BUILD with Blake Bartlett

Latest Episodes:

Kyle Parrish (Figma): Sales Culture Matters Oct 13, 2021

Show notes

Kyle built Figma’s sales team from scratch. When he joined, company culture was established and PLG was already driving hypergrowth. Learn how Kyle integrated sales into Figma’s culture, and got the whole company cheering for the next gong.

Hila Qu (GitLab): Building Your Growth Team Oct 06, 2021

Show notes

Growth teams aren’t one size fits all. Hila talks about the importance of setting up a growth team that fits your growth model.

Hila Qu (GitLab): B2B vs. B2C Growth Sep 29, 2021

Show notes

Hila is a uniquely talented growth leader. Specifically, she has led growth functions in both B2C and B2B contexts. There are many similarities, but also many differences. And one thing is clear today: B2B is taking its cues from B2C best practices as the PLG movement takes over the SaaS world.

Ed Sim (Boldstart): Patience is a Founder Virtue Sep 22, 2021

Show notes

It’s tempting as a founder to skip steps. Either because you’re eager to ship, or because you unknowingly lack visibility on key aspects of your business. Ed tells us why wiring up analytics from Day 1 is critical.

Ed Sim (Boldstart): What Do VCs Look for in PLG Founders? Sep 15, 2021

Show notes

Ed is a really great VC. He backs founders from “Day 1” long before there’s a product. Even better, Ed happens to love PLG just as much as I do. We discuss the differences in backing PLG startups at different stages.

Paige Paquette (Calyx): Developer Relations vs. Developer Marketing Sep 08, 2021

Show notes

Developer-focused roles are popping up everywhere. But what do all these roles do, exactly? Paige walks us through the biggest differences between developer relations and developer marketing, and how to build your team.

Paige Paquette (Calyx): Building a Developer Program Sep 01, 2021

Show notes

Paige built and scaled platform and developer marketing at Slack. The success of the Slack App Store and the like showed her what works (and what doesn’t) with developer programs. She shares her playbook for attracting and engaging developers to build great stuff for your app store or marketplace.

Ben Jabbawy (Privy): The CEO-CMO Relationship Aug 25, 2021

Show notes

CMOs own all the marketing, right? Wrong. CEOs need to be all-in on marketing too. But how? Hear about Ben’s working relationship with Privy's former CMO, Dave Gerhardt, on this episode of BUILD with Blake Bartlett.

Ben Jabbawy (Privy): App Store Distribution Aug 18, 2021

Show notes

Ben knows app stores. Privy is one of the most popular apps on the Shopify app store with nearly 25,000 reviews. Most companies focus on building the app itself, but distribution is just as important. Ben walks Blake through how to get traffic to your listing, and how to convert that traffic into a happy customer base.

Jürgen Spangl (Atlassian): Is Innovation Overrated? Jun 09, 2021

Show notes

Jürgen says designers need to stop trying so hard to be innovative and different. Creativity is obviously important, but you shouldn’t always reinvent the wheel. The key is to apply clear patterns and get things done. Plus, learn about the famous markets found in his hometown in Austria!

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected

Our TOPPODCAST Picks

Follow Us

Stay Connected

BUILD with Blake Bartlett

Related Podcasts

1

2

3

4

5

6