Build Your Copywriting Business

Latest Episodes:

Self-Management Strategies for Getting Stuff Done - Crystal's Story (Episode 202) Nov 06, 2024

Show notes

Ever set your mind to make a change (like, oh, say buying a course?), ready to dig in and go full steam ahead and then …

… find life getting in the way?

That was the start of Crystal’s journey.

But, she kept seeing fellow Comprehensive Copywriting Academy students posting wins in the student-only Facebook group. She knew life was always going to get in the way—and change was always going to feel uncomfortable.

So, two years later, she’s back with tactics she’s learned from her PhD program in Applied Behavior Analysis—and she’s sharing them with us.

On this episode of the Build Your Copywriting Business podcast, Kate and Nicki had the privilege to chat withe Comprehensive Copywriting Academy student Crystal about her story.

Plus, she’s sharing her top tips for making progress on even your biggest goals—even when life gets in the way.

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Mentioned in the Episode

Streaks App
Book: The Artist’s Way (note: this is an affiliate link)

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Top Copywriting Myths, Busted - Part II (Episode 201) Oct 30, 2024

Show notes

Last week, Kate and I busted through some of the most common copywriting myths (if you missed it, you can catch that episode here!)

This week? You guessed it: the last of some of the most prevalent (and, yup, still dangerous) copywriting myths.

This is the information we wish we had when we were starting out. It’s all too easy to dwell on the negatives and the “what ifs.”

If we focused on what we want instead of dwelling on those negatives and “what ifs,” we would hit our goals so much faster. (Not to mention save ourselves so much mental, physical, and emotional pain!)

On this episode of the Build Your Copywriting Business podcast, Kate and I are shattering seven more copywriting myths.

Let’s bust these myths once and for all and focus on the tactics that will move your business forward!

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Top Copywriting Myths, Busted - Part I (Episode 200) Oct 23, 2024

Show notes

Turns out, just because it’s on the Internet doesn’t mean it’s true. 😉

Now, many of us know this, but it can be easy to believe things we read or see—even on an unconscious level …

… And some of those things may be getting in the way of you achieving your full copywriting success—or even preventing you from getting into copywriting in the first place!

Raise your hand if you’ve heard any of these:

It’s hard to find copywriting work
Copywriters work long hours.
You have to know someone to get hired as a copywriter.
You have to be clever (or funny, even!) to be a copywriter.

🙋🙋‍♀️🙋‍♂️

On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are busting through all-too-common copywriting myths.

And we had so many myths to bust that this is part 1 of a 2-part series.

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#1 Thing Getting in Your Way of Copywriting (and Other!) Success (Episode 199) Oct 16, 2024

Show notes

“Pitching is hard.”

“I am scared to meet with clients.”

“I can’t become a copywriter.”

Do any of these sound familiar?

The patterns we create by feeding our brain certain narratives is the ultimate roadblock to our success. It becomes a self-fulfilling prophecy.

What we tell ourselves has a huge impact on what we believe—whether we notice these narratives or not.

On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are digging into some of the ways they get in their own ways.

But as Nicki and Kate’s stories demonstrate, what we believe is often not only not true, but not beneficial to what we want to do and where we want to go.

As they share their stories of self sabotage, Nicki and Kate are also sharing ways you can start to notice these patterns and break the cycle.

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Finding Copywriting Success Through Curiosity - Jared's Story (Episode 198) Oct 09, 2024

Show notes

Does the word “sales” give you the heebie jeebies?

It did for Jared, too.

Jared was working in tech when he started a blog about customer success, software as a service, and other tech topics.

But … he was in technology. He wasn’t a writer, right? And he certainly didn’t want to sell his services. Ick.

Spoiler: he’s now partnered with the largest entrepreneurship network in Arizona.

On this episode of the Build Your Copywriting Business podcast, Jared is sharing his story from how he went from being unemployed for nine months to

He’s also sharing his tips for working through questions like, “Are they interested in my services?” and “Am I really worth what I am trying to sell? Is my pricing right?”

The big secret? Getting curious.

Listen in to hear Jared’s tips for using curiosity as a super power.

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8 Unbreakable Laws of Copywriting (Episode 197) Oct 02, 2024

Show notes

Copywriting is one of the most flexible careers (You’ve probably heard us say that so many times you’re like, “Nicki and Kate, we know!.”)

Just because its flexible does not mean there aren’t certain rules, or laws if you will, that you need to follow.

Now, if you break the laws will you get a ticket? Nah. But you may see less work coming in or less repeat work.

On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are digging into eight must-upload laws—starting with law #1: ABP.

Listen in to learn the eight laws and how you can make upholding them part of your routine.

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Mentioned in the Episode

Part-Time Attorney, Part-Time Copywriter – Leslie’s Story

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5 Email Copywriting Tests to Recommend to Clients (And Get More Work) (Episode 196) Sep 25, 2024

Show notes

You don’t have a crystal ball to predict the *exact* copy that will resonate with your client’s audience. But, you do have a different tool that can help: A/B testing.

A/B copy tests—comparing one element of copy to the same element with different copy—helps you learn what makes your client’s audience tick. (For example, you may have two ideas for a subject line—how do you know which one is better?! Test!)

Now, as a copywriter, you don’t need to run these tests. But you can certainly recommend tests to your clients—and provide the copy for them. It’s another way to show you’re a strategic partner (and another way to potentially land some more work with your existing clients!).

Listen in to hear five email tests you can recommend to your clients. Nicki and Kate break down what these tests are, how you can pitch them to your clients (very low key!), and what you need to deliver copy-wise to thrill your clients.

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Mentioned in the Episode

Why I Named My Company Filthy Rich Writer

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Freelance vs. Contract: Which is Better? (Episode 195) Sep 18, 2024

Show notes

Freelancing or contracting: what’s the difference?

There are differences between the two and, as a copywriter, you have the flexibility to work full or part time, as well as an employee, as a freelancer, or contractor.

Most of us are familiar with what it’s like to be an employee. And because we’re familiar with it, it feels “safer.” But there’s nothing that makes being an employee safer (in fact, it’s often “safer” being a freelancer).

If you’ve been intrigued by contracting or freelancing, but don’t know where to start, this episode is for you. Nicki and Kate talk about the differences between the two, as well as the differences between these types of positions and being an employee. By the end of the episode, our hope for you is that you understand contracting and freelancing just a bit better.

Being open to contracting and freelancing can open up a world of opportunities as a copywriter. Listen now!

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Mentioned in the Episode

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Part-Time Attorney, Part-Time Copywriter - Leslie's Story (Episode 194) Sep 11, 2024

Show notes

You wake up in the morning, excited to start the day … then remember you have to go to work.

*Groan*

Burnout: we’ve all been there. For Leslie, it turned out she still enjoyed being an attorney—just not full time. But, like all of us, there are still bills to pay.

On this episode of the Build Your Copywriting Business podcast, Leslie is sharing how— instead of completely leaving her career as an attorney behind—she added copywriting as a source of income.

Now, Leslie is a part-time attorney and a part-time copywriter, giving her the best of both worlds (minus any of the burnout).

Whether you’re still considering to go all-in on copywriting or you’ve already committed to working as a copywriter, Leslie’s story has a ton of inspiration on how you can rethink your career to make it exactly what you want.

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Mentioned on This Episode

www.copy-hero.com

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Laser Coaching: How to (Respectfully) Disagree with a Copywriting Client Sep 06, 2024

Show notes

As writers our clients hire us to … well … write!

So, what happens when you know your client wants to take the copy in the wrong direction? Do you speak up? Or do you just roll with what they want?

As you’ll hear in this laser coaching session, there are a few ways to tactfully and professionally disagree with your client in a way that further positions you as a valuable copywriting partner.

Ultimately, is it their decision? Yes.

But that doesn’t mean you have to sit back and watch as (more!) bad copy gets put out in the world (especially if it’s a piece you really want in your portfolio).

Listen in to hear the tactics you need to use.

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Mentioned on This Episode

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