustainable businesses. She joins Nicki and Kate to help you think more deeply about your business’s challenges, goals, and how to build a solid foundation from the roots up.

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Mentioned on this Episode

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How This Ex-Teacher Joined the CCA Team—As a Copywriter - Rebecca's Story (Episode 176) Mar 27, 2024

Show notes

Life has a funny way of coming full circle sometimes. But if you’d told ex-teacher Rebecca that, just ONE YEAR after signing up to the Comprehensive Copywriting Academy (CCA), she would be copywriting for the CCA team…well, it’s safe to say she would have laughed in disbelief.

In this episode, we find out the secret ingredient that set her pitch apart from the rest—and helped her land a client she *never* thought was possible. Listen in to hear more about how the CCA paved her escape route out of teaching, allowing her to enjoy more freedom and flexibility as a new mom.

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Mentioned on this Episode

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Career Resolutions to Make Right Now (Episode 175) Mar 20, 2024

Show notes

The arrival of a new year often sparks an enthusiasm that makes us set wildly ambitious resolutions. Shed 60 lbs? On it. Become fluent in French? Let’s go. And then would you believe it, a few weeks down the line, you’re done. One of the biggest reasons why resolutions are set up for failure is because we never stop to break it down into smaller steps.

While we absolutely encourage you to have goals or resolutions (which, by the way, don’t have to start on January 1st!), we also need to make sure we take the *right* approach. In this episode, Nicki and Kate break down how to make our goals more effective, more fulfilling, and more fun!

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Mentioned on this Episode

Fire a Copywriting Client—Without Burning Bridges

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What You Need for Your Professional Copywriting Home Office (Episode 174) Mar 13, 2024

Show notes

Whenever we embark on something new, it can be tempting to go out and buy allll the new accessories to help you get started. “But a shiny, new desk will make me *feel* professional…and THEN I can do the work, right?!” Well, we hate to break it to you but…a new desk is *not* going to magically boost your productivity.

In fact, the “urge to splurge” is often just resistance showing up and trying to distract us from doing the work we need to do. So in this episode, Nicki and Kate remind us of the absolute essentials to kickstart your copywriting career, as well as the “nice-to-haves” that might come further down the line (when you have regular income coming in!).

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Mentioned on this Episode

Best Free Software for Copywriters
DubSado (for client tracking and invoicing)
Asana (for project management).

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How to Elevate Your Profile & Land Copywriting Clients on LinkedIn (Episode 173) Mar 06, 2024

Show notes

You *know* LinkedIn is important for landing work but when it comes to building or updating your profile…well, taking a nap always seems like a better option. But LinkedIn can strongly impact your career and by taking the right steps to optimize your page, you could be attracting job leads and recruiter connections while you sleep!

In this episode, Nicki and Kate are running through some of the most important changes that will zhuzh up your copywriter LinkedIn profile and make yourself irresistible to hiring managers, potential clients, and recruiters!

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Mentioned on this Episode

What to Do Before Your Copywriting Interview

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Taking Action in the Face of Imposter Syndrome - Shelby's Story (Episode 172) Feb 28, 2024

Show notes

Have you ever scrolled past copywriting roles at big-name companies, feeling like they’re out of your league? “There’s no WAY they’d consider hiring someone like me!” Many of us have doubted whether those big, corporate giants would ever give us a shot. But today, we’re about to share a story that proves those internal doubts wrong…

When Comprehensive Copywriting Academy student Shelby landed an interview at a big corporation, she certainly thought it was one of those “’too good to be true” scenarios. Little did she know, her unique approach would be key to standing out from the crowd and securing the position! Tune in to discover the two key ingredients that helped Shelby land the job of her dreams.

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Mentioned on this Episode

View Shelby’s portfolio site

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Get Free Copywriting Training here

Help! My Client Wants to Test My Copy! (Episode 171) Feb 21, 2024

Show notes

“Wait, my copy is going to be put to the test?! What?!” Anything that mentions the word “test” always sounds scary but don’t panic! When a client starts to talk to you about potentially running tests on your copy, this is something that you should not only embrace, but even be excited about.

Testing your copy is a chance for you to better serve your client, allowing you to learn a lot about what resonates with a particular audience. In this episode, Nicki and Kate discuss how testing works, as well as different opportunities for testing copy that could help you deliver more value and drive better results.

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Mentioned on this Episode

What is a Copywriting Test and Should You Do One?

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Get Free Copywriting Training here

Why You Need to Upsell Your Copywriting Clients (And How to Do It the Non-Sleazy Way) (Episode 170) Feb 14, 2024

Show notes

We know by now that pitching clients is hands down the best way to control your workload and your income. But if you’re spending all your time pitching new clients, you could be missing a trick…

Sometimes we forget that the easiest clients to pitch are the ones who already know you and love the work you’re doing. So today, Nicki and Kate are diving into the strategies for upselling past and current clients so that you can deliver more value, increase your income, and grow your business!

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Get Free Copywriting Training here

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